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digital moves

RadioShack Bids for Relevance with 'Cord-Cutting' Deal During TWC-CBS Fight

Posted by Dale Buss on August 27, 2013 06:16 PM

RadioShack is bidding to renew its relevance in a fresh way this week, offering a "cord-cutting" deal on high-definition digital TV antennas to the millions of consumers in some major national markets that have been blacked out of CBS in the network's continuing deadlock with Time Warner Cable.

Under new management and in an attempt to begin rolling back a long tide of red ink, Radio Shack has turned toward a new logo, new slogan ("Let's Play"), new store concept and new positioning that recasts the brand as an even better digital playground for Millennials than their local Verizon Wireless or AT&T store. At the same time, RadioShack says it wants to fortify the loyalty of its traditional audience of electronics hobbyists.

The brand's new promotion ratchets up RadioShack's immediacy a few notches. Saying it makes "cutting the cable" convenient and easy, the company is offering a 25 percent discount on its best-selling HDTV antenna in areas affected by the blackout, through September 7.Continue reading...

brand news

In the News: Bill Ackman, Samsung, Billabong and more

Posted by Dale Buss on August 27, 2013 09:27 AM

In the News

Bill Ackman gives up stake in JCPenney.

Samsung confirms Galaxy Gear Smartwatch for Sept. 4. 

Billabong reports record loss and writes down value of brands.

Adobe has some bold plans for online ad business. 

Amazon exposes cloud's dark lining with weekend outage.

Apple plans to launch trade-in program for iPhone, report says.

AT&T sees its commercial straight man leap to Saturday Night Live.

Best Buy will see founder unload some of his shares this year.

Chevrolet does deal with University of Texas Longhorns for Silverado.

Cracker Barrel revamps menu with lighter dishes and rejects activist investor's third attempt to join its board.

Ford ramps up output of Fusion to challenge Toyota's Camry.Continue reading...

brand news

In the News: Turner Broadcasting, American Express, Toyota and more

Posted by Dale Buss on August 26, 2013 09:18 AM

In the News

Turner Broadcasting turns attention to 'Upwave' wellness network. 

American Express ranks highest in credit-card customer satisfaction.

Toyota hustles to remedy low crash ratings.

Amgen buys Onyx for $10 billion in cancer drug play.

Duck Dynasty's calculated push into entertainment has turned out well.

ESPN returns Keith Olbermann today.

Facebook opts to dump physical gifts from platform. 

GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.

Gamestop wins from new Xbox and Play Station.

Hillshire Brands brings "spontaneous consumption" to meat aisle.

Hormel battles high pork-belly costs.Continue reading...

brand news

In the News: Amazon, Al Jazeera, Facebook and more

Posted by Dale Buss on August 21, 2013 09:16 AM

In the News

Amazon and Conde Nast create new "all-access" magazine subscriptions across platforms.

Al Jazeera sues AT&T for dropping US channel and makes limited US debut.

Facebook leads project to connect whole world through the internet.

Apple loses iPad market share in China to Samsung and plans to launch iTunes Radio in September with big advertisers.

BMW is making customers wait for repairs due to global supply-chain hiccups.

Barnes & Noble abandons plans to split company.

Bob Evans opens Express prototype.

CBS turns to its stars in battle with Time Warner Cable.

Coca-Cola sees "very positive" prospects in Indonesia.

Cummins diesel deal with Nissan for Titan could vex Chrysler's Ram truck.

Diageo fights off latest legal challenge to its Parrot Bay cocktails.Continue reading...

brand launch

Al Jazeera Ready to Take On Reputation in US with Journalism-Heavy News Network

Posted by Sheila Shayon on August 14, 2013 05:56 PM

Al Jazeera America, already dubbed AJAM, an offshoot of the Al Jazeera media conglomerate funded by the government of Qatar, is readying to make its debut in a market where it already has history—though it hopes US viewers will quickly forget that.

After buying its way in on the back of Al Gore's failed Current TV, the network, which has 70 offices around the world, has set up shop in dozens of markets across the US, where it is headquartered in New York but also has bureaus in underserved cities including Seattle, Nashville and Detroit. Aiming to corner the nonpartisan, investigative journalism market that has all but disappeared from US news networks, the brand faces a unique and trying flaw in its reputation. Al Jazeera seems to jar only one memory in the minds of Americans—9/11. 

Prior to its foray into mainstream US media, Americans had only heard Al Jazeera's name in relation to grainy al-Qaeda videos delivered from the hands of terrorism mastermind Osama Bin Laden and anti-American views on the wars in the Middle East. While years have passed since Bush-era Defense Secretary Donald Rumsfeld accused the network of "promoting terrorism," the network is still very conscious of the sensitivities to the brand in the US market—so much so that the new branch's acronym, AJAM, was quickly adopted to create a decided mental break from its parent company and affiliates.Continue reading...

brand news

In the News: Hudson's Bay, BMW, Omnicom and more

Posted by Alicia Ciccone on July 29, 2013 09:45 AM

In the News

Hudson's Bay to buy Saks for $2.4 billion. 

BMW debuts battery-powered i3 in charge to take on Tesla

Omnicom, Publicis Groupe to merge, creating the world's largest advertising agency. 

Amazon plans to hire 7,000 workers for its US operations. 

Boeing asks jet operators to inspect Honeywell beacons over malfunction concerns.

CBS, Time Warner Cable smear campaigns could damage brands as new deadline looms. 

Rebranded International New York Times will put a strong emphasis on digital. 

Land Rover, Adidas make positive impressions on African Americans, while L'Oreal loses ground. 

Liquid-Plumr tests dirty ads to sell drain cleaner. 

Mazda expected to post huge leap in Q1 operating profit.Continue reading...

brand news

In the News: Samsung, Asics, Roxy and more

Posted by Dale Buss on July 8, 2013 09:31 AM

In the News

Samsung misses second quarter forecast as analysts fear smartphone brand has peaked (if not in Asia).

Asics tightens factory oversight in Cambodia after accident.

Roxy under fire for sexualizing female surfers in new campaign. 

Alcoa faces hard decisions on aluminum capacity.

America Movil invests $40 million in Shazam music app.

Apple plans to stream Time Warner Cable channels on TV.

Asiana Airlines plane likely experienced pilot error as Boeing jet crash parsed.

BMW maintains US sales lead over rivals in June.Continue reading...

brand news

In the News: Google, Square, Blackberry and more

Posted by Alicia Ciccone on June 28, 2013 09:31 AM

In the News

Google is reportedly developing an Android game console, as it sues IRS over missing tax refund. 

Square poaches Facebook advertising executive. 

Blackberry shares plunge 25 percent on disappointing earnings. 

Firefox debuts new logo and updates for Android beta.

Men's Wearhouse owes ousted founder George Zimmer $1 million for TV ads. 

QVC says it will "pause" its relationship with Paula Deen.Continue reading...

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