Posted by Mark J. Miller on February 21, 2014 07:52 PM
Bud Unveils Rise as One World Cup Campaign
World Cup soccer can be pretty divisive. In fact, professional soccer fans are some of the most rowdy in the sports world, with some groups of fans even being banned from attending World Cup games.
But Budweiser, the official beer sponsor of the Cup in Brazil this summer, wants to instead focus on how soccer brings people together through its Rise As One campaign, which will run from March through July. The unique campaign will attract even more attention because it is in black and white.
"Budweiser has purposely taken the color out of it to just focus on the people and their emotion,” said Jennifer Anton, Budweiser UK marketing manager. "In a sea of color, you will see a black and white campaign which is very unusual. Budweiser will stand out with this."
Along with the campaign, Budweiser will launch a Budlocator app that allows consumers to locate the nearest bars or eateries that serve Bud’s products. A limited-edition gold aluminum bottle featuring the World Cup trophy has also been released to celebrate the upcoming tournament.Continue reading...
Posted by Mark J. Miller on February 19, 2014 03:41 PM
Four years have passed since Dish Network first attempted to trademark the term “TV Everywhere.” And now, after multiple denials and challenges from competing brands, the TV provider is throwing in the towel, Variety reports. After all, in the time it has spent trying to lock-down the phrase, it has become a term commonly used in the industry to describe TV programming available on multiple devices.
When the US Patent and Trademark Office had put the application up for comment in the fall of 2011, many major content distributors—including Time Warner Cable, DirecTV, Cox Communications, Charter Communications, and Cablevision Systems—challenged the application.
The eventual abandonment of the trademark cause seemed unavoidable, especially now that the concept of "TV Everywhere" is on fire right now. MediaPost reports that “the number of authenticated TV Everywhere streams doubled in 2013 to 574.2 million, up from 222.5 million in 2012.” The data comes from research by Adobe, which shows that 73 percent of the TV Everywhere streams are seen on mobile devices, while tablets lead the way at 42 percent.Continue reading...
Posted by Sheila Shayon on February 18, 2014 02:02 PM
King Digital Entertainment, the 11-year-old Irish publisher of viral mobile game sensation Candy Crush Saga, has filed initial IPO papers with the SEC, declaring that profits surged more than 7,000 percent last year to $567.6 million from $7.8 million in 2012, with revenues climbing to nearly $1.9 billion.
While King is also pushing other games in its 180-strong arsenal, such as “Pet Rescue Saga,” “Farm Heroes Saga,” “Papa Pear Saga” and “Bubble Witch Saga,” its main focus remains on the mobile juggernaut that is Candy Crush, which sees revenue growth from the 12 million users (only 4 percent of the total!) that make in-app "power up" purchases.
In 2013, Candy Crush generated 78 percent of King's revenue, begging the question that all big gaming companies are facing, including Zynga and Angry Birds-maker Rovio: Can a one-hit wonder make for a solid future?Continue reading...
Posted by Sheila Shayon on February 12, 2014 11:57 AM
In what could be a landmark decision for e-commerce brands and the future of search, the UK High Court recently sided with British beauty company Lush over an infringement claim against Amazon.com.
In a suit filed in December, the UK beauty brand alleged that Amazon infringed upon its trademarks by diverting online consumers to similar, off-brand products following a search for Lush cosmetics, which aren't available on Amazon.
According to the legal filings, "Lush brought trademark infringement proceedings against Amazon on the basis that when the term 'Lush' was searched for on Amazon's website, the results returned were for goods which, although they featured the word 'lush' in a number of contexts, were not in fact made by Lush. Amazon had also bid on the Google AdWord 'Lush Bath Products' but did not, in fact, sell any Lush products."Continue reading...
sip on this
Posted by Abe Sauer on February 10, 2014 02:47 PM
Not since The North Face sued The South Butt has the world seen a case pitting the free speech right of parody against the rights of a trademark holder.
Dumb Iced Coffee, Dumb Frappuccinos and Dumb Brewed Coffee—with the option of picking up a disc of the latest Dumb Jazz Standards—are just a few of the products awaiting customers at the new Los Feliz, Calif. cafe, "Dumb Starbucks." Is it a real thing or an an artist's statement about Starbucks? And if it is the latter, does the artist know it's 2014 and not 2004?
Customers waited for hours over the weekend to sip on free Dumb Iced Coffee and Dumb Frappuccinos in the curious "Dumb Starbucks," its interior decorated to match a typical Starbucks, with a "Dumb" menu and all. But the new shop situated next to a laundromat in a Los Angeles neighborhood was sure to make clear that it is not in fact a Starbucks. According to a posted FAQ statement, the cafe-as-art says, "Dumb Starbucks is not affiliated in any way with Starbucks Corporation. We are simply using their name and logo for marketing purposes."Continue reading...
Posted by Abe Sauer on February 6, 2014 02:54 PM
"The first step to recover from your brickdiction is to admit you are powerless over bricks." That's the opening sentence from the book Brickdiction: A Seven Step Recovery Guide for People Addicted to LEGO®
Of course the irony about the book Brickdiction is that it's just a gag gift for that Lego lover you know, another brick in the expanding Legonomy that is about to go to a brand new level with Friday's release of The Lego Movie. With a staggering 98 percent "fresh" rating so far on film rating site Rotten Tomatoes, The Lego Movie is winning praise from critics across the board. (The one stick-in-the-mud is the NY Post.) The movie is so successful, in fact, that a sequel is already being built before the film's official release date.
With brands falling over each other to get a piece of the Legonomy, the question is not if The Lego Movie will be a success for the Lego franchise but how much of a success.Continue reading...
Posted by Sheila Shayon on February 4, 2014 06:04 PM
What better way to celebrate a birthday than with a cease and desist letter?
Facebook, which is celebrating its 10th anniversary today, is taking the time to look back on its past but also make some important moves for its future. The decade-old social media site, which may or may not be losing some of its luster with the younger crowd, served up millions of personalized "look back" videos that captured some of users' most-liked statuses, photos and life events over the course of their time on the network.
With over 1 billion users across the world and a $150 billion valuation, it's safe to say that Mark Zuckerberg, when he was just a Harvard sophmore trying to connect his classmates, didn't expect "the Facebook" to turn into a fraction of what it is today.Continue reading...
Posted by Mark J. Miller on February 4, 2014 10:14 AM
T-shirts and caps made up for locker-room celebrations that never happen for the losing teams of the World Series, Stanley Cup, NBA Championship and more major sporting contests usually end up getting shipped off to some far corner of the earth where people (and the brands) could care less whether the Red Sox won the world championship or not.
However, when truckloads of counterfeit goods were taken out of storage and handed out to Hurricane Katrina survivors a few years ago, legal representatives for a number of brands were not happy.
“In its act of charity, the federal government sacrificed the rights of trademark holders,” Kristina Rae Montanaro wrote in The Vanderbilt Journal of Transnational Law, according to the New York Times. “(T)hese companies did not spend millions of dollars in high-end advertising only to be associated with ‘shelter chic.’ ”
And so the $21.6 million worth of Super Bowl-related counterfeit goods, more than 202,000 items—most of it clothing—that was seized by federal agents in the last week or so will be taken to industrial shredders once they aren’t needed anymore as evidence in the cases against the 50 individuals arrested.Continue reading...