Best Global Green Brands 2014

digital advertising

Lexus Brings Magazine Print Advertising to Life

Posted by Shirley Brady on October 9, 2012 10:12 AM

Lexus is pitching a hybrid tablet/print experience with CinePrint™, its proprietary ad technology to merge print and digital. The Toyota-owned luxury automaker demonstrates the 2013 ES in a video demo (below) of its ad in the Oct. 15th issue of Time Inc.'s Sports Illustrated magazine — just slip a tablet under the page to see it come to life.Continue reading...

brand news

In the News: Facebook, Lifetime, BlackBerry and more

Posted by Dale Buss on May 2, 2012 09:00 AM

In the News

Facebook faces doubts by advertisers as it gears up for IPO roadshow.

Lifetime unveils new logo and tagline.

BlackBerry launches "Touch Awesomeness" campaign, test keyboardless version to challenge Apple.

Apple files for touch-based music-sharing patent.

CNN delivers lowest monthly ratings in a decade.

CVS succeeds in grabbing drugstore customers from Walgreens.

Chesapeake Energy board crimps CEO's power.Continue reading...

digital moves

Do Consumers Need a Hulu/Netflix for Magazines?

Posted by Sheila Shayon on April 5, 2012 05:01 PM

Next Issue Media, a consortium of five of the world’s largest publishers—Condé Nast, Hearst, Meredith, Time Inc. and News Corp—is betting consumers will download "the world's greatest magazines" from their digital newsstand. It's a big bet.

Almost a year ago the publishers launched the first iteration of the "Hulu-Meets-Magazine" app on the Galaxy Tab and since then consumer resistance to pay-per-issue or per-subscription offerings has grown.Continue reading...

brand news

In the News: Burger King, Kraft, Yahoo and more

Posted by Dale Buss on April 4, 2012 09:01 AM

In the News

AT&T faces possible union walkout.

Ally promotes financial literacy.

Audi, BMW and Mercedes-Benz reap luxury-sales gains in China.

Burger King plans to go public again in surprise move, selling $1.4 billion stake.

Coca-Cola remains UK's top grocery brand.

Delta counters industry gloom with late-March surge.

Facebook countersues Yahoo in patent spat.

Fisker debuts new plug-in as manufacturing plans hang in doubt.

Groupon hit with shareholder suit.Continue reading...

sex sells

Lexus, Ford and Others Play the Curves in Sports Illustrated Swimsuit Issue

Posted by Dale Buss on February 15, 2012 03:42 PM

It's not like using sex to sell is a new idea, but something about the popularity of Sports Illustrated's annual swimsuit issue keeps inviting brand innovation by the digital marketers at SI and Time Inc. 

For the 2012 edition, arriving in mailboxes, newsstands and tablets to eager readers this week, a couple of automakers are throwing some curves — in the form of promotions with their own bikini-clad models.

Lexus is running a campaign that matches the twists and turns in a depiction of a competitive driving course to the body curves of a swimsuit model. The objective: to spotlight the 2013 GS, the sporty sedan featured in the brand's Super Bowl ad and a key launch for Lexus's hopes of a sales comeback this year after last years's supply-chain woes. Previous swimsuit-issue model Tori Praver is the model in the Lexus campaign.Continue reading...

social media watch

Pinterest At the Crossroads of Social and Style

Posted by Sheila Shayon on December 20, 2011 11:13 AM

Brand marketers should be paying attention to Pinterest, a virtual bulletin board with a social layer that lets users 'pin up' their interests, inspirations and what inspires them. It's a community network model emerging from the digital ooze that begets innovation as it's bubbling up from a grassroots embrace.

Tech Crunch wrote, "Pinterest Joins Twitter And Facebook As The Newest Self-Expression Engine," while ReadWriteWeb’s take, "User experience, a clean retro visual design, content curation, social collaboration and subscription: those are the things that Pinterest is leveraging to gain a lot of traction and buzz."

Traffic for the beta invite-only community, which launched in March 2010, reached 421 million page views in October, usurping the territory of that craft sites like Etsy established, and publishers and marketers are taking note. Brands on board include Etsy, Nordstrom, Lands' End and Time Inc.Continue reading...

brand news

In the News: Tiger Woods, Super Bowl, Samsung & more

Posted by Dale Buss on December 5, 2011 09:02 AM

In the News

Arnold Palmer re-brands for a generation who never knew the golfing legend.

Audiovox rebrands to Voxx International.

BlackBerry-maker RIM warns about profit outlook.

BMW and Mercedes-Benz race to the wire for 2011 luxury-sales crown in U.S.

Boeing takes its Dreamliner on a "world tour."

Chick-fil-A spat with t-shirt maker hits the New York Times.

Corona brings beach experience to London.Continue reading...

brand news

In the News: AT&T-Mobile, Boeing, McDonald's and more

Posted by Dale Buss on December 1, 2011 09:04 AM

In the News

Adobe acquires web marketing firm.

AT&T and T-Mobile explore joint venture as Plan B to merger.

Burger King launches QSR fries battle as Wendy's moves closer to topping the chain in market share.

BMW and Toyota will cooperate on diesel engines and green research.

Boeing makes peace with labor.

Coca-Cola gets frosty reception for white holiday cans; partners with (RED) for World AIDS Day.

Foursquare rolls out new buttons for publishers.

Google+ enhances brand pages.

Intuit to offer free tax advice on the phone.

McDonald's finds way around Happy Meal toy ban in San Francisco.

NBCUniversal plans second Harry Potter theme park.Continue reading...

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