Posted by Barry Silverstein on December 15, 2010 04:00 PM
The legacy of Tron: Legacy may indeed be the film's incredible marketing coattails, as Abe Sauer suggests. What is it about this 3D sci-fi flick that's making marketers jump on the Tron-wagon, even the already trendy iPad?
Disney's son of Tron offers eye candy galore, gee-whiz special FX, videogame cred, French electro-chic in Daft Punk and the red-hot Jeff Bridges. Something, you might say, for everyone this holiday season.
So add Philips Norelco to the list of brands getting their Tron on, a line-up that already includes Coke Zero, Coors, Ducati, Progressive Insurance and Razer.Continue reading...
Posted by Shirley Brady on December 15, 2010 10:00 AM
With a tagline of "Rethink everything," Hyundai is rethinking the owner's manual with its 2011 Equus.
Each luxury vehicle sold comes with a 16GB iPad featuring the Equus Experience app. The free download aims to teach new owners "everything you need to know through demonstration videos, interactive product and safety demonstrations." With spinning wheels, headlight demos, virtual driving and other interactive elements, it aims to be more engaging than the typical owner's manual.
What's also rolling: new spots for the Equus, featuring voiceovers by actor Jeff Bridges — nice timing, in light of Disney's upcoming premiere of Tron: Legacy. Check out Mr. Auto-ma-Tron after the jump.Continue reading...
Posted by Dale Buss on December 15, 2010 09:00 AM
Best Buy says its sales are suffering as shoppers chase deals.
Chrysler teases new 300 model online.
Dynegy sold to Carl Icahn for $665 million.
Facebook called best place to work as CEO Mark Zuckerberg named TIME's person of the year.
Fiat actions raise doubts about Alfa-Romeo.
Gmail enables email delegation.Continue reading...
Posted by Abe Sauer on December 14, 2010 05:30 PM
From Ducati to Coke Zero to Coors to Progressive Insurance, we've been looking at the brands lining up for co-marketing opportunities with this weekend's theatrical release of Tron: Legacy.
But one brand's co-marketing effort is as much "Tron" as a Tron marketing. We're talking about how Apple is using Tron: Legacy to showcase its iPad iAd platform. Today, Tron: Legacy iAds began showing up on people's iPads. Is this the future, or just an impressive light show?Continue reading...
Posted by Abe Sauer on December 13, 2010 05:30 PM
The lasting "legacy" in this week's upcoming release of Tron: Legacy may be its marketing tie-ins. Brandcameo has already looked at the Ducati, Apple, Coors and Motorola product placements onscreen. But offscreen, there is far more to Tron's marketing partnerships, thanks to a raft of licensing deals. Far, far more.Continue reading...
Posted by Abe Sauer on December 13, 2010 01:00 PM
Movie-goers attending the #1 movie at the box office this weekend — Chronicles of Narnia: The Voyage of the Dawn Treader — saw but one product placement. It was very big and very obvious. It also came early on in the show. Very early. In fact, the only product placement seen by Narnia audiences occurred before Narnia even began.Continue reading...
Posted by Shirley Brady on December 8, 2010 01:00 PM
The latest brand to give 3D outdoor projection a whirl: Disney, which staged this buzz-building spectacle, above, in Tokyo for the upcoming release of Tron: Legacy.
Posted by Abe Sauer on December 7, 2010 10:00 AM
When it comes to Tron: Legacy and product placement, we know about the Coors. We know about the Nokia. We even know about the Apple Macintosh Easter egg. But one brand has far more screen time than any other: Ducati. We spoke with the Italian bikemaker about how the brand got its motorcycle in the Tron sequel, if money changed hands, and what, exactly, Ducati hopes to get out of it.Continue reading...