brands under fire
Posted by Sheila Shayon on July 8, 2013 05:40 PM
Sexy; provocative; engaging; sexploitation: Those are just a few of the terms used to describe Roxy's new video ad for its upcoming women's surf contest.
The iconic female surfing and sporting brand has attracted some unsightly attention from its Roxy Pro Biarritz 2013 Teaser video, which was posted to YouTube in late June. The video, which is an ad for the company's famed European competition, features a blonde woman who is half-naked for most of the ad, while the camera focuses on her lower half and never once shows her face—or much surfing. The video asks viewers to guess who the female athlete in the video is—assuming fans can identify pro female surfers by their backsides.
Consumer backlash ensued, but Roxy, in another 'brands on social media' case study, was quick to defend the sexy ad.Continue reading...
Posted by Mark J. Miller on July 4, 2013 11:18 AM
To celebrate America’s 237th birthday, New Balance has a creative new series of online videos that very clearly drive home the fact that it is the only athletic-shoe manufacturer that actually makes many of its shoes in America.
The videos on the brand’s website and YouTube channel feature New Balance’s US factory workers competing against the supposed US factory workers of its competitors in such events as hot-dog eating, table tennis, air hockey, and one-on-none basketball. Since its competitors don’t actually have any US factory workers, New Balance crushes everyone in its path.Continue reading...
games people play
Posted by Ben Berkon on July 3, 2013 05:15 PM
In June, the Electronic Entertainment Expo (otherwise known as E3) exhibited the latest and greatest from video game console giants like Sony, Nintendo and Microsoft. Even though Microsoft's Xbox 360 outsold Sony's PlayStation 3 and Nintendo's Wii U in the month of May, serious gamers were only concerned about the newest consoles to hit the market: the Xbox One and PlayStation 4.
But while E3 was brimming with fans eager to hear why Microsoft decided to focus on the non-gaming, and internet and social connectivity features of the Xbox One, as well as how PlayStation 4 will offer free games and even support developers creating lower-priced console games, perhaps the greatest majority of new gamers were not present at the event.
The new generation of casual gamers are people who enjoy the likes of Words With Friends, Angry Birds, Fruit Ninja, and other simple downloadable games for mobile devices like iPhone and Android smartphones, most of which are free or cost under $2. Considering the PS4 and Xbox One consoles will retail for around $399 and $499, respectively—with games costing another $59.99 each—it's not terribly surprising that video game hardware and software sales have been down around 10 percent since May 2012.Continue reading...
Posted by Sheila Shayon on June 20, 2013 06:22 PM
YouTube’s audience, dubbed Gen C by Google for its ubiquitous connectivity, is an irresistible sweet spot for marketers and brands that can now be more nimble in creating their own content thanks to a partnership with YouTube.
Announced Thursday at the Cannes Lions Festival, YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube.
“The move comes as more brands look to become custom publishers themselves and create content that consumers care about," Ad Age notes. The program launches in the fall, and aims to have 100 partners on board by the end of 2014.Continue reading...
video killed the _____ star
Posted by Sheila Shayon on June 20, 2013 03:35 PM
Rumored since last week, Facebook officially announced today that it is bringing video to Instagram, a direct hit to Twitter's growing Vine video platform.
The upgrade, which was announced today at a press event at Facebook's Menlo Park, Calif. headquarters will begin rolling out to its over 130 million monthly users today, Instagram co-founder and CEO Kevin Systrom said.
The new feature lets users create 15-second videos to be shared on the service and includes editing capabilities, 13 new filters and a Cinema setting to stabilize shaky hands when shooting. “What we did to photos, we just did to video,” Systrom said in the announcement.Continue reading...
Posted by Mark J. Miller on June 20, 2013 11:41 AM
It's no doubt that McAfee, the anti-virus software company would surely like its founder and namesake, John McAfee, to wholly disappear. The rather nutty businessman, who hasn’t worked with the company for more than 15 years, has once again drawn attention to himself thanks to a wacky video that taunts his own software.
The megamillionaire McAfee made news last year when he went into hiding (but continued blogging) on an island in Belize after a neighbor had been murdered. McAfee said he thought the police were trying to frame him for the murder. He secretly escaped to Guatemala and then was deported back to the States, but remains a person of interest in Belize, according to Reuters.Continue reading...
Posted by Sheila Shayon on June 17, 2013 04:08 PM
The streaming race between Netflix and Amazon is neck and neck again as both service providers have inked new streaming deals for in-demand programming.
The news comes just a week after Netflix suffered a blow as it relinquished its deal with Viacom and saw Amazon quickly scoop up its rights to popular kids programming like Dora the Explorer, Blue's Clues and others. But now, Netflix is back on the horse thanks to a new deal with DreamWorks.
The long-in-the-making deal with DreamWorks Animation will supply Netflix with 300 hours of original programming inspired by much-loved DreamWorks characters like Shrek and The Croods, as well as series featuring Casper the Friendly Ghost and Lassie, which DreamWorks has rights to through its purchase of Classic Media.Continue reading...
Posted by Alicia Ciccone on June 12, 2013 07:37 PM
Founded in 2007, SundaySky has delivered over 100 million "SmartVideos"—personalized, real-time videos that help major brands like AT&T, Lenovo and Office Depot engage with their customers.
Playing on the growing "screen culture," SundaySky can produce an informative, direct-to-consumer video in seconds thanks to data, like product pricing or personal account details being pushed to the platform. The company's proprietary video platform, called "Videolet," is comprised of "data, logic, creative, delivery, analytics and optimization"—resulting in a bite-sized but informative flow of information.Continue reading...