2014 Brandcameo Product Placement Awards

brand news

In the News: Amazon, Michelin, Mercedes-Benz and more

Posted by Dale Buss on December 16, 2013 09:14 AM

In the News

Amazon faces globalization of its wage dispute in Germany and experiments with delivery of large box of CPGs.

Michelin recalls 1.2 million tires.

Mercedes-Benz warns dealers of tight CLA supplies as it moves new C-Class further up-market.

AB InBev finds less is more in growing Goose Island cult brand.

Airbnb launches first national ad campaign.

Baidu adds warnings as regulators focus on Chinese stocks.

Beyonce may be blazing new marketing trail with quiet album launch.

BlackBerry edges closer to corporate abyss.

Chili's launches delivery for orders of $125 and up.

Detroit Lions urge downtown businesses to light themselves blue for Monday Night Football.

Evian fields viral baby video.

Fiat-Chrysler successor to CEO Sergio Marchionne remains vague.Continue reading...

brand news

In the News: American Airlines, Bitcoin, Gap and more

Posted by Alicia Ciccone on November 28, 2013 08:50 AM

In the News

Happy Thanksgiving to our American readers!

American Airlines clears final hurdle in merger with US Airways

Bitcoin breaks the $1,000 mark. 

Gap moves quickly after ad featuring Sikh model is vandalized. 

CBC downplays loss of NHL broadcasts. 

Facebook testing a 'save for later' feature. 

GoldieBlox deletes Beastie Boys commercial as battle with band heats up.

Goldman Sachs bets entrepreneurship project can save Detroit. 

HoneyBaked Ham's radio-mobile play aim's to take a bite out of Turkey Day. 

HP will replace Verizon in hosting Healthcare.gov website.Continue reading...

brand news

In the News: Verizon, Panera Bread, Johnson & Johnson and more

Posted by Dale Buss on November 20, 2013 09:18 AM

In the News

Verizon unveils big-box superstores in bid to reinvent wireless.

Panera enters single-serve home-coffee market.

Johnson & Johnson agrees to artificial-hip settlement of at least $2.5 billion.

Bitcoin regulation is argued.

Burger King enters India via joint venture.

Dodge tests coattails of Ron Burgundy.

Ford plans to reveal all-new Mustang on Dec. 5 and said Edge concept at LA Auto Show provides glimpse of global SUV ambitions.

Home Depot registers 50 percent rise in digital sales and Lowe's net profit surges.

JCPenney loss widens but turnaround firms up.Continue reading...

mobile marketing

Verizon Brings A-Game to Brand Marketers: Analytics

Posted by Mark J. Miller on November 11, 2013 09:44 AM

Sports fans are subjected to every possible form of marketing each time they attend a game but it hasn’t always been exactly clear what messages have really resonated with folks and sent them directly to buy products and services when game time is over. Verizon is aiming to change that by bringing its A-game (analytics) to sports clubs and venues in order to showcase its Big Data capabilities.

The NBA’s Phoenix Suns teamed with Verizon’s year-old Precision Marketing Insights division to track if fans at the stadium who were subjected to messaging during games actually went to sponsor-promoted locations (bars and restaurants) after the game or in the days afterward, Ad Age reports. The tracking is being done with a very simple tool: a Verizon smartphone. 

Santa may see you when you’re sleeping and be aware of when you’re awake, but your smartphone knows pretty much where you are 24/7/365 and what you are interested in. Verizon tracks where fans are traveling and then analyzes the information for demographics. All of the info is “anonymized” and Verizon's website goes to pains to say it respects privacy.Continue reading...

brand news

In the News: FDA, Abobe, Mattel and more

Posted by Dale Buss on November 8, 2013 09:18 AM

In the News

FDA bans artery-clogging trans fats.

Adobe sees accounts compromised in big security breach.

Mattel gives Barbie doll a proportional makeover for China market.

Boeing warns it could build 777X jet outside of Washington State.

CBS admits errors in 60 Minutes report on Benghazi.

Fiat offers car-sharing service in hard-hit Milan.

Groupon is pinched by Gmail change and posts wider loss.

Jaguar Land Rover boosts profit for parent Tata Motors.

Kohl's adds emotional brand spots to holiday mix.

Marriott International buys African hotel chain.

McDonald’s sales growth remains sluggish.Continue reading...

brand news

In the News: Starbucks, Nokia, Cargill and more

Posted by Dale Buss on November 6, 2013 09:22 AM

In the News

Starbucks commits to recruiting 10,000 veterans and Army spouses while Walgreen offers military-only discount on Veterans Day.

Nokia swipes at Samsung with lower-priced phablet. 

Cargill begins labeling its "finely textured" beef aka "pink slime."

Abercrombie & Fitch expects weak holiday sales.

Acer ousts CEO as another victim of iPad.

Apple adds suppliers to boost iPhone and iPad production as it claims fifth place in China mobile market. 

Boeing plans to build 777x jet in Washington State.

Brides Magazine wants its new app to take on dress counterfeiters.

Burger King plans to bring back Big Mac copycat. 

CNN turnaround runs into heavy viewer indifference.

Deadline.com severs ties with Nikke Finke.

Goodyear glides with US ski association.Continue reading...

brand news

In the News: Facebook, Starbucks, Politico and more

Posted by Dale Buss on October 31, 2013 09:14 AM

In the News

Happy Halloween!

Facebook encounters decline in teen engagement as mobile ads fueled profit jump.

Starbucks enjoys best year in its history.

Politico launches a print magazine.

American Airlines and US Airways trying to work with government to clear merger.

BMW recalls 176,000 vehicles to fix power brakes.

Bank of America sees $1 billion stake held by Qatar sovereign-wealth fund.

Boeing intends new 777X to subsume role of jumbo jets.

Burger King plans "fewer, more impactful" new menu items.

Chrysler vows to learn from botched rampup of Jeep Cherokee production.Continue reading...

brand news

In the News: Conde Nast, Coca-Cola, Chili's and more

Posted by Dale Buss on October 24, 2013 09:22 AM

In the News

Conde Nast ends internship program that had been criticized.

Coca-Cola sees more than 300,000 sign petition against Russia's anti-gay laws.

Chili's rolls out delivery and overhauls menu.

AT&T subscriber gains trail Verizon.

Altria gains on rise in smokeless-product sales.

Bank of America loses jury decision over Countrywide.

Blue Diamond swings from Vine for Almond Breeze promo.

Boeing boosts output of 787 Dreamliner.

Chuck E. Cheese makes comeback with kids focus.

Dr Pepper Snapple blames aspartame fears for diet-soda slump.

Dunkin' Brands profit surges on US growth.

FedEx points to December 2 as big shipping day.Continue reading...

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