2014 Brandcameo Product Placement Awards

sex sells

Thanks to Automotive Body Painting, China Auto Shows Are Now Peep Shows

Posted by Abe Sauer on September 18, 2012 02:08 PM

In Chinese, they have become known as "breast milk exhibitions" (乳展). Except, the shows have nothing to do with babies. Nor are they promotional events for plastic surgeons or any of the sketchy breast enlargement centers commonly found on China's streets. "Breast milk exhibitions" is the colloquial name that mainland social web wags now use for China's auto shows. All it takes is a look at a few photos from recent events to understand why the moniker makes sense.

China should probably have seen it all coming almost exactly a year ago when one Heilongjiang Province VW dealer used naked women to move product off the floor. The authorities are upset. But so far, the punishment bark is worse than the bite, which assures that China will only soon see more "breast milk exhibitions," no matter how pointless the promotions are. Continue reading...

auto motive

"Why VW"? Volkswagen Promotes Fan Stories, Brand Values in New US Campaign

Posted by Dale Buss on September 17, 2012 06:18 PM

Volkswagen has taken another step in mainstreaming its brand in the U.S. market, where new models and high hopes have made American consumers more important than ever. The brand has launched a new marketing campaign, "Why VW," and a social microsite featuring all ages and ethnicities in a bid "to capture and share the stories of Volkswagen owners and fans in a whole new way as well as draw new consumers into the Volkswagen experience," as Volkswagen of America put it in a press release today.

The ad campaign and the social hub, designed to encourage storytelling and spark conversations on Facebook, Twitter, PinterestGoogle+ and YouTube, represent two new facets of a broadening effort that the brand has been undertaking for about three years now after VW Group honchos in Germany decided that the U.S. market — which had suffered on a side burner for decades — would indeed prove important for their dreams of leading the globe in auto sales.

"We have a lot of new products right now; we're not just a Jetta and Beetle company," Justin Osborne, general manager of marketing communications for Volkswagen of America, told brandchannel. "We're resonating with a much broader and larger base, and we have products that are aligned with consumer tastes."Continue reading...

campaign tactics

Quaking News: VW Vibrates Newspaper Ads in India, Certainly Generates Buzz

Posted by Mark J. Miller on September 14, 2012 11:27 AM

Volkswagen has been doing all it can to up its visibility in India the past few years. It wouldn’t hurt, after all, to sell well in the country with the second largest population, right?

So it has run ads that make newspapers “talk” and bought silver wraps for newspapers to show off the Jetta’s cool coloring. A few years ago, it lowered a Vento from a skyscraper to introduce it to the nation.

The latest innovation from VW’s marketing gurus is a vibrating newspaper. As news consumers opened one of three papers – The Times of India, The Hindustan Times and The Hindu – a light-sensitive chip attached to ads that teased "Feel the Shiver of Excitement" for the Polo and Vento vibrated the paper — “quite literally, communicating to readers the shiver of excitement they’ll experience when they see the exciting new features” in the cars, according to Asia Media Journal.

Talk about buzz marketing. The move followed an earlier ad tech move in the The Times of India — a talking newspaper ad — that also grabbed readers' attention.Continue reading...

brand news

In the News: United, Chrysler, Burberry and more

Posted by Dale Buss on September 11, 2012 09:02 AM

In the News

American Airlines and United 9/11 lawsuits may finally get resolved.

Andy Murray is poised for endorsement deals after historic U.S. Open win.

Apple will boost carriers and U.S. economy with release of iPhone 5 as Samsung is ready to sue and iPad Mini pictures leak.

Burberry rocks luxury sector with warning of lower sales and profits.

Chevrolet disputes Reuters' Volt report.

Chrysler unveils new models to dealers, prices new Viper around $100,000.

Dallas Morning News launches social-content marketing company.

FedEx and UPS gain ground in China.

GM stops deliveries of several popular 2013 vehicles to fix OnStar glitch.Continue reading...

brand news

In the News: Amazon, Ford, Samsung and more

Posted by Shirley Brady on September 6, 2012 08:34 AM

In the News

Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."

Albertsons scales back retail operation with store closures.

Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.

Ben & Jerry's sues over x-rated Ben & Cherry's.

Bentley moves US management team to VW HQ.

Bill Clinton helps seal Barack Obama nomination at DNC convention.

Billabong attracts $700 million bid from Bain Capital.

BP unveils new technology to boost oil production.Continue reading...

brand news

In the News: Nokia, Audi, Method and more

Posted by Dale Buss on September 5, 2012 09:07 AM

In the News

Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.

Audi to build plant in Mexico as automaker markets S series with NFL tie-in.

Method sold to European green-cleaning rival Ecover.

3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.

Amazon adds movies to streaming service in new challenge to Netflix.

American Airlines can reject pacts with pilots, judge says.

Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.

AT&T and Texas to test text-to-911 safety initiative.

Best Buy's new CEO hits the store floor in first week.

BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...

auto motive

GM Counting On Cadillac ATS, Chevolet Cruze

Posted by Dale Buss on September 3, 2012 11:19 AM

General Motors' marketing has drawn a lot of attention lately. But everyone in the car business knows it's actually new products that make the big differences in sales and market share: The more and the better vehicle launches, the bigger bumps a brand gets in all the important metrics. Nothing else an automaker can do even comes close.

That's one reason savvy GMers are looking hopefully past all the company's recent marketing kerfuffles to some promising new developments in sheetmetal: the introduction of the acclaimed new Cadillac ATS, for instance, and how GM reportedly is developing a new small-car platform that will boost efficiencies worldwide.

GM is hoping that the new ATS finally will establish Cadillac as a legitimate contender in the global luxury-car market, a gee-whiz compact luxury sport sedan that underscores the company's recovery from the dark days and bailout of 2009. Cadillac has been hyping the model all year, including substantial advertising during the London Summer Olympics on TV. The first shipments of ATS are expected on U.S. dealer lots over the coming week.Continue reading...

china

Hover Car Is Just The Start of VW's China Comeback

Posted by Abe Sauer on August 27, 2012 03:05 PM

About a year ago, Volkswagen announced its new "People's Car Project" (自造车) in China. The idea was to crowd source unique concepts from Chinese Internet users. About 120,000 ideas later, VW chose three and displayed them at the Beijing Auto Show in May. One of those three ideas was a VW "Hover Car" (磁悬球形车).

That car is now here. Kind of… It's just one more piece of VW's massive push. 

VW Beetle, meet the VW "Moth."

In a promotional video shot in the Chinese city of Chengdu, VW introduces the Hover Car and allows the parents of "Dark520" to take a spin. Dark520 is the handle of the People's Car Project user who suggested the hover project. Continue reading...

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