Posted by Shirley Brady on May 25, 2010 12:56 PM
Hulk Hogan is suing Post Foods over "Hulk Boulder," a lookalike wrestler "humiliated" in a Cocoa Pebbles commercial.
AT&T could see 40% of U.S. iPhone subs decamp to Verizon; offers free Wi-Fi in NYC's Times Square.
P&G's emerging market opportunity downplayed by Citi analyst.
Disney calls off Miramax buyback talks with Weinstein Bros.
Gilllette Fusion rolls out Ultimate Summer Job campaign.
New Jersey loves MTV's Jersey Shore now it's making the state rich.Continue reading...
Posted by Shirley Brady on May 17, 2010 06:06 PM
US broadcast TV networks' upfront presentations to advertisers kicked off today in New York. Fox and NBC (whose new series include Outsourced, above) announced their fall schedules while CBS, which presents Wednesday, confirmed some new additions to its lineup. Law & Order creator Dick Wolf, attending NBC's upfront, said he's looking for a new TV home for his now-cancelled flagship series.
Washington is unimpressed by BP's headway in capturing about one-fifth of oil spilled, and just wants the leak permanently sealed and the Gulf cleaned up.
British Airways won a court injunction to stop cabin crew from going on strike.
Chase Vodka, an English brand, has been voted the world's best vodka.
Chrysler has paid back almost half of its $4 billion bailout loan from the US government.Continue reading...
Posted by Shirley Brady on May 12, 2010 07:15 AM
Ruff love: Pedigree's UK adoption drive campaign includes a video (above) that will reveal pt. 2 of abandoned dog's story after 25,000 views. (Click, save Charlie!) More brands in the news this morning:
Pass the buck (and beach ball): Gulf oil spill hearing in Washington awash in finger-pointing, as BP pays $200,000 for BP-free ad campaign to lure tourists back to the Gulf. (Tell us: how will the Gulf oil disaster affect green marketing? Post a comment here.)
Move over, iPad ... What's up? Docs: Verizon Wireless is working on a tablet with Google ... which touted Google Docs to businesses ahead of Microsoft's Office 2010 launch today.
GM can't quit GMAC: General Motors wants to get back into auto financing, a source tells AP.
That's cold: Dunkin' Donuts fans who missed out on free iced coffees yesterday moaned on Facebook and Twitter. Continue reading...
Posted by Shirley Brady on May 11, 2010 01:14 PM
Adidas kicked off its World Cup campaign with "Fast vs. Fast" spot (above) featuring Lionel Messi, David Villa and Zinedine Zidane. Other brands in the news today:
Reuters is streaming today's US Senate hearing with BP and other oil industry executives addressing the Gulf spill and clean-up. (Or, read Vanity Fair's blog.)
Intel is "transforming into a computing company," even as it approaches the "one billion chips sold" mark, says CEO.
Mercedes-Benz is one of 25 advertisers kicking the tires on new Firefly Video ad network.
P&G, NBC team up for Life Goes Strong, a portal targeting the still-hot boomers' segment.Continue reading...
Posted by Sheila Shayon on May 10, 2010 04:01 PM
The Australian government announced last year that it would spend up to $38.9 billion to create a National Broadband Network. Its goal: revolutionizing the vast Australian continent and closing the digital divide for its farflung citizens.
“It’s time for us to bite the bullet on this,” Australia's Prime Minister Kevin Rudd said, calling the plan “a historic nation-building investment focused on Australia’s long-term national interest.”
A year later, the promise remains, and the government’s plans now include an open network similar to Google's proposed fiber network, but on a national scale.
Rudd's government aims to give 90% of Aussies access to a high-speed fiber-based Internet network with 100 megabits/second by 2018. Telstra, the nationwide telco whose Big Pond broadband brand is the country's biggest, will face competition and have to considerably up the ante to remain on top.Continue reading...
long arm of the law
Posted by Sheila Shayon on May 7, 2010 02:42 PM
The FCC this week unveiled its grand plan to regulate America's broadband industry. It’s an admitted compromise which Chairman Julius Genachowski calls "a third way."
The plan would reclassify high-speed Internet service providers as "common carriers," allowing the Federal Communications Commission to regulate cable operators such as Comcast and telcos such as Verizon who would prefer to determine what (and how much) content users are downloading.
Addressing the hot-button issue of net neutrality, the commission said it would strive to not overly "regulate the Internet, including web-based services and applications, e-commerce sites, and online content."
The specter of broadband regulation sent Wall Street into a deep dive, with cable stocks falling 5% to 6% as investors feared the commission's proposed policy will hamper broadband providers' control over their own networks.Continue reading...
Posted by Sara Zucker on April 5, 2010 07:39 AM
The iPad launch day arrived and consumers lined up. [Washington Post]
Apple saw more sales than previously estimated. [Bloomberg]
Coachella promotes its concerts with an iPhone app. [LA Times]
Dr. Dre and the Red Sox created themed headphones. [Boston Herald]
Americans eat more prepackaged foods than fresh. [NY Times]
Old Spice takes a cure from Axe and gets physical. [BrandFreak]Continue reading...
Posted by Sara Zucker on April 2, 2010 07:56 AM
DirecTV can now track police information. [Consumerist]
Apple should update censors for its iTunes material. [Boston Herald]
Verizon is slashing Palm Pixi and Pre prices. [NY Times]
Dov Charney disagrees, but American Apparel is doing poorly. [LA Times]
GameSpot, Univision join forces for a new gaming site. [Adweek]
Jennifer Hudson is the new face for Weight Watchers. [AP]Continue reading...