Posted by Barry Silverstein on December 8, 2011 11:28 AM
For some, the very term "climate change" is open to debate — witness the comments on our Coca-Cola scrapped polar bear white can blog post — but a just-issued report card by Climate Counts suggests major corporations are taking their impact on climate very seriously.
Climate Counts, a nonprofit collaborative effort to bring consumers and companies together in the fight against global climate change, scores the world's largest companies on their climate impact each year to spur corporate climate responsibility and conscious consumption.
This year's Scorecard, the organization's fifth annual report, is particularly encouraging because 13 companies scored 80 points or higher (out of a maximum of 100 points), representing more than triple the number of companies to achieve that threshold in 2010. "Of the twenty largest companies scored," says Mike Bellamente, Climate Counts Project Director, "seventeen are scoring at the highest level."Continue reading...
brands under fire
Posted by Shirley Brady on November 28, 2011 12:30 PM
Unilever has posted a video of model Lucy Pinder apologising for the Lynx internet campaign in the UK that was banned by Britain's Advertising Standards Authority as "degrading to women."
Lynx, known as Axe in other markets, apologized in this video posted Friday on its YouTube channel. The description: "This week we got a fair few complaints about our online Lucy Pinder stuff, and had to pull the lot down. We wanted to apologise and show that we wouldn't make the same mistake again. So we gave Lucy a call, and asked for our stuff back..."
In fact, last week the brand was hit with a double ban "for separate outdoor and internet campaigns after the advertising watchdog upheld complaints that they objectified women and were inappropriately located where they could be seen by children."
Posted by Dale Buss on November 28, 2011 08:55 AM
Adbusters' role in branding Occupy movement examined in New York Times as Occupy LA protesters dig in heels.
Amazon eyes China growth.
Apple critiqued for not getting social media (but does it matter to brand loyalists?) as digi-savvy toddlers' parents fuel iPad sales.
Black Friday sales boost LG and Samsung as e-tailers are poised for Cyber Monday lift.
BSkyB's James Murdoch loses investors' confidence.
China's Chery automaker launches Qoros brand as Subaru joint venture gains lifeline.
Coach, expanding in China, will list shares on Hong Kong's Hang Seng stock exchange.
Coca-Cola, McDonald's, Nestle and Mars sign European pledge to only promote nutritious products on their websites.
Disney releases mobile app for Spider-Man, as the Marvel-owned web-slinger finds his feet on Broadway.Continue reading...
brand and bottle
Posted by Sheila Shayon on November 10, 2011 05:55 PM
Absolut Vodka Cut, above, is just the latest in a series of the Swedish brand’s embrace of the LGBT community which dates back to 1981, before it was fashionable.
Starting with ads in The Advocate and After Dark, and extending to charitable and cause-related donations and outdoor advertising, Absolut is marking its three-decade relationship with the lesbian, gay, bisexual and transgendered community with a yearlong anniversary campaign, “Absolut Outrageous” (“Out” appears in pink), featuring the tagline: “Celebrating 30 years of going out and coming out.”
Now that it’s popular, established marketers like Procter & Gamble, Unilever, General Motors, Macy’s, Campbell Soup, Orbitz, PepsiCo and American Airlines are all on the LGBT bandwagon. But Absolut was the “first big brand to commit to and pursue the market” by being “the first continuously present major brand in gay media,” said Michael Wilke, former executive director of the Commercial Closet Association, now senior U.S. consultant for Out Now Consulting.Continue reading...
Posted by Dale Buss on November 3, 2011 08:54 AM
Amazon opens Black Friday deals site early, while Walmart offers sneak peak at Black Friday specials on Facebook and its Sams Club unit enhances the holiday-shopping experience.
Apple acknowledges iPhone battery problem.
Sony predicts $1-billion loss.
AOL posts loss despite ad gains.
Diamond Foods punished by investors for accounting delay in purchase of Pringle's from P&G.
Ford launches licensed-products website.
GlaxoSmithKline settles with U.S. over investigations.Continue reading...
Posted by Dale Buss on November 1, 2011 08:56 AM
MF Global faces federal investigation over missing funds as its bankruptcy proceedings rattles Wall Street.
Unilever shelves some Culver brands.
AIG makes headlines as earnings slump continues.
Apple may be mulling end of Mac Pro line.
Autodesk shifts R&D budget toward the cloud.
Boeing must help airlines learn to fly new Dreamliner.
Debenhams tests virtual pop-up stores in the U.K.
DirecTV and News Corp. renew contentious carriage deal.
E! Network caught by surprise by Kim Kardashian divorce.
FDA ordered by President Obama to ease drug shortages.Continue reading...
brand vs. brand
Posted by Mark J. Miller on October 31, 2011 11:33 AM
America loves its mayonnaise. Six of the top 15 best-selling condiments in the U.S. are different varieties of mayonnaise, according to research by Bloomberg Businessweek about sales in the 52-week period that ended on Sept. 10th.
And the condiment at the absolute top of the heap, living large at the apex of the condiment world? Hellmann’s Mayonnaise. With total sales of $401.2 million, it exceeded sales of Heinz Ketchup by more $122 million, which placed third behind Tostito’s Salsa.Continue reading...
Posted by Sheila Shayon on October 27, 2011 03:03 PM
In 2006, Dove launched its True Colors campaign to spark a global conversation about the definition and perception of beauty among women of all ages. Its research found only 2% of women considered themselves beautiful; and body anxieties begin at an early age with 72% feeling great pressure to be beautiful, when girls feel badly about their looks, 60% disconnect from life, avoiding normal daily activities like attending school or even giving their opinion.
The brand’s commitment continues with ‘Who Inspired You?’ at the Second Annual Dove Self-Esteem Weekend held in New York October 21—23, pairing celebs with girls for an hour of mentoring. Grammy Award-nominated singer Natasha Bedingfield, Olympian Julie Foudy and Dove Global Self-Esteem Ambassador Jess Weiner were on hand along with the Greater New York Council of the Girl Scouts for esteem-building activities including songwriting and goal-setting.
Facebook mapped the weekend to make events public and interactive, and for every woman who checks in to Dove’s Facebook page and shares a story (through Oct. 31), Dove will donate $1 to Girls Inc. Dove is committed to matching $100,000 plus an additional $200,000 donation to Girls Inc. for self-esteem programming.Continue reading...