brand news

Brand News: Chrysler, Coca-Cola, Apple and more

Posted by Dale Buss on July 23, 2014 09:02 AM

TOP STORIES

Apple sees iPhone sales roar while iPad whimpers, as company gets patent for “iTime” watch.

Chrysler recalls 792,000 older Jeep Commander and Grand Cherokee models for ignition-switch problem.

Ford CEO Mark Fields, in one of first major moves, taps top engineer to lead Lincoln and product revival.

McDonald’s expects further challenges in business fundamentals this year.

Coca-Cola is relying on mini-cans to restore brand romance as earnings and revenue slide

MORE BRAND NEWS

American Apparel hopes to decide fate of CEO Dov Charney next month, report says.

Applebee's will turn its Instagram over to foodies for the next year. 

Cheerio's scores a win with new #HowToDad campaign.

Danone weighs expansion opportunities.

Deutsche Bank is blasted by US regulators for reporting problems.

Dick’s Sporting Goods lays off more than 400 PGA golf instructors on weak golf sales.Continue reading...

brand news

Brand News: Apple, Crocs, Time Warner and more

Posted by Dale Buss on July 22, 2014 09:07 AM

TOP STORIES

Apple is gearing up for bigger iPhones (and iPhone sales).

Crocs plans layoffs and store closures in major restructuring move.

Facebook introduces "Save" feature.

Herbalife faces Enron-like fraud claim.

Time Warner moves to thwart bid by Murdoch.

MORE BRAND NEWS

Aldi cofounder dies at 94.

AT&T commits to supporting STEM and chants up the New York Yankees.

Allergan cuts 13 percent of workforce and drug research. 

Campbell Soup Co. focuses on Millennial moms as it introduces organic items.

Chipotle keeps booming as it rides increased prices.

Dick's celebrates the everyday athlete in new emotional spot

Express CEO hands reins to company’s president.Continue reading...

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

brand news

Brand News: Time Warner, Comcast, Samsung and more

Posted by Dale Buss on July 16, 2014 08:53 AM

TOP STORIES

Airbnb prepares brand refresh and woos New York.

Samsung concludes 10-month World Cup soccer campaign with finale to "The Match" (above).

Tech "odd couple" Apple and IBM team up for enterprise mobility.

Time Warner shares soar after reportedly rejecting $80 billion Murdoch bid.

Comcast apologizes for customer service call embarrassment.

MORE BRAND NEWS:

AOL patents web-like response ads for TV.

Archie comics kills off namesake character as Marvel makes Thor a her.

Facebook brand stories perform better than traditional ads.

GE tests Snapchat marketing.Continue reading...

brand news

Brand News: Big Tobacco Gets Bigger, Alibaba Gets Mad Men and more

Posted by Dale Buss on July 15, 2014 09:24 AM

TOP STORIES

Reynolds American buys rival Lorillard to create new tobacco giant in $25 billion deal.

Crumbs Bake Shop files for bankruptcy as investor group makes plans.

PepsiCo brands take spotlight at Tuesday's All-Star Game, as Nike's Jordan Brand spot honors Derek Jeter.

Alibaba, pre-IPO valued at $130 billion, makes entertainment push with Lions Gate streaming TV deal bringing Mad Men to China.

Metallica stars in ESPN's latest SportsCenter ad.

MORE BRAND NEWS

ANA takes aim at bot fraud with help from advertisers.

Apple denied Touch ID trademark by USPTO.

BMW shares battery technology with rivals.Continue reading...

brand news

Brand News: Uber Taps AMEX, Burberry Wraps Up, Sony at E3 and more

Posted by Shirley Brady on June 10, 2014 09:03 AM

TOP 5 STORIES

American Express partners with Uber, whose $18 billion valuation parsed by the New York Times.

Burberry features Cara Delevigne and Suki Waterhouse in new Autumn/Winter 2014 campaign.

GLAAD picks nine best brand campaigns for LGBT Pride month.

PayPal president moves to Facebook to lead messaging as new photo-messaging app revealed.

Sony reveals Playstation TV at E3.

MORE BRAND NEWS

Abercrombie & Fitch names new president as part of brand revamp.

Apple, moving creative in-house, reportedly aims to build 1,000-member team.

AT&T settles suit over refusal to carry Al Jazeera on U-verse.

Buick finds traction with Vine/YouTube project.

H&M online lookbook can be remixed like a music playlist.

HP takes a page from gaming in new high-end computing line.

Mariah Carey launches Butterfly, a social network and beverage brand.Continue reading...

media brands

Time Inc. Sets Out On Its Own as Time Warner Eyes a Slice of VICE

Posted by Sheila Shayon on June 9, 2014 04:17 PM

As the opening bell of the New York Stock Exchange rang this morning, 91-year-old publishing juggernaut Time Inc. officially made its public debut after a contentious and lengthy spin-off process from corporate parent, Time Warner Inc., which may be looking to get younger and hipper by buying a piece of a younger media empire: VICE.

In what will be a very public test of the print industry in a world overtaken by digital players like Vox and BuzzFeed, Time Inc. is now the only publicly-traded company in the US with just magazines in its portfolio, adding pressure to the digitally-challenged publisher who will now rely solely on its media brands including TIME, Sports Illustrated and People for its future fortunes.

The media company, renowned for an impressive empire that includes more than 70 overseas and 23 domestic magazines, has for the last decade seen revenues fall by 34 percent and cut its operating profit by 59 percent. Overall magazine circulation has dropped 1.4 percent in the second half of 2013 compared to the second half of 2012, according to Audited Media, with paid subscriptions, which account for 90 percent of total circulation, falling flat in the same period.Continue reading...

brand news

Brand News: adidas Steps Up for World Cup, Tyson Wins Hillshire and more

Posted by Shirley Brady on June 9, 2014 08:57 AM

TOP 5 STORIES

adidas partners with YouTube for The Dugout World Cup streaming channel, and leads FIFA sponsors calling for an inquiry into Qatar's bid. Above, its latest World Cup spot (with David Beckham, Lucas Moura, Zinedine Zidane and Gareth Bale), which has passed 9 million views since Friday.

Tyson Foods wins bidding for Hillshire Brands.

Amazon starts managing payments for third parties.

Barclays joins wearable tech revolution with contactless payment wristbands.

Gap Inc. becomes first US retailer in Myanmar with Old Navy and Banana Republic manufacturing.Continue reading...

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