2014 Brandcameo Product Placement Awards

brand news

In the News: Starbucks, Johnson & Johnson, Unilever and more

Posted by Dale Buss on November 13, 2013 09:06 AM

In the News

Starbucks ordered to pay Kraft $2.7 billion in losing coffee-package dispute.

Johnson & Johnson said to agree to $4 billion settlement over hip implants.

Unilever opts for sustainable palm oil.

Bloomberg says news service didn't kill articles on China.

Boeing vote tests union strength.

Chrysler brand chief leaves to head Maserati marketing. 

Fantex delays "IPO" of injured NFL star.

Foxconn sees profit growth slow sharply.

Girls Gone Wild is up for sale

GM shifts international headquarters to Singapore from Shanghai.

Hulu wants to be offered with pay-TV bundles.Continue reading...

Kraft Cuts Mac-and-Cheese Dyes, Putting It On Trend with 'Natural' in CPGs

Posted by Dale Buss on November 6, 2013 05:42 PM

Kraft's Macaroni & Cheese long ago was identified by critics as a paragon of junk food wrapped in the guise of a comfort food. Sure, it was the favorite, filling and inexpensive lunch of many Americans—but it was rife with fat, sodium and artificial dyes.

Well, now Kraft can feel a bit better about its iconic mac-and-cheese offerings for at least a couple of reasons, one of its own doing and the other an outside endorsement. And considering both of them, Kraft now is sitting closer to the edge of a new dynamic in the CPG business in which brands let "natural" products speak for themselves.

Turns out that Kraft Mac & Cheese, apple slices and Nestle bottled water, a combination offered by Arby's, was deemed the healthiest lunch for kids by researchers in an update of a Yale study of childhood obesity. There's some confusion, MarketingDaily said, about whether such a combination actually is offered at any Arby's. But in any event, Mac & Cheese came out looking pretty good. (The worst combination meal, meanwhile, was a McDouble with french fries and Hi-C Orange Lavaburst from McDonald's.)Continue reading...

brand news

In the News: Apple, Frito-Lay, Johnson & Johnson and more

Posted by Dale Buss on November 5, 2013 09:14 AM

In the News

Apple opens Arizona plant with 2,000 workers.

Frito-Lay tests chocolate-covered potato chips.

Johnson & Johnson pays $2 billion fine for false marketing of drugs.

AOL boosts ad sales but sees profits hurt by local news services.

Allen Edmonds sells to private-equity firm.

BlackBerry abandons sale process.

Christie's starts out new auction season badly.

Coca-Cola predicts personalized beverages using genomics.

DirecTV profit rises on more subscribers.

Dodge expands Ron Burgundy campaign to entire brand lineup.Continue reading...

sip on this

Starbucks Launches Teavana Cafe as it Looks to Brew More Profit from Beverages

Posted by Sheila Shayon on October 25, 2013 11:21 AM

Following its approximately $620 million acquisition last November, Starbucks has opened its first cafe-style Teavana location on Madison Avenue in New York City, betting that the 300-store strong specialty-tea retailer will give the coffee giant a large cut of the $90 billion global tea market. 

With tea being the second most-consumed drink after water, Starbucks plans to open at least 1,000 Teavana bars (which differ from retail Teavana shops currently found in shopping malls) in North America in the next five years, as well as expand rapidly worldwide, with an eye first on tea-loving Asia.

“Tea has been a part of Starbucks heritage since 1971, when we were founded as Starbucks Coffee, Tea and Spices," Starbucks chairman and CEO Howard Schultz (who attended the NYC Teavana opening this week, below) commented in a press release, "and this new store concept elevates the tea experience in the same way we’ve done for coffee.”Continue reading...

brand news

In the News: Twitter, Microsoft, Instagram and more

Posted by Dale Buss on October 25, 2013 09:33 AM

In the News

Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief. 

Microsoft shares jump 5 percent on positive earnings. 

Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.

AT&T leans on less-lucrative tablets.

Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla

BMW unveils 2 series coupes. 

Boeing gets $21 billion in plane orders from China, report says. 

BP ramps up drilling again.

Chipotle backs "Food for Thought" content area on Huffington Post.

Chobani touts quality in new campaign after recall.

Coca-Cola Femsa says new tax in Mexico would hurt jobs.

Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...

brand news

In the News: Netflix, Chipotle, Under Armour and more

Posted by Dale Buss on October 21, 2013 09:27 AM

In the News

Netflix poised to pass HBO in paid US subscribers.

Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.

Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.

AT&T receives $4.9 billion in cell-tower deal.

Amazon bets on "betas" to turn web viewers into shoppers.

Apple adjusts tablet strategy to protect lead.

Art Van Furniture extends Michigan based into Chicago market.

Associated Press plans to enable sponsored content.

BlackBerry raises Canadian security concerns with potential deal abroad.

Bon Appetit is magazine of the year for Advertising Age.Continue reading...

brand news

In the News: Aquafina, Amazon, Infiniti and more

Posted by Dale Buss on October 1, 2013 09:21 AM

In the News

Aquafina introduce water line targeting teens.

Amazon plans to hire 40 percent more seasonal workers for this holiday.

Infiniti plans to cut inventories and raise standards for dealers.

AT&T plans ultrafast-internet system for Austin, Texas.

Adobe targets next generation of creatives.

Cardlytics debuts new visual identity and logo.

CNN and NBC scrap projects on Hillary Clinton.

Chrysler reports best September sales since 2007; all US automakers report today.

Dish Network and Walt Disney reach short-term deal to avoid blackout.

GM encounters softening sales in India.

Google closes in on deal to end European antitrust case over search.

Heineken hints at creating "high-end" home-beer machine.

JPMorgan settlement could falter over question of "wrongdoing."

Merck aims to save $2.5 billion by cutting additional 8,500 jobs, extending layoffs to 20% of workforce in shift to sales-driven R&D.

Microsoft and Nokia make inroads in Europe's lower-end smartphone market.Continue reading...

corporate responsibility

Unilever Aims to Fulfill Environmental, Social Goals with Sustainable Efforts

Posted by Sheila Shayon on September 25, 2013 07:12 PM

On the road to reduce its environmental footprint, Unilever has agreed to buy nearly three million gallons of algae-derived oil from Solazyme for use in its personal care products. The deal will contribute greatly to the CPG giant's goal to use only sustainable agricultural raw materials by 2020. 

“This is the first oil that was jointly developed that’s going to a product sale,” Jonathan S. Wolfson, Solazyme’s CEO, told the New York Times. “We’ve laid out the path for years, and now we’re closing the first big loop about where a big chunk of this oil goes coming out of one of these plants.”

Solazyme's renewable products can replace or enhance oils currently derived from petroleum, plants and animal fats—with commercialization efforts that will lend well to industries including chemicals and fuels, nutrition, and skin and personal care.Continue reading...

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