Interbrand IQ: The Best Asian Brands Issue

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In the News: Microsoft, Suzuki, Apple and more

Posted by Dale Buss on December 4, 2012 09:01 AM

In the News

Microsoft denied "Killer Instinct" trademark, as Microsoft-Google patent fight rests on "fairness" definition and Motorola is denied injuction against Microsoft in patent suit. Microsoft-Intel push to combat Apple in tablet space, meanwhile, seen as "sputtering."

American Suzuki forges ahead with incentives amid US wind down.

Apple wins six new design patents, sees increasing pricing tension with retailers and Steve Jobs bio pic starring Ashton Kutcher heading to Sundance.

Applebee's plans to open "green" restaurant in New York's Harlem where Hot Bread Kitchen is a rising local brand.

Balenciaga hires designer Alexander Wang as creative chief.

Baxter agrees to buy medical-equipment maker Gambro in company's biggest acquisition.Continue reading...

black friday

Walmart's Biggest Black Friday Marred by Labor Dispute

Posted by Shirley Brady on November 23, 2012 07:58 AM

Black Friday shoppers in the US (and Canada) could set a record today, as the post-Thanksgiving annual retail rush is on.

Here in New York, just before midnight on Thanksgiving evening, I observed massive line-ups at the corner of Broadway and Lafayette for Adidas and Best Buy on the northeast corner of that intersection, and smaller queues starting at the southeast corner for Hollister, H&M, Uniqlo and, across the street, American Eagle and Victoria's Secret. Police, using bullhorns, tried to get the crowds to disperse by announcing, "Stores don't open until 8 A.M." — but the shoppers, mostly in their late teens and 20's it appeared, were undeterred.

All eyes, in particular, are on Walmart today, which has been downplaying the threat of OUR Walmart-organized employee strike action at its stores across the US, which are being organized online and shared on Twitter via the #walmartstrikers#changewalmart and #makingchange hashtags, and on Tumblr.Continue reading...

brand news

In the News: Dow, Zynga, BBC and more

Posted by Dale Buss on October 24, 2012 09:00 AM

In the News

Dow Chemical to slash 2,400 jobs and close 20 plants.

Zynga cuts staff and kills some games.

BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.

AT&T reports slower growth in new customers.

American Airlines expands route network.

Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.

BAE faces pressure after collapse of EADS deal.Continue reading...

brand news

In the News: Windows 8, iPad Mini, Lance Armstrong and more

Posted by Shirley Brady on October 21, 2012 05:12 PM

Early look at new Windows 8 design baffles some users, but not three-year-old Julian, above, as Best Buy starts taking pre-orders for Windows 8 phones and gets ready to launch Surface tablet — and manage expectations ahead of growing thirst for tablets, and Oct. 23rd reveal of Apple's iPad Mini.

Lance Armstrong urges cancer supporters and celeb pals to stand by LiveStrong, as the New York Times and other media detail alleged doping cover-up.

Abercrombie & Fitch CEO sued by former private airline pilot over dismissal and eyebrow-raising requirements.

Apple sued over deal locking iPhone to AT&T network.

AT&T, Verizon and T-Mobile will launch Isis mobile wallet on Monday.

Audi may help Mercedes-Benz overtake BMW in US.

Banana Boat recalls sunscreen due to flammability threat.

BBC roiled by "worst crisis in 50 years" and internal strife as its Jimmy Savile sex scandal handling goes public in broadcaster's own Panorama expose.Continue reading...

brand news

In the News: World Zombie Day, Samsung, Shell and more

Posted by Dale Buss on October 12, 2012 09:02 AM

In the News

AMC stages World Zombie Day to lobby Dish Network.

Audi contemplates minivan.

Best Buy plans to match online prices.

Bugatti goes social with its super-car brand.

Burger King seeks the next new big marketing idea.

Cadillac considers sports car.

Carrefour lifts recovery hopes.

Coca-Cola Hellenic, Greece's biggest company, quits the country.

Fila pursues Adidas market share.Continue reading...

china breaking

China's Violent Anti-Japan Protests Hit Japanese Brands

Posted by Abe Sauer on September 17, 2012 11:07 AM

"Car destruction ahead. Japanese made cars should turn around now."

So read the warning on a flattened cardboard box one Chinese man held up to traffic in the city of Xian. The man's advice was not based on fearful speculation either, as cities across China erupted in anti-Japanese protests over the weekend (including, The Economist notes, about 3,000 at the Japanese Consulate in Shanghai on Sunday), Japan's auto brands were bracing for the backlash. One man set his own Honda Civic on fire in front of a dealership. One of the more moving photos shared on social media was of a young woman, weeping as she begged protesters to spare her car.

Targeting Japanese products for boycott or destruction is nothing new in China. But this weekend's actions — sparked by ownership dispute over islands between the two nations — were especially dire, called the worst flare-up of tensions between the nations in decades by The New York Times. As Japanese companies ordered their workers to stay home and closed their factories over fear of reprisals, what's unknown is the degree to which Japanese brands have been hurt in China's marketplace.Continue reading...

retail watch

UNIQLO Preps San Francisco and New Jersey with Maru, Games, the People

Posted by Sheila Shayon on September 13, 2012 10:01 AM

“UNIQLO Lucky Cube with Maru” (you know — Maru, Japan's Garfield turned YouTube and web sensation) is one of the ways UNIQLO USA is celebrating the fall openings of new stores in San Francisco and New Jersey.

The brand’s first West Coast flagship store, 111 Powell Street in San Francisco's Union Square, opens on October 5th. “San Francisco has always been a place of creativity, diversity, and social innovation,” stated UNIQLO USA’s COO Yasunobu Kyogoku. “In this same spirit, UNIQLO takes pride in developing innovative technology to create high-quality casual basics that are not only functional, but also affordable.”

Fans in the Bay Area can win blimp rides, merchandise and other prizes by playing with the You Tube Japanese cat sensation and the game is available now through October 14th on UNIQLO’s website, and via Facebook and Twitter.Continue reading...

social media watch

Uniqlo Mesmerizes Pinterest Users With Mass Pinning

Posted by Sheila Shayon on June 26, 2012 10:51 AM

Japanese clothing brand Uniqlo just tried something a little different on Pinterest: a social marketing/branded content campaign, the "Uniqlo Dry Mesh Project," that aimed to cut through ‘scrolling slumber’ with a simultaneous pinning event (some might say hacking) that animate the images in real time to catch users' attention on the social scrapbooking site.

A series of branded mosaics were posted simultaneously on Pinterest across multiple categories (such as "Geek"). As users scroll through their favorites they encounter the giant blocks of images that coalesce into a larger, branded mosaic that appeared to animate on scrolling down. Images of Dry Mesh T-shirts — which are designed to keep the wearer dry by wicking away sweat — created the mosaics. The result was certainly a visually arresting animation for an otherwise visually boring, mono-colored product.Continue reading...

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