brand news

In the News: Suzuki, Election Day, Netflix and more

Posted by Dale Buss on November 6, 2012 09:02 AM

In the News

The most expensive presidential election in U.S. history comes to a close as America heads to the polls.

Suzuki to end U.S. auto sales and file Chapter 11.

Netflix adopts poison-pill defense and Carl Icahn slams it.

Apple is said to be considering switch from Intel for Mac and may be seeing tablet dominance come to an end, as EU reportedly ready to stike a deal on e-books.

Balenciaga parts ways with longtime creative director Nicolas Ghesquière.

BMW shrugs off high costs as profit rises.

CBS signs multi-year deal with Hulu.

Eight O'Clock Coffee sends "superfans" on junket.

GM bolsters its credit line against European losses and pension costs.Continue reading...

brand news

In the News: Samsung, Chick-fil-A, Visa and more

Posted by Shirley Brady on September 20, 2012 08:55 AM

In the News

Samsung mocks iPhone 5 buyers in latest commercial.

Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.

Visa shifts global creative duties back to BBDO.

AOL names female CFO.

AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.

Bed Bath & Beyond beats the odds.

Citibank credit card is coming to China.Continue reading...

brand news

Brand News: iPhone, JPMorgan, Viacom and more

Posted by Shirley Brady on May 16, 2012 05:06 PM

Brands to Watch

Apple's next iPhone will have a bigger screen, sources tell Reuters.

JPMorgan faces FBI probe as shareholders sue the company and CEO Jamie Dimon over $2B loss.

Time Warner Cable and Viacom settle iPad dispute.

Air Pacific returns to Fiji Airways branding.

Ben Silverman's Electus details programming for YouTube's new food-centric Hungry channel.

Chevron benefits from Japan's shift away from nuclear.

Comcast launches Skype in select U.S. markets.Continue reading...

sporting brands

It's Magic: Dodgers Play (Base)Ball with New (Basket)Ball Owner

Posted by Barry Silverstein on March 28, 2012 01:03 PM

The Los Angeles Dodgers brand has seen better days. Last April, a controversy exploded over the team's ownership. Not since the legendary baseball team picked up and left its beloved Brooklyn fans in the dust had the Dodgers been so battered by bad press.

It seems then-owner Frank McCourt had run afoul of Major League Baseball (MLB), who was questioning McCourt's management of the team and its finances. In fact, McCourt had a very public dispute with his wife Jamie, whom he fired in 2009 as CEO of the Dodgers. A week later, Jamie filed for divorce. A California court told the McCourts they would have to work out their Dodger dealings outside of divorce court. The whole mess went into extra innings when it was later learned that the IRS was investigating the odd couple for money they took from the team without paying taxes.

Through it all, Frank McCourt remained a Dodger stalwart. On April 27, 2011, he proclaimed, "I took my life savings and invested it into the Los Angeles Dodgers. No one handed me the Dodgers and no one is going to take it away. I'm not going anywhere." A nice sentiment, perhaps, but it didn't stop the team from entering bankruptcy in June. The MLB promptly put a monitor in place to keep a watchful eye on the Dodgers, which McCourt claimed was tantamount to a "hostile takeover."

Well, Frank, as the umpire famously screams, "Yer OUT!" On April 27, 2012, exactly a year after his infamous "I'm not going anywhere" speech, McCourt agreed to sell the Los Angeles Dodgers for $2.15 billion to another ball player, none other than LA Lakers basketball superstar Magic Johnson, heading his own team of buyers. In addition to Magic Johnson, the Dodgers' new owners will include financial services firm Guggenheim Partners, Peter Guber, head of film company Mandalay Entertainment, and Stan Kasten, former president of the Atlanta Braves and Washington Nationals. A judge needs to approve the deal, but if it goes through, the Dodgers will be sold for more money than any other professional sports team.Continue reading...

that's entertainment

Comcast Kicks Off Celeb-Backed Minority-Owned Networks, But Will Anyone Watch?

Posted by Sheila Shayon on March 9, 2012 05:46 PM

As part of its deal to acquire NBCUniversal, Comcast agreed to launch more minority-owned networks by 2014 — and it's doing just that. From a music and pop culture hub called Revolt from Sean "Diddy" Combs, to a startup backed by Magic Johnson, it's a mixed bag that helps America's biggest cable operator appease the feds — but will it really do much for diversity — or TV viewers?Continue reading...

tech innovation

Time Warner and Time Warner Cable Bring Future of Tech to Big Apple

Posted by Sheila Shayon on January 27, 2012 11:01 AM

Time Warner is a global media leader, so it needs to track media consumption patterns on behalf of its businesses, brands and advertising partners. So this week it donned a lab coat to launch the Time Warner Medialab, located in the Time Warner Center on New York's Columbus Circle, as a firsthand source of insights.

The high tech hub shows the public where media and technology is headed in its vision of "Content Everywhere," while gathering visitors' feedback on how the proliferation in digital platforms is affecting their media consumption and experience.

Separately, Time Warner Cable, which spun off from Time Warner in 2009 for an estimated $9 billion, this week announced a partnership with the New York-based Chinese-American Planning Council (CPC) as the site of the next Time Warner Cable Learning Lab.Continue reading...

brand news

In the News: RIM, Groupon, Beckham & more

Posted by Shirley Brady on January 3, 2012 05:41 PM

Brands to Watch

US auto sales for 2011 face boost by year-end holiday advertising, as global auto sales rise on Chinese demand.

Apple TV rumors generate biggest buzz heading into CES.

Bakon Vodka goes mobile.

Ben & Jerry's slated as first Facebook sponsored stories ad in users' newsfeed.

Benetton takes edgy Unhate campaign to Tripoli.

Bentley sells more cars in China than UK.

Better Business Bureau tops its own scams of the year list.

BlackBerry-maker RIM reportedly identifies replacement for co-chairmen as analysts fear the worst.Continue reading...

brand news

In the News: Apple TV, Saab, P&G and more

Posted by Dale Buss on December 19, 2011 08:50 AM

In the News

Al Gore promotes "sustainable capitalism."

Apple aims to reimagine TV and how we consume media, while graphic novel imagines Steve Jobs' design thinking.

AT&T's dream to acquire T-Mobile's US operation may be over.

Barclays enables charitable giving with the tap of a card.

BT files patent suit against Google.

Disney and Atlanta Braves are involved in a trademark dispute.

Facebook sues a different Mark Zuckerberg, sees profits hit $1B ahead of IPO.

Goldman Sachs rises as finance powerhouse.

History Channel struggles at the top.

Jersey Shore's Snooki sued by branding partner.

Morton's steakhouse chain finds a buyer.Continue reading...

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