brand news

In the News: HP, China Mobile, Cadillac and more

Posted by Dale Buss on January 15, 2014 09:21 AM

In the News

HP sets to announce two large smartphones today.

China Mobile receives 1.2 million iPhone pre-orders.

Cadillac updates its crest. 

Axe strikes a more earnest tone in advertising.

Bud Light challenges football fans with digital gaming ad and prepares new tag line for A-B InBev's reduced Super Bowl effort.

Charter woos Time Warner Cable shareholders.

Coca-Cola releases interactive mini-bottles to honor World Cup.

Daimler wins as US Supreme Court throws out Argentine human-rights suit.

Dunkin' Donuts focuses on expansion and one-to-one marketing.

Facebook CEO calls Snapchat a "super interesting privacy phenomenon," and it makes inroads in Russia.

Fiat will give first batch of new Alfa Romeos to top-selling US dealers.Continue reading...

brand news

In the News: Google, Nike, Cadillac and more

Posted by Dale Buss on January 14, 2014 09:19 AM

In the News

Google buys Nest Labs for $3.2 billion to enter smart-home derby.

Nike plans to open Jordan brand stores. 

Cadillac says new ATS Coupe will be first vehicle to wear updated crest.

AstraZeneca forecasts quicker return to growth.

Black & Decker refreshes its image. 

Michael Bloomberg returns to his company.

DirecTV attacks Weather Channel fees.

Facebook expands conversations group and acquires link-sharing service Branch. 

Fiat begins to rethink brand architecture.

Fox opts out of TV's traditional pilot season.

GE Capital gets into loyalty-program business.Continue reading...

brand and bottle

$16 Billion Beam Inc. Acquisition Will See Greater Distribution of Whiskey Brands

Posted by Mark J. Miller on January 13, 2014 05:22 PM

Liquor giants Diageo and Pernod Ricard can start looking over their shoulders. Japan’s Suntory Holdings, which produces some of Japan’s oldest whiskeys, has just agreed to pay $16 billion for Beam Inc., the American producer of Maker’s Mark, Jim Beam, Sauza, and Gilbey’s, Ad Age reports. The deal makes Suntory the third-largest liquor company in the world. 

As a result of the deal, Suntory, which also bottles Pepsi in Japan and owns the Orangina brand, will have greater distribution in the US and Beam, whose portfolio includes the lucrative Skinnygirl line, will have much stronger exposure in the Asian marketplace. That’s a pretty good deal for Suntory, which currently sources 90 percent of its business from Japan. 

“Suntory has virtually no U.S. presence,” Mark Swartzberg, an analyst at Stifel Financial Corp., said in a research note today, according to Bloomberg. “This will take their share from less than 1 percent to 11 percent. Meanwhile, Beam stockholders will head to the bank with $83.50 for each share owned instead of the $66.97 share price that it last closed at." The two companies previously had a distribution deal in which Suntory distributed Beam products in Japan, and Beam distributed Suntory products in Singapore and greater Asia.Continue reading...

brand news

In the News: JCPenney, P&G, Apple and more

Posted by Dale Buss on November 19, 2013 09:31 AM

In the News

JCPenney launches first holiday campaign under new CMO.

P&G and other detergent makers face new federal alarm over pod safety and kids.

Apple is probed for alleged tax evasion in Italy.

3M still searches for growth.

Best Buy warns of promotional pressures.

Buick could use a flagship model, GM CEO says.

Campbell Soup sees earnings slashed.

Daimler open to selling stake to Chinese partner.

Discovery Communications allows streaming via Time Warner Cable.

Dropbox seeks $8 billion valuation.Continue reading...

brand news

In the News: Kraft, FAA, AT&T and more

Posted by Dale Buss on November 1, 2013 09:29 AM

In the News

Kraft and McDonald's team to sell McCafe packaged coffee.

FAA lifts most rules against use of electronic devices on flights. 

AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.

Air France seeks deep overhaul of Alitalia.

Amazon produces two original drama pilots.

Apple launches iPad Air.

Bonobos expands with new women's brand.

Buffalo Wild Wings' new pricing and service model builds confidence.

Century 21 handles "haunted houses" in campaign.Continue reading...

brand news

In the News: Conde Nast, Coca-Cola, Chili's and more

Posted by Dale Buss on October 24, 2013 09:22 AM

In the News

Conde Nast ends internship program that had been criticized.

Coca-Cola sees more than 300,000 sign petition against Russia's anti-gay laws.

Chili's rolls out delivery and overhauls menu.

AT&T subscriber gains trail Verizon.

Altria gains on rise in smokeless-product sales.

Bank of America loses jury decision over Countrywide.

Blue Diamond swings from Vine for Almond Breeze promo.

Boeing boosts output of 787 Dreamliner.

Chuck E. Cheese makes comeback with kids focus.

Dr Pepper Snapple blames aspartame fears for diet-soda slump.

Dunkin' Brands profit surges on US growth.

FedEx points to December 2 as big shipping day.Continue reading...

media brands

Time Warner Submits to CBS Demands, Ending Blackout Just in Time for NFL

Posted by Mark J. Miller on September 3, 2013 11:51 AM

CBS and Time Warner Cable have been engaged in a long-running spat over transmission costs, resulting in a month-long CBS blackout in three major cable markets, New York, Los Angeles and Dallas. Finally, and just in time for the start of the NFL season, the broadcaster and cable company have reached a deal, and it looks as if CBS is the victor. 

According to Bloomberg, TWC will pay “a significant increase for the right to transmit CBS signals, though still below $2 per subscriber per month.”

"CBS is the winner,” said cable and telecommunications analyst Craig Moffett of Moffett Research, according to Reuters. “Content owners always win these negotiations, it's just a matter of how much they won. They have all the leverage. Consumers don't get mad and trade in their channel when these fights drag on. They go looking for a different satellite or telephone company." CBS was coming from a particular position of power since it is currently the top-rated network on TV.Continue reading...

brand news

In the News: Microsoft, CBS, Taco Bell and more

Posted by Dale Buss on September 3, 2013 09:16 AM

In the News

Microsoft makes bold bid to catch up in mobile with $7B acquisition of Nokia's phone business, raising questions about future of Nokia brand.

CBS and Time Warner Cable reach deal to end blackout ahead of NFL kickoff, as the NFL prods long-time advertisers to up their game for start of season.

Taco Bell is named advertiser of the year by Ad Age.

Vodafone exit from US market with $130B Verizon Wireless sale isn't so simple for shareholders.

AT&T earns brand affection with "It's Not Complicated" campaign.

Cadillac emphasizes accessible luxury in new campaign.

Citigroup sheds its "alternative" investment holdings.

Dannon plans to return Oikos brand to Super Bowl advertising.Continue reading...

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