World Cup Daily
Posted by Sheila Shayon on June 10, 2014 03:01 PM
The 2014 World Cup in Brazil, which kicks off on Thursday, may be the most expensive FIFA tournament to date, but it will also be the most social soccer event to ever occur.
For brands on Twitter, Facebook, Tumblr, Google+ and Instagram, hashtags have now become as valuable as 30-second commercials. Among branded hashtags now beckoning World Cup fans, Mondelez has claimed #PassTheLove, Marriott is using #TravelVictories and Johnson & Johnson’s Listerine is promoting #PowerToYourMouth in its first global social campaign.
"Connecting with fans posting through social is a critical opportunity for advertisers, who can engage with these viewers and potentially capture the momentum of Twitter TV activity around games to amplify brand messages," Stephen Master, SVP of sport at Nielsen, told Mashable.Continue reading...
sip on this
Posted by Mark J. Miller on June 3, 2014 12:16 PM
Everywhere consumers turn these days, they can find food on wheels (and a Starbucks). From PB&J to Schnitzel and cupcakes, the food truck craze has shown no signs of slowing down. And with summer finally starting to show its face in the US, Starbucks, itself a purveyor of sweet, frozen treats, is hitting the road to serve up Frappuccinos on the go.
The truck, which had a test run in Hong Kong five years ago, set out on its current trip from San Diego, CA, on May 15, and is now stationed in the Los Angeles area until June 15, according to The Street. Fans will find the usual Starbucks fare as well as limited-time drinks on the truck, and will get to enjoy Jenga, croquet and a digital jukebox as well to complete the experience.Continue reading...
Posted by Sheila Shayon on May 26, 2014 03:22 PM
As we noted in March, Sephora, an expert in all things beauty and online, launched its Pinterest-meets-Instagram Beauty Board—and we were curious how it has done for the brand.
The goal is simple: enable customers to share selfies, tag their own beauty looks, and highlight products with an offer to purchase online or at the nearest store.
With social shopping trending, and visual imagery proliferating thanks to Instagram and Pinterest, retailers are tapping into (while trying to change) consumer behavior online from the "shop and click" mindset to an interactive community experience, Beauty Board is engaging shoppers via desktop, tablet and mobile.
“The Beauty Board has increased the number of products people can showcase at one time when trying to recreate a beauty look," said Bridget Dolan, VP Interactive Media at Sephora, to brandchannel.
"Over 55% [of Beauty Board users] are tagging six or more products on every photo uploaded," she added. "Mobile accessibility is also key. Clients have mobile phones at their fingertips and can easily take and share selfies through the application. Over 60% of [Beauty Board] views are on mobile and over 45% of photos are uploaded from mobile devices.”Continue reading...
Posted by Dale Buss on May 9, 2014 09:33 AM
TOP 5 STORIES
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MORE BRAND NEWS:
Airbnb releases first global campaign.
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Kellogg agrees to change "all-natural" labeling on Kashi and Bear Naked lines.Continue reading...
Posted by Dale Buss on May 5, 2014 09:36 AM
TOP 5 STORIES
Target chairman and CEO resigns in wake of data breach.
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P&G takes legal action in drive to protect Crest Whitestrips.
MORE BRAND NEWS
Amazon launches #AmazonCart so users can shop via Twitter.
AOL revives Moviefone brand with new tech features and marketing push.Continue reading...
Posted by Sheila Shayon on March 10, 2014 01:12 PM
Beauty retailer Sephora epitomizes a customer-centric brand by combining smart tech and digital savvy to create one of the best customer experiences in today's marketplace. So it's no surprise that the LVMH Moet Hennessy-owned brand is further challenging itself (and competitors) by launching its own social media site, Beauty Board.
Blending concepts seen on Pinterest and Tumblr—both of which Sephora has mastered—Beauty Board will enable e-commerce purchases from Sephora's website through tagged product photos.
"The concept is that pictures are everywhere, and we know that beauty lovers love to see ideas for looks and products to buy," commented Julie Bornstein, CMO and chief digital officer of Sephora Americas. "Beauty Board is taking a lot of what consumers at large are doing and making it more practical—a place for consumers to browse for inspiration and discover products to buy at sephora.com."Continue reading...
Posted by Sheila Shayon on March 3, 2014 04:12 PM
Apple, which traditionally has kept its distance from social media, has launched a campaign for the iPhone 5C on Tumblr.
The campaign, built around the tagline "Every color has a story," featured 15-second "colored" video ads (with a sixth in the works) in English, French and Spanish titled: "Porte de Lilas" (Gates of Paris), "Viva o Carnaval" (Live the Carnival), "Showtime," and "Enjoy the Show."
Each video ad plays a different song and showcases the dots featured on the back of the iPhone 5C's official case and on iOS 7's dynamic wallpapers, with the dot effects forming into animations of rock concerts, carnivals, ice skating and more.Continue reading...
Posted by Dale Buss on January 20, 2014 09:35 AM
A-B InBev pays $5.8 billion for Korea's largest brewer.
Volkswagen goes on offensive to bolster US product lineup.
General Mills files patent to cut salt and fat in dough.
Chevrolet endangers effectiveness of Manchester United deal by pulling back from Europe.
Dropbox value hits $10 billion.
EPrize rebrands itself as HelloWorld.
GM runs risks in how much new CEO Barra is symbolic.
GMC undergoes an overhaul.
Geely dismisses any concerns about Volvo management.
Hongqi's revival efforts are dashed by low sales in China.
IBM revives efforts to sell low-end server unit, likely to Lenovo.Continue reading...