brand news

In the News: LeBron, Air France, Nokia and more

Posted by Dale Buss on June 22, 2012 09:02 AM

In the News

Miami Heat and LeBron James win NBA title.

Abbott challenges ease of biotech drug copies.

Air France to cut 5,000 jobs.

Benetton takes Cannes award with "Unhate" campaign.

Best Buy tells investors its turnaround plan involves boosting training and services.

CBS plans to launch sports radio network.

Dow Jones plans to take Smart Money magazine to web only.Continue reading...

brand accolades

The Effies: McDonald's Once Again Wins Most Effective Global Brand

Posted by Mark J. Miller on June 18, 2012 05:02 PM

When it comes to advertising and marketing, it doesn’t really matter if it is corny or ridiculous or seemingly overwrought. What matters is if it is effective. 

Cue the Effie Awards, which measure advertising effectiveness both domestically and globally, with its latest accolades announced today at the Cannes Lions advertising festival.

For its second annual global list, after analyzing finalist & winner data from 39 worldwide Effie competitions from the past year, Unilever was named the most effective advertiser globally; while McDonald's was named the most effective brand, globally, for the second year in a row.Continue reading...

brand news

In the News: CNBC + Yahoo, Comcast vs Netflix, and more

Posted by Shirley Brady on June 13, 2012 08:50 AM

In the News

CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.

Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.

New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.

American Express sponsors Kenny Chesney concert for live-streaming on YouTube.

Apple is likely killing Ping.

Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.

Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...


UPS: Packaging Sustainability for Pearl Jam and You, Too

Posted by Sheila Shayon on June 11, 2012 09:55 AM

Even rock bands like Pearl Jam are turning to UPS for logistics help in sustainability. The brand recently partnered with UPS to devise a carbon-reducing transportation strategy for its 20th anniversary tour. It's all in a day's work for Arnold Barlow, Senior Manager of Sustainability Solutions for UPS’s Customer Solutions group, and his colleagues.

“UPS delivers 16 million packages a day, 3 billion annually,” says Barlow, who spoke about "Innovations in Sustainable Packaging" at last week's Sustainable Brands conference in San Diego (for which brandchannel was a sponsor), about the sheer scope of what UPS faces daily. “About three or four years ago, customers using our test lab in Chicago began asking us about which packaging materials were the most sustainable. We didn’t have the expertise, so we took it upon ourselves to become experts.”

Arnold told us about the company's journey to today’s status as a leader in sustainable packaging and his role as steward of the brand’s Eco Responsible Packaging Program.Continue reading...

brand news

In the News: BlackBerry Crushed, Walmart Targets Best Buy and more

Posted by Shirley Brady on May 30, 2012 05:42 PM

BlackBerry-maker Research in Motion saw its shares slump today after warning Wall Street that it's forecasting an operating loss for the first quarter. With the company hiring bankers at JPMorgan and RBC to explore a sale, investors worried and layoffs looming, the Canadian government dismissed rumors of a possible takeover.

Other brand news:

Best Buy store closures spur Walmart ads.

NYC mayor Michael Bloomberg bans sale of large sodas and sugary drinks.

GM is shifting Chevrolet ad budget from Super Bowl to sponsoring the popular Manchester United soccer team.

Disney Channel joins the TV Everywhere brigade.

Exxon Mobil shareholders approve executive pay.Continue reading...


Unilever Encourages Brits to Recycle Those Millions of Tea Bags

Posted by Sheila Shayon on May 28, 2012 04:04 PM

Sixty six percent of UK citizens collectively consumer 165 million cups of tea every day, making it that country’s most popular drink, and most of those tea bags end up in landfill bins. 

Now Unilever UK, maker of PG Tips and the largest tea buyer in the world, purchasing close to 12% of the world's supply of black tea, is looking to make a more environmentally friendly cuppa.

Already committed to sustainable farming, partnering with the Rainforest Alliance in 2008, the company has just joined forces with two Essex councils, Brentwood and Chelmsford, and with Wrap, the U.K. government's advisory body on waste, to encourage Brit tea-drinkers to compost their teabags with their food waste.Continue reading...

branded entertainment

NBCU Lathers Up #BestNightEver for Unilever's Clear Scalp & Hair Therapy

Posted by Sheila Shayon on May 28, 2012 01:03 PM

Who really crosses the velvet rope in the summer nightlife scene? Those with beautiful hair, according to a series of vignettes produced by NBCUniversal's Integrated Media and Creative Partnerships & Innovations group — the ad sales unit that lines up product integrations for branded entertainment across NBCU's stable of media properties — about Unilever’s new premium hair care brand, Clear Scalp & Hair Therapy.

Featuring 30 Rock's Jane Krakowski; Bravo exec/host Andy Cohen; Giuliana Rancic of E!; and NBC's "Saturday Night Live" alum Tim Meadows, the vignettes portray "Best Night Ever," the story of Logan and Chloe, who gain access to nightlife hotspot "Clear" and rub shoulders with NBCU talent, eventually making it into the exclusive inner sanctum, "The Source." 

The campaign is now running on NBC, Bravo, E!, Oxygen, Style,,,,,, and DailyCandy, breaking May 21st during "Bethenny Ever After" on Bravo and ending the week of June 11th.Continue reading...

brand news

In the News: Gucci, Morgan Stanley, Webby Awards and more

Posted by Dale Buss on May 22, 2012 08:48 AM

In the News

Alibaba regains control of future with purchase of Yahoo stake.

Audi will bundle SiriusXM traffic subscriptions in select 2013 models.

Best Buy tops profit estimates on smartphone sales.

Comcast leads U.S. cable operators to create nationwide CableWiFi network of hot spots, and launches integrated local ad sales.

Crocs taps bloggers to promote new styles.

DC Comics intends to bring a major character out of the closet.

Facebook's 11 percent drop on Monday sees fingers pointed at Morgan Stanley, raises more questions about its mobile strategy and creates schadenfreude moment for News Corp.'s ill-fated MySpace acquisition.

General Mills announces layoffs.

Google seals acquisition of Motorola Mobility.Continue reading...

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