Posted by Mark J. Miller on September 20, 2013 02:49 PM
It’s been 17 years since United Airlines urged prospective passengers to “Fly the Friendly Skies.” But the airliner is bringing back the tagline in a new campaign that is also one of its largest.
It isn’t just the skies that are friendly in the new United ads, either. The airline touts itself as “legroom friendly,” “online friendly,” “shut-eye friendly,” and even “EWR friendly,” in reference to the call letters for Newark Liberty International Airport, the hub of Continental Airlines, which United merged with back in 2010.
The new campaign will kick off this wekeend during NFL games, the PGA Tour championship, Sunday's Emmy Awards telecast and the season premiere of 60 Minutes on CBS, according to the New York Times. The ads also feature the iconic George Gershwin tune, “Rhapsody in Blue,” part of the brand’s campaigns since 1987.Continue reading...
social media watch
Posted by Alicia Ciccone on September 20, 2013 10:53 AM
After months of ongoing legal troubles and renter mishaps, Airbnb is working on taking a step back to focus on user experience. And its first initiative involved tapping its millions of users aroundthe world to create a first of its kind, grassroots campaign made entirely of six-second Vine videos.
The initiative, dubbed Hollywood & Vines, instructed users via Twitter on what to film, including paper airplanes flying and a boat on rough seas. The result is a four-minute short film, which debuted on the Sundance Channel, that not only captures immense creativity, but the adventurous spirits that embody Airbnb users.Continue reading...
Posted by Mark J. Miller on September 19, 2013 04:12 PM
More than 60 million people have stepped on the decks of Carnival Cruise Lines since the brand first set sail back in 1972. But this past February, a few thousand of those guests were stranded in the Gulf of Mexico as their fire-disabled ship floated aimlessly for days—with no electricity or working toilets.
That fire capped off a series of cruise-line mishaps in recent years that have left seasoned seafarers and prospective passengers a bit skittish about venturing out onto the open seas on Carnival—or the host of other cruise lines that have had issues, according to a Harris Interactive poll. Of those who had been on cruises before, 53 percent said the trips were worry-free, but only 25 percent of those who’d never cruised used that phrase to describe what they thought the experience would be like. Almost 60 percent percent of the never-cruised crowd told Harris that they are less likely to book a cruise now than a year earlier.
That's not good news for the cruise industry, but Carnival has been hard at work fighting its own PR battle. The company, at least, has launched a plan of attack to gain back some of the customers it scared away.Continue reading...
Posted by Mark J. Miller on September 11, 2013 01:39 PM
Despite dozens of properties across the US and internationally, Donald Trump has never quite been able to crack the Washington, D.C. market—until now.
Trump, his daughter Ivanka, and sons Don Jr. and Eric flew into D.C. Tuesday (on a private jet, naturally) to announce a $200 million investment that will turn the city's iconic 114-year-old Old Post Office into a 270-room luxury hotel that will feature presidential suites with bulletproof windows and a nine-story atrium lobby, according to USA Today.
"Cost is no object, 'cause if it were, I wouldn't do it," Trump said, according to The Huffington Post. Trump, of course, has had for of his businesses declare bankruptcy in recent years, but he sounds pretty confident about this venture.Continue reading...
chew on this
Posted by Sheila Shayon on September 11, 2013 11:06 AM
The Four Seasons luxury hotel chain is taking its high-end cuisine to the street with a novel FS Taste Food Truck.
In a bid to reach a wider audience, the truck will set off on an eight-stop West Coast tour on Sept. 16 from Palo Alto, Calif., covering 1,000 miles through three states. The tour stops coincide with Four Seasons locations, with the adventure ended on Nov. 10 in Santa Fe, NM.
"Food is a passion for us at Four Seasons and we are always seeking to share that in inspiring and exciting ways, whether it’s through a Michelin-star dining experience or the perfect beer and burger pairing at one of our gastropubs,” said Guy Rigby, VP food and beverage in the Americas, in a press release.Continue reading...
Posted by Mark J. Miller on September 10, 2013 12:47 PM
The pilot of a Thai Airways plane that skidded off a runway in Bangkok Sunday night may have wanted to hide his face, but the plane he had been flying did him one better: It had its logos blacked out within hours of the incident.
Passengers hadn’t been hurt during the actual crash landing, but 13 sustained minor injuries during the evacuation, CNN reports. The plane suffered the most damage at the hands of Thai Airways workers, who slopped on the black paint to hide the plane’s logos.
According to CNN, this was done because of the “crisis communication rule,” a practice of obscuring logos after brand-damaging incidents that is recommended by global airline network Star Alliance, of which Thai is a member of, “to protect the airline's image," an airline official reportedly initially said. However, Star Alliance says it knows of no such policy: "The Star Alliance crisis communications policy does not state that logos are to be covered," in the event of an accident, a spokesman for the airline group, Markus Ruediger, told CNN.Continue reading...
brands under fire
Posted by Sheila Shayon on September 3, 2013 06:22 PM
Airlines losing luggage is certainly nothing new, but a disgruntled passenger buying a promoted tweet to register his frustration is a first.
Hasan Syed did just that to British Airways to air his complaint about their baggage handling procedure. Syed, aka @HVSVN, bought the tweet in the New York City and UK markets Monday night and used Twitter's self-serve ad platform to make the purchase which precipitated the following exchange of tweets:Continue reading...
Posted by Adeline Chong on September 2, 2013 01:08 PM
Singapore Airlines' new brand campaign is set to roll out globally today with a fresh new look, one that will see the airline's iconic Singapore Girl take a back seat.
The campaign, "The Lengths We Go To", aims to showcase the above and beyond efforts that the airline makes to create a comfortable experience for passengers. But the focus is not on the luxurious new seats and the bigger and better in-flight entertainment system, or its young fleet of airplanes which will welcome up to 50 Airbus and 30 Boeing planes over the coming years.
In the past, as in the 2011 campaign, the airline's Singapore Girl, its depiction of its stewardess, focuses primarily on caring for passengers, hyperattentive to their needs and concerns. The campaign certainly helped build the airline's reputation for superior service. But its new campaign instead turns the focus away from Singapore Girl's role in service, to the processes that the airline (and Singapore Girl) goes through to provide such a superior experience.Continue reading...