Best Global Green Brands 2014

brand revival

DC Comics Re-Invests in Mature Vertigo Brand with New Series

Posted by Mark J. Miller on July 1, 2013 10:37 AM

The comics industry is getting stronger, bringing in an estimated $700 million to $730 million last year, up from $660 million to $690 million in 2011, according to John Jackson Miller, the editor of Comics Chronicle. But the 20-year-old Vertigo, a DC Comics imprint that doesn’t follow the same, cookie-cutter superhero storylines, isn’t contributing much to that profit.

After 20 years of publishing without anything close to a big hit, there were lots of rumors that DC would pull the plug on Vertigo. Instead, DC is re-investing in the brand and launching six new series this fall, the New York Times reports. The hope is that mature readers, hip to the world of graphic novels, will pick up the new series and latch on in a different way than those following Batman’s latest squabble.

“Right now, we’re in the middle of Vertigo’s transformation from a relatively sheltered idea and talent farm to a much more competitive place,” wrote Marc-Oliver Frisch on his comic-culture news blog The Beat, according to the New York Times. “Whether or not this is going to help DC in re-establishing the Vertigo brand as a selling point, we’re going to find out in the next several months.”Continue reading...

media brands

Turner Broadcasting Announces Newest Class of Startups for Media Camp Accelerator

Posted by Mark J. Miller on June 19, 2013 02:05 PM

“If you can’t beat ‘em, join ‘em” appears to be the motto Turner Broadcasting is using these days as it heads into its second straight summer Media Camp that helps five innovative startups commercialize their businesses to Turner's stable of networks, as well as other Time Warner media properties. 

“As you might expect, companies of our size and maturity often don’t move as fast as we’d like," said Balaji Gopinath, VP-emerging technology at Atlanta-based Turner Broadcasting, according to Ad Age. "Here’s a way for us to spread out the innovation across the startup ecosystem and work collaboratively to define what entertainment might look like in the years to come.”Continue reading...

digital moves

Comcast Boosts Digital Offerings to Better Face Netflix, Aereo

Posted by Mark J. Miller on June 12, 2013 07:17 PM

Comcast Corp. may be the largest US cable provider, but it still has some work to do on its digital side. After this year, critics may not be saying that anymore as the company is rolling out a cloud-based interactive TV guide, a voice-activated set-top box, and the ability to watch programming on tablets and smartphones and then move it to larger television screens at will.

The cloud-based X2 TV guide that will come out later this year will help viewers find content they desire faster by segmenting it into different groupings, such as kids, movies, sports, and recommended, Bloomberg reports.

Also, for Comcast subscribers who don't want to bother pushing a bunch of remote buttons, the company has come up with a new set-top box that allows users to push one button and speak commands, Bloomberg reports. To add to the interactivity, the box will also give access to “Facebook, Pandora and other online media” as well as provide reviews of movies by Rotten Tomatoes and the ability to see what people are tweeting about a show as it happens, USA Today notes.Continue reading...

let's make a deal

Hulu Sale Heats Up as Yahoo, DirecTV Enter Billion-Dollar Bids

Posted by Sheila Shayon on June 3, 2013 12:46 PM

Say good-bye to low-ball bidding. After a handful of offers that severely under-valued video streaming giant Hulu, it looks as if those interested have keyed up their game. 

The behind-closed-doors bidding war heated up over the weekend with bids of up to $1 billion from Yahoo, Time Warner and DirecTV as well as bids from Silver Lake Management, Guggenheim Digital, investment firm KKR and media executive Peter Chernin. 

"Today, 89 million people in the US will watch 1.2 billion online videos,” notes VentureBeat. “By 2016, online video viewers are expected to double to 1.5 billion.” It's no doubt that whoever snatches up Hulu will have a very lucrative addition to the family. Hulu recently announced more than 4 million paid subscribers of Hulu Plus, its $7.99 per month subscription service that lets users watch content on mobile devices and set-top boxes not available to those with a free account. First-quarter 2013 saw nearly one million people sign up and combined subscriptions and ad revenues saw Hulu generate $695 million last year.Continue reading...

brands with a cause

Campaign to Fight Malaria Gets Big Boost from Social Media

Posted by Sheila Shayon on April 25, 2013 06:31 PM

In recognition of World Malaria Day and the more than 660,000 people that still die from the deadly but preventable disease, Novartis and Malaria No More have partnered for a unique campaign that will provide malaria treatments to those infected in Africa.

Over the next three years, Novartis, joined by diagnostic testing company Alere Inc., will donate up to three million courses of pediatric antimalarial drug, matching the number of treatments donated by the public through the Power of One campaign.

“We believe that this innovative campaign will help speed malaria elimination,” said Joseph Jimenez, Novartis CEO in a press release. “Novartis has been striving towards this goal for more than a decade, and we just reached the milestone of providing 600 million treatments without profit to patients in malaria-endemic countries. No one should die from malaria today.”Continue reading...

brand news

Time Warner Spins Off Time Inc.: A Sign of the Times?

Posted by Sheila Shayon on March 7, 2013 01:23 PM

Time Warner is spinning off Time Inc., turning the 90-year-old publisher of Time, People and Sports Illustrated into a separate, publicly held company worth as much as $3.2 billion. 

"A complete spin-off of Time Inc. provides strategic clarity for Time Warner Inc., enabling us to focus entirely on our television networks and film and TV production businesses," said CEO Jeff Bewkes. "Time Inc. will also benefit from the flexibility and focus of being a stand-alone public company and will now be able to attract a more natural stockholder base."Continue reading...

brand news

In the News: Facebook, Taco Bell, Time Warner and more

Posted by Dale Buss on March 7, 2013 09:18 AM

In the News

Facebook plans to announce facelift of its News Feed.

Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today. 

Time Warner to spin off Time Inc. as CEO Laura Lang exits.

Adidas posts weaker earnings on Reebok.

Baskin-Robbins plans to triple franchise size in Australia with new partnership.

Birds Eye commended for healthy eating campaign.

Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.

Costco backs minimum-wage increase.

Cracker Barrel adds lower-calorie items.

Dell sees buyout deal threatened by activist investor Carl Icahn.

DirecTV bemoans rising program costs.

Google expands Street View in Europe.

Jamba Juice looks to fresh juice to boost sales.

Lego eyes tie-up with "The Simpsons" on Fox.

Moe's Southwest Grill readies first national ad campaign. Continue reading...

brand news

In the News: Apple, Facebook, HSBC and more

Posted by Dale Buss on March 5, 2013 09:01 AM

In the News

Apple value dips as Google soars.

Facebook sued over bungled IPO.

HSBC, now Europe's biggest bank, sheds personal loan assets.

Carmakers at Geneva Auto Show express fears on European recovery.

AARP ramps up YouTube marketing.

Ally Financial says U.S. is probing its retail-financing practices.

Amazon launches first TV effort, for fashion unit; leads mobile retail sales.

American Suzuki gets OK of bankruptcy plan by U.S. court.

Baileys slims down its bottle.

BBC Worldwide reportedly in talks to sell Lonely Planet stake.

Best Buy and Facebook focus on next-generation mobile marketing.

Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...

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