2014 Brandcameo Product Placement Awards

brand news

In the News: RIM, Groupon, Beckham & more

Posted by Shirley Brady on January 3, 2012 05:41 PM

Brands to Watch

US auto sales for 2011 face boost by year-end holiday advertising, as global auto sales rise on Chinese demand.

Apple TV rumors generate biggest buzz heading into CES.

Bakon Vodka goes mobile.

Ben & Jerry's slated as first Facebook sponsored stories ad in users' newsfeed.

Benetton takes edgy Unhate campaign to Tripoli.

Bentley sells more cars in China than UK.

Better Business Bureau tops its own scams of the year list.

BlackBerry-maker RIM reportedly identifies replacement for co-chairmen as analysts fear the worst.Continue reading...

brand news

In the News: Apple TV, Saab, P&G and more

Posted by Dale Buss on December 19, 2011 08:50 AM

In the News

Al Gore promotes "sustainable capitalism."

Apple aims to reimagine TV and how we consume media, while graphic novel imagines Steve Jobs' design thinking.

AT&T's dream to acquire T-Mobile's US operation may be over.

Barclays enables charitable giving with the tap of a card.

BT files patent suit against Google.

Disney and Atlanta Braves are involved in a trademark dispute.

Facebook sues a different Mark Zuckerberg, sees profits hit $1B ahead of IPO.

Goldman Sachs rises as finance powerhouse.

History Channel struggles at the top.

Jersey Shore's Snooki sued by branding partner.

Morton's steakhouse chain finds a buyer.Continue reading...

let's make a deal

Verizon Wireless Makes $3.6 Billion Deal With U.S. Cable Giants

Posted by Sheila Shayon on December 2, 2011 02:17 PM

Verizon Wireless, the largest U.S. mobile-phone carrier, is spending $3.6 billion to buy wireless spectrum from SpectrumCo, a cable joint venture that includes Comcast, Time Warner Cable and Bright House Networks, with each receiving $2.3 billion, $1.1 billion, and $189 million, respectively, to sell their share in the JV to Verizon.

As a result of the deal, the cable operators will resell Verizon Wireless service instead of operating their own wireless brand in SpectrumCo. Or as the New York Times puts it, "Instead of creating its own wireless services, Comcast, Time Warner Cable and Bright House will market Verizon’s service, and in turn Verizon will market the cable companies in their respective local markets."

Verizon is hungry for more airwaves to accommodate increasing consumer demand from mobile devices to watch video and browse the Internet, and the deal will yield 122 Advanced Wireless Services (AWS) licenses, improving 4G services to its customers. "Spectrum is the raw material on which wireless networks are built, and buying the AWS spectrum now solidifies our network leadership into the future," stated Dan Mead, president and CEO of Verizon Wireless.

Comcast, Time Warner Cable and Bright House will be able to provide wireless service to customers via Verizon’s network and Verizon Wireless is free to sell their products, including pay-TV, in its stores.

It’s also the end of a dream for the three U.S. cable operators to create and manage their own wireless network. "It's really hard for a cable company to expect to compete in a highly competitive wireless market," commented Time Warner Cable spokesman Alex Dudley to the Wall Street Journal. "We got a good price for the spectrum. An arrangement like this makes a lot of sense."Continue reading...

brand news

In the News: Google Buys Motorola, Wal-Mart Rises, and More...

Posted by Dale Buss on August 16, 2011 08:59 AM

American Media, publisher of National Enquirer, no longer is for sale.

Barney’s teams with Lady Gaga for holidays.

Bloomberg BusinessWeek launches global editions.

Cargill to buy Provimi and extend its reach in animal food.

Caterpillar faces increased competition from Chinese heavy-equipment makers in U.S. market.

Cathay Pacific campaign doesn’t mean “make you feel special” that way.

Dr. Scholl’s sells footwear in addition to foot care.

Estee Lauder sounds caution about consumer spending on cosmetics.

Google purchase of Motorola will heavily affect advertising industry; deal leaves BlackBerry's Research in Motion in “no-man’s land.”Continue reading...

brand news

In the News: AOL, Google, Taco Bell, and more...

Posted by Dale Buss on August 15, 2011 09:00 AM

World markets are in a new danger zone, head of World Bank says, but the markets notched solid gains early on Monday.

AOL finds content growth comes at a cost

BNY Mellon accused of favoritismin Florida suit.

CNBC gets a bounce from covering stock-market ills.

Dick’s Sporting Goods supports concussion testing of high-school athletes.

Google to buy Motorola Mobility in largest acquisition.

Lowe’s cuts view of prospects.

Ralcorp rejects latest takeover bid by ConAgra.Continue reading...

brand mascots

Time Warner Cable Sends Road Runner Packing

Posted by Mark J. Miller on August 11, 2011 10:00 AM

Time Warner Cable has finally done what Wile E. Coyote has attempted to do with every tool imaginable for eons: rid the screen of that pesky Road Runner.

The little speedster has been a longtime mascot for the cable operator's high-speed Internet service, called Road Runner, but the mascot is being “replaced by the line drawing of a human eye and ear that is used to promote TWC's cable-TV and phone services,” Fortune (another Time Warner property) reports.

A vestige of the days when Time Warner Cable was part of Time Warner (it was spun off in 2008 in a separation that was finalized the following year), the speedy Warner Bros. cartoon character was adopted by the company's cable operation as the brand for its high-speed Internet service, which will still be called "Road Runner," but now comes in many more flavors including Road Runner Mobile, PowerBoost and WiFi hotspots.Continue reading...

media brands

Does NYC Deal Boost Al Jazeera Brand in U.S.?

Posted by Sheila Shayon on August 1, 2011 12:00 PM

Qatar-based Al Jazeera finally has a toehold in Manhattan after months of persistent pressure on U.S cable and satellite systems.

Al Jazeera English (AJE) is now being simulcast in New York City 23 hours a day on RISE, a cable channel adjunct to WRNN, which is carried by Time Warner Cable and rival Verizon FiOS. The deal makes AJE available starting today on Time Warner Cable's channel 92, with FiOS channel 466 adding the feed in the coming days, for a total reach of 2 million New York area homes.

As part of its carriage contract, RISE must carry one hour of daily local programming; now, the other 23 hours will be a live feed of AJE. While the contract gives Al Jazeera a presence in a key U.S. market, it's hitting the Big Apple via a sublease deal as opposed to outright carriage deal, which means its opportunities for marketing and branding are hindered.

“It’s all about leverage in this business, and they don’t have any,” observed Paul Maxwell, a cable industry consultant, to the New York Times.Continue reading...

brand news

Brands to Watch: AmEx, Kodak, Dodgers & more

Posted by Shirley Brady on July 20, 2011 06:00 PM

Brands to Watch

British PM David Cameron tells Parliament that he now regrets hiring former News of the World editor Andy Coulson as News Corp. faces US calls for Dow Jones inquiry over phone hacking and London police say their investigation could take years. Wendi Murdoch fever also explodes on the web as her husband's media empire attempts to restore reputation.

American Express reports record cardholder spending.

American Idol co-creator Simon Fuller is suing Simon Cowell for a cut of The X Factor on FOX.

Associated Press will link to sources starting Aug. 1st.

Coach signs Gwyneth Paltrow for UK launch campaign.

Google offers credit card to advertisers, winds down Google Labs, launches Google+ iPhone app.

Intel quarterly results beats analysts' expectations.Continue reading...

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