2014 Brandcameo Product Placement Awards

brand news

Brand News: Disney Roars, Netflix Launches Qwikster, Coke Resizes

Posted by Dale Buss on September 19, 2011 09:01 AM

In the News

Disney sees Lion King 3-D dominate weekend box office.

Netflix separates movie-streaming and DVD-delivery services, renames DVD biz Qwikster; CEO says he "messed up."

AT&T and Coca-Cola set out to reinvent web audience measurement as Coke varies its bottle sizes.

Alfa Romeo delays U.S. return, spooking Fiat dealers who are counting on selling the brand.

Airbus raises forecast for aircraft demand.

AP launches mobile version of Sunday newspaper FSIs.

Blackstone teams up with Prestige Brands on GlaxoSmithKline unit bid.Continue reading...

brand news

In the News: UBS Sees $2B Loss, Esprit Sinks, Uniqlo Rises

Posted by Dale Buss on September 15, 2011 09:00 AM

In the News

UBS warns of big losses (up to $2 billion) on rogue trades, leading to employee arrest in London.

Esprit divests North American business as profit drops 98%.

Fast Retailing, parent of Uniqlo, sets big expansion plans (opening up to 300 stores/year) as brand that "represents" Japan.

Groupon plans to put IPO back on track.

Al Gore's 24-hour Climate Reality webcast irks some.

CBS CEO Leslie Moonves insists that TV ad market is holding up.

Crocs banned for nurses in Wales.

DuPont wins nearly $1 billion in damages in Kevlar-secrets case.Continue reading...

brand news

In the News: Boeing Taxis, Foster's Challenges, UBS Cuts

Posted by Dale Buss on August 23, 2011 09:29 AM

AEG Live sets to rival Ticketmaster.

American Express rewards small-business members for marketing.

Boeing taxis toward major deal with Delta.

Burger King faces post mortems on the death of the King.

Facebook seeks acquisitions to fend off Google.

Foster's moves to thwart SABMiller bid.Continue reading...

brand news

Brands to Watch: LVMH, NBC, Samsung & more

Posted by Shirley Brady on July 27, 2011 06:00 PM

Brands to Watch

Apple, Microsoft and Cisco lead Moody's richest companies list, while iPhone 5 anticipation grows.

Banks bracing for US downgrade don't see panic yet.

Dunkin' shares jump 46% on first day of trading.

LVMH now owns 20% of Hermes.

NBC faces objections to upcoming series about the Playboy club.

PayPal boycotted by hacktivists.

Samsung reigns as Android champion.

Spanx taps into women's gym wear popularity.

Starbucks Facebook strategy shows value of engagement.

UBS sued by US regulator over $4.5 billion of mortgages.

brand news

In the News: UBS, Skype, VW & more

Posted by Dale Buss on July 5, 2011 09:00 AM

In the News

Baidu and Microsoft team up for English search in China.

BMW widens US luxury sales lead over Lexus.

Coca-Cola emphasizes content over advertising in reaching consumers.

Craftsman pitches tools to the unhandy.

Diageo switches focus to emerging markets.

Disney looks to King of the Elves.

Exxon Mobile leaks oil in to Yellowstone River.

Facebook is reportedly launching Skype video chat this week.Continue reading...

brand news

In the News: Ally, Disney, Angry Birds & more

Posted by Dale Buss on June 10, 2011 09:00 AM

In the News

Ally Financial delays $6B IPO.

AT&T brings free Wi-Fi to NYC parks.

Avaya files for $1 billion IPO.

Borders lenders force store closures.

Burger King and Pizza Hut executives put hometown pride on the line with bet on NBA Finals.

Citigroup data theft exposes nagging security issues in the financial-services industry.Continue reading...

brand news

In the News: Amazon, Coach, LinkedIn & more

Posted by Shirley Brady on May 24, 2011 09:00 AM

In the News

Allstate and other insurers brace for disaster claims.

Amazon finds a fierce bidder in Liberty Media's John Malone.

Armani bucks trend, vows to stay private.

Boys & Girls Clubs of America embrace social media.

British Airways among European airlines impacted by Iceland volcanic ash.

Camel Snus target smoke-restricted NYC.

Coach finds buyers returning to priciest bags.Continue reading...

Brands to Watch: Dior, Bing, Moet and more

Posted by Shirley Brady on May 12, 2011 06:00 PM

Brands to Watch

American Express forms venture with French luxury e-tailer, vente-privee.com.

Ashton Kutcher tipped to fill Charlie Sheen void on Two and a Half Men.

Bing continues to capture more searches as Microsoft's antitrust saga comes to an end.

BlackBerry product placement on BBC version of The Apprentice raises eyebrows.

BMW and Audi vie for luxury auto lead.

Bravo TV star Bethenny Frankel sued by former manager for a piece of her just-sold business.

Chevron criticized for corporate citizenship campaign in California.

Facebook claims no smear campaign intended by PR firm Burson-Marsteller vs. Google.Continue reading...

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