2014 Brandcameo Product Placement Awards

traveling brands

Hip to Millennials' Travel Demands, Hilton Works On New Brand for Them

Posted by Dale Buss on December 16, 2013 03:37 PM

Millennials worldwide may not be getting jobs, but they're getting more places to stay. Hilton now expects to introduce a new hotel brand in 2014 aimed at young travelers to match a new offering by Marriott and one by Starwood.

The new Hilton brand of boutique, "lifestyle" hotels would emphasize style and design and be aimed at Millennials with enough money to travel for work or pleasure. It would aim to compete with W Hotels, a brand developed by Starwood, and with both Marritt's fledgling Edition hotels as well as the Moxy chain that it is developing for Europe with Ikea, according to the Wall Street Journal.

"It's something we're working on," Christopher Nassetta, Hilton's CEO, told the newspaper. Hilton currently has 10 brands and a wide range of hotels ranging from Hampton Inn to Waldorf Astoria.Continue reading...

campaigns

Airbnb Users Are Free as Birds in New Ad Campaign

Posted by Mark J. Miller on December 16, 2013 01:42 PM

After five years of setting up travelers in temporary digs around the world, Airbnb is launching itself into the big time with its first coordinated national advertising campaign, which is reportedly costing $2 million. 

The ads use birds and birdhouses as a metaphor for its services, the New York Times reports, which requires rental providers to pay a transaction fee to the service. And while birds likely don't have to shell out for their stop-offs, they do likely visit a number of 'houses' in their travels. As of this year, Airbnb has over 500,000 properties listed for rent from 350,000 hosts in 192 countries and over 34,000 cities. As a comparison, that is more bedrooms than the InterContinental Hotels Group and Marriott International have combined, according to the Times

“The business has gotten to be this size through word of mouth, and our growth plans are significant,” Amy Curtis-McIntyre, chief marketing officer of Airbnb, told the Times. “We are building a meaningful presence in Asia in 2014, and a deeper presence in Europe and South America, specifically Brazil. Our business mandate is to build greater awareness faster, to keep the growth trajectory.”Continue reading...

that's entertainment

FYI: A&E to Swap Bio's Hard-Fought Reality for More Inspiring Fare

Posted by Mark J. Miller on December 12, 2013 05:21 PM

Crime doesn’t pay, apparently. A&E Networks is completely revamping its Bio channel, the home of such shows as Gangsters, Women Behind Bars, Mobsters: America’s Most Evil, and Look Whose Stalking. It will be replaced with FYI, a contemporary lifestyle network, sometime next summer, Advertising Age reports.

While Bio, a joint-venture between Disney/ABC Television and Hearst Corp., also aired such programming as Celebrity House Hunting and Haunted Encounters, its niche audience wasn't turning out in the numbers executives had hoped for. A&E hopes to instead inspire viewers with content on FYI that will cover food, travel and home design, with over 30 projects currently in development. 

“The transition to FYI is the next phase in our strategy to bolster the A&E Networks portfolio by evolving and maturing our brands to allow for future growth in the rapidly changing media landscape,” A&E Networks President and CEO Nancy Dubuc said in a statement. “FYI will be an upscale network with a younger and more modern sensibility than what we’ve seen on traditional lifestyle networks, in an effort to appeal to an audience that has been underserved on linear but thrives online.”Continue reading...

brand revival

Strong Recovery Helps RV Brands—And Owners—Sleep Better On the Road

Posted by Dale Buss on December 9, 2013 03:10 PM

It was an emblematic early scene of the Great Recession five years ago: the economic devastation wrought in northern Indiana, proud home of America's recreational-vehicle industry, where a major swoon in the business was slapping RV makers and stripping jobs because Americans didn't have the funds for fun anymore.

Fast forward (or at least as much as you can accelerate in a lumbering RV) to a much brighter scene that unfolded in Louisville last week, where the RV industry was showing off its wares for the annual show of the Recreation Vehicle Industry Association.

Brands such as Thor Industries and Winnebago were showing off their newest wheels as the business was celebrating the fact that RV sales are expected to improve by 11 percent this year over 2012, to more than 316,000 this year, according to Bloomberg Businessweek. This is the fifth consecutive year of recovering sales for the industry after the 2008 low. The trade group expects another 6 percent gain next year.Continue reading...

traveling brands

Hilton Hopes for Largest Hotel IPO of Record

Posted by Mark J. Miller on December 5, 2013 12:57 PM

Much like Twitter did a few months ago, the executives of Hilton Worldwide Holdings will be hitting the road this month to butter up investors for what is set to be the largest hotel IPO ever. 

Sold to Blackstone Group in 2007 for $26 billion, the global hotel chain—the largest in the world with 4,000 properties—hopes to raise over $2.4 billion in its initial offering to pay off $1.25 billion in debt. 112.8 million shares will be made available for between $18 to $21 each, which would result in a market value of over $19.2 billion, according to Bloomberg. 

It would be one of the most high-profile IPOs of the year along with Twitter, which raised $1.82 billion last month. It wouldn’t make it the year’s largest IPO, though, as oil-pipeline company Plains GP Holdings brought in $2.8 billion in October.Continue reading...

traveling brands

United Updates Premium Services to Reflect Wants of Cross-Country Travelers

Posted by Mark J. Miller on December 4, 2013 07:02 PM

If you’re idea of luxury is to get on a plane that has seats that lie flat so you can sleep, United may be your new airline of choice. The airline has just redesigned 15 of its Boeing 757-200s to offer such service along with extra legroom for those flying out of New York’s John F. Kennedy International Airport en route to Los Angeles or San Francisco.

United claims that it’s the first to offer such options on these “Premium Service routes,” Mediapost reports. The spruced-up planes also have “in-flight WiFi along with personal, on-demand entertainment at every seat as well as power outlets and USB ports at every seat.”

"Our investment in these aircraft and in the p.s. service will add greatly to our flyer-friendly customer experience on these coast-to-coast flights," said Jeff Foland, United's executive vice president of marketing, technology and strategy, in a press release. "This is just one more example of the many things we are doing to provide greater onboard comfort and convenience on every United flight."Continue reading...

traveling brands

Air New Zealand Takes Passengers on an Epic Journey to Middle-Earth

Posted by Mark J. Miller on November 22, 2013 05:31 PM

If Bilbo Baggins needed to ever take flight in Tolkien’s Middle Earth, he would have to be strapped to the side of a dragon or fell beast. Little did he know that he could have just bought himself a ticket on Air New Zealand.

The second film of the three-part Hobbit series, The Hobbit: The Desolation of Smaug, will premiere on Dec. 2 and Air New Zealand is working overtime to make sure its picturesque homebase benefits from the epic film. While six fans wil get to attend the movie premiere and two others will go on a special "Middle Earth Experience," everyone else will have to settle for the airline's awesome promotional video, “Just Another Day in Middle Earth."

The video features Air New Zealand employees who show a certain side of themselves by the video’s end. The tagline? “Middle-earth is closer than you think.”Continue reading...

traveling brands

British Airways Gets Interactive with New Plane-Spotting Campaign

Posted by Mark J. Miller on November 21, 2013 04:52 PM

Planes flying overhead often inspire the question of just where passengers on board are off to. Anyone near one of British Airways’ new digital billboards in London need not wonder anymore. 

The airline is breaking new advertising ground by having its digital billboards interact with planes in the sky. When a British Airways flight is overhead, a visual of a child pointing up appears along with personalized text, such as, “Look, it’s flight BA430 Amsterdam.” It’s all part of the company’s “Magic of Flying” campaign.

“We've all had conversations with friends and family wondering where the planes are going and dream of an amazing holiday or warm destination, and this clever technology taps in to that and reminds people how accessible the world can be,” Richard Tams, the head of British Airways sales for the UK and Ireland, said, according to MediaPost.Continue reading...

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