video killed the _____ star
Posted by Sheila Shayon on September 18, 2013 10:57 AM
Not one to keep users waiting, YouTube is readying to feed the insatiable hunger for more video with an update that will allow users to download videos to their devices for offline playback.
In a blog post, YouTube explained that users can watch ad-supported videos on-the-go without an internet connection, "So your fans’ ability to enjoy your videos no longer has to be interrupted by something as commonplace as a morning commute.”
The new feature allows videos to be saved on devices for up to 48 hours. The videos will remain free, and contain Google ads. The service already generates more than one billion views per day via mobile, with this newest feature to be released in November only augmenting that.Continue reading...
Posted by Mark J. Miller on September 17, 2013 08:02 PM
Remember the friendly Jolly Green Giant and his little pal Sprout? The pair has always seemed pretty chaste and innocent. And maybe they are, but it appears that marketing executives at General Mills have a different idea.
The brand has turned out a series of web videos that takes full advantage of suggestive language, including conversations that include statements like, “It's so much bigger than I'm used to"—the vegetables, of course.Continue reading...
Posted by Sheila Shayon on September 9, 2013 03:38 PM
The Latino community is the fastest-growing group in the US and is one of the most engaged when it comes to tech and mobile technology. The growing demographic revels in the latest digital trends and social media, making them a top priority for marketers and media. Now, tech news website CNET is planning to launch a Spanish-language edition of its site later this month, a project that was first announced earlier this year at the CBS Interactive Newfronts.
In partnership with Latin World Entertainment, the talent and marketing agency co-owned by entrepreneur Luis Balaguer and actress Sofia Vergara, the goal is to create marketing and sponsorship sales, provide talent and create content. Videos from CNET en Español will be available on AOL, Roku, Xbox, Blinkx, Samsung Smart TV and Panasonic Viera TVs.Continue reading...
Posted by Sheila Shayon on September 4, 2013 07:15 PM
Can't spare a square? Swiss Chocolate brand Milka is using 13 million chocolate bars to promote a “Dare To Be Tender” campaign in France and Germany—the brand’s largest markets. But the campaign hopes to give back by taking away—a square of chocolate, that is.
Created by Paris-based ad agency Buzzman, the campaign, which removes one square of chocolate from the traditional Milka bar, required an alteration to the entire manufacturing process. Each bar's packaging contains a special code that can be entered on a microsite where consumers can choose from two options: request the missing square for themselves, or enter a note and address for a recipient who will recieve the "last square" in the mail.Continue reading...
Posted by Mark J. Miller on September 3, 2013 02:53 PM
There have been plenty of stories of how terrible it can be to win the lottery, but that doesn’t stop millions of people from buying tickets every day in hopes of bringing home the big check.
New York Lottery’s latest ad campaign, created by DDB New York, make a play on the fact that anyone who wins the Win for Life game must stay alive in order to keep collecting their cash—and the people around them are willing to go to all lengths to make sure that happens.Continue reading...
social media watch
Posted by Sheila Shayon on August 23, 2013 04:16 PM
Virtual vacation rental service Airbnb, recently in the headlines for violating local occupation laws, is looking to turn the tide with a cheery, travel-inspired short film made completely of user-submitted Vine videos.
The campaign from Mullen San Francisco aptly dubbed "Hollywood and Vines" invites consumers to submit six-second Vine videos inspired by prompts from the company.Continue reading...
Posted by Sheila Shayon on August 23, 2013 02:52 PM
Perhaps we should have seen it coming when Yahoo's Marissa Mayer covered the September issue of Vogue. Mayer is busy dusting off her aging internet company and is creating quite the image for herself in the process. One thing she's made clear: her Yahoo will be nothing like what existed—and failed—before.
Multiple sources close to the company report that Mayer has been busy securing a deal with longtime news personality and talk show host Katie Couric for an exclusive web interview show that would like on Yahoo's homepage, while others have said that Mayer is in preliminary talks with Conde Nast to feature some of Vogue's content on the site.Continue reading...
Posted by Mark J. Miller on August 22, 2013 06:22 PM
With NASCAR driver Kasey Kahne and his No. 5 car, Farmers Insurance, which has sponsored the driver for the last two years, is finding a lot of ways to showcase its “Plan to Perform” tagline. And the partnership is proving to be quite lucrative.
To further the ongoing partnership, Kahne has shot a web series titled "You Gotta Plan to Perform" that will run on YouTube and be promoted through Farmer Racing's online channels, including Facebook, Twitter and FarmersRacing.com, according to MediaPost.Continue reading...