luxury watch

Luxury Retailers Find Success in Broader Brand Exposure

Posted by Dale Buss on May 29, 2014 06:17 PM

A stream of new quarterly reports from luxury-goods icons including Tiffany & Co., Nordstrom, Michael Kors and Estee Lauder have topped expectations and have demonstrated the persistence of a separation between how the rich and the non-rich feel and spend.

“Tiffany enjoyed a strong start to 2014,” CEO Michael Kowalski said about a 50 percent jump in first-quarter earnings and 15 percent sales growth for the jeweler, which raised its profit outlook for the rest of the year as well. It bucked the wintry weather to post a strong Valentine’s Day and enjoyed a strong trade with tourists in New York.

But perhaps what is most intriguing about Tiffany's sustained success is the proliferation of the Tiffany brand beyond luxury goods. For one, the brand has continued to increase its investment in "fashion jewelry"—items that carry its glinting brand but without as much expensive metals and precious jewels that characterize its traditional “fine jewelry.” The brand's Atlas collection was its fastest-growing of its new and expanded collections, a remarkable difference from what the brand was reporting last year, according to Quartz. 

This is part of Tiffany’s overall strategy to experiment with lower-end products as well as take care of business on the high end—a risk that, perhaps, other luxury brands such as Burberry and Louis Vuitton wouldn’t take for fear of diluting brand exclusivity. But Tiffany clearly has found success so far with this approach, satisfying traditional luxury customers and providing a gateway to the brand for the middle class consumers and tourists.Continue reading...

see you in court

Beastie Boys Face Off Against Monster in Fight to Protect Brand

Posted by Mark J. Miller on May 28, 2014 12:14 PM

The remaining two members of the Beastie Boys, the hip-hop icons of "Fight for your right" fame, are indeed doing just that this week in a Manhattan court for a trademark suit against Monster Energy Drinks. 

Before the group's third member, Adam "MCA" Yauch passed way just over two years ago, Yauch made it his will that the band's music or its likeness not be used in any form of advertising. But just a few days after Yauch's passing, Monster uploaded a video of excerpts of its recent snowboarding event set to the beat of five Beastie Boys tracks. The video ended with the words "RIP MCA" in Monster's brand typeface, according to Billboard

While Monster admits it made a mistake, the beverage brand is balking at paying out the reported $2 million settlement that the band and Yauch's estate are asking for in return for "damages for the song licenses and another $1 million for the 'implied endorsement.'"Continue reading...

place branding

From New York to London to Berlin, the Race is on For City Dotbranding

Posted by Sheila Shayon on May 15, 2014 02:27 PM

New York City Mayor Bill de Blasio recently announced the first “sunrise” phase of the roll-out of the .nyc domain name prior to a full-scale public launch in October 2014. 

Part of a new class of generic top-level domains (gTLDs — although in this case they're also called geoTLDs) from the Internet Corporation for Assigned Names and Numbers (ICANN), the Big Apple is the first city in the U.S. with a top-level domain catering to local businesses, organizations and residents.

“The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large,” stated Hizzoner. “There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate.”

Jessie Pressman, CEO of tech education startup Bite Size Learning, was one of those New Yorkers who seized the opportunity.

“Acquiring a .nyc domain is a chance to align Bite Size Learning's brand with NYC,” Pressman, recently featured in Crain's New York, told brandchannel. “As an emerging start-up the .nyc domain will lend credibility to our site while at the same time promoting our belief in supporting local business.”Continue reading...

brandcameo

Brandcameo: Watch Godzilla Eat, Crush and Terrorize 16 Brands

Posted by Abe Sauer on May 13, 2014 02:39 PM

Every few years it seems, Godzilla pops up again to do what he's always done. No, not destroy metropolises. Pitch product.

While there is already speculation about whether or not this year's Godzilla reboot will flop badly enough to kill the movie franchise, one thing is for sure, Godzilla will always be back as the spokescreature for something. After all, the big guy has had a far more lurcrative career in advertising than in Hollywood.

Below, a look back at some of Godzilla's greatest hits, and a peek at the product placement in store for the new Godzilla movie.Continue reading...

what's in a name

iWatch What Happens: Swatch Defends Trademark Against Apple

Posted by Mark J. Miller on May 5, 2014 02:21 PM

As brands embrace wearable tech and personal computing starts moving to the wrist (or other body parts), Apple fans and foes are on the lookout for its much-anticipated “iWatch,” a piece of wearable tech (that may not even be a watch) that has been elevated to such high status that George Jetson would covet it and a veteran luxury marketer—former Burberry CEO Angela Ahrendts—will help sell it.

It remains to be seen what Apple will eventually turn out, but one thing is now clear: Swatch, the world’s largest watchmaker, is ready to protect its ground. Having kept its lawyers busy chasing Target and Tiffany, the Swiss firm recently filed complaints against Apple’s application for the iWatch trademark, which is now starting to pop up, because it is too similar to its trademarked iSwatch product, according to media outlets including Bloomberg and the London Telegraph

The iWatch trademark was registered by Apple last year in Japan, Mexico, and Turkey. There has been no move to take Apple to court, but Swatch would certainly prefer that Apple not use iWatch for the consumer-facing product when it launches. “We assess the likelihood of confusion as [high], given the marks are confusingly similar. In all countries where the mark is registered” Swatch intends to stop Apple from using the name, a Swatch rep told the Telegraph.Continue reading...

trademark wars

Swatch Calls Time Out on Target with Claims of Infringement

Posted by Mark J. Miller on March 11, 2014 06:38 PM

As if Target didn't already have enough lawsuits on its hands, swiss watchmaker Swatch is suing the retailer for ripping off its multicolor and zebra watch designs. 

The brand, which is known for its plastic and colorful wrist pieces, says that Target has been selling "inferior" knock-offs that will confuse consumers and hurt its brand, Reuters reports

America’s second-largest retailer declined comment on the case but did say it respects trademark rights and expects others to do so as well. Swatch would like Target to discontinue sales of the watches.Continue reading...

media triage

Realizing It's No Match for the Internet, Getty Succumbs to Open Image Library

Posted by Sheila Shayon on March 6, 2014 05:44 PM

In a classic example of, “if you can’t beat ‘em join ‘em,” Getty Images has granted open access to its image treasure trove—for free. 

Conceding its losing battle over online photo infringement, users can now embed and share imagery for non-commercial use on websites, blogs and social media sites via a new embed tool

"Images are the communication medium of today and imagery has become the world’s most spoken language,” said Jonathan Klein, co-founder and CEO Getty Images, according to Marketing Magazine. “Innovation and disruption are the foundation of Getty Images, and we are excited to open up our vast and growing image collection for easy, legal sharing in a new way that benefits our content contributors and partners, and advances our core mission to enable a more visually-rich world."Continue reading...

cocktail hour

All the News You Can Drink: Bud Brings World Cup Together, Diageo Boosts Youth Employment and more

Posted by Mark J. Miller on February 21, 2014 07:52 PM

Bud Unveils Rise as One World Cup Campaign

World Cup soccer can be pretty divisive. In fact, professional soccer fans are some of the most rowdy in the sports world, with some groups of fans even being banned from attending World Cup games. 

But Budweiser, the official beer sponsor of the Cup in Brazil this summer, wants to instead focus on how soccer brings people together through its Rise As One campaign, which will run from March through July. The unique campaign will attract even more attention because it is in black and white.

"Budweiser has purposely taken the color out of it to just focus on the people and their emotion,” said Jennifer Anton, Budweiser UK marketing manager. "In a sea of color, you will see a black and white campaign which is very unusual. Budweiser will stand out with this."

Along with the campaign, Budweiser will launch a Budlocator app that allows consumers to locate the nearest bars or eateries that serve Bud’s products. A limited-edition gold aluminum bottle featuring the World Cup trophy has also been released to celebrate the upcoming tournament.Continue reading...

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