Posted by Michael Waltzer on June 30, 2011 05:30 PM
When your brand is built on selling creative tools, then your brand had better be creative in marketing its wares. Case in point: Red Giant, a software company that sells visual effects tools to the film and television production industry.
Hat tip to iO9 for flagging the above short film, titled Plot Device, pays homage to the whiz-bang effects of a sci fi/summer blockbuster (popcorn not included), which riffs on the cliches of the genre, injects a sly sense of humor into the nine-minute (!) film, and — oh yeah — plugs Red Magic's latest offering, Magic Bullet Suite 11.Continue reading...
Posted by Michael Waltzer on June 16, 2011 05:30 PM
Oh, Oh, Oh! The Golf Boys have made a hit music video, presented by Farmers Insurance.
Trending on YouTube today (with more 600,000 views) is the new music video by the “Golf Boys.” Who? The Golf Boys are PGA Tour players Ben Crane, Rickie Fowler, Bubba Watson, and Hunter Mahan, with music by Con Bro Chill.
The video premiered on Golf Channel on June 14th, during the network's Live from the U.S. Open broadcast.Continue reading...
Posted by Abe Sauer on June 16, 2011 11:30 AM
"What we're about to do right now / Is drop the rooster sauce on your cock-a-a-doodle-do."
If you even occasionally dine on Thai, Chinese, Vietnamese, Korean, Laotian, Cambodian or any one of other Asian and South Asian cuisines, you've seen the "rooster sauce." Sriracha is the name of the red, spicy sauce that sits on nearly every Asian restaurant table. Made of chili peppers, distilled vinegar, garlic, sugar and salt, it's originally a product of Thailand, where it remains a common condiment. It also has nearly 240,000 fans on its unofficial Facebook page.
Riffing on the Busta Rhymes tune Make It Clap, SeannieMic's ode to Sriracha has "lots of sauce." But does it hold up to the Whole Foods Parking Lot rap?
Posted by Shirley Brady on June 13, 2011 11:30 AM
Listerine UK has launched what's being billed as the first customizable YouTube channel. Its "Mouth vs. Life" interactive (watch clips below) lets viewers select from a variety of items to see the impact on a mouth, with actors portraying the food and other items.
The new twist for brand channels on YouTube comes as YouTube allows users to scrubs its logo from videos, as outlined on the company's recent blog post about its new logoless and HD options.Continue reading...
Posted by Shirley Brady on June 10, 2011 09:30 AM
The new Samsung Galaxy Tab video features a not-so-veiled swipe at Apple, which doesn't support Adobe Flash.
Posted by Abe Sauer on June 8, 2011 10:00 PM
BabyBjorn, the baby carrier brand everyone loves to paint with the Yuppie label (but which non-Yuppie parents still swear by) has a new brand extension, high chairs.
The sensible new direction results in a new $300 chair that the brand swears is worth the price. Why? Technology, baby!Continue reading...
Posted by Michael Waltzer on June 2, 2011 05:30 PM
Trending on YouTube today is the first official look into Microsoft's Windows 8. The video features a demo, which was revealed at AllThingsD's D9 conference yesterday.
The demo, on a Windows touchscreen PC, shows off some incredible new aspects of the new operating system.Continue reading...
Posted by Michael Waltzer on May 27, 2011 04:30 PM
Trending on YouTube today is one of the most impressive, and even world record-breaking lip dub videos to date. A lip dub, in case you were wondering, is a type of video that combines lip synching and audio dubbing to make a music video. The song of choice? Don McLean's American Pie.
Despite the length of the song, at almost ten minutes, the duration is not what broke the record, but rather the size and scope of the project. This involved about 5,000 people and a major shutdown of downtown Grand Rapids, Michigan, which was filled with marching bands, parades, weddings, motorcades, bridges on fire, and helicopter take-offs.
It was a feat of place branding and local pride that could become a case study for municipal and civic officials looking to elevate their own local branding.Continue reading...