Posted by Sheila Shayon on February 8, 2013 04:22 PM
Oreo’s quick response to the Super Bowl power outage is in the branding history books by now, given it took the cookie brand just 20 minutes from the time the lights went out to create and tweet the image at right, along with its customized tagline: "You can still dunk in the dark.”
The twitpic went viral, was retweeted more than 17,000 times and won the Twitterverse award of the game's “Ad Bowl.” The Wall Street Journal called it "culture-jacking" while CNET called it "brilliant," and the brand saw its Instagram following soar. Even Scott Monty, global head of social media at Ford, tweeted that Oreo "gets it."
Writing for the Harvard Business Review's blog this week, B. Bonin Bough, VP Global Media and Consumer Engagement for Mondelēz International, which owns the Oreo brand, seized upon the success.
“The ubiquity of digital technology and mobile devices enables people at far corners of the globe to share moments together, regardless of where they're located, their economic status, or how old they are," he wrote. "By focusing content development around these shared cultural moments, marketers can transcend the demographics-driven targeting that has for so long defined the industry, reaching more people in a more relevant way.”Continue reading...
Posted by Mark J. Miller on January 3, 2013 01:14 PM
People may seem to do anything they can to avoid commercials but there are some that they actually choose to watch. YouTube has compiled a list of 2012’s Top 20 ads uploaded by brands on its site, and it shows that consumers actually chose to watch a few ads, billions of times, last year.
How YouTube defined most popular: "The 2012 YouTube Ads Leaderboard celebrates the U.S. ads that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views)." The tally captures data as of Dec. 6th, 2012.
While Nike's Nike Football channel took the top spot with "Nike Football: My Time is Now," Old Spice led the pack with four ads in the top 20. Nike and Volkswagen each had two ads on the list.Continue reading...
social media watch
Posted by Shirley Brady on November 21, 2012 02:17 PM
It's amazing it's taken The Onion this long to create a video spoof of social marketing, with a mock social media TED Talk, above, featuring a social media charlatan talking about how he scammed Cheetos, Shell and Speed Stick. Below, watch some other classics of the social/digital guru takedown genre, including Adobe (which has a couple of horses — Adobe Analytics and Omniture — in the social ROI race), whose "BS Detector" video is featured on the Onion's homepage today; the BBC's London 2012 "Perfect Curve" mock digital agency; and the 2009 (NSFW) classic, "The Social Media Guru."Continue reading...
Posted by Michael Waltzer on October 22, 2012 03:30 PM
As a viral marketing ploy for the upcoming film Monsters University, Disney's Pixar animation studion has launched a clever website promoting not the movie, but the university that Sully and Mike learned their chops for Monsters Inc. The website is real, but the university (unfortunately) isn't. This isn't your normal run of the mill movie website, either — there is plenty of depth and room to explore the world of the movie (which comes out in June) and its campus setting.Continue reading...
Posted by Dale Buss on October 15, 2012 03:16 PM
New York City's ban on selling beverages bigger than 16 ounces that passed last month doesn't seem to face a major threat as it heads toward implementation in March. It's fat from popular with many New Yorkers, and the beverage industry and others certainly hate it, but the regulation has begun to assume the momentum of inevitability.
That's why the American Beverage Association, which represents Coca-Cola, PepsiCo and Dr Pepper Snapple Group among other companies, has launched a last-ditch effort that now includes a lawsuit against the city that the organization, as promised. The suit argues that the unelected New York health board, which approved the ban spearheaded by Mayor Michael Bloomberg, shouldn't be telling people how much soda to drink, according to CBS Radio. The suit also said that the rule "burdens consumers and unfairly harms small businesses."Continue reading...
Posted by Shirley Brady on October 2, 2012 12:22 PM
"Hipster Disney Princess: The Musical" has been going viral on social media and YouTube since it was posted on Oct. 1. Shot in Times Square (a la Enchanted) and dropping Urban Outfitters, Kombucha tea, Starbucks and Twitter references, the musical-a-week wags at AVByte present a quartet of geek-framed, F-bomb dropping, post-Disney princesses just in time for Halloween. Starring: Elizabeth Oldak (Belle), Tiger Darrow (Snow White), Molly Gallagher (Ariel) and Tanja Nagler (Cinderella).
Posted by Abe Sauer on September 28, 2012 11:43 AM
When historians look back for the point where advertising went post post-modern, they may pick Boss Noodles "like a boss" viral campaign as one of the turning points. That's because Hong Kong-based Boss Noodles brand has used the internet, like a boss.
In a bang-bang, fast paced, kung fu-influenced spot, an office drone shocks his colleagues as he eats a pack of instant noodles "like a boss," chowing down the dry noodles, gulping boiling water, and then snorting the sauce powder. On its face it's a powerful, smash mouth ad. But Boss Noodles' campaign is more than that.Continue reading...
Posted by Abe Sauer on September 26, 2012 10:16 AM
"1. Place fries and seasoning into the bag; 2. Seal the bag tightly and shake it like Psy’s "Gangnam Style."; 3. Open the bag and enjoy your fries."
Those are the instructions — translated from Malaysian — along the bottom of a McDonald's French fries bag.
Korean performer Psy — responsible for the K-pop video "Gangnam Style" that has become a global phenomenon, the #2 song in America and the most-liked video in YouTube history (take that, "Call Me Maybe") — tweeted a photo of the bag with the message, "They know how to do it Malaysia~!!!!! LOL."
An excellent viral campaign by McDonald's ... except it wasn't.Continue reading...