brand news

In the News: News Corp., Virgin, Lincoln and more

Posted by Dale Buss on December 3, 2012 09:01 AM

In the News

Rupert Murdoch names longtime lieutenant Robert Thomson head of global publishing unit as company's news/book publishing and entertainment assets prepare to be separated into News Corporation and Fox Group. As part of global restructuring, experimental "ipadazine" The Daily is closing.

Delta bids for 49-percent stake in Virgin Atlantic.

Ford unveils new branding campaign for overhauled Lincoln brand.

Air Berlin to lay out overhaul.

Apple goes minimal in new iPad Mini print ads as iPhone 5 hits 50+ new countries.

CNN will strive for "must-see TV" under Jeff Zucker.Continue reading...

brand news

In the News: Apple/Samsung, Chrysler, GSK and more

Posted by Dale Buss on November 26, 2012 09:01 AM

In the News

Apple adds new Samsung devices in patent lawsuit, acquires use of Lightning trademark in Europe from Harley-Davidson.

Chrysler named Marketer of the Year by Ad Age.

GlaxoSmithKline invests in India and Nigeria, responds to Washington Post criticism over pharma funding of drug trials.

Amazon and Pinterest add branded business pages.

Aston Martin draws tire-kickers including India's Mahindra & Mahindra.

Beneful launches playful online videos for dog food.

Casual Male rebrands for the big and tall shopper.

Diner's Club partners on movie promotion for Life of Pi.

Dunkin’ Donuts "best coffee" trademark application rejected by USPTO.Continue reading...

brand news

In Non-Sandy News: Disney/LucasFilm, Apple Shakeup, BP Rises

Posted by Dale Buss on October 31, 2012 01:32 PM

Disney acquires Lucasfilm for $4.05 billion, plans to restart Star Wars franchise.

Apple sees executive refuse to apologize for mapping flaw, so he and retail chief are to depart as design head Jony Ive takes on bigger role and Apple shares slip post-shakeup.BP returns to profitability and raises dividend.

BP returns to profitability and raises dividend.

Activision goes big for CoD: Black Ops 2.

Aldi revamps as German consumers reject austerity.

Bayer acquires Schiff for $1.2 billion.

Burger King boosts marketing and makes demographic inroads.

Ford profits reflect North American gains and European woes.Continue reading...

brand news

In the News: Sandy Whacks Google, Penguin/Random House, Honda Hit and more

Posted by Dale Buss on October 29, 2012 09:04 AM

In the News

Google Nexus NYC tablet launch delayed by Hurricane Sandy, sells out online.

Pearson and Bertelsmann strike deal to combine Penguin and Random House publishing houses, thwarting News Corp.

Honda cuts full-year outlook over anti-Japan sentiment in China.

Audi repeats goal to match 2011 operating profit in 2012.

British Airways launches customer recognition program.

Burger King third-quarter net income falls, still beats estimates.

Burt's Bees "deflakes" with billboard and video campaign.

Cadillac raises prices in bid for luxury credibility.Continue reading...

brand news

In the News: GM, Chick-fil-A, AB InBev and more

Posted by Dale Buss on July 31, 2012 09:01 AM

In the News

GM has new CMO tout Chevy relationship with Manchester United, after changing the terms, as pundits make recommendations on GM's way forward.

Chick-fil-A brand perception drops in wake of LGBT controversy.

Anheuser-Busch InBev sees North American drag on results.

Apple gets knocked for new "Genius Bar" Mac TV campaign as company mulls uses for corporate cash hoard.

BP posts weak earnings.

Chobani celebrates success that led to Team USA sponsorship.

Chrysler earnings leap on U.S. gains.Continue reading...

brand news

In the News: CNBC + Yahoo, Comcast vs Netflix, and more

Posted by Shirley Brady on June 13, 2012 08:50 AM

In the News

CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.

Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.

New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.

American Express sponsors Kenny Chesney concert for live-streaming on YouTube.

Apple is likely killing Ping.

Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.

Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...

brand news

In the News: McDonald's Monopoly Money, Wella vs. Willa, and more

Posted by Dale Buss on October 20, 2011 09:01 AM

In the News

Abbott Labs plans to split into two companies.

American Express equalizes health costs for gay employees.

Citigroup agrees to pay hefty fine to settle securities charges.

Daimler dismissed US. head of Mercedes-Benz over personal expenses.

Eni makes big natural-gas find off coast of Mozambique.

Fox's The X Factor gets off to a slow start.

Frito-Lay draws complaint about "immersive" marketing to kids.

Groupon discounts its IPO valuation.Continue reading...

brand news

In the News: iPhone 4S, Hulu, News Corp & more

Posted by Peter Feld on October 14, 2011 08:55 AM

Apple fans camp overnight to buy new iPhone 4S, with co-founder Steve Wozniak first in line.

Etsy's revised privacy policy includes increased use of real names.

Gap to shutter one in five U.S. stores while expanding abroad.

Google beats expectations with strong earnings despite weak economy.

Hulu stops looking for a buyer.Continue reading...

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