Posted by Shirley Brady on January 12, 2011 11:15 AM
Today is the one-year anniversary of the earthquakes that hit Haiti. UNICEF Ambassador Selena Gomez taped this promo to draw attention, particularly among kids and teens, to the continuing impact of that devastation — and to draw attention to a special website, unicefhaiti365.org.
mom's the word
Posted by Sheila Shayon on October 14, 2010 04:00 PM
Pampers is connecting with mothers by expanding its partnership with UNICEF to help fight maternal and newborn tetanus.
Pampers UK has partnered with Spice Girl Mel Chisholm (aka Mel C) as a celebrity mombassador (her daughter, Scarlet, is 17 months old), who's lending her star power online and in person to promote its Big Kiss virtual fundraising campaign for UNICEF.
Indeed, Pampers has been helping mothers and infants around the world, including those devastated by the recent floods in Pakistan, to put its social outreach front and center.
If it takes a village to raise a child, Pampers U.S. is aiming to raise moms' confidence with time-tested advice. The brand's American website has just expanded its scope to include user-generated content, including mommy bloggers, adding real-life stories and advice from a panel of 20 or so moms.Continue reading...
Posted by Abe Sauer on January 15, 2010 05:25 PM
In the face of disaster in Haiti, many brands are doing whatever they can to help, from the obvious big-name aide organizations like the Red Cross and Doctors Without Borders to all four major cell-phone service providers (Verizon, AT&T, T-Mobile, and Sprint) who have pledged to waive texting fees for SMS donations. Another industry, however, is also doing its part with the resources it has: Travel service brands.
In addition to matching up to $50,000 in customer and employee donations through its Charity Miles program, United Airlines has reported it's working with relief agencies to assist with airlift needs.
British Airways planes, crewed by volunteers, are flying emergency service supplies to Haiti. The brand's chief executive said, "The situation in Haiti is desperate and we must do what we can to help."Continue reading...
Posted by Sara Zucker on November 5, 2009 02:40 PM
Halloween is over, which means that shops are already dusting off and putting out their holiday decorations. It always feels a little depressing, don't you think? The new year is fast approaching!
As you read here earlier this week, eBay will briefly go brick-and-mortar for the holiday shopping season, opening temporary boutiques in 12 cities across the country. The flagship, and first to open, will be a 5,500-square-foot pop-up in the heart of Manhattan, located at 3 West 57th Street.Continue reading...