2014 Brandcameo Product Placement Awards

red carpet

Oscars Watch: JCPenney, Hyundai, Mercedes and Other Brands Hitting the Red Carpet Sunday Night

Posted by Shirley Brady on February 24, 2012 08:05 PM

As it has done for the past three Academy Award ceremonies, jcpenney will hit the Oscars red carpet by promoting its recent "brand refresh," showing off that it's had a little work done (new logo, single-monikered lowercase name) and is making a comeback in true Hollywood fashion.

New brand face Ellen DeGeneres will be featured in five 30-second commercials (watch "Changing Room" above and a sneak peek at others set in the Wild West, Victorian England and ancient Rome, below) that will air in North America during ABC's telecast on Sunday night.

Other brands debuting new campaigns at the 84th annual Academy Awards include Hyundai's new Wes Anderson commercials, and a glamorous spot for the sixth-generation SL roadster by Mercedes-Benz.Continue reading...

sustainability

Tesco, Unilever Make Rainforest Pledges

Posted by Dale Buss on February 23, 2012 05:05 PM

Tesco is still committed to its Greener Living sustainability commitment — "helping our customers make greener choices" — despite having just scrapped its pledge to add carbon-footprint labels to thousands of its products and reduce its own carbon footprint. The retailer has announced a new green partnership to raise millions of pounds to protect vulnerable rainforests and associated communities around the world.

At the same time, Unilever enhanced its "ambitious" (as the Guardian puts it) long-term sustainability commitment with the news that it plans to make its Magnum brand the world's first ice cream to source 100 percent of its global cocoa supply from sustainable sources, by 2015.Continue reading...

red carpet

Oscars Watch: I Can't Believe It's Not Branded Entertainment!

Posted by Sheila Shayon on February 22, 2012 04:01 PM

Strange bedfellows, but sweet promise from DBG, Mindshare Entertainment, and Unilever’s I Can’t Believe It’s Not Butter! brand.

Toast to the Red Carpet LIVE! is billed as a first-of-its-kind web show that will stream live during the Oscars ceremony on Sunday, February 26th on UsWeekly.com, and the brand's Facebook page starting at 6:00pm EST.

Celebrity panelists include a quartet of TV personalities — dancer/model Brooke Burke, model/actress Molly Sims, fashion commentator (and former Queer Eye for the Straight GuyCarson Kressley and cookbook author Katie Lee — all dishing on celebrity fashion and up-to-the-minute red carpet coverage.Continue reading...

afternoon snack

Ben & Jerry's Launches Frozen Greek Yogurt

Posted by Shirley Brady on February 15, 2012 05:01 PM

Frozen yogurt? It's all Greek to Ben & Jerry's, evidently, as the Unilever-owned brand is jumping on the Greek Yogurt craze with a line of frozen Greek yogurt.

The Junk Food Guy blog got the scoop by sampling B&J's new Strawberry Shortcake Greek frozen yogurt flavor after spotting it at his local supermarket. His verdict: "very soft, fluffy, CREAMY, and not super sweet. The strawberry flavor was present but not overwhelming, and the little bits of strawberries added an accent here and there."

The description on the package, which features the brand's iconic jersey cow wearing a Greek laurel wreath and Greek yogurt as the second listed ingredient:

Sweet Eureka! It's our most epic Fro Yo yet & it's uniquely Greek! Made with real Greek Yogurt, it's all the creamy richness of Greek yogurt, and Ben & Jerrily loaded with all the flavor boldness and fun chunks you expect. We think it's really Greekin' good & it'll pretty much rock your acropolis. 

According to the On Second Scoop blog, the brand's updated Fro Yo line launches next week. Besides Strawberry Shortcake, other flavors apparently include Raspberry Fudge Chunk, Blackberry Vanilla Graham Cracker, and Banana Peanut Butter.

Take a closer look at the packaging, as photographed by the Junk Food Guy, below.Continue reading...

social marketing

Dove Wants to Be Your Tweetheart

Posted by Sheila Shayon on February 14, 2012 11:01 AM

In honor of Valentine's Day, London's Victoria Station is hosting an interactive billboard (which it's calling a ‘tweet screen’) to engage the public through February 19th. Over the seven-day run of the interactive campaign, Dove will post a question on the JCDecaux large-format Transvision screen in the path of 350,000 commuters daily.

The public is invited to respond via tweets using the #DOVELOVE hashtag or by SMS DOVELOVE to 60002 or via the Dove Facebook page at Facebook.com/dove.

On Monday, the question was, "What makes you feel beautiful?" with responses sent via Twitter or SMS posted on the screen. Today, on Valentine's Day, the question is: "What do you love about your Valentine?" with Dove brand ambassadors handing out white tulips.Continue reading...

brand news

In the News: American Airlines, Pfizer, GM and more

Posted by Dale Buss on February 2, 2012 09:01 AM

In the News

American Airlines parent AMR plans to cut 13,000 jobs and pensions.

Apple's iPhone 5 may be coming in June.

Benetton family plans to take retailer private.

Deutsche Bank profit tumbles on European debt crisis.

Facebook sets stage for historic IPO as valuation game begins.

GM cancels half of upfront ad commitments in cost-cutting move.

Google responds to Microsoft criticism of privacy policies.Continue reading...

ad watch

Lynx (and Axe) Unleash the Chaos in Unisex Fragrance Battle

Posted by Shirley Brady on January 31, 2012 05:05 PM

Lynx is promoting Lynx Attract, its first fragrance for men and women, in the UK with an action-packed new commercial and a Twitter hashtag, #UnleashTheChaos.

The Unilever-owned brand, which launched in France as Axe in 1983, launched its fallen angels campaign for Lynx Excite a year ago in the UK. It's also known as Axe in the US, where Unilever is promoting its version of the unisex fragrance, called Axe Anarchy, with an interactive comic book and a US version of this commercial.

Curve, a Liz Claiborne-produced fragrance distributed by Elizabeth Arden, is also promoting Curve Appeal, its unisex fragrance, in a new campaign featuring reality TV star Audrina Partridge and actor Kevin Zegers.Continue reading...

and now, a word from our sponsor

Unilever Boosts Kiefer Sutherland TV Series on Fox

Posted by Mark J. Miller on January 24, 2012 03:01 PM

Television shows generally launch in one country and, if they find success, another country might license the shows from the get-go. Or it might even be totally rethought and remade the way The Office was after it was decided that the UK hit was too good to not have a version of it in the States, but needed an American setting.

Fox is planning on a whole new way of doing things when it launches the debut season of Touch, starring Kiefer Sutherland, in March (with a sneak peek on Wednesday night). With the help of Unilever’s marketing dollars, Fox will launch the new show in more than one hundred countries.

Focused on a man and his emotionally challenged 11-year-old son, who happens to be able to predict world events, the show will feature scenes and characters from around the globe who will speak in their native languages, according to Marketing Week.

And while the show sounds like it will be a little unpredictable, there is one thing viewers can bank on: There will be commercials for Unilever products on the opening episodes. According to Marketing Week, Unilever is looking to have “one culturally relevant content platform” and Touch should serve that need worldwide.Continue reading...

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