social commerce

Nordstrom, Target Turn Instagram Followers Into Sales with Like2Buy Sites

Posted by Sheila Shayon on August 27, 2014 05:19 PM

Leveraging Instagram "likes" for dollars, upscale department store Nordstrom and Target have launched Like2Buy platforms that look like Instagram and act like Instagram, but link photos directly to product pages on the retailer's site to initiate a purchase. 

“This is the first experience of its kind,” Bryan Galipeau, Nordstrom’s director of social media, told Bloomberg Businessweek. “And it’s the closest thing out there—that I’m aware of—in terms of delivering a seamless shopping experience.” Nordstrom will keep its original Instagram feed, which has nearly 530,000 followers, but link to the new shadow site. 

Instagram has 200 million engaged users who share roughly 60 million photos daily. “Everybody is trying to hack Instagram,” said Apu Gupta, cofounder of Curalate, the company that built Like2Buy, adding that so many of Instagram’s retail feeds feel like “walking into a flea market.” 

Social platforms and firms like Curalate are trying to comb through the data to present brands with social engagement metrics that can be interpreted into real-life sales leads. Just last week, Instagram and Tumblr announced new dashboards and metrics that would be available directly to brands.Continue reading...

social marketing

It's All in the Numbers: Instagram, Tumblr Step Up Metrics for Brands

Posted by Sheila Shayon on August 22, 2014 12:36 PM

With marketers pouring buckets of cash and resources into social media campaigns, everyone's wondering: Does it work?

Instagram is now offering a new three-pronged dashboard, the first suite of real-time, self-serve tools for marketers to manage their Instagram accounts and understand the impact of their campaigns.

The “ad insights” tool tracks performance via impressions, reach and engagement, while a second, “account insights,” delivers data on non-paid content posted. A third “ad staging” tool enables previews of creative before it goes live on Instagram.

"An advertiser will now have access to a real-time campaign summary and data showing how their target audience is responding to each of their sponsored photos," Instagram said in a blog post. "Also, brand marketers will be able to better understand the best time of day to post a photo or video."

While Instagram had previously been providing brands with reports about their campaigns, that data is now available directly to them.Continue reading...

World Cup Daily

Samsung and Hyundai Score World Cup ROI Goooal!

Posted by Sheila Shayon on July 16, 2014 07:55 PM

As the dust settles on the 2014 FIFA World Cup, Samsung and Hyundai are both touting the ROI of their respective social media campaigns.

The final piece of Samsung’s Galaxy 11 campaign, Tuesday night's commercial debut of #GALAXY11: The Match Part 2, a follow-up to June's The Match Part 1, concludes the futuristic campaign featuring soccer superstars like Cristiano Ronaldo, Mario Gotze, Lionel Messi and Wayne Rooney using Samsung devices and technology in their training—and ultimate defeat of alien rivals.

According to the Wall Street Journal, the 10-month soccer-themed campaign (featuring products including the Galaxy S5 smartphone, Gear 2 watch and Gear Fit fitness tracker) has racked up more than 150 million video views, 4.7 million engagements on social channels and 5 million visits to the Galaxy 11 website.

It’s a departure for the Korean company, which has traditionally relied on TV advertising but began paying closer attention to social media to reach consumers after the 2012 Olympics in London.Continue reading...

branded entertainment

Branded Content Watch: Malibu, Allstate, Durex and more

Posted by Abe Sauer on June 20, 2014 05:20 PM

Dallas, Phoenix and Los Angeles users of Uber may get a surprise ride in the coming week. The ride-share app has partnered with the new Transformers film to make tractor trailer autobot Optimus Prime one of its available lifts. For the record, Uber has made Prime street legal.Continue reading...

digital marketing

Yahoo Dresses Up Digital Ads in Major Native Advertising Push

Posted by Sheila Shayon on June 17, 2014 01:41 PM

The latest installment in Marissa Mayer's digital media-focused expansion is Yahoo Beauty, a new digital magazine that will be headed up by beauty guru and cosmetic superstar Bobbi Brown. 

The beauty magazine is the latest from Yahoo's new lineup of digital content, which includes Yahoo Food, Yahoo Movies and Yahoo Tech, which is being led by former New York Times columnist David Pogue. More importantly, the mobile-friendly magazine platform is serving as a launchpad for Mayer's greater digital advertising strategy, which she spoke to during her presentation at Cannes Lions. 

Yahoo Beauty, which will be sponsored by L'Oreal USA, will focus on "photos and videos, which allow you to see the stories before you ever read them," Brown wrote in a blog post on Tumblr.Continue reading...

brand news

Brand News: Cannes Day 2, GM Passes 20M Recalls and more

Posted by Shirley Brady on June 17, 2014 08:52 AM

In day two of Cannes Lions festival, Yahoo pitches Tumblr to creatives in pitch as Pinterest unveils first ad.

GM blames engineer for faulty ignition switches as recalls pass 20 million vehicles with latest round.

American Express ramps up pursuit of the masses.

Apple settles e-book price-fixing suit, prepares to unleash more emojis.

AT&T will exclusively carry Amazon's smartphone, according to WSJ.

MORE BRAND NEWS

Coldwell Banker partners with near-billionaire BuzzFeed for native advertising.

Delta apologizes for World Cup USA win tweet.

Dr. Oz scolded at hearing over ties to weight loss scams.

Facebook challenges brand marketers as Slingshot app takes on Snapchat.Continue reading...

World Cup Daily

World Cup 2014: The Battle for Brand Glory Will Be Fought on Social Media

Posted by Sheila Shayon on June 10, 2014 03:01 PM

The 2014 World Cup in Brazil, which kicks off on Thursday, may be the most expensive FIFA tournament to date, but it will also be the most social soccer event to ever occur.

For brands on Twitter, Facebook, Tumblr, Google+ and Instagram, hashtags have now become as valuable as 30-second commercials. Among branded hashtags now beckoning World Cup fans, Mondelez has claimed #PassTheLove, Marriott is using #TravelVictories and Johnson & Johnson’s Listerine is promoting #PowerToYourMouth in its first global social campaign.

"Connecting with fans posting through social is a critical opportunity for advertisers, who can engage with these viewers and potentially capture the momentum of Twitter TV activity around games to amplify brand messages," Stephen Master, SVP of sport at Nielsen, told Mashable.Continue reading...

sip on this

Go West, Young Frap: Starbucks Spreads Cool with Frappuccino Food Truck

Posted by Mark J. Miller on June 3, 2014 12:16 PM

Everywhere consumers turn these days, they can find food on wheels (and a Starbucks). From PB&J to Schnitzel and cupcakes, the food truck craze has shown no signs of slowing down. And with summer finally starting to show its face in the US, Starbucks, itself a purveyor of sweet, frozen treats, is hitting the road to serve up Frappuccinos on the go. 

The truck, which had a test run in Hong Kong five years ago, set out on its current trip from San Diego, CA, on May 15, and is now stationed in the Los Angeles area until June 15, according to The Street. Fans will find the usual Starbucks fare as well as limited-time drinks on the truck, and will get to enjoy Jenga, croquet and a digital jukebox as well to complete the experience.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements