video killed the _____ star
Posted by Mark J. Miller on October 4, 2013 02:56 PM
TV is changing rapidly as companies like Netflix, Hulu, and Google provide new ways and new content to watch, and now one of the biggest players of them all, Amazon, is looking to cut itself a bigger piece of the streaming pie.
The company, which serves up movies and programming through its Amazon Instant Video service, announced it will be airing three new half-hour comedy pilots early next year. After they air, Amazon Prime members will be able to give feedback on the shows and help determine whether they'll be turned into full series.
“We are excited to hear what customers think of the shows,” said Roy Price, director of Amazon Studios, according to MediaPost. Amazon Studios actually encourages anybody to upload movie and TV scripts to its site for consideration, though they currently have over 18,000 scripts and 4,000 series projects to wade through.Continue reading...
video killed the _____ star
Posted by Sheila Shayon on October 1, 2013 12:45 PM
Well, it's about time. YouTube, the king on online video and a major launching pad for up-and-coming musical acts is set to host its own live Music Awards in New York on Nov. 3. The 90-minute show will be streamed live on the site. Actor Jason Schwartzman will host the event while director Spike Jonze will oversee creative.
"Our point is to celebrate YouTube's role in the music ecosystem," said Danielle Tiedt, VP marketing. "If you think about how most of us encounter music, it's usually on YouTube, whether it's stars like Miley Cyrus and her VMA performance or her new Wrecking Ball video, or musicians like Lindsey (Stirling), who broke thanks to our site."Continue reading...
Posted by Sheila Shayon on September 23, 2013 06:52 PM
Twitter is in full courting mode as Advertising Week opens up in New York, with its headliner ad product Twitter's Amplify.
Amplify enables brands to sponsor short video replays in real-time on Twitter feeds. "Now we are able to talk about how to make money together and how to give sponsors an interesting two-screen approach to things," said Glenn Brown, Twitter’s executive spokesperson for Amplify, according to the Wall Street Journal.
Amplify’s first network partners include A&E Networks, BBC America, ESPN and Fox Sports. CBS is also making use of the platform, featuring video sneak peaks of several new comedies on the network, along with the launch of #CBSTweetWeek, which will see stars from CBS shows Hostages, NCIS, and others interacting with fans. "We see a connection between increased Twitter activity and increased ratings," Marc DeBevoise, EVP/GM CBS Interactive, told WSJ. "The problem is, we can't tell which is doing which."Continue reading...
Posted by Mark J. Miller on September 20, 2013 11:44 AM
When the NFL season kicked off a few weeks back, it marked the beginning of a brand new team. Not one on the field, but one in the ad-selling offices of YouTube and Fox Sports.
The pair has joined forces to sell advertising on the Fox Sports YouTube site. The partnership, which was pitched during YouTube's Digital Content NewFront in May, splits the ad revenue for the page between the two. Burger King is the first sponsor to sign on to the partnership.Continue reading...
social media watch
Posted by Alicia Ciccone on September 20, 2013 10:53 AM
After months of ongoing legal troubles and renter mishaps, Airbnb is working on taking a step back to focus on user experience. And its first initiative involved tapping its millions of users aroundthe world to create a first of its kind, grassroots campaign made entirely of six-second Vine videos.
The initiative, dubbed Hollywood & Vines, instructed users via Twitter on what to film, including paper airplanes flying and a boat on rough seas. The result is a four-minute short film, which debuted on the Sundance Channel, that not only captures immense creativity, but the adventurous spirits that embody Airbnb users.Continue reading...
Posted by Barry Silverstein on September 18, 2013 02:49 PM
Prior to the official launch of the company's newest iPhone models, the 5S and 5C, this Friday, Apple showed off the 5S' photographic and video capabilities at London Fashion Week.
Burberry used the iPhone 5S to snap photos of models and celebs and take exclusive video during and after its high-profile fashion show, and even streamed video of the show, which, the company claims, was shot with the native app on the new device. It also highlighted the 5S' slow-motion capabilities in an Instagram post and depicted a sketch coming to life via Vine.
It wasn't just fashion-lovers who were watching; Instagram CEO Kevin Systrom and Facebook ad sales head Andrew Bosworth were in the audience, according to TechCrunch. In fact, the partnership generated so much social buzz that some suggested it helped bump Apple's stock price.Continue reading...
video killed the _____ star
Posted by Sheila Shayon on September 18, 2013 10:57 AM
Not one to keep users waiting, YouTube is readying to feed the insatiable hunger for more video with an update that will allow users to download videos to their devices for offline playback.
In a blog post, YouTube explained that users can watch ad-supported videos on-the-go without an internet connection, "So your fans’ ability to enjoy your videos no longer has to be interrupted by something as commonplace as a morning commute.”
The new feature allows videos to be saved on devices for up to 48 hours. The videos will remain free, and contain Google ads. The service already generates more than one billion views per day via mobile, with this newest feature to be released in November only augmenting that.Continue reading...
Posted by Mark J. Miller on September 17, 2013 08:02 PM
Remember the friendly Jolly Green Giant and his little pal Sprout? The pair has always seemed pretty chaste and innocent. And maybe they are, but it appears that marketing executives at General Mills have a different idea.
The brand has turned out a series of web videos that takes full advantage of suggestive language, including conversations that include statements like, “It's so much bigger than I'm used to"—the vegetables, of course.Continue reading...