Posted by Shirley Brady on June 5, 2012 04:38 PM
How's this for meta-marketing: A recent column in The Onion was titled: "Hey, Everybody! This Cool New Tide Detergent Video Is Blowing Up All Over The Internet!" The author was one "Fred Hammond, director of digital video and social media ad integration, Tide detergent." The Onion piece refers to a (fake) viral clip by (fake) Hammond's (fake) team — so Tide went ahead and made the real video, featuring "cute, funny talking animals, a cool indie-rock song" and Bret Michaels.Continue reading...
Posted by Sheila Shayon on April 16, 2012 09:58 AM
Cheeky start-up Dollar Shave Club has the $13 billion shaving industry on edge as its commercial featuring founder, CEO and improv actor Michael Dubin has gone viral— it's at 4.2 million views and counting—thanks in part to the brand’s cheeky motto, “Our Blades Are F***ing Great.”
The Santa Monica, CA-based e-commerce start-up, just a few weeks old, had 12,000 people sign-up in the first 48 hours for its razors and blades sold in an arrestingly simple way: select one of three razors, pay one low monthly fee, and have them delivered to your door. Continue reading...
Posted by Shirley Brady on April 1, 2012 12:01 PM
In a bid to outdo last year's April Fool's Day jokes, a few April Foolin' Around branded fake gags today include:
• Richard Branson's next adventure, Virgin Volcanic, will take the intrepid billionaire to the center of the earth with Tom Hanks;
• in addition to really advanced search and Google TV Click, perennial prankster Google brings its self-driving car to NASCAR racing (above) and, below, announces Morse Code-based Gmail Tap (double your typing speed!) with LL Cool J, plus 8-bit Google Maps for the neglected Nintendo Entertainment System, and more:Continue reading...
Posted by Shirley Brady on March 5, 2012 01:01 PM
Last year Mercedes-Benz took its F-cell vehicle on a tour across China, but it wasn't until the German luxury automaker put LEDs on the side of its F-Cell concept vehicle produces zero emissions to create an almost-invisible car and sent it on a tour of Germany that it garnered attention.
The stunt is part of the F-Cell World Drive, which kicked off January 30th in Stuttgart, Germany and will take three of the cars around 30,000 kilometres across four continents and 14 countries in 125 days.Continue reading...
Posted by Shirley Brady on February 23, 2012 04:05 PM
Comedian Danny McBride as Kenny Powers is back as the MFCEO of K-Swiss sneakers, with a teaser (above) that promotes K-Swiss Blades and the return of his HBO series, Eastbound and Down — and a longer video which you can "find on the Internets," or watch below. No surprise, it's seriously NSFW.Continue reading...
brand vs. brand
Posted by Shirley Brady on February 22, 2012 10:44 AM
Microsoft takes a swipe at Google (personified as a fast-talking salesman; check out the sly tie with Google's colors) with the viral video above that's being promoted on Twitter with a #Googlighting hashtag.
The spot's description: "What happens when the world's largest advertising business tries to sell productivity software on the side? Beware the Googlighting Stranger. Learn more at WhyMicrosoftProductivity.com"
Posted by Abe Sauer on February 6, 2012 06:18 PM
Chronicle — the new #1 movie in North America, taking in over $22 million over Super Bowl weekend — is a thriller in the tradition of The Blair Witch Project, in which the film is presented as a collection of real footage found after the event. But Chronicle's innovation goes well beyond the "found footage" gambit.
Where the film was truly innovative was in a promotion that won the film boatloads of attention and earned media. The week before its release, 20th Century Fox flew "people" above New York City in a stunt that generated viral buzz.Continue reading...
Posted by Dale Buss on January 23, 2012 06:05 PM
One of the most predictable things about Super Bowl advertising over the last few years is that GoDaddy.com runs a sexy spot and then everyone debates whether it was effective, while agreeing that at least it was provocative.
This very predictability explains why Go Daddy tries to get the buzz going early, and has leaked the first of its two Super Bowl XLVI commercial, above. Called "Body Paint," it features returnees Danica Patrick and Jillian Michaels and a "nude" model and promotes its .CO domain, which was announced during last year's Super Bowl. The second spot, titled "Cloud," features Danica Patrick and the Pussycat Dolls.
But some other brands, notably autos, are still playing things closer to the vest about their Super Bowl plans.Continue reading...