Posted by Dale Buss on October 25, 2012 09:03 AM
P&G sees profit soar and revenue drop in latest earnings report.
Kimberly-Clark pulls back in Europe.
Twitter encourages brands to find and use their authentic voice.
Apple earnings report on Thursday will be closely watched.
AT&T sees slowing in wireless-subscriber growth.
Barbie CMO looks to Royal Caribbean cruise experience launch in new year.
Best Buy shakes up management.Continue reading...
Posted by Dale Buss on October 22, 2012 04:04 PM
At this point, automakers are just trying to keep ahead of the cratering of the European market, like some Indiana Jones character who's attempting to leap to the other side of a chasm before his footing completely gives away.
Just about every carmaker selling in Europe is offering deep price discounts, slashing costs, planning to close plants, reducing sales forecasts, redirecting domestic output to export markets, posting losses, appealing for more government aid — or some combination thereof. And they are far from achieving an equilibrium in their scaleback as they cope with the steady worsening of a five-year sales slump that isn't forecasted to end before 2015.
"It is unclear if all carmakers will survive without government help," Volkswagen Group CFO Hans Dieter Poetsch said recently, according to Automotive News Europe.Continue reading...
Posted by Dale Buss on October 22, 2012 09:00 AM
Lance Armstrong is stripped of titles and banned from cycling for life by international body.
Nissan joins hybrid parade.
Virgin's four-star hotels are coming to NYC.
AIG CEO defends company's "free lunch" to New York mag.
American Idol sees ad rates fall.
Ancestry.com agrees to $1.6-billion takeover deal.
Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.
BP sells entire Russian stake to Rosneft.
Banana Republic plans to bring back Mad Men collection.Continue reading...
Posted by Dale Buss on October 17, 2012 04:35 PM
Growth in auto sales may be slowing in China from the breakneck pace of a year or two ago, but it's still the most important long-term car market in the world. That's a main reason Chinese consumers are now seeing a new TV and print campaign for the updated Beetle.
China is Volkswagen's largest sales region — recently passing the US to become its top region for its luxury Porsche and Bentley brands — and has been a driver for the automaker's global sales volume and profit. Volkswagen sold 2.3 million vehicles in China alone in 2011, up 17 percent from 2010, according to the Wall Street Journal. The company even reshuffled top management last summer in part to make sure it wasn't losing any traction in China.Continue reading...
Posted by Abe Sauer on October 15, 2012 11:59 AM
China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Enjoy these China bites that will make you look like a keen China branding observer. Today's round-up: Lenovo ousts HP, Diageo becomes Diabaijiu, auto downshift, Looper's China product placement, mocking the iPhone 5 and more.Continue reading...
Posted by Dale Buss on October 12, 2012 01:19 PM
Intending not to let rivals outdistance it in emerging markets, Volkswagen may launch a new low-cost brand by about 2015. Surprisingly, one of the world's best small-car makers so far has lacked a major presence in important emerging markets such as India and Southeast Asia.
Now Volkswagen reportedly is aiming for a price range of $6,500 to $12,900 for the budget cars, which may include a minivan, wagon and small sedan. They would be aimed at the BRIC nations and also, perhaps, Europe. "We're regularly looking at new segments and interesting markets which also include so-called budget cars," Volkswagen Group America spokesman Eric Felber commented to Reuters. "But a decision has not been taken yet."Continue reading...
Posted by Dale Buss on October 12, 2012 09:02 AM
AMC stages World Zombie Day to lobby Dish Network.
Audi contemplates minivan.
Best Buy plans to match online prices.
Bugatti goes social with its super-car brand.
Burger King seeks the next new big marketing idea.
Cadillac considers sports car.
Carrefour lifts recovery hopes.
Coca-Cola Hellenic, Greece's biggest company, quits the country.
Fila pursues Adidas market share.Continue reading...
Posted by Shirley Brady on October 9, 2012 10:12 AM
Lexus is pitching a hybrid tablet/print experience with CinePrint™, its proprietary ad technology to merge print and digital. The Toyota-owned luxury automaker demonstrates the 2013 ES in a video demo (below) of its ad in the Oct. 15th issue of Time Inc.'s Sports Illustrated magazine — just slip a tablet under the page to see it come to life.Continue reading...