Best Global Green Brands 2014

brand news

In the News: Barnes & Noble, Pepsi, Nokia and more

Posted by Dale Buss on April 30, 2012 08:59 AM

In the News

AB InBev goes upbeat as profits and sales rise.

Adidas raises forecast after profit beats estimates.

Air Lease nears $5.5 billion purchase of 737 Max jetliners from Boeing as aircraft maker produces first 787 Dreamliner.

Amazon and Texas reach sales tax deal.

Apple sidesteps billions of dollars in taxes worldwide.

Cadbury shows the way on Google+.

Chrysler overruns magazine covers with new Viper.

Disney's Marvel's The Avengers aims to kick off summer box office bonanza.Continue reading...

brand news

In the News; AT&T, Facebook, Netflix and more

Posted by Dale Buss on April 24, 2012 08:55 AM

In the News

Adobe pivots to target marketing departments.

Amazon adds lab and industrial goods to offerings.

American Airlines cites progress in labor talks.

Apple may be losing to Proview in China iPad trademark battle.

AT&T earnings rise as new wireless subscriptions stall.

Facebook sees revenue soar and passes 900M active monthly users, though growth slows right before IPO.Continue reading...

chew on this

Coming Soon from Unilever: The Caveman Diet?

Posted by Dale Buss on April 23, 2012 01:44 PM

Some consumers will go to great lengths to find natural foods and ingredients that may unlock some long-lost secrets of nutrition and health. That's why you can find quinoa in every Whole Foods Market and loaves of bread based on biblical recipes.

Now, Unilever wants to put a corporate spin on that kind of a pursuit. The Dutch CPG giant has launched a scientific consortium that aims to identify nutritionally valuable varieties of fruits and vegetables from the past in order to produce natural health ingredients today. They're going to look at everyday foods such as apples, mangos, bananas, onions and tea for some of these hidden treasures.

"We have been studying what the paleolithic diet was like for a few years now in the Unilever labs, and just recently we realized that in ancient times not only did man eat a lot of plants, but additionally the plants themselves would have been very different in both appearance and nutritional value," Mark Berry of Unilever UK's R&D unit told Foodnavigator.com.Continue reading...

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campaigns

Dove Expands Campaign for Real Beauty with Ad Makeovers

Posted by Shirley Brady on April 23, 2012 12:17 PM

Dove is continuing on its award-winning "campaign for real beauty" with a social twist in Australia, where women are invited via a Facebook app to replace ads that prey on women's insecurities with feel-good messages. Dubbed "The Ad Makeover by Dove," the Unilever-owned brand aims to make women feel good about themselves."Continue reading...

brand bites

Brand Bites: Nike, Scion, iOS, Pepsi, Dos Equis, Instagram, Mountain Dew & Converse

Posted by Abe Sauer on April 13, 2012 12:01 PM

After launching a bikini babes, donuts and milk spot, Scion thought better and pulled it. It lives on though. (via)

Blondes in bikinis and Helen Keller. Of course it's Nike. Continue reading...

brand news

In the News: Amazon, Disney, Unilever & more

Posted by Dale Buss on April 11, 2012 08:52 AM

AIG plunges back into U.S. real-estate investing.

Alcoa posts surprise profit after aluminum orders climb.

Amazon adds in-app purchases to woo developers away from Apple.

BJ's Wholesale Club grows locally produced program.

Best Buy CEO Brian Dunn quits amid "personal-conduct" probe.

Coty explores U.S. IPO potential.

Cracker Barrel adopts poison pill.

Denny's rolls up Millennial views with "Always Open" web series. Continue reading...

brand news

In the News: Groupon, MolsonCoors, Fisker and more

Posted by Dale Buss on April 3, 2012 09:01 AM

In the News

AFA Foods files for bankruptcy after pink-slime hit.

Apple faces UK inquiry on advertising, while stock price projections soar.

BSkyB sees resignation of James Murdoch as chairman.

Carl's Jr. and Hardee's ride the zeitgeist with Kate Upton, also in DirecTV spot.

Chrysler invests to boost quality.

Dropbox faces time to come through on hype.

ESPN reaches out to Hispanics with Spanish-language ad for SportsCenter.

Express Scripts and Medco win U.S. merger approval.Continue reading...

brand news

In the News: Avon, Angry Birds TV, IBM and more

Posted by Dale Buss on April 2, 2012 08:59 AM

In the News

Angry Birds are coming to TV.

Apple pressured on suppliers and sustainability as brand sees Consumer Reports soft-pedal problem of "hot" iPads.

Belvedere vodka "rape ad" actress sues Moet Hennessy.

BMW unveils "sexy" i8 Spyder concept.

Burger King promotes new menu with Jay Leno, Mary J. Blige, David Beckham and Sofia Vergara.

Chevrolet plans decision on future of "Chevy Runs Deep" with new ad agency.

Coty offers to buy Avon for $10 billion.

Current nixes Keith Olbermann as on-air anchor, citing behavior.

Dunkin' Donuts launches Hispanic marketing campaign.

Facebook delves deeper into search.Continue reading...

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