Best Global Green Brands 2013

Top 10 Stories of the Week: From Twitter to Chanel

Posted by Johnny Trinh on June 8, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Twitter's New Logo Takes Flight

#2 I (Blank) New York: Iconic Campaign Gives Its Heart Away

#3 Lady Gaga Gets Ready to Unveil Little Monsters Social Network

#4 Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity

#5 Penney Wise, Pound Foolish? JCPenney Backpedals on Confusing Pricing Strategy

#6 Is Chevy's "Night Swimming" Ad a Worthy Successor to VW's "Pink Moon"?

#7 Snow White and the Huntsman: Disney's Snow White No Longer the Fairest of All?

#8 Nike's Air Yeezy II is Selling for $80K on eBay and It's Not Even Out

#9 Tide Makes Real Video Per Fake Onion Column About Fake Tide Video

#10 Chanel's Little Black Jacket Exhibition Opens in New York

week in review

Top 10 Stories of the Week: From Linsanity to Men in Black 3 and more

Posted by Michael Waltzer on June 1, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Even if Jeremy Lin Leaves the Knicks, "Linsanity" Is All His

#2 Unilever Encourages Brits to Recycle Those Millions of Tea Bags

#3 Snapple Tables Its Brand for NBC's America's Got Talent

#4 Pure Genius: What Won't Richard Branson Slap the Virgin Brand On?

#5 UEFA EURO 2012 Expands Digital and Social Outreach to Engage Fans

#6 Banana Republic Aims to Maintain "Mad Men" Mojo with Trina Turk

#7 Penney Wise, Pound Foolish? JCPenney Backpedals on Confusing Pricing Strategy

#8 Men in Black 3 Product Placements: MIB Re-Team With Ford Taurus & More

#9 Can Popchips Wipe Slate Clean with Cause Marketing?

#10 Serendipity 3 Lands Guinness World Record for Priciest Burger (for a Cause)

week in review

Top 10 Stories of the Week, From No-Name Ford to Apple's Chinese Corps

Posted by Johnny Trinh on May 4, 2012 04:33 PM

Our most-read blog posts of the week:

#1 Ford Reintroduces Itself With No-Name, No-Logo "Go Further" Campaign

#2 Hello Brooklyn: Jay-Z Designs Brooklyn Nets Logo

#3 Popchips Minority Owner Ashton Kutcher in Trouble for Minority Portrayal

#4 Pepsi Kicks Off "Live for Now" Global Campaign with Nicki Minaj

#5 Lululemon Downplaying the Lulu to Keep From Turning Into a Lemon

#6 Kashi GMO Flap Stirs Debate on "Natural" and "Organic"

#7 Ford Aims to "Go Further" Than Logo-Free Consumer Campaign

#8 Nook vs. Kindle: Microsoft Picks a Side the e-Reader Battle

#9 Apple Brand is Now Chinese to the Core

#10 Pearson Brand Gets Failing Grade in New York

week in review

Top 10 Stories of the Week: From Bald Barbie to Celebrity Wines and more

Posted by Michael Waltzer on April 13, 2012 04:30 PM

Our most-read blog posts of the week from bald Barbie to Celebrity Wines and more:

#1 Barbie Brand Goes Bald and Political

#2 Coca-Cola Invests $2 Million to Help Break the Glass Ceiling

#3 London 2012 Watch: Tube Map Honors Olympic Legends

#4 Celebrity Wines Now Meaningless

#5 May the Force Tag With You: Brisk Connects Star Wars Fans to Xbox Kinect

#6 Google Forces Youtube Account Linking

#7 Auto Brands Show Off a Fleet of New Models to Curious New Yorkers

#8 Will Ikea 'Snap a Napper' Facebook Stunt Lead to Separate Beds?

#9 Ford's "Escape Routes" on NBC Brings Social TV to Branded Entertainment

#10 TKony 2012: A Civic Lesson in Marketing and Activism

week in review

Top 10 Stories of the Week: Best April Fool's Stunts and more

Posted by Johnny Trinh on April 6, 2012 04:02 PM

Our most-read blog posts of the week include our look at branded April Fool stunts, Trayvon Martin trademark jockeying and more:

#1 April Fool's Brand Pranks: Google, YouTube, Virgin, Honda, Sony, Toshiba & more

#2 Trayvon Martin's Mother is Smart to Apply for Trademark for Her Son's Name

#3 Report: Nielsen Defines the Socially Conscious Consumer

#4 With Facebook Timeline Looming, Brands Need to Be More Responsive

#5 The Impact of FCC Suing AT&T in Deaf Relay Services Scam

#6 Starbucks Not the Only Brand Using Crushed Bugs for 'Natural' Coloring

#7 London 2012 Watch: Tube Map Honors Olympic Legends

#8 H&M Taps Into Storytelling with High-End Retail Spin-Off: & other stories

#9 Hitler In Advertising: Shockingly Unoriginal

#10 Take This Lollipop Spooks Facebook Users

week in review

Top 10 Stories of the Week: From Starbucks to Trayvon Martin

Posted by Michael Waltzer on March 30, 2012 04:01 PM

Our most-read blog posts of the week:

#1 Starbucks Not the Only Brand Using Crushed Bugs for 'Natural' Coloring

#2 Trayvon Martin's Mother is Smart to Apply for Trademark for Her Son's Name

#3 Hitler In Advertising: Shockingly Unoriginal

#4 Nissan Piques (and Peeks) Curiosity for 2013 Models at New York Auto Show

#5 Skittles Becomes a Symbol of Trayvon Martin Shooting Protests

#6 Cornucopia of Hunger Games Products Ever in Retailers' Favor

#7 As Mad Men Returns, Misty-Eyed Mad Ave is Eager to Reminisce

#8 The Muppets Strike Back at Goldman Sachs

#9 Jamba Juice Shakes Up Brand

#10 Banking on Social Media: The Financial Services Brands That Get Social

week in review

Top 10 Stories of the Week, From Skittles to Kraft

Posted by Michael Waltzer on March 23, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Skittles Becomes a Symbol of Trayvon Martin Shooting Protests

#2 Doritos Gets Jacked Up at SXSW

#3 Social Notworking: Read Interbrand's New Report on the Corporate Digital Divide

#4 Glock Misfires With Lifestyle Apparel Line

#5 Is Apple A Secret Rush Limbaugh Advertiser?

#6 Lionsgate Aces the Selling of “The Hunger Games”

#7 Hitler In Advertising: Shockingly Unoriginal

#8 Mondelēz, Mondelēz: Kraft Employees Name Soon to Be Spun Off Snacks Unit

#9 PepsiCo Spurs Digital-Marketing Innovation in Brazil and India

#10 Jeremy Lin and Volvo Tie the Knot

week in review

Top 10 Stories of the Week, From Spanx to Huggies

Posted by Michael Waltzer on March 16, 2012 04:25 PM

Our most-read blog posts of the week, from Spanx to Taco Bell:

#1 Spanx Founder Sara Blakely: The Youngest Self-Made Rebel Billionaire

#2 Rainbow Connection: Apple's Tie-Dye Logo Peek Sparks Speculation

#3 American Express Promotes Twitter Sync at SXSW with Jay-Z

#4 Goldman Sacked: What Companies Can Learn From Goldman Sachs Exec NYT Resignation

#5 Linsanity Cooling, Jeremy Lin Eyes China Deals

#6 American Apparel Gets a Leg Up From George Soros

#7 Brands Tap Into NCAA March Madness

#8 Is Apple's New iPad Resolutionary Enough to Drive Sales?

#9 Huggies Makes Amends with Dads After Flunking Facebook 'Test'

#10 Taco Bell's Doritos Locos Tacos Arrive with TV Spots, Augmented Reality Twitter

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