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IBM Takes the Spotlight as Obama Praises Brands Supporting Tech Education

Posted by Mark J. Miller on February 13, 2013 11:38 AM

Tens of millions of Americans tuned in to President Obama’s State of the Union speech Tuesday night and a few brands benefited from getting a mention. Caterpillar, Ford and Apple were all named for bringing jobs back to America. Apple CEO Tim Cook even got a few seconds of airtime since he was sitting with First Lady Michelle Obama. Siemens America got a few sentences dedicated to its CEO saying that, “if we upgrade our infrastructure, they'll bring even more jobs.”

IBM snuck in there, too, as it has partnered with the City University of New York to create P-Tech, the Pathways in Technology early college high school in Brooklyn that serves grades 9-14 with a focus on technology and innovation. As Bloomberg Businessweek reports, "The 18-month-old experiment has caught not only the president’s eye but the attention of companies, politicians, and educators across the nation."

Students graduate with both a high school diploma and an associate’s degree in engineering or computers. The school, which opened in September 2011, has already inspired five more similar programs to start up in Chicago, Obama’s adopted hometown. Idaho has announced plans to open a similar school as well.Continue reading...

tech in the spotlight

Free National WiFi Idea Could Result in an Epic Clash of Tech, Mobile Titans

Posted by Mark J. Miller on February 7, 2013 05:18 PM

In late January, executives at telecom companies AT&T, T-Mobile, Verizon Wireless, Intel and Qualcomm signed a letter asking the Federal Communications Commission to not go through with eventually handing out a good chunk of unlicensed airwaves to the public — a move that would provide free WiFi for many Americans and allow tech innovators to create new products, according to The Washington Post.

Perhaps these companies would like to remind the debt-ridden federal government that it could make a lot of money by selling off those airwaves instead. 

However, companies like Google and Microsoft would like WiFi to open up, the Post notes — a move that would not only spur innovation, they contend, and also allow their web-enabled businesses to likely expand along with the technology.

The last time the FCC opened up some unlicensed airwaves was in 1985. As a result, consumers gained garage-door openers, baby monitors, wireless stage microphones, and the current WiFi network.Continue reading...

brand news

In the News: McDonald's, Samsung, Walmart and more

Posted by Dale Buss on January 22, 2013 09:02 AM

In the News

McDonald's debuts new packaging featuring QR codes.

Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.

Walmart toughens ethics policies for suppliers with zero tolerance policy.

AB InBev wins court bid to get back Bud EU trademark for beer.

Boeing faces intensifying probes on troubled Dreamliner.

Caterpillar woes deepen in China.

Cumulus brings country music back to New York City radio.

Daimler commits to innovation in mobility.Continue reading...

tech in the spotlight

CES 2013 Watch: It's a Web, Web, Web, Web TV World

Posted by Barry Silverstein on January 8, 2013 11:16 AM

The annual International Consumer Electronics Show (CES) that's now underway in Las Vegas is not only the world's biggest trade show, but a snapshot of how the fast-moving world of technology innovation is impacting sectors. Witness automotive, such as Ford's just-announced mobile partnerships to enhance the brand's in-car connectivity platform as part of a bigger CES push by car manufacturers this year.

CES is also a soapbox for competitors to one-up one another as they spit out product announcements and flaunt new alliances. This year, the rivalry is particularly fierce in the web TV/digital streaming arena.

"As new Internet TV players look to invade the living room, some cable and satellite operators are stepping up their embrace of Web technology to jazz up aging interfaces and head off subscriber defections, the Wall Street Journal reports from the show.

CES attendees include DirecTV and Dish Network on the satellite side, Verizon (FiOS) and AT&T (U-verse) touting Telco TV, and U.S. multi-system operators including Comcast, Time Warner Cable and Cox Communications are at CES to recast themselves as web TV purveyors and shake off the dreaded "cable operator" moniker. No wonder the U.S. National Cable & Telecommunications Association is reportedly considering dropping "cable" and rebranding to the U.S. Internet and Television Association (but, oddly, keeping the NCTA acronym).

AT&T's U-verse platform is introducing "Screen Pack," a $5 per month addition to existing subscriptions which enables customers to stream some 1,500 on-demand movies. AT&T plans to add more content in the future in an effort to thwart the flood of video streaming competitors in the space.Continue reading...

brand news

In the News: Google, Apple, Barclays and more

Posted by Dale Buss on December 13, 2012 09:04 AM

In the News

Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.

Apple settles European e-book price-fixing probe with publishers.

Applebee's interviews creator of #HireKevin campaign.

BMW and Boeing plan to collaborate on making carbon fiber.

Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.

Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...

brands under fire

Merck Pulls Funding from Boy Scouts of America Over Anti-Gay Policies

Posted by Sheila Shayon on December 10, 2012 06:04 PM

Merck chairman and CEO Kenneth C. Frazier was honored in June with the “Good Scout” Award by Philadelphia’s Cradle of Liberty Boy Scout Council. Frazier grew up in North Philadelphia and credits scouting as instrumental in his life. Now Frazier, the first African American to head a major pharmaceutical company, is turning his back on the organization until it reverses its discriminatory policies.

Now Frazier and Merck, one of the largest pharmaceutical companies in the world, have joined the growing wave of corporate leaders taking a stand against discrimination towards gay scouts and leaders in the Boy Scouts of America. 

As GLAAD notes of the corporate backlash to the Boy Scouts' anti-LGBT stance, Merck joins Intel and UPS with the following statement: “The BSA's policy of exclusion based on sexual orientation directly conflicts with the Merck Foundation’s giving guidelines.  The Foundation re-evaluated funding for the BSA when the organization restated its policy that excludes members on the basis of sexual orientation.  Merck Foundation has notified the BSA of this decision.” 

Boy Scouts of America director of public relations, Deron Smith, provided the following statement to brandchannel: “Scouting believes that good people can personally disagree on this topic and still work together to accomplish the common good. While not national sponsors, these companies have positively impacted America’s youth through support of Scouting in local communities. We respect their right to express their own opinions.”Continue reading...

ho-ho-holidays

Hey Kids! Verizon is Putting Santa on Video Chat (And Motorola, Too)

Posted by Shirley Brady on December 4, 2012 11:37 AM

Forget emailing your list to Santa this season. Verizon's FiOS broadband service is sponsoring a free video chat service with the jolly old guy himself, along with the chance to win a $200 gift card. See the trailer below, along with an important bulletin from the North Pole (and Motorola).Continue reading...

brand news

In the News: Zynga, CNN, Lipitor and more

Posted by Dale Buss on November 30, 2012 09:02 AM

In the News

Facebook details ding Zynga shares as partnership ends.

CNN needs more vibrancy in programming, incoming CEO Jeff Zucker says.

Lipitor generic cholesterol pill production halted by Ranbaxy following glass contamination.

Amazon tops Walmart with wealthy Americans, study says.

AT&T named best 4G network in Consumer Reports annual ranking, but places last for voice/text quality to #1 Verizon.

Chevrolet partners with Dailybreak for holiday push.

Chuck E. Cheese sees revamped mascot lose consumer appeal.

Cool Whip breaks new ground with frosting.

Duke Energy forces out CEO in settlement.Continue reading...

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