brands under fire
Posted by Mark J. Miller on March 27, 2013 06:12 PM
Sex sells, right? Well, Louis Vuitton apparently thinks so as its clothing is the star of a new (NSFW) short film that features a few of its top models acting the parts of prostitutes in the dark streets of Paris.
A naked woman in the backseat of a car, a half-dressed woman swaying down an alley, a woman undressing in front of a car’s headlights and a slew of come-hither looks fill up the new film that was produced by the U.K.'s Love Magazine and directed by James Lima.
Watch the NSFW video after the jump.Continue reading...
Posted by Sheila Shayon on March 25, 2013 08:09 PM
The marketing world is gearing up for an Easter bonanza and U.K. retailer Tesco is using Google Street View for a promotion that rewards users for finding virtual Easter eggs. U.K. residents can claim a chocolate bunny via digital coupon for finding three virtual eggs and finders of a golden egg will be eligible to win a Samsung Galaxy Tab 2.
Participants visit the microsite to locate where the eggs are hidden using a smartphone GPS or entering a postal code to begin the search.Continue reading...
Posted by Shirley Brady on March 24, 2013 01:02 PM
New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.
Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.
PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."
Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.
FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.
Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...
Posted by Sheila Shayon on March 21, 2013 10:16 AM
Luxury is back at the forefront of fashion and lifestyle despite the still shaky worldwide economy.
Findings from the 2013 Harris Poll EquiTrend, show gains in brand equity across 155 categories from auto makers to department stores across three key criteria: Familiarity, Quality and Purchase Consideration.
"This may show that after a number of years spent tightening their belts, consumers are looking to the quality and value they feel these brands provide,” said Aron Galonsky, SVP Brand and Communication Consulting at Harris Interactive.
Mercedes-Benz took top honors in the Luxury Automotive brand category for the third consecutive year, with Acura (which takes on uber-luxury in its latest US TV commercial, below), Audi, BMW, Infiniti and Land Rover receiving their highest scores ever. Harley-Davidson got its highest score in the study's 25-year history regaining top spot as Motorcycle Brand of the Year.Continue reading...
Posted by Mark J. Miller on March 20, 2013 01:33 PM
BBC Worldwide has only been the sole owner of the Lonely Planet brand since 2011 after buying 75 percent of it in 2007, but it's been ready for some time to let it go.
For $42 million less than it had purchased it for—and after years of partnering with Melbourne, Australia-based founders Tony and Maureen Wheeler to build the business into a strong global brand—BBC Worldwide this week sold the world's biggest travel publisher for $77.7 million. The buyer is NC2 Media, which vaguely describes itself as “primarily engaged in the creation, acquisition and distribution of quality digital content and the development of the technologies to make that possible.”
The media company is run by a billionaire Kentucky recluse who supposedly doesn’t use email, made a good chunk of money from selling low-cost cigarettes before selling them off and renouncing tobacco, and is one of the top five landowners in the U.S. with 1.7 million acres to his name, Brad Kelley.Continue reading...
Posted by Mark J. Miller on March 12, 2013 04:22 PM
H&M has added another ampersand to its business portfolio. This one, though, is at a higher end than the attire found in the chain’s more than 2,000 locations worldwide.
& Other Stories launched on March 8th with a bash in London, where the new brand will have its first brick-and-mortar store that will offer the brand’s first clothing line as well as a number of products from other labels and designers. Called C-labs, these temporary partnerships include such companies as The Lake & Stars lingerie, Clare Vivier’s bags and accessories, Alyson Fox’s jewelry and fashion designs by Abigail Lorick Im, WWD reports. “We like working with people who we like,” Anna Teurnell, & Other Stories’ head of design, told WWD. “And these labels complement what we have already.”Continue reading...
Posted by Mark J. Miller on March 4, 2013 03:37 PM
Soccer fans in China were recently dealt a nasty blow when news came out of just how rigged the system has been there. Close to 60 Chinese soccer officials, including two former heads of the Chinese Football Association and the nation’s most-respected referee were recently banned from the sport for anywhere from five years to life for fixing games.
In addition to the corruption scandal, Chinese football has also just lost two of its biggest stars—the Ivory Coast’s Didier Drogba and France’s Nicolas Anelka—long before soccer fans in the country expected them to leave.
What’s the most-populated nation in the world to do? Hire the world’s most well-known soccer player under the age of 40 to help shift its image, of course. The 37-year-old David Beckham, who is now on the roster of Paris Saint-Germain Football Club in France’s Ligue 1, has signed on to be the brand ambassador for Chinese football, the BBC reports.Continue reading...
Posted by Sheila Shayon on March 1, 2013 04:38 PM
The horse meat scandal is spreading across Europe, Hong Kong, Thailand and the Dominican Republic, seizing media attention and making retailers and consumers squeamish at the thought of what could be in their meat.
Four beef products sold by Bird's Eye, Taco Bell and catering supplier Brakes have been found to contain horse DNA as the Britain’s Food Standards Agency (FSA) conducts a third wave of tests.
An aptly titled article, "Having a cow over chow," asks, “What is it about horses? Over in Europe, everyone is happily munching on frozen lasagnas and shop-bought meals from various supermarkets, knowing it has all kinds of dodgy cuts of beef in it. But when it emerges they contain horse meat, everybody gags…Consumers need to ask themselves: When you buy something cheap, why is it so cheap? The answer is often uncomfortable to swallow.”
The FSA is asking retailers to test beef products for the presence of more than 1 percent of horse meat. Specific products in the headlines include Birds Eye's Traditional Spaghetti Bolognese and Beef Lasagna (removed by the company from store shelves last week), Brakes' Spicy Beef Skewer and Taco Bell's ground beef.
"Once we learned of this issue, we immediately voluntarily tested our product for our three Taco Bell restaurants in the UK,” said a spokesperson for the company, which has posted a response to the horse meat crisis on its UK website. "Based on that testing, we learned ingredients supplied to us from one supplier in Europe tested positive for horse meat."Continue reading...