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media brands

HLN Lets Viewers Lead the Conversation with Social-Focused Overhaul

Posted by Sheila Shayon on February 11, 2014 12:57 PM

Time Warner's HLN network is stepping back from the "Nancy Grace’d" murder trial coverage of stories ripped from the headlines to topics trending on today’s hottest viral sites, as the cable network aims to be the first-screen home for second- and third-screen content.

Targeting viewers born between 1977 and 1992, the network said it plans to "curate the news from across all platforms." "Headlines will be ripped from the most ‘plugged-in’ sites and blogs, and HLN will make it its mission to share the trending news, viral events and stories that have viewers most obsessed, plus discover emerging social stars.”

HLN will hold on to its high-profile programs, including Morning Express with Robin Meade, News Now, Jane Velez-Mitchell, Dr. Drew On Call, and Nancy Grace, but will debut a custom version of RightThisMinute, which will debut at the 10 p.m. slot. The show, produced by MagicDust Television and syndicated by MGM Domestic Television Distribution, searches out hot stories "before they go viral."Continue reading...

brands that go bang

Guy Fawkes: The Anti-Establishment Brand Takes On a Whole New Face

Posted by Barry Silverstein on November 6, 2013 02:02 PM

Election Day may have been an off-year for American voters, but in cities around the world, a different kind of public display was taking place on November 5.

Spurred on by the hacking collective, Anonymous, a "Million Mask March" occurred in some 450 cities to protest government corruption and economic inequality. It's believed to be the first time Anonymous went beyond what had been primarily online activism to encourage a public protest in the streets. The event's website indicated the Million Mask March was a "Call for Anonymous, WikiLeaks, The Pirate Party, Occupy and Oath Keepers to Unite Marchers, Occupiers, Whistleblowers and Hacktivists."

Most of the protesters at events in such cities as Amsterdam, London, Mumbai, and Washington, D.C. were wearing a Guy Fawkes mask, which depicts a somewhat unsettling chalky white face, adorned with a slim mustache/goatee and a devilish smile. While November 5, Guy Fawkes Day, is a British remembrance of a guy who many might consider a terrorist (in 1605, he tried to blow up the English Parliament in his support of Catholicism), he has become, quite literally, the face of modern-day anti-establishment protests. In the past few years, for example, it has shown up on the faces of Occupy Wall Street protesters, and earlier this year, it was worn by Bahraini protestors. Recently, the mask has appeared at protests against NSA surveillance.Continue reading...

place branding

After 70 Years, Gotham Finds New Life in Film, TV and Books

Posted by Mark J. Miller on September 9, 2013 07:33 PM

While Batman has been roaming Gotham City since the winter of 1940, the fictional city, which is entrenched in pop culture, is still changing.  

The trademark for “Gotham” was registered by Twentieth Century Fox earlier this year for a dramatic television series and online distribution as well as blogs, amusement park rides, and a live musical, comedy, or dramatic performance, Bleedingcool.com reports. However, Fox later released the trademark to Time Warner's DC Comics, which has plans to develop a TV show around the destination.

According to Comicbook.com, there is a Batman television series in the works called “Gotham PD” that would occur somewhere between the franchises' two latest films, The Dark Knight and The Dark Knight Rises. As fans know, Batman played a small role in both films, leading to the show's focus on Gotham's PD. As the site points out, Time Warner may be “planning to save Batman for the big screen” where he’ll be seen in Batman vs. Superman, which is expected to be released in 2015. That big-screen adaptation will feature the series' latest controversial Batman, Ben Affleck.Continue reading...

digital moves

Sony Jumps Ahead in Online Pay-TV Race with Pending Viacom Deal

Posted by Sheila Shayon on August 16, 2013 01:40 PM

With the announcement of a pending deal with Viacom to stream content from such channels as MTV, Comedy Central and Nickelodeon, Sony has essentially put itself far outfront in the race to create a workable online pay-TV model. 

The deal is the first of its kind, further pitting the company against a long list of rivals, including Google, Intel, Apple, Netflix and Microsoft, that are all racing to nail down a subscription-based TV streaming system. 

Sony's “over the top” model could disrupt the current ecosystem, pitting cable companies against each other, however it “might also be the tonic that slows the arrival of the 'capocalypse'—where enough people 'cut the cord' and drop cable altogether that the whole industry collapses," Forbes explains. Sony’s not-yet-named service works on Sony-branded TVs and PlayStation but will not offer a la carte channel selection, still delivering content through cable's tried and true bundled model.Continue reading...

brand news

In the News: Google, Groupon, Walmart and more

Posted by Dale Buss on August 8, 2013 08:17 AM

In the News

Google continues to steamroll competition in smartphones with Android software but loses round to Apple in patent war, which is seeking to keep Samsung phones off the shelf.

Groupon names co-founder as permanent CEO.

Walmart agrees to safety fixes at over 2,800 stores. 

Dr Pepper Snapple Group says Texas bottling plant caught fire.

Fox Sports takes over US Golf Association deal from NBC.

Hilton signs up banks for IPO.

JPMorgan reveals it faces civil and criminal inquiries.

Jack in the Box leverages Vine.

Jamba Juice accelerates growth of fresh-juice platform.Continue reading...

brand news

In the News: Yahoo, Target, Taco Bell and more

Posted by Dale Buss on August 7, 2013 09:01 AM

In the News

Yahoo will debut new logo next month. 

Target acquires online skin-care retailer DermStore.

Taco Bell adds waffle taco to breakfast-menu test.

AOL acquires online-video company Adap.tv

AT&T will replace water-damaged Samsung Galaxy S4 Actives. 

British Airways targets India ex-pats.

Chrysler won't invest in EVs until pricing improves.

Darden faces foodborne-illness lawsuit.

Evian still struggles for relevance in US market.

Facebook gets transparent about news-feed issue.

Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.

GE quits solar panels and sells technology.Continue reading...

brand news

In the News: Detroit, CBS, Google and more

Posted by Dale Buss on July 19, 2013 09:12 AM

In the News

City of Detroit files largest municipal bankruptcy in US history.

CBS warns of possible Time Warner cable blackout.

Google suffers from continued ad-price declines as search goes mobile.

Dell races to sway investors on buyout.

Dove finds new way to probe women's self-image in new campaign.

Electrolux sees higher US demand.

Fiat sees orange become most popular color of its new EV.

GM delays next Chevrolet Cruze.

Honda wagers on new Fit hybrid variants in US.

Instagram seeks to become destination for political content.Continue reading...

media triage

Tribune Becomes Latest Media Empire to Throw its Newspapers in a Corner

Posted by Dale Buss on July 10, 2013 03:17 PM

Put another brick in the wall for the once-glorious American newspaper business: Tribune Co. is following the route of other publishers and spinning off its newspapers from its far more promising broadcast business.

Tribune—owner of the Los Angeles Times, Chicago Tribune, Orlando Sentinel and five other newspapers—plans to separate its publishing business from its more profitable broadcast business sometime in the near future. The move will leave the broadcast company to retain the Tribune name and its ownership of 42 local TV stations, superstation WGN America, an equity stake in the TV Food Network and digital and real estate assets.

"Each will be a stronger company when separated from the other," Tribune CEO Peter Liguouri wrote in a memo to employees, according to Reuters. The spinoff "will also allow us to maintain flexibility as we continue considering all our strategic alternatives for maximizing shareholder value."Continue reading...

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