2014 Brandcameo Product Placement Awards

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At Cannes, Brands Find Themselves Redefining the Boundaries of Advertising

Posted by Sheila Shayon on June 21, 2013 11:48 AM

As this year's Cannes Lions Festival of Creativity comes to a close, it seems that the word 'advertising' is no longer big enough to encompass the varied amount of content that brands are charged to produce nowadays. 

With more distractions than ever, brands are fighting for consumer attention as they expand from traditional media into more mobile and social endeavors. Ad content needs to be more fluid, and with that, Cannes needs to be more all-knowing. 

“The word advertising for advertising's sake is hopefully going to die," James Hilton, co-founder and chief creative officer AKQA told AdAge. "Brands are producing things that contribute to people's lives and the time of advertising as interruption is very much over. It's time for festivals like Cannes to redefine what the word advertising means."Continue reading...

brand news

In the News: Nike, Tesla, Cooking Light and more

Posted by Alicia Ciccone on June 21, 2013 09:16 AM

In the News

Nike brand president Charlie Denson to retire.

Tesla unveils 90-second battery pack swap. 

Cooking Light Magazine rolls out food line. 

Apple wins suit against Samsung over screen effects. 

Darden Restaurants sees better quarter on expanded Olive Garden, Red Lobster menus.

Electrolux introduces vacuum that plays music

HTC hires Robert Downey Jr. for $12 million ad campaign.

Carl Icahn joins Twitter, saying 'I like it almost as much as I like Dell."

Mozilla moves ahead with cookie-blocking browser. 

Phoenix Suns debut new look for next season.Continue reading...

brand news

In the News: Starbucks, Apple, P&G and more

Posted by Dale Buss on June 3, 2013 09:32 AM

In the News

Starbucks prohibits smoking up to 25 feet from cafes.

Apple faces start of e-book antitrust trial as it's said to be pressing for internet-radio deals.

P&G cuts online display-advertising costs.

Arby's searches for new CMO.

Chrysler sales in May rose 11 percent on strong Dodge brand sales.

Dannon teams with IBM to use big data against yogurt out-of-stocks.

Infiniti shelves EV and scales back short-term expectations.

Intel looks to shed Atom brand as it moves on from netbooks.Continue reading...

social marketing

In First Post-Acquisition Move, Tumblr Introduces Native Ads to Desktop Dashboards

Posted by Sheila Shayon on May 31, 2013 04:28 PM

Yahoo is wasting no time in leveraging its $1.1 billion acquisition of Tumblr, using the blogging platform to roll out sponsored web posts next month. The ads will integrate with user’s streams, which, until now, were only populated by user content on desktop versions. In-stream ads in Tumblr's mobile app have been active since last month. 

The new dashboard ad units will be similar to the mobile ads currently on display, which are distinguishd by a small dollar sign in the upper right-hand corner of the post. Users can share and favorite the ads, which won't appear more than four times per day. Tumblr claims that the in-stream mobile ads have been shared more than 10 million times since launching in April. 

Yahoo's first big step in increasing the monetization of the popular blog site is also the biggest concern of faithful users, many of which who supposedly jumped ship to other platforms soon after news of the acquisition was announced.  “Tumblr has to make sure to carefully manage velocity—i.e. pacing of introduction so as not to alienate users,” Vik Kathuria, managing partner at GroupM told Digiday.Continue reading...

brand news

In the News: Tumblr, P&G, Camel Cigarettes and more

Posted by Dale Buss on May 31, 2013 09:22 AM

In the News

Tumblr brings sponsored posts to users' feeds.

P&G lines up race for Lafley's successor.

Camel cigarette brand under fire for targeting kids. 

Caterpillar reaches tentative deal with union in Milwaukee.

Conde Nast opens up Vogue cafe in Dubai. 

DC Entertainment unveils new 75th anniversary Superman logo.

Dell proceeds with its buyout effort.

Fiat awaits court's verdict on share price before proceeding with Chrysler merger.

Jaguar speeds to early success with F-Type launch.Continue reading...

let's make a deal

Despite Low Bids, Hulu Could Prove to be Lucrative Digital Acquisition

Posted by Sheila Shayon on May 29, 2013 01:08 PM

While anticipation continues to build around the possible buyout of video streaming service Hulu, the price, however, is a bit underwhelming. 

Despite its $2 billion valuation, the service is attracting bids from big players like Yahoo, DirecTV and Time Warner Cable somewhere in the $500 million to $800 million range—arguably a small amount of money compared to recent deals like Tumblr's $1.1 billion price tag and Instagram's $1 billion one. Yahoo’s bid (between $600 million and $800 million) is the largest so far while others, like Chernin Group, have issued a $500 million bid. Other companies interested in the service include private equity firms Guggenheim Digital, KKR & Co and Silverlake Partners. 

One reason for the low-ball bids could be the fact that Hulu has been hemorrhaging market share to Google's YouTube as well as ad-supported services including LiveRail, Adap.TV, and BrightRoll. It served up only 1.4 million ads in April 2013, down 13 percent from 1.6 million video ads in March, according to comScore.Continue reading...

social marketing

Facebook, Pinterest, Instagram Play Catch-Up as Social Ad Battle Heats Up

Posted by Sheila Shayon on May 27, 2013 04:24 PM

Twitter’s aggressive move into social advertising is causing ripples in the eco-system as online platforms increasingly takes lessons from traditional media to heart. 

Facebook recently met with marketing heads from Unilever, EE, Barclay’s and Tesco to pitch the benefits of their ad products and measurement tools that will lead to increased sales, regardless of user clicks. “In the branding world, the direct connection between a page impression or a click and the actual purchase doesn’t exist,” said Brad Smallwood, Facebook’s VP analytics. “When people look at things online and then purchase things in store, it’s hard to attribute that. That’s the challenge that TV had for a while and they solved it.”

The challenge is to establish long-term brand relationships beyond click-based advertising and to that end, Facebook is working with third-party measurement firms GfK and Datalogix. Facebook’s recently redesigned News Feed aims to recreate the impact of TV campaigns and reach the growing smartphone and tablet market that now accounts for one-third of Facebook’s $1.46 billion third-quarter revenues.Continue reading...

social media watch

Teens Might Be Fleeing, but Facebook Isn't Too Worried About It

Posted by Sheila Shayon on May 22, 2013 05:36 PM

The Facebook generation is so over Facebook, according to a new report from the Pew Research Center.

After surveying 802 teens, ages 12 to 17 about their online habits, it turns out that Facebook has become a "social burden." "While Facebook is still deeply integrated in teens’ everyday lives, it is sometimes seen as a utility and an obligation rather than an exciting new platform that teens can claim as their own." 

While 94 percent of teens are maintaining their Facebook accounts, more and more continue to migrate to Twitter and Instagram as largely parent-free zones that give them a greater ability to freely express themselves. According to the survey, 11 percent of teens had Instagram accounts, 5 percent have Tumblr accounts and 7 percent have accounts on Myspace.Continue reading...

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