Best Global Green Brands 2014

place branding

After 70 Years, Gotham Finds New Life in Film, TV and Books

Posted by Mark J. Miller on September 9, 2013 07:33 PM

While Batman has been roaming Gotham City since the winter of 1940, the fictional city, which is entrenched in pop culture, is still changing.  

The trademark for “Gotham” was registered by Twentieth Century Fox earlier this year for a dramatic television series and online distribution as well as blogs, amusement park rides, and a live musical, comedy, or dramatic performance, Bleedingcool.com reports. However, Fox later released the trademark to Time Warner's DC Comics, which has plans to develop a TV show around the destination.

According to Comicbook.com, there is a Batman television series in the works called “Gotham PD” that would occur somewhere between the franchises' two latest films, The Dark Knight and The Dark Knight Rises. As fans know, Batman played a small role in both films, leading to the show's focus on Gotham's PD. As the site points out, Time Warner may be “planning to save Batman for the big screen” where he’ll be seen in Batman vs. Superman, which is expected to be released in 2015. That big-screen adaptation will feature the series' latest controversial Batman, Ben Affleck.Continue reading...

digital moves

Sony Jumps Ahead in Online Pay-TV Race with Pending Viacom Deal

Posted by Sheila Shayon on August 16, 2013 01:40 PM

With the announcement of a pending deal with Viacom to stream content from such channels as MTV, Comedy Central and Nickelodeon, Sony has essentially put itself far outfront in the race to create a workable online pay-TV model. 

The deal is the first of its kind, further pitting the company against a long list of rivals, including Google, Intel, Apple, Netflix and Microsoft, that are all racing to nail down a subscription-based TV streaming system. 

Sony's “over the top” model could disrupt the current ecosystem, pitting cable companies against each other, however it “might also be the tonic that slows the arrival of the 'capocalypse'—where enough people 'cut the cord' and drop cable altogether that the whole industry collapses," Forbes explains. Sony’s not-yet-named service works on Sony-branded TVs and PlayStation but will not offer a la carte channel selection, still delivering content through cable's tried and true bundled model.Continue reading...

brand news

In the News: Google, Groupon, Walmart and more

Posted by Dale Buss on August 8, 2013 08:17 AM

In the News

Google continues to steamroll competition in smartphones with Android software but loses round to Apple in patent war, which is seeking to keep Samsung phones off the shelf.

Groupon names co-founder as permanent CEO.

Walmart agrees to safety fixes at over 2,800 stores. 

Dr Pepper Snapple Group says Texas bottling plant caught fire.

Fox Sports takes over US Golf Association deal from NBC.

Hilton signs up banks for IPO.

JPMorgan reveals it faces civil and criminal inquiries.

Jack in the Box leverages Vine.

Jamba Juice accelerates growth of fresh-juice platform.Continue reading...

brand news

In the News: Yahoo, Target, Taco Bell and more

Posted by Dale Buss on August 7, 2013 09:01 AM

In the News

Yahoo will debut new logo next month. 

Target acquires online skin-care retailer DermStore.

Taco Bell adds waffle taco to breakfast-menu test.

AOL acquires online-video company Adap.tv

AT&T will replace water-damaged Samsung Galaxy S4 Actives. 

British Airways targets India ex-pats.

Chrysler won't invest in EVs until pricing improves.

Darden faces foodborne-illness lawsuit.

Evian still struggles for relevance in US market.

Facebook gets transparent about news-feed issue.

Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.

GE quits solar panels and sells technology.Continue reading...

brand news

In the News: Detroit, CBS, Google and more

Posted by Dale Buss on July 19, 2013 09:12 AM

In the News

City of Detroit files largest municipal bankruptcy in US history.

CBS warns of possible Time Warner cable blackout.

Google suffers from continued ad-price declines as search goes mobile.

Dell races to sway investors on buyout.

Dove finds new way to probe women's self-image in new campaign.

Electrolux sees higher US demand.

Fiat sees orange become most popular color of its new EV.

GM delays next Chevrolet Cruze.

Honda wagers on new Fit hybrid variants in US.

Instagram seeks to become destination for political content.Continue reading...

media triage

Tribune Becomes Latest Media Empire to Throw its Newspapers in a Corner

Posted by Dale Buss on July 10, 2013 03:17 PM

Put another brick in the wall for the once-glorious American newspaper business: Tribune Co. is following the route of other publishers and spinning off its newspapers from its far more promising broadcast business.

Tribune—owner of the Los Angeles Times, Chicago Tribune, Orlando Sentinel and five other newspapers—plans to separate its publishing business from its more profitable broadcast business sometime in the near future. The move will leave the broadcast company to retain the Tribune name and its ownership of 42 local TV stations, superstation WGN America, an equity stake in the TV Food Network and digital and real estate assets.

"Each will be a stronger company when separated from the other," Tribune CEO Peter Liguouri wrote in a memo to employees, according to Reuters. The spinoff "will also allow us to maintain flexibility as we continue considering all our strategic alternatives for maximizing shareholder value."Continue reading...

brand revival

DC Comics Re-Invests in Mature Vertigo Brand with New Series

Posted by Mark J. Miller on July 1, 2013 10:37 AM

The comics industry is getting stronger, bringing in an estimated $700 million to $730 million last year, up from $660 million to $690 million in 2011, according to John Jackson Miller, the editor of Comics Chronicle. But the 20-year-old Vertigo, a DC Comics imprint that doesn’t follow the same, cookie-cutter superhero storylines, isn’t contributing much to that profit.

After 20 years of publishing without anything close to a big hit, there were lots of rumors that DC would pull the plug on Vertigo. Instead, DC is re-investing in the brand and launching six new series this fall, the New York Times reports. The hope is that mature readers, hip to the world of graphic novels, will pick up the new series and latch on in a different way than those following Batman’s latest squabble.

“Right now, we’re in the middle of Vertigo’s transformation from a relatively sheltered idea and talent farm to a much more competitive place,” wrote Marc-Oliver Frisch on his comic-culture news blog The Beat, according to the New York Times. “Whether or not this is going to help DC in re-establishing the Vertigo brand as a selling point, we’re going to find out in the next several months.”Continue reading...

media brands

Turner Broadcasting Announces Newest Class of Startups for Media Camp Accelerator

Posted by Mark J. Miller on June 19, 2013 02:05 PM

“If you can’t beat ‘em, join ‘em” appears to be the motto Turner Broadcasting is using these days as it heads into its second straight summer Media Camp that helps five innovative startups commercialize their businesses to Turner's stable of networks, as well as other Time Warner media properties. 

“As you might expect, companies of our size and maturity often don’t move as fast as we’d like," said Balaji Gopinath, VP-emerging technology at Atlanta-based Turner Broadcasting, according to Ad Age. "Here’s a way for us to spread out the innovation across the startup ecosystem and work collaboratively to define what entertainment might look like in the years to come.”Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements