brands under fire
Posted by Mark J. Miller on October 15, 2012 09:32 AM

It's been a tough ride for the United States Postal Service. Never mind the rain, snow, sleet, or hail working conditions — as the Wall Street Journal reports it's under tremendous pressure to turn around its financials and create a new business model:
Its use plummeted amid the rise of e-mail. In recent months, it has defaulted on two payments to the U.S. Treasury for a total of $11.1 billion for future retiree health benefits. USPS has been seeking legislation to cut costs by eliminating Saturday mail delivery and reducing its annual health-benefits payments. And now there’s this.
"This" refers to the USPS name being dragged through the mud, along with what's left of Lance Armstrong's sports legacy, during last week's anti-doping report in which the cyclist's former allies in cycling. For a time, however, back in the very late '90s and early 2000s, USPS workers were associated with a winner, when the USPS-sponsored cycling team, with Armstrong at the helm, brought home its first Tour de France victory in 1999 and just kept on winning for seven straight years. Now the Postal Service is hoping to get back on a winning streak itself.Continue reading...
More about: US Postal Service, USPS, E-Commerce, San Francisco, Amazon, Walmart, eBay, Lance Armstrong, Innovation, PR, Cycling, Tour de France, Personal Brands, Sponsorships
personal brands
Posted by Mark J. Miller on October 12, 2012 11:34 AM

Racing, sports and Lance Armstrong fans are grappling with the man, the myth and the legend this week, as Armstrong remains, it seems, unperturbed in the aftermath of what appears to be damning evidence that he took performance-enhancing drugs throughout his storied career.
The U.S. Anti-Doping Agency's report accused the U.S. Postal Service team under Armstrong of widespread doping and a cover-up that enabled Armstrong's seven straight Tour de France titles and involved a cover-up so officials never caught Armstrong via a drug test.
While many were saddened and disappointed, other fans and observers didn't care if he took performance-enhancing drugs with his teammates (who he allegedly "bullied") or on his own. For all we know, he may have taken them on a boat and on a train, with a goat and in the rain. But Armstrong himself appears "unfazed," as Reuters puts it, by Wednesday's report and the mounting accusations by others in the racing world.
Armstrong's personal response to the blow-up: he tweeted a link on Wednesday for a press release noting the 15th anniversary of the Livestrong foundation, commenting: "What am I doing tonight? Hanging with my family, unaffected, and thinking about this. http://bit.ly/Po6mXT #onward." He later tweeted a telling YouTube link, for the late singer Elliott Smith's song, "Everything's coming up roses."Continue reading...
More about: Lance Armstrong, Livestrong, Philanthropy, Sports, Sponsorships, PR, Doping, USADA, Cycling, Personal Brands, Tour de France, US Postal Service, USPS, Anheuser-Busch, Nike, Oakley, Michelob Ultra, Johnson Health Tech, Honey Stinger, Twitter, Social Marketing, Naming Rights
going mobile
Posted by Sheila Shayon on May 16, 2012 11:17 AM

The U.S. Postal Service is fighting for its life, and under government pressure to find new ways to decrease costs and create new business models that made delivery more efficient. Cue mobile.
As part of the USPS 2012 mobile commerce and personalization promotion, it's offering a 2% discount on Standard Mail and First-Class Mail letters, flats and cards that include a 2D mobile barcode — not much, but it's a start. Now SpyderLynk is sweetening the deal by offering those same customers a 10% discount for using SnapTags as their 2D mobile barcode.Continue reading...
brand news
Posted by Dale Buss on May 10, 2012 09:03 AM

A&P to make CEO its spokesman in new marketing campaign.
Bed Bath & Beyond sees novelty in buying Cost Plus.
Brad Pitt is the new face of Chanel No. 5.
Burger King spurs sales with turnaround efforts.
Cadillac to debut instrument console that functions like an iPad.
Cisco sees grim outlook for tech sector.
Coca-Cola redefines its marketing around Super Bowl, and signs Danica Patrick as ambassador.Continue reading...
More about: Brand News, A&P, Avon, Bed Bath & Beyond, Berkshire Hathaway, Burger King, Cadillac, Chanel, Cisco, Coca-Cola, Cody, Cost Plus, Crystal Cruises, DirecTV, Etsy, Facebook, Green Mountain, Harry Potter, Henkel, iPhone, Lipitor, Maker's Mark, NFL, Odwalla, Olympus, Pepsi, Pfizer, Red Bull, TV Land, Twitter, Universal Studios, USPS, Vidal Sassoon, Warner Bros., Warren Buffett, Joe Jonas, Danica Patrick, Brad Pitt
app watch
Posted by Shirley Brady on February 27, 2012 12:29 PM
The United States Postal Service is in the midst of massive layoffs and soul-searching about its future, as it looks to cut 35,000 jobs as a way of dealing with its $18.2 billion annual loss, but it's still trying to innovate in a digital era when hand-delivered mail seems quaint.
The U.S. Postal Service has just launched a new mobile application for iPhone users that lets the device's camera scan barcodes on shipping labels for "quick, easy and convenient tracking of their packages and other mail. The application stores the label numbers so customers can easily recheck the status of their shipments. The scanner function is available on iPhone 3GS, iPhone 4 and iPad 2."Continue reading...
More about: USPS, U.S. Postal Services, Apps, Mobile, iPhone, Android, BlackBerry, NBC, The Biggest Loser, Reveille, Sweepstakes, Contests, Digital, Valentine's Day
brand news
Posted by Dale Buss on February 24, 2012 09:01 AM

AIG reports a profit.
Apple CEO Tim Cook says company has more money than it needs and moves to appease shareholders as Proview brings China iPad trademark spat to US.
Best Western launches Facebook hotel reservations.
BP Gulf spill settlement looms.
Burger King eyes India's fast food market.
Cadbury Dairy Milk promotes fair trade chocolate in UK campaign.
Chevy-Ford rivalry heats up via NASCAR.
Chrysler and Carhartt discuss clothing collaboration.
Clorox CEO targets healthcare brands for acquisition.Continue reading...
More about: Brand News, AIG, Apple, Best Western, BP, Burger King, Cadbury, Cadbury Dairy Milk, Carhartt, Chevy, Chrysler, Clorox, Coronation Street, Cracker Barrel, Decker, Ford, Gap, iPad, J&J, JCPenney, Johnson & Johnson, Jil Sander, Kellogg, Kenneth Cole, KFC, Krispy Kreme, Nationwide, P&G, Panera, PepsiCo, Quiksilver, Roxy, Sears, Shell, Taco Bell, Twitter, Uggs, U.S. Postal Service, USPS, Volkswagen
brand news
Posted by Dale Buss on December 5, 2011 09:02 AM

Arnold Palmer re-brands for a generation who never knew the golfing legend.
Audiovox rebrands to Voxx International.
BlackBerry-maker RIM warns about profit outlook.
BMW and Mercedes-Benz race to the wire for 2011 luxury-sales crown in U.S.
Boeing takes its Dreamliner on a "world tour."
Chick-fil-A spat with t-shirt maker hits the New York Times.
Corona brings beach experience to London.Continue reading...
More about: Brand News, American Idol, Apple, Arnold Palmer, Audiovox, BlackBerry, BMW, Boeing, Chevrolet, Chick-fil-A, Volt, Cirque du Soleil, Corona, Ericsson, Fox, Geely, GM, Google, Honda, Kardashian, Kodak, Kraft, London 2012, Mercedes-Benz, MGM Resorts, Microsoft, MLB, Monsanto, Mott's, NASCAR, NPR, Nielsen, Philip Morris, RIM, Saab, Samsung, Sony, Sprint, Tim Tebow, Titanic, Twilight, USA Today, USPS, Tiger Woods, Time Inc., Vanguard, Voxx International, XBox, The X Factor, Olympics, Dr. Oz, Madonna
brand news
Posted by Dale Buss on December 2, 2011 09:04 AM

American Airlines parent AMR bankruptcy could foist huge losses on key creditors.
Apple co-founder Steve Jobs honored with exhibition highlighting his patents and trademarks.
AT&T blasts federal critique of T-Mobile deal, as AT&T, Sprint and T-Mobile deal with Carrier IQ privacy concerns.
Barnes & Noble continues to struggle financially with digital transition.
Chili's drives menu changes and sales with retrofit.
Disney raises dividend to highest level in 20 years.
Fiat closes plant as European demand falls.
GM offers to buy back Volt from owners.Continue reading...
More about: Brand News, AMR, Apple, AT&T, Amazon, Barnes & Noble, Carrefour, Chili's, Discover, Disney, FarmVille, Fiat, GM, Google, Groupon, Honda, Lorillard, Maker's Mark, Mary Kay, Nestle, Nissan, Occupy Wall Street, Occupy Las Vegas, Planet Smoothie, Post, Prime, Ralcorp, RIM, Red Mango, Shell, Sprint, T-Mobile, Tasti D-lite, Tepco, Thomson Reuters, USPS, Volt, Walmart, Zynga, Steve Jobs