2014 Brandcameo Product Placement Awards

brand news

In the News Amazon, Facebook, Walmart and more

Posted by Dale Buss on October 17, 2013 09:29 AM

In the News

Amazon launches 'Amazon Fashion Studio Sessions' contest. 

Facebook changes privacy settings for teens. 

Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.

America Movil scraps KPN bid.

Apple deals with doubts about its iPhone strategy.

Boeing addresses icing problem in latest jet.

Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.

Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...

brand news

In the News: Hyundai, Twitter, NBC and more

Posted by Dale Buss on October 16, 2013 09:17 AM

In the News

Hyundai plans to launch performance sub-brand.

Twitter chooses tech-heavy NYSE for IPO even as losses widen.

NBC holds viewer lead early in new TV season.

Advance Auto Parts plans to buy Carquest parent for $2.04 billion.

Alibaba nears Facebook sales but with double the profit. 

Alitalia faces tough conditions on refinancing from Air France, KLM and others.

Apple cuts orders of low-cost iPhone 5C as it confirms Oct. 22 iPad event. 

Burberry transition poses tough test for new CEO.

Chrysler stars Triple Crown winner Miguel Cabrera in latest ad.

Domino's leans on digital innovation, not just new products.Continue reading...

brand news

In the News: Nissan, IKEA, BMW and more

Posted by Dale Buss on September 9, 2013 09:35 AM

In the News

Nissan unveils its own smartwatch.

IKEA no longer ranks as Sweden's most trusted brand.

BMW eclipses rivals at Frankfurt Auto Show with three-level test track.

Apple readies to announce two new iPhones tomorrow. 

Audi sees global sales rise 10 percent in August.

Clorox spoofs Real Housewives as "green" sales miss mark.

Daimler joins parade by aiming to launch self-driving car by 2020.

Deutsche Bank launches customer service channels on Facebook, Twitter. 

Fiat CEO Sergio Marchionne cancels two media appearances at Frankfurt Auto Show.

Holiday Inn Express debuts first ever European ad campaign. 

Instagram will introduce ads within a year, reports say.Continue reading...

brand news

In the News: Microsoft, CBS, Taco Bell and more

Posted by Dale Buss on September 3, 2013 09:16 AM

In the News

Microsoft makes bold bid to catch up in mobile with $7B acquisition of Nokia's phone business, raising questions about future of Nokia brand.

CBS and Time Warner Cable reach deal to end blackout ahead of NFL kickoff, as the NFL prods long-time advertisers to up their game for start of season.

Taco Bell is named advertiser of the year by Ad Age.

Vodafone exit from US market with $130B Verizon Wireless sale isn't so simple for shareholders.

AT&T earns brand affection with "It's Not Complicated" campaign.

Cadillac emphasizes accessible luxury in new campaign.

Citigroup sheds its "alternative" investment holdings.

Dannon plans to return Oikos brand to Super Bowl advertising.Continue reading...

brand news

In the News: NFL, GM, Nokia and more

Posted by Dale Buss on August 30, 2013 09:16 AM

In the News

NFL gains big victory with concussion-suit settlement.

GM echoes 2020 deadline for "nearly" self-driving car.

Nokia unveils connected-car platform. 

Amazon takes tax fight to Supreme Court.

American Standard makes case for staying at home.

Apple slides in survey of ad-agency esteem.

AT&T will expand Aio pre-paid service nationwide in September. 

ConAgra Foods says "table is set" for growth.

Farmers Insurance tees up PGA tour pro for humorous approach.

GE set to exit retail lending.

Hertz expands Firefly travel brand into US. 

Kia spotlights Soul on Adult Swim shows.Continue reading...

brand strategy

Verizon Makes Bid to Buyback Stake from Vodafone

Posted by Sheila Shayon on August 29, 2013 03:55 PM

Verizon Wireless and British telecom giant Vodafone are in talks that could lead to a multi-billion buyout of Vodafone's Verizon Wireless stocks—a move that would help support Verizon's planned expansion of its high-speed data network, while Vodafone turns its focus back to its home market.

The deal, according to The New York Times, could be worth upwards of $125 billion, making it one of the largest global deals in the last decade. The 45 percent stake sell-off will likely involve a cash-and-stock option that would see Vodafone receiving a 30 percent stake in Verizon, as the parent company looks to take full control over its wireless division, which is the largest cell service provider in the US. 

Vodafone remains the a top operator in eight of its nine Western European markets, but with rising competition from cable companies like Liberty Global, could use the monies to augment fourth-generation wireless networks and pursue acquisitions.Continue reading...

brand news

In the News: Microsoft, QVC, Yahoo and more

Posted by Dale Buss on August 23, 2013 09:33 AM

In the News

Microsoft CEO Steve Ballmer says he will retire within 12 months. 

QVC debuts second channel, QVC Plus.

Yahoo courts Katie Couric for video series. 

Airbnb seeks to create "movie" entirely with Vine.

Al-Jazeera America makes debut with few national advertisers.

American Airlines and US Airways get states' support in merger bid.

Audi reveals new A8 family.

BMW will unveil X5 plug-in hybrid, featuring all-wheel drive, at Frankfurt show.

CBS cuts carriage deal with Verizon.

Coca-Cola hired private eye to snoop in Honest Tea trademark case.Continue reading...

campaigns

It Can Wait Campaign Recruits Werner Herzog for Hard-Hitting Documentary

Posted by Sheila Shayon on August 12, 2013 06:15 PM

AT&T, T-Mobile, Verizon Wireless and Sprint have put aside their competitive campaigns for the joint "It Can Wait" initiative against texting and driving. Now, the companies have recruited renowned director Werner Herzog to create a 35-minute documentary that pinpoints a life-changing moment for four individuals. 

Titled From One Second to the Next, the short film has already garnered over 1.1 million views. “When you get a message while driving, it’s hard not to pick up your phone,” Herzog said in a statement. “With this film, we want to help make people more aware of the potential consequences of that action…The consequences are catastrophic, and the statistics are appalling. This campaign certainly comes at the right time. It had to be done. Everything else is of secondary importance.”Continue reading...

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