Posted by Dale Buss on June 6, 2013 09:02 AM
P&G makes race to succeed Lafley clearer with executive moves.
Apple plans to sell audio ads on rumored iRadio.
Verizon sees US government track phone records of its customers, report says.
Chili's is pleased with rollout of pizza and flatbreads.
Disney puts seven Radio Disney stations up for sale.
Edmunds.com launches price guarantee for online shoppers.
GM rejoins S&P 500 as US Treasury plans to sell more shares.
General Mills gets OK reception for potentially "controversial" ad for Cheerios.
Kimpton Hotels holds pet photo contest.
McDonald's experiments with breakfast and dinner after midnight.Continue reading...
Posted by Mark J. Miller on May 23, 2013 11:37 AM
Jennifer Lopez may be the most powerful Hispanic in the entertainment business. Selling more than 75 million records and appearing in films that have grossed more than $2 billion can do that for a person. Recently, J.Lo has been taking her star power over to the business world.
Her latest title is as the majority owner of a new chain of 15 cell phone stores aimed directly at Latinos, Variety reports. Viva Movil will sell Verizon phones and services, with the first retail outpost opening in New York on June 15.
Other cities with large Latino populations will follow after that. This isn't just another brand ambassador gig for Lopez; she’s the majority owner and chief creative officer. No stranger to cozying up to brands, Lopez will be even busier than usual as she also signed on as chief creative officer of Nuvo TV, a new English-language TV network targeted at U.S. Latinos in addition to continuing her clothing line for Kohl's.Continue reading...
Posted by Dale Buss on May 22, 2013 09:17 AM
ESPN begins hundreds of layoffs.
H&M says that some clothes were produced in collapsed factory in Cambodia.
Target misses earnings expectations and cuts outlook.
Cable networks are rebranding, and pay-TV brands aren't happy about it.
Dairy Queen to debut new ad campaign that promotes its burgers and fries.
Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.
EA lawsuit over players' videogame-likeness issue threatens NCAA policies.
Facebook becoming less popular among teens, Pew study finds.
Ferrero backs off attack on World Nutella Day.
Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...
Posted by Mark J. Miller on May 10, 2013 02:40 PM
Ardent sports fans love having access to info as it happens. What’s the score right now? Who is winning the race? How many fouls have already been committed?
But answering questions like these along with watching videos of spectacular plays or events can use up a lot of a mobile user’s monthly data plan, but ESPN is apparently considering a way to help those poor sports-obsessed folks out.
The Wall Street Journal reports that, “ESPN is considering a plan to pay wireless carriers for the mobile content used by the sports channel's subscribers.” That way, any usage of ESPN mobile content wouldn’t count against a user’s monthly data plan. Such a deal isn’t imminent, but it has been discussed with at least one major carrier, the Journal notes.Continue reading...
Posted by Mark J. Miller on May 9, 2013 03:42 PM
Trying to understand what’s actually in a cell-phone contract can get a little hairy, but consumers in Orlando, Tampa and Houston won't have to bother now that AT&T has launched its new, prepaid wireless phone service, Aio.
There is no annual contract involved in the new plan, which AT&T plans to roll it nationwide in mid-June, according to Fierce Markets.
According to AT&T's press release, the brand name (pronounced as a cheery "A-O") "encapsulates Aio’s brand promise: simply, delightfully, more."
“We talked with no-annual-contract customers and created our service around what they want. They want simple, easy plan choices with unlimited offers; first-class service at affordable prices; great devices; nationwide voice and data coverage; and no annual contracts. Today’s wireless customers don't want to compromise,” stated Jennifer Van Buskirk, president of Aio Wireless. “We are set up to win over value-conscious customers who are increasingly moving towards smartphones and mobile broadband."Continue reading...
sports in the spotlight
Posted by Mark J. Miller on May 3, 2013 02:43 PM
You'll never know how much you miss something until it's gone, right? Well, that seems to be the case for the NHL, who, after spending months fiddling around with contract negotiations and delaying the start of the season, is seeing record viewership numbers for televised games.
The abbreviated season finally got under way in January (after Nike reminded the big wigs at the NHL who's really the boss). But NBC Sports had a few tricks up their sleeve to ramp up excitement in a shorter amount of time.
Viewership during the regular season went up 18 percent over last year, Forbes reports, making this the most-watched regular season in 19 years. Seven of the top eight NHL telecasts of the season came during NHL Sports Network’s new Wednesday Night Rivalry, which featured games between some of the league’s longest and feistier rivals. It drew some of the larger sponsors, too, including Discover and Verizon.Continue reading...
Posted by Dale Buss on May 3, 2013 09:15 AM
Apple dodges $9 billion in US taxes with bond deal.
Google named Advertiser of the Year.
Volkswagen makes $10 million donation to the National Mall.
Adidas sales drop on weakening Reebok brand.
Barnes & Noble begins support of Google apps on Nook.
Beam sales rise because of "formula run" on Maker's Mark.
Diet Coke slims down its vending machines.
Ford adds jobs and raises capacity to make pick-up trucks.
Geritol seeks new life with younger consumers.
Huffington Post brings rapid-response "native" ads to its home page.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on April 29, 2013 03:36 PM
Starting last Thursday, bigwigs from the NFL’s 32 teams gathered at New York’s Radio City Music Hall to select young players in the hopes that they would become the next John Elway, Gale Sayers, or O.J. Simpson. (Well, OK, maybe not O.J.)
Since 1980, the Draft has been televised and it audience has grown exponentially, with an expected viewership of 50 million for this past weekend's broadcast, Ad Age reports. With that kind of captive audience, sponsorships and advertisers have grown as well. There were 19 official sponsors of the event this year, up from 16 last year. The list included Anheuser-Busch, Nike, Verizon, Pepsi, GMC, Visa, EA Sports, Under Armour, Gatorade and Castrol. It's no doubt that the big names spent more than the $15 million spent across ESPN and the NFL Network last year and the $11.9 million spent the year before.
"To the credit of the NFL, it's the most robust league," Ernest Lupinacci, founder of branding consultancy Ernest Industries, told Ad Age. "They announced the [2013 regular season] schedule and people went crazy. It was as if they let us know they were bringing the McRib sandwich back."Continue reading...