2014 Brandcameo Product Placement Awards

web watch

Despite Pushback, ICANN on Track with TLDs

Posted by Sheila Shayon on February 20, 2013 11:14 AM

ICANN has been moving full-steam ahead under new CEO Fadi Cherhade, announcing that April 23rd will be the approval date for the first TLDs for delegation.

Once recommended for delegation, an applicant must pass a technical test and sign a Registry agreement with ICANN, which takes between five to six months, before a registry launch—which can take up to a year after they have been approved for delegation. 

There is no “sunrise” period for branded TLDs (Top Level Domains), but generic terms or open registries require a sunrise period of 30 days for trademark holders, followed by a 60-day landrush period, after which public domain sales could start. 

About 1,900 applications for new gTLDs are currently pending; 40 percent are for brand names and another slice is for “generic” words like .app, .insurance, .search and .book. “If allowed to register as closed domains, a single player could control the entire domain string related to a “generic” word – and prevent others from registering within it,” notes an article by InfoLawGroup.

Many have already voiced concern about “closed generic” domains and ICANN has asked the public for comment by March 7, 2013. 

Meanwhile, the American Association of National Advertisers (ANA) has asked ICANN to slow the process down “to set up a defensive mechanism so trademark holders can prevent registration of their exact trademarks across all the registries for a single reasonable fee.”Continue reading...

brand news

In the News: BlackBerry, iPhone, Carnival and more

Posted by Dale Buss on February 15, 2013 09:00 AM

In the News

BlackBerry shows new signs of life as co-founder sells stake.

Apple challenges iPhone trademark loss in Brazil.

Carnival tries to cruise away from brand disaster as passengers mull legal options.

ABC, NFL and Call of Duty get top marks for consumer engagement.

Airbus drops lithium-ion batteries from latest jet.

Applebee's expands test of Express Lunch service.

Best Western focuses on its people, not perks, in new campaign.Continue reading...

brand news

In the News: AA/US Airways, AB InBev, Heinz to Buffett, Time Inc. and more

Posted by Shirley Brady on February 14, 2013 08:45 AM

In the News

American Airlines and US Airways to create the world's biggest airline with $11 billion union.

AB InBev will sell Corona unit to salvage Modelo takeover, as Pernod Ricard is open to Jose Cuervo talks.

H.J. Heinz Company enters agreement to be acquired by Warren Buffett's Berkshire Hathaway.

Time Warner rumored to eye Time Inc. split and talking to Meredith about buying magazine brands.

Adidas unveils new global brand strategy with Boost product push.

American Express and Yahoo accused of stealing travel service idea.

Angry Birds parent Rovio slings into advertising.

Apple promises to fix iOS Exchange bug, fights activist shareholder Einhorn.

Barclays agrees to stop speculating on food prices.

Barnes & Noble warns of lower 2012 sales and Nook concerns.

Boeing looks at interim 787 fixes.

BT sticks by Olympic athlete Oscar Pistorius (charged with murdering his girlfriend), for now.Continue reading...

brand news

In the News: AIG, J&J, Samsung and more

Posted by Dale Buss on January 8, 2013 09:01 AM

In the News

AIG considers suing U.S. government despite federal bailout aid.

J&J sells Roloaids brand to Sanofi.

Samsung caps best year ever.

ABC spurs questions for marketers with move of Jimmy Kimmel's show.

Apple sees CEO Tim Cook make second visit  to China as mainland footprint doubles.

Bacardi snaps up St-Germain liqueur brand.

Bank of America extends retreat from mortgages.Continue reading...

brand news

In the News: HP, News Corp., Amazon and more

Posted by Shirley Brady on November 21, 2012 08:45 AM

In the News

HP CEO Meg Whitman pilloried over $8.8 billion start-up acquisition charge for Autonomy as stock plunges and former CEO comes out of woodwork.

News Corp. reportedly eyeing Simon & Schuster as add-on to HarperCollins and acquires 49% of YES Network as former newspaper execs charged with bribery. YES, meanwhile, extends Yankees TV rights through 2042.

Amazon unveils brand pages and looks to reinvent publishing model with Tim Ferriss book.

Apple products top kids' holiday wish lists, while spaceship-like campus delayed until 2016.

BlackBerry dropped by US agency over device reliability concerns.

Big Ten college sports conference brand could be diluted by eastern driven.

Darden CMO defects to Ruby Tuesday.Continue reading...

brand news

In the News: iPhone5Day, Reebok, Amazon and more

Posted by Dale Buss on September 21, 2012 09:01 AM

In the News

Apple is poised to sell 10 million iPhones in smash debut but sparks backlash by unseating Google maps from its platform.

Adidas cuts Reebok revenue forecast.

Walmart drops Kindle in slap at Amazon, as Amazon Fresh makes grocers nervous.

BASF buys U.S. seed-technology company Becker Underwood.

BlackBerry hit by service outage across much of world in another setback for RIM smartphone brand.

BSkyB deemed fit to hold license by U.K.

CKE delays IPO of parent of Hardee's and Carl's Jr. brands.Continue reading...

brand news

In the News: GM, Coca-Cola, Avon and more

Posted by Dale Buss on July 30, 2012 09:01 AM

In the News

GM abruptly ousts CMO Joel Ewanick over details of Manchester United sponsorship deal and future of GM's new Commonwealth agency relationship is questioned, while automaker also found to be making risky sub-prime loans.

Apple case against Samsung carries implications for its gripes against Google, as report says Apple discussed investing in Twitter.

Avon CEO is requested to meet with federal prosecutors.

Best Buy founder reportedly mounting a buyback effort.

Chili's touts lunch menu in new video campaign.

Coca-Cola reorganizes and ramps up marketing of Sprite to Millennials.Continue reading...

media brands

CNN Global President Stepping Aside for Fresh Vision

Posted by Mark J. Miller on July 27, 2012 03:03 PM

Jim Walton graduated from the University of Maryland in 1981 and took an entry-level job at CNN, the network Ted Turner had founded only a year before. Now, after many titles and many changes, Walton will be going out on top, even as the CNN brand struggles to maintain audience and relevance day to day.

The Time Warner-owned media giant announced Friday that Walton will be stepping down as president of CNN Worldwide at year’s end.

“I am proud of what we have accomplished together over these last 10 years – innovative programming, the development of great talent in front of and behind the cameras, expansion in digital and mobile, significant investment and expansion in international coverage, financial success and, most importantly, great and trusted journalism,” Walton wrote in a note to the staff.

Of course there are also plenty of things he probably won’t miss about the job.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements