Posted by Dale Buss on February 15, 2012 03:42 PM
It's not like using sex to sell is a new idea, but something about the popularity of Sports Illustrated's annual swimsuit issue keeps inviting brand innovation by the digital marketers at SI and Time Inc.
For the 2012 edition, arriving in mailboxes, newsstands and tablets to eager readers this week, a couple of automakers are throwing some curves — in the form of promotions with their own bikini-clad models.
Lexus is running a campaign that matches the twists and turns in a depiction of a competitive driving course to the body curves of a swimsuit model. The objective: to spotlight the 2013 GS, the sporty sedan featured in the brand's Super Bowl ad and a key launch for Lexus's hopes of a sales comeback this year after last years's supply-chain woes. Previous swimsuit-issue model Tori Praver is the model in the Lexus campaign.Continue reading...
social media watch
Posted by Sheila Shayon on December 20, 2011 11:13 AM
Brand marketers should be paying attention to Pinterest, a virtual bulletin board with a social layer that lets users 'pin up' their interests, inspirations and what inspires them. It's a community network model emerging from the digital ooze that begets innovation as it's bubbling up from a grassroots embrace.
Tech Crunch wrote, "Pinterest Joins Twitter And Facebook As The Newest Self-Expression Engine," while ReadWriteWeb’s take, "User experience, a clean retro visual design, content curation, social collaboration and subscription: those are the things that Pinterest is leveraging to gain a lot of traction and buzz."
Traffic for the beta invite-only community, which launched in March 2010, reached 421 million page views in October, usurping the territory of that craft sites like Etsy established, and publishers and marketers are taking note. Brands on board include Etsy, Nordstrom, Lands' End and Time Inc.Continue reading...
Posted by Dale Buss on December 5, 2011 09:02 AM
Arnold Palmer re-brands for a generation who never knew the golfing legend.
Audiovox rebrands to Voxx International.
BlackBerry-maker RIM warns about profit outlook.
BMW and Mercedes-Benz race to the wire for 2011 luxury-sales crown in U.S.
Boeing takes its Dreamliner on a "world tour."
Chick-fil-A spat with t-shirt maker hits the New York Times.
Corona brings beach experience to London.Continue reading...
Posted by Dale Buss on December 1, 2011 09:04 AM
Adobe acquires web marketing firm.
AT&T and T-Mobile explore joint venture as Plan B to merger.
Burger King launches QSR fries battle as Wendy's moves closer to topping the chain in market share.
BMW and Toyota will cooperate on diesel engines and green research.
Boeing makes peace with labor.
Coca-Cola gets frosty reception for white holiday cans; partners with (RED) for World AIDS Day.
Foursquare rolls out new buttons for publishers.
Google+ enhances brand pages.
Intuit to offer free tax advice on the phone.
McDonald's finds way around Happy Meal toy ban in San Francisco.
NBCUniversal plans second Harry Potter theme park.Continue reading...
Posted by Shirley Brady on September 26, 2011 05:59 PM
Amazon is set to unveil the Kindle Fire e-reader on Wednesday, with Conde Nast, Hearst and Meredith on board, but Time Inc. negotiations going down to the wire.
Boeing confident about Dreamliner output as All Nippon Airways prepares for aircraft's first commercial flight.
Chrysler lets car buyers track production and delivery.
Coca-Cola CEO is "cautiously pleased" with company outlook.
Jay-Z announces the New Jersey Nets will be renamed the Brooklyn Nets, and that he'll kick off the NBA team's new home at the Barclays Center with an eight-concert series in Sept. 2012.
John Hancock extends "Who Knew?" campaign.Continue reading...
Posted by Shirley Brady on August 3, 2011 06:00 PM
AT&T challenges ESPN on 3DTV claims.
Audi signs on as Emmys sponsor.
Budweiser rebrands its can.
Burger King, Wendy's, Subway, Taco Bell, Carl's Jr. lead US fast food brands expanding in Russia.
Coca-Cola tests "FaceLook" facial recognition Facebook app in Israel.
Dunkin' Brands quarterly profits slip.
Facebook marketing director (and sister-of-Mark) Randi Zuckerberg quits to launch a start-up.
Google accuses Apple, Oracle and Microsoft of "patent bullying."Continue reading...
Posted by Sheila Shayon on July 7, 2011 05:00 PM
Back in February, we noted how the "advertising option icon" at right, a logo to warn web surfers about targeted marketing, would be enforced by the Direct Marketing Association.
Now comes word that Quantcast, a leading provider of audience measurement and media targeting solutions, has signed on to the program, spearheaded by the US Digital Advertising Alliance (DAA), in a move that expands adoption of the icon for millions of small and medium-size website publishers.
While larger web publishers and advertisers including MSNBC.com, Google, Time Inc., General Motors and Kraft Foods, have adopted the program, smaller companies have been slower to sign up.Continue reading...
in the spotlight
Posted by Shirley Brady on April 21, 2011 10:00 AM
The pleasure of the annual TIME 100 special issue isn't which celebrities made the list (Justin Bieber and Oprah again?) and which ones didn't (no Lady Gaga?). It's discovering "influentials" you may not have heard of before, people quietly excelling in their fields such as Dr. Sue Savage-Rumbaugh of the Great Ape Trust in Des Moines, Iowa. Check out the TIME 100 class of 2011 here and TIME's promotional clip below.Continue reading...