Posted by Sheila Shayon on February 11, 2013 06:52 PM
A venerated cash cow for Time Inc., Sports Illustrated's annual swimsuit issue generates 7 percent of the magazine's annual revenue. Its readership is estimated to be 30% female, and the magazine is known to influence bikini and swimsuit trends and sales.
In this year's culturally diverse issue, which hits stands on Tuesday with a multilplatform splash, SI has tweaked its barely-there offerings in an effort to appeal to the estimated 18 million women in the issue's readership by offering a six-page fashion guide, which is accompanied with six pages of ads from Target.
Women are "a part of our franchise that we can grow," said SI swimsuit editor M.J. Day to the New York Times. "Why not deliver more to them?"
The guide features model interviews and makeup tips, while Target’s pages of ads feature swimsuits for sale in its stores. “From a business standpoint, swim is a huge business for Target,” said Michelle Mesenburg, its marketing vp, in The Times
. “We wanted to have something that was a little more innovative and not just an ad in the book.”Continue reading...
Posted by Dale Buss on January 11, 2013 09:02 AM
AB InBev will return Clydesdales to Budweiser Super Bowl advertising.
Amazon offers free MP3 of CD purchases.
Apple was awarded 1,136 US patents last year, while top spot went to IBM.
BBC back in the spotlight with former star Jimmy Savile's official police report on abuses.
BlackBerry is restoring service in Europe as US carriage firms up for closely watched BlackBerry 10.
Boeing faces FAA investigation of 787 Dreamliner.
David Beckham strips off again for H&M.
Dish Network charges CBS with censorship due to litigation.
ESPN favored for more spending by ad execs in survey.
Ford plans to hire 2,200 white-collar workers as American Express begins mass layoffs.Continue reading...
Posted by Shirley Brady on October 9, 2012 10:12 AM
Lexus is pitching a hybrid tablet/print experience with CinePrint™, its proprietary ad technology to merge print and digital. The Toyota-owned luxury automaker demonstrates the 2013 ES in a video demo (below) of its ad in the Oct. 15th issue of Time Inc.'s Sports Illustrated magazine — just slip a tablet under the page to see it come to life.Continue reading...
Posted by Dale Buss on May 2, 2012 09:00 AM
Facebook faces doubts by advertisers as it gears up for IPO roadshow.
Lifetime unveils new logo and tagline.
BlackBerry launches "Touch Awesomeness" campaign, test keyboardless version to challenge Apple.
Apple files for touch-based music-sharing patent.
CNN delivers lowest monthly ratings in a decade.
CVS succeeds in grabbing drugstore customers from Walgreens.
Chesapeake Energy board crimps CEO's power.Continue reading...
Posted by Sheila Shayon on April 5, 2012 05:01 PM
Next Issue Media, a consortium of five of the world’s largest publishers—Condé Nast, Hearst, Meredith, Time Inc. and News Corp—is betting consumers will download "the world's greatest magazines" from their digital newsstand. It's a big bet.
Almost a year ago the publishers launched the first iteration of the "Hulu-Meets-Magazine" app on the Galaxy Tab and since then consumer resistance to pay-per-issue or per-subscription offerings has grown.Continue reading...
Posted by Dale Buss on April 4, 2012 09:01 AM
AT&T faces possible union walkout.
Ally promotes financial literacy.
Audi, BMW and Mercedes-Benz reap luxury-sales gains in China.
Burger King plans to go public again in surprise move, selling $1.4 billion stake.
Coca-Cola remains UK's top grocery brand.
Delta counters industry gloom with late-March surge.
Facebook countersues Yahoo in patent spat.
Fisker debuts new plug-in as manufacturing plans hang in doubt.
Groupon hit with shareholder suit.Continue reading...
Posted by Dale Buss on February 15, 2012 03:42 PM
It's not like using sex to sell is a new idea, but something about the popularity of Sports Illustrated's annual swimsuit issue keeps inviting brand innovation by the digital marketers at SI and Time Inc.
For the 2012 edition, arriving in mailboxes, newsstands and tablets to eager readers this week, a couple of automakers are throwing some curves — in the form of promotions with their own bikini-clad models.
Lexus is running a campaign that matches the twists and turns in a depiction of a competitive driving course to the body curves of a swimsuit model. The objective: to spotlight the 2013 GS, the sporty sedan featured in the brand's Super Bowl ad and a key launch for Lexus's hopes of a sales comeback this year after last years's supply-chain woes. Previous swimsuit-issue model Tori Praver is the model in the Lexus campaign.Continue reading...
social media watch
Posted by Sheila Shayon on December 20, 2011 11:13 AM
Brand marketers should be paying attention to Pinterest, a virtual bulletin board with a social layer that lets users 'pin up' their interests, inspirations and what inspires them. It's a community network model emerging from the digital ooze that begets innovation as it's bubbling up from a grassroots embrace.
Tech Crunch wrote, "Pinterest Joins Twitter And Facebook As The Newest Self-Expression Engine," while ReadWriteWeb’s take, "User experience, a clean retro visual design, content curation, social collaboration and subscription: those are the things that Pinterest is leveraging to gain a lot of traction and buzz."
Traffic for the beta invite-only community, which launched in March 2010, reached 421 million page views in October, usurping the territory of that craft sites like Etsy established, and publishers and marketers are taking note. Brands on board include Etsy, Nordstrom, Lands' End and Time Inc.Continue reading...