Posted by Shirley Brady on February 27, 2012 02:37 PM
Now in the second year of a lifestyle brands deal with Jennifer Lopez and Marc Anthony despite their personal break-up, Kohl's is sponsoring the former couple's reality series on Univision, ¡Q'Viva! The Chosen, which premieres on Saturday, March 3rd on FOX.
The his-and-hers celeb tie-ins come at an interesting time for Kohl's, which is cutting back on bricks-and-mortar stores in order to focus on e-commerce. Watch a promo, above, for the estranged couple's new FOX series, and the promos for their new spring collections below.Continue reading...
Posted by Mark J. Miller on February 10, 2012 04:01 PM
Big-time press conferences across the globe may need to make room for two more microphones soon. Disney is reportedly in talks to launch a 24-hour Spanish-language all-news channel later this spring with Univision, in a bid to create a cable news channel for English-speaking Latinos.
The Los Angeles Times reports that the Spanish TV giant and the Walt Disney Co., which owns ABC and a host of other cable networks including ESPN, are developing a 24-hour, all-news, English-language channel. Univision “could use the channel to reach more acculturated viewers that advertisers prefer: Latinos who predominately speak English,” the Times reports.
The move would bolster Disney's ABC News division, which has “struggled to be more competitive and has shed hundreds of staff members from its ABC News division because the network produces only a few newscasts.” It would also give a direct line to America's booming Latino population, with roughly 50 million Americans ticking the Hispanic or Latino census box in 2010, a 43% jump up from the 2000 Census.
Disney is also looking for multicultural growth outside the U.S. Residents of India, prepare to encounter Aladdin at 3 a.m. on your TV.Continue reading...
Posted by Dale Buss on February 7, 2012 09:02 AM
AOL seeks new agency to convince consumers to "care" again.
Apple faces $38M fine in China for iPad name as company retakes crown as world's top smartphone maker.
Anheuser-Busch and MillerCoors get into the hard-cider business.
Bayer CEO says consumers don't give pharma enough credit.
Coca-Cola draws more interest than expected with polar bears "watching" the Super Bowl, though its quarterly profits slid.
Clint Eastwood declares no political motive behind Chrysler Super Bowl spot, donates fee to charity.
Disney and Univision talk about creating English-language cable-news channel.
Ford and General Motors continue to snark over Chevrolet's Silverado ad in the Super Bowl as GM seeks new life for Volt in California.Continue reading...
Posted by Dale Buss on January 26, 2012 11:44 AM
In the next strange chapter of reality TV, Jennifer Lopez and Marc Anthony talk candidly about why their marriage failed — and Kohl's will be along for the ride.
In 2010 the middle-market retailer from Wisconsin signed JLo and her then-husband to put their names on his-and-hers clothing and lifestyle collections. But last summer, after Lopez scored big as a new judge on American Idol and was named People magazine's "most beautiful woman in the world," the marriage was falling apart — just as their Kohl's collections were hitting stores.
Kohl's has continued to sell the celebs' clothing lines, sweetening the partnership as the exclusive retail sponsor for their new Spanish-language television series in the vein of Idol.Continue reading...
Posted by Dale Buss on October 24, 2011 09:02 AM
Apple tries to leverage lower prices.
Cars.com sets up custom channels on Pandora.
Chipotle finds customers tolerate higher prices.
Dove asks women, "Who inspired you?" in new campaign.
Kia asks NBA star Blake Griffin to soar again.
Kraft keeps investors and advertisers hopping with its "leaping" strategy aimed at hitting home runs.
Mattel to buy preschool brands.Continue reading...
Posted by Dale Buss on September 15, 2011 09:00 AM
UBS warns of big losses (up to $2 billion) on rogue trades, leading to employee arrest in London.
Esprit divests North American business as profit drops 98%.
Fast Retailing, parent of Uniqlo, sets big expansion plans (opening up to 300 stores/year) as brand that "represents" Japan.
Groupon plans to put IPO back on track.
Al Gore's 24-hour Climate Reality webcast irks some.
CBS CEO Leslie Moonves insists that TV ad market is holding up.
Crocs banned for nurses in Wales.
DuPont wins nearly $1 billion in damages in Kevlar-secrets case.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on August 11, 2011 02:00 PM
When the television network Versus becomes the NBC Sports Network in 2012, it now has a brand new batch of content to share with its viewers.
NBC and Major League Soccer have just made a deal that has the NBC and its new cable network broadcasting 45 games over the next three seasons as well as four men’s national-team games, according to the New York Times. The contract will end when 2014 games have been completed.Continue reading...
Posted by Shirley Brady on May 25, 2011 06:30 PM
Disney withdraws SEALS trademark application in deference to the US Navy's trademark application.
Google will announce mobile commerce details tomorrow in New York.
Maria Sharapova is launching a lifestyle brand called Sugarpova.
Oprah's sign-off today, ending her 25 year-run as the queen of daytime TV: "To God be the glory." Peter Liguori, the interim CEO of Winfrey's OWN Network, also got a sweetened contract from co-OWNer Discovery Communications.
Univision releases a Groupon clone, Ufertas.com, aimed at US Hispanic consumers and brands.