Posted by Mark J. Miller on August 31, 2012 11:04 AM
For decades, if not centuries, groups of men that travel together for work or pleasure have been murmuring to one another, “You keep my secrets and I’ll keep yours.”
It was only 12 years ago that marketing firm R&R Partners borrowed the idea and came up with “What Happens in Vegas, Stays in Vegas,” which has so firmly lodged itself into popular culture that it’s hard to remember a time when the phrase didn’t exist. It’s easy to think that Frank Sinatra and Dean Martin were using it back in the mid-‘60s or certainly the larger-than-life Elvis using it during his jumpsuited years there in the early ‘70s.
The phrase certainly suggests that visitors to the city go right ahead and toss whatever inhibitions they may have aside, and so plenty of folks have followed suit. You’ve got O.J. Simpson and a few pals breaking in on some sports-memorabilia peddlers. You’ve got Tiger Woods hooking up with mistresses. You’ve got Paris Hilton getting nabbed for cocaine possession.
And then Prince Harry, third in line to take over for Queen Elizabeth II, went and played some strip billiards with some gals he just met. Continue reading...
Posted by Sheila Shayon on August 15, 2012 03:03 PM
Brand USA, the government marketing arm pitching America as a travel destination, is getting into the branded entertainment business, with a new website now seeking television programming pitches. But is America lacking for TV shows about America?
“We know how incredible a destination can look on television and that, for many viewers, it’s what may inspire a booking for their next holiday,” commented Jay Gray, VP of Business Development, Brand USA. Continue reading...
Posted by Mark J. Miller on July 19, 2012 10:56 AM
You’ve got your Holiday Inns. You’ve got your Ramadas. And for the last seven years, you’ve got your HanTing Inns.
And then some more HanTing Inns. And still more. The Chinese economy hotel chain has been growing at such a clip it’s a bit like watching the broomsticks in Disney’s Fantasia continue to split and grow, split and grow, until there is an army of the things marching back and forth.
HanTing Inns, thankfully, can’t walk, which is a good thing. If they did, they’d be crushing the Chinese landscape. As it is, a new one opens on average every two days, according to CNN.
Headquartered in Shanghai, HanTing now has 1,000 properties in China and billionaire founder Ji Qi is expecting to be the owner of the world’s biggest hotel chain by 2020, the site notes. Business is booming but what do you expect when some rooms go for as little as $15 a night.Continue reading...
Posted by Mark J. Miller on July 17, 2012 05:25 PM
With less than two weeks to go before the Summer Games kick off, London Olympics organizers have suddenly discovered that they’ve got a major problem on their hands: Security. And rain. A backlash to the so-called "brand police." And what to do with thousands of tetchy journalists?
Post-Cool Brittania, We Stand on Guard for Thee
After spending years prepping to make the Olympics a shining moment in the city’s history that should help make its brand shine, London is hurting for security help. Nick Buckles, the head of the firm that is providing what security will exist, G4S, admits that the whole thing has been a “humiliating shambles,” according to the Guardian. Even so, London city officials are hoping that somehow they can turn things around quickly in hopes of rescuing the city’s brand.Continue reading...
Posted by Sheila Shayon on July 17, 2012 11:12 AM
"Stay Hilton" + "Go Chill," "Go Refresh," "Go Toast," "Go Foodie" — that's the message from Hilton Hotels & Resorts in the brand's new branding campaign showcasing unique experiences guests can find in the brand’s portfolio of more than 550 hotels in 80 countries.
The campaign highlights the local nuances of each destination (hence "Go NY" on its Facebook cover photo) and the guests who visit and is an evolution of the chain’s global footprint 'Stay Hilton. Go Everywhere.' campaign.
“Rolling out now in the U.S., our latest evolution of the campaign shifts from highlighting our global footprint to a focus on the experiences guests can have in our hotels," stated Andrew Flack, VP, global brand marketing, Hilton Hotels & Resorts. "The campaign illustrates how the Hilton brand connects travelers to the world in amazing and unexpected ways."Continue reading...
ready for takeoff
Posted by Mark J. Miller on July 16, 2012 02:14 PM
Air New Zealand has always had a good sense of humor and a willingness to try new things. A few years ago, the airline ran an ad featuring naked employees with uniforms painted onto their bodies. Then the airline introduced a sleazy mascot named Rico that it thankfully killed off (but not without grabbing some attention with the death, of course).
The airline with the social media fairy just announced at the San Diego Comic-Con that it has signed a two-film co-branding deal with New Line Cinema and MGM for Peter Jackson's The Hobbit, which will have it using Hobbit-branded aircraft, according to Marketing Magazine.
New Zealand, of course, is where the majority of principal photography was done for the film. Fans of Peter Jackson's earlier Lord of the Rings trilogy, which also struck a marketing partnership with Air New Zealand, often fly the airline to get over to New Zealand to see where some of their favorite scenes were put on film.Continue reading...
Posted by Abe Sauer on July 3, 2012 12:06 PM
As tentpole movies increasingly become vehicles to move items off store shelves, one "product" that has excelled at leveraging onscreen placements is "geography." And when it comes to comic book titles and their real life cities, probably no hero is better at local marketing than Spider-Man.
No surprise then that, with a brandtastic new Spider-Man reboot hitting cinemas today, Sony and Marvel marketers leveraged Peter "Spider-Man" Parker's real life New York City home as part of its amazing marketing campaign, with one mild-mannered exception.Continue reading...
Posted by Shirley Brady on June 27, 2012 01:19 PM
Everyone knows the funniest Americans were born in Canada, so why not leverage that to bring a few tourism dollars north of the border?
Now playing in New York City: a series of spots featuring Canadian expat actor Eric McCormack, pitching the great white north to Manhattanites and visitors. The "Canada for Fun" tourism and branding campaign, from a consortium of Canadian tourism boards, aims to boost awareness of "why Canada is such a fun place to visit." It just launched in the New York metro market on NBC-owned TV stations; online at CanadaForFun.com and YouTube, where you can watch more of the spots; in taxis (where this expat Canadian caught the campaign); and on digital signage in commuter rail stations such as Penn Station.
"Humour is an intrinsic part of our culture and is a great way to give Americans who haven't had a chance to visit Canada an inside look at their northern neighbours. We hope they enjoy Eric's take on our myths and realities," noted Greg Klassen, SVP of the Canadian Tourism Commission. Follow along on Twitter: @canadaforfun and #canadaforfun