doing good

Clinton Global Initiative Shines Spotlight on Designing for Impact

Posted by Sheila Shayon on September 24, 2012 04:17 PM

"Designing for impact” is the theme of this year’s Clinton Global Initiative (CGI) meeting, the annual philanthropic TED-like session now underway in New York.

Former President Bill Clinton framed the discussion in his opening remarks on Sunday, as noted in TIME: “Today we want to talk about how you can design your actions in advance to make it more likely they will succeed.”

He went on to challenge Walmart to open a store in Libya creating jobs in the world's hot spot for trouble and woes. "If the new president of Libya asked you to open a store in Tripoli, would you consider it?" Clinton asked Walmart CEO Mike Duke, part of the opening panel that included U.N. Secretary-General Ban Ki-moon, Queen Rania of Jordan and World Bank President Jim Yong Kim. Duke's dry-witted response: his "small company from Arkansas" has operations in regions of sub-Saharan Africa, but no presence or plans for Tripoli.

U.N. Secretary-General Ban Ki-moon announced, "I'm going to sound an alarm to all the leaders. We are living in an era of insecurity, injustice, inequality and intolerance, and what should we do?" as he called on business leaders like Walmart to act "for humanity" and not just for profit.Continue reading...

brand news

In the News: Samsung, Chick-fil-A, Visa and more

Posted by Shirley Brady on September 20, 2012 08:55 AM

In the News

Samsung mocks iPhone 5 buyers in latest commercial.

Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.

Visa shifts global creative duties back to BBDO.

AOL names female CFO.

AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.

Bed Bath & Beyond beats the odds.

Citibank credit card is coming to China.Continue reading...

brand strategy

How Unilever is Planning to Stay On Its CPG Perch

Posted by Dale Buss on September 12, 2012 02:12 PM

Unilever is doing more and more things right and getting more and more credit for it, from constituencies ranging from investors to global consumers. Now, the task of CEO Paul Polman is to build on the many gains made by the British-Dutch company and its stable of brands.

Over the past three years, Unilever — whose competitive set includes other CPG and health-and-beauty giants including P&G and Colgate-Palmolive — has gained global market share each year, after losing it each year from 2002 to 2008, according to a new report from Sanford C. Bernstein.

While the company performed near the bottom of its global industry clusters for top-line growth from 2001 through 2005, it came in at the middle of the food category last year, ranked No. 2 in beauty and personal care behind Estee Lauder, and came in at No. 1 in the home-care arena.

Polman, a marathon runner, has waged a good race in the nearly four years since he took the helm.Continue reading...

trademark wars

Karamel Sutra's Fine, But Ben & Jerry’s Not Amused by Porn Clone

Posted by Mark J. Miller on September 6, 2012 01:12 PM

The ice-cream company that gave the world Schweddy Balls and Karamel Sutra isn’t apparently amused by somebody using the name Ben & Cherry’s. Perhaps Ben & Jerry’s discomfort comes from the fact that the somebody in question is a hardcore porn film producer.

The Vermont-based, Unilever-owned B&J’s has filed a trademark suit against B&C’s, the Associated Press reports, in order to stop them “tarnish(ing)” the ice-cream maker’s name.

Ben & Cherry’s doesn’t just use a variation of the B&J’s name and logo on its films; it also gives its videos names based on Ben & Jerry’s flavors. Witness "Boston Cream Thigh," at right, ''New York Fat & Chunky," and "Peanut Butter D-Cup," the AP reports. Not only that, the packaging of the films contains elements that appear on Ben & Jerry’s packaging, such as “a grazing cow, green grass and large white puffy clouds.”

It's not that Ben & Jerry’s is averse to hanky panky; after all, the brand using a more G-rated bit of romance – spooning (get it?) – to help sell its new Greek Frozen Yogurt.Continue reading...

brand news

In the News: Amazon, Ford, Samsung and more

Posted by Shirley Brady on September 6, 2012 08:34 AM

In the News

Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."

Albertsons scales back retail operation with store closures.

Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.

Ben & Jerry's sues over x-rated Ben & Cherry's.

Bentley moves US management team to VW HQ.

Bill Clinton helps seal Barack Obama nomination at DNC convention.

Billabong attracts $700 million bid from Bain Capital.

BP unveils new technology to boost oil production.Continue reading...

brand news

In the News: Amazon, Instagram, Unilever & more

Posted by Dale Buss on August 30, 2012 08:54 AM

AT&T unveils flagship store on Michigan Avenue in Chicago.

Amazon challenges Netflix with movie-streaming service.

Barclays names one of its own as new CEO.

Carrefour narrows loss.

Caterpillar says China growth may recover this year on government stimulus.

Chrysler sees sales of new Dodge Dart drift because of emphasis on manual transmissions.

Citigroup to settle suit connected to financial crisis for $590 million.

Daikin of Japan buys Goodman Global in U.S. air-conditioning market.

Facebook is cleared to buy Instagram by California authorities. Continue reading...

brand news

In the News: Heineken, NASA, Unilever and more

Posted by Dale Buss on August 6, 2012 08:51 AM

In the News

Heineken to assume control of Tiger Beer producer Asia Pacific Breweries for $4 billion.

NASA sees $2.5 billion Mars Rover "Curiositysuccessfully land, Twitter explodes.

Unilever sets sights on overtaking Skinny Cow with Magnum brand.

London 2012 Olympics boosts personal brands of Usain Bolt, Jessica Ennis, Michael Phelps, Gabby Douglas, and Andy Murray

Abercrombie & Fitch leads brands entering India via web partnerships.

Apple iPad grabs 68% of global tablet sales.

Applebee's woos late-night diners.

AT&T plans to phase out 2G networks.Continue reading...

brand news

In the News: GM, Chick-fil-A, AB InBev and more

Posted by Dale Buss on July 31, 2012 09:01 AM

In the News

GM has new CMO tout Chevy relationship with Manchester United, after changing the terms, as pundits make recommendations on GM's way forward.

Chick-fil-A brand perception drops in wake of LGBT controversy.

Anheuser-Busch InBev sees North American drag on results.

Apple gets knocked for new "Genius Bar" Mac TV campaign as company mulls uses for corporate cash hoard.

BP posts weak earnings.

Chobani celebrates success that led to Team USA sponsorship.

Chrysler earnings leap on U.S. gains.Continue reading...

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