Posted by Sheila Shayon on July 26, 2011 12:00 PM
What do fashion, a Chinese news agency and pizza have in common?
Times Square – hotter, and more popular than ever! And not just because it's summer.
This past Saturday, Express, the fashion retailer for style-conscious Millennials, set out to break the Guinness world record for the largest number of people modeling on a catwalk. And despite temperatures hovering in the 100’s – they did, showing that wannabe models cannot resist a catwalk, no matter how crowded or sweaty.
A total of 1,243 people walked the Express runway, including the Naked Cowboy, police officers, tourists, and just regular locals, shattering the previous record of 521 set last year by Galeries Lafayette in Paris.Continue reading...
Posted by Shirley Brady on July 25, 2011 06:00 PM
AOL shuffles execs.
BSkyB may lose UK "stranglehold" on Hollywood releases.
Dunkin' Donuts parent IPO could exceed $400M.
Express sets Guinness World record with Times Square fashion show.
Facebook iPad app appears in the wild, disappears.
Google gives Gmail a new logo and homepage.
Hyatt apologizes for turning up heat on protesters.
LinkedIn launches "Apply With LinkedIn" button.Continue reading...
Posted by Mark J. Miller on July 6, 2011 01:30 PM
Coca-Cola isn't the only big brand to erect a green billboard.
Richoh, known for its "managed document services" (based on its copiers and fax machines business), isn’t the first company you’d think of when you think of who is going green, but it's pulling out the stops to show the world that it is serious about lowering the company’s environmental impact by one-eighth of its 2000 levels by 2050.
Last year, Ricoh put up the first solar-powered billboard in New York's Times Square. And now EarthTechling.com notes that Ricoh has installed “the very first 100% eco-powered billboard in London.”Continue reading...
Posted by Mark J. Miller on June 14, 2011 03:00 PM
Oregon’s motto is “she flies with her own wings.” And now she’ll fly with digitally enhanced ones.
The state's legislature has just agreed to allow digital billboards along all state roadways, according to the Oregonian. The newspaper points out that while some Oregon cities already allows such billboards, this law will allow for such advertising along all of the state highways.
Digital billboards are a hot topic of debate around the US.Continue reading...
Posted by Shirley Brady on May 31, 2011 06:30 PM
Apple looks to secure content deals ahead of iCloud unveiling as company previews announcements and Steve Jobs involvement in rare move.
Big Ten Network rebrands as BTN.
CTIA dismisses World Health Organization finding on cancer/mobile link, as WHO also issues new tobacco warning.
Google estimated to take 54 cents of every web ad dollar spent.
LinkedIn establishes Asian base in Singapore.
Montreal promotes its festivals in NYC's Times Square.
Netflix stock hits all-time high as troubled Nokia's stock hits 13-year low.Continue reading...
brand and bottle
Posted by Sheila Shayon on May 19, 2011 01:00 PM
As beach season fast approaches, Corona has launched the "Corona Beach Getaway" sweepstakes, the Mexican beer brand’s largest US promotion to date — outstripping its previous "biggest promotion" ever, last year's promotion that brought a pop-up beach (above) to New York's Times Square.
Customers 21 and older, have a chance to win one of 100 trips to Mexico by finding custom-wrapped Corona bottles or cans in stores now through July 31.
More than 11,000 bottles and 1,000 12-pack cans include special codes redeemable to enter a random drawing for more than 1,700 prizes including Corona-branded patio umbrellas, rolling coolers and beach cabana tents at CoronaBeachGetaway.com.
Fans at local bars can submit a photo of their “Corona Getaway Moment” at CoronaTriptoMexico.com for a chance at winning a beach vacation for two. Ten finalists will also have their photo submissions posted on the Corona Light Facebook page, where fans can access the Beach Getaway promotion via a special tab for details.Continue reading...
Posted by Shirley Brady on April 25, 2011 11:30 AM
With the New York Auto Show continuing through May 1st, Nissan is promoting its World Car of the Year Award-winning Leaf with an eye-catching interactive billboard in Times Square. The copy: "The auto show has over 1,000 of these (cue smoke) .... But only one 100% electric, zero-tailpipe Nissan LEAF."
Posted by Shirley Brady on April 13, 2011 10:00 AM
It may not have caught as much attention as the recent Glee flashmob in Seattle. Still, Wells Fargo trumpeted its April 7th flashmob in Times Square as a return to its roots, as the bank was founded in New York more than 150 years ago.
"Glee" also sums up what Wells Fargo will feel once it's finally banished the Wachovia brand once and for all.Continue reading...