brand news

In the News: Apple Foes Team Up, Bing's the Thing, Wendy's Goes Back to Roots

Posted by Dale Buss on September 26, 2011 09:02 AM

In the News

Apple slows down growth in China and plans reveal iPhone 5 on its campus, as Verizon sides with Samsung in Apple dispute.

Arizona and Lipton fight for first place in dynamic tea category.

Audi and its new A6 "take over" Jersey City in new branded content with FX.

Blockbuster unveils streaming movie service as Netflix secures streaming deal with Dreamworks.

Bloomberg and Time shuffle web heads.

Boeing offers bidets and electric window shades on new Dreamliner for All Nippon Airways.

Bud Light pairs with Pitbull in pitch for Cuban-American consumers.Continue reading...

brand news

In the News: Pepsi Grooves, SABMiller Nabs Foster's, Zipcar Friends Facebook

Posted by Dale Buss on September 21, 2011 09:01 AM

In the News

Pepsi returns to musical roots in spots for tonight's debut of The X Factor on Fox, while the UK version of the show copes with criticism over treatment of contestant. Meanwhile, analysts say that PepsiCo shareholders could reap big gains if the company executes a strategic split-up.

SABMiller gets Foster's to accede to a deal.

Burger King's post-King advertising clicks with consumers.

AOL needs Patch to turn a profit.

Apple schedules Oct. 4th press conference, presumably for iPhone 5 reveal.

CBS scores huge ratings for first episode of Two and a Half Men with Ashton Kutcher, including setting a Canadian TV record.

Chipotle sees strong growth potential from ShopHouse Asian eateries.

Chrysler seeks to keep lid on UAW pay through 2019.Continue reading...

brand news

Brands to Watch: Visa, Google+, UBS and more

Posted by Shirley Brady on September 20, 2011 05:21 PM

Brands to Watch

Visa leverages Fundamo unit to boost growth in emerging markets.

Google+ opens up to all and renames group messaging app, while Hangouts API could open social video and +1 function expands to display ads.

UBS grapples with corporate culture in wake of rogue trader.

Amazon nears Kindle Library Lending service launch.

Anthem Blue Cross drops customers who pay by credit card.

Apple iPhone 5 speculation for October continues as brand beats its own American Customer Satisfaction Index performance.

Bombardier signs John Travolta as a brand ambassador.

Comcast aims to bridge digital divide with low-cost broadband plan. 

Disney plans to bring Avatar to its theme parks.Continue reading...

brand news

Brand News: Disney Roars, Netflix Launches Qwikster, Coke Resizes

Posted by Dale Buss on September 19, 2011 09:01 AM

In the News

Disney sees Lion King 3-D dominate weekend box office.

Netflix separates movie-streaming and DVD-delivery services, renames DVD biz Qwikster; CEO says he "messed up."

AT&T and Coca-Cola set out to reinvent web audience measurement as Coke varies its bottle sizes.

Alfa Romeo delays U.S. return, spooking Fiat dealers who are counting on selling the brand.

Airbus raises forecast for aircraft demand.

AP launches mobile version of Sunday newspaper FSIs.

Blackstone teams up with Prestige Brands on GlaxoSmithKline unit bid.Continue reading...

brand news

In the News: UBS Sees $2B Loss, Esprit Sinks, Uniqlo Rises

Posted by Dale Buss on September 15, 2011 09:00 AM

In the News

UBS warns of big losses (up to $2 billion) on rogue trades, leading to employee arrest in London.

Esprit divests North American business as profit drops 98%.

Fast Retailing, parent of Uniqlo, sets big expansion plans (opening up to 300 stores/year) as brand that "represents" Japan.

Groupon plans to put IPO back on track.

Al Gore's 24-hour Climate Reality webcast irks some.

CBS CEO Leslie Moonves insists that TV ad market is holding up.

Crocs banned for nurses in Wales.

DuPont wins nearly $1 billion in damages in Kevlar-secrets case.Continue reading...

brand news

In the News: Boeing Taxis, Foster's Challenges, UBS Cuts

Posted by Dale Buss on August 23, 2011 09:29 AM

AEG Live sets to rival Ticketmaster.

American Express rewards small-business members for marketing.

Boeing taxis toward major deal with Delta.

Burger King faces post mortems on the death of the King.

Facebook seeks acquisitions to fend off Google.

Foster's moves to thwart SABMiller bid.Continue reading...

brand news

Brands to Watch: LVMH, NBC, Samsung & more

Posted by Shirley Brady on July 27, 2011 06:00 PM

Brands to Watch

Apple, Microsoft and Cisco lead Moody's richest companies list, while iPhone 5 anticipation grows.

Banks bracing for US downgrade don't see panic yet.

Dunkin' shares jump 46% on first day of trading.

LVMH now owns 20% of Hermes.

NBC faces objections to upcoming series about the Playboy club.

PayPal boycotted by hacktivists.

Samsung reigns as Android champion.

Spanx taps into women's gym wear popularity.

Starbucks Facebook strategy shows value of engagement.

UBS sued by US regulator over $4.5 billion of mortgages.

brand news

In the News: UBS, Skype, VW & more

Posted by Dale Buss on July 5, 2011 09:00 AM

In the News

Baidu and Microsoft team up for English search in China.

BMW widens US luxury sales lead over Lexus.

Coca-Cola emphasizes content over advertising in reaching consumers.

Craftsman pitches tools to the unhandy.

Diageo switches focus to emerging markets.

Disney looks to King of the Elves.

Exxon Mobile leaks oil in to Yellowstone River.

Facebook is reportedly launching Skype video chat this week.Continue reading...

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