Posted by Dale Buss on July 25, 2013 09:27 AM
Google makes another TV push with $35 Chromecast device, as it gifts free WiFi to 31 San Francisco parks.
Facebook turns in big quarter as mobile ads drive growth.
PepsiCo squashes idea of acquiring Mondelez as "too risky" as profit pops on snack results.
Beats by Dre redesigns signature headphones, adds chargeable battery.
BMW moves North America CMO to US regional post.
Boeing is tempered by concerns over defense-spending cuts.
CW leverages birth of royal baby George in marketing for Reign.
Campbell Soup eyes 200 new products.
Cargill becomes industry's first to deliver sustainable cocoa from Brazil.
Chrysler extends production lives of some key models.
Coach leans heavily on outlet stores.Continue reading...
brands under fire
Posted by Dale Buss on July 17, 2013 05:49 PM
Chobani yogurt, one of the country's fastest-growing CPG brands, is the latest to come under scrutiny from an activist group over its use of GMOs.
GMO Inside, an organization led by environmental group Green America, is calling on the Greek-yogurt segment leader to stop marketing its products as "real" and "natural" until it stops using milk from cows that are fed genetically-modified feed. The move represents one of the first attempts by US GMO activists to target dairy brands in addition to the cereal, bakery and grocery brands that have previously come under fire.
"So much of the GMO crops are going to animal feeds, so if we could change the way this is happening it could help to convert a lot of cropland back to non-GMO production," Elizabeth O'Connell, campaign director for the GMO Inside NGO, told Advertising Age.Continue reading...
Posted by Abe Sauer on July 15, 2013 04:04 PM
If I only have an A-cup breast, will you still love me? So asks a new Dove campaign in China.
On the heels of its success with the "Dove Real Beauty Sketches" campaign in the west, Dove is taking its self-esteem message to women in the world's most populous nation.
Interestingly, the campaign takes on a whole different set of baggage in China, where a gender imbalance and the stigma over "leftover women" make for a tricky environment for marketers—one where messaging runs the risk of exploitation, or even worse, being ignored in the din.Continue reading...
Posted by Abe Sauer on July 2, 2013 11:46 AM
It may be best known as the home of China's Pandas, but Chengdu may soon be more appropriately known for one of its other contributions to the world: money. Depending on who you ask, it was the late Tang or early Song dynasty when Chengdu, located in China's western Sichuan Province, became the global birthplace of paper currency. As hundreds of executives from Fortune 500 companies gathered at this month's Chengdu Fortune Global Forum, the city looked primed to forget the panda and return to its financial pedigree.
Unilever is opening its first west China manufacturing plant in Sichuan, and VW's Chengdu plant is already months into its goal of 450,000 cars a year (and maybe even, someday, a VW China "hover car"). And where better to drive to than Chengdu's shiny new Apple Store? Chengdu is fattening with global corporations ready to gorge on the simmering consumer growth promise of underdeveloped western China. The numbers are staggering.Continue reading...
Posted by Dale Buss on June 17, 2013 12:48 PM
The good denizens of Myanmar surely wouldn't mind if Coca-Cola opened a little "happiness" for them as the brand has been doing around the world lately. But for the time being, Myanmar—where only 13 percent of residents even have electricity—probably would settle for the jobs that Coke now is providing there, and maybe for a bottle of the stuff at the end of the shift.
Yes, Coca-Cola is joining Unilever, General Electric, Philips, Visa and just a handful of other big global multinationals in finally doing business in Myanmar, formerly known as Burma, the poorest and least-accessible nation remaining in Asia. Now, North Korea and Cuba are the only two countries in which Coke still doesn't do business.
After more than 60 years away, Coke plans to spend $200 million in Myanmar over the next five years. Earlier this month, it opened a new bottling plant outside the commercial capital of Yangon, which is creating thousands of jobs in its bottling and distribution operation, a much-needed infusion of investment for a country where 40 percent of the population remains unemployed.Continue reading...
Posted by Alicia Ciccone on June 17, 2013 11:02 AM
During last week's G8 Innovation Conference, Richard Branson along with the director of Kering, Jochen Zeitz, announced The B Team, a global non-profit aimed at refocusing business on people, the planet and the economy.
The 'team' is made up of a handful of global business and political leaders including The Huffington Post's Arianna Huffington, Kering's Francois Henri-Pinault, Unilever CEO Paul Polman, and the Minister of Economy and Minister of Finance of Nigeria. With a goal to take the focus off of short term gains, the B leaders hope to broaden the conversation and inspire a Plan B that focuses on solving the world's growing problems of inequality, unemployment and the unsustainable use of natural resources, according to a release.Continue reading...
Posted by Dale Buss on June 11, 2013 09:16 AM
Lululemon CEO steps down.
Mondelez to launch coffee pods for rival Nespresso machine.
Google cuts illegal drug site search ads and videos.
Adidas sued by church over Adizero trademark.
American Airlines unveils post-merger top management team.
Apple allows iTunes Radio users to pay to avoid ads.
Boeing sees no jet bubble.
CBC apologizes for botched national radio rebranding.
Citibank could face $7 billion loss on currency swings, analyst says.
Comcast beefs up in-home Wi-Fi.
Dole Food gets buyout offer from CEO.Continue reading...
Posted by Dale Buss on May 24, 2013 12:10 PM
Procter & Gamble's board is hoping that A.G. Lafley can pull a Steve Jobs and return to the helm of the CPG giant to make vast improvements, quickly.
Lafley is abruptly coming back to the CEO post from which he retired in 2010 after 33 years, this time to replace the soon-to-depart Bob McDonald, according to a P&G press release. Yet there will be enormous pressure on Lafley from the start to demonstrate that such a move—uncharacteristic of the conservative culture at P&G—was justified.
The changing of the guard, which will see McDonald formally exit on June 30 while Lafley returns as Chairman, President and CEO "effective immediately," surprised most P&G investors and employees, especially as the bombshell dropped before the Memorial Day holiday weekend in the U.S. But perhaps it became inevitable when McDonald, after improving the company's financial and market performance for a while last fiscal year, stumbled in late April by reporting weak sales growth, following on a tumultuous year for the company and its embattled leader.
During his four years at the top, P&G had lost a step to rivals such as Unilever in terms of market share and profitability. Despite the fact that McDonald had launched the popular Tide Pods product line, a $10-billion cost-cutting program and had managed to improve P&G's position a bit during the second half of 2012, he couldn't do enough, quickly enough.Continue reading...