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viral buzz

Hipster Disney Princess Is Your Alt Gangnam Halloween Costume

Posted by Shirley Brady on October 2, 2012 12:22 PM

"Hipster Disney Princess: The Musical" has been going viral on social media and YouTube since it was posted on Oct. 1. Shot in Times Square (a la Enchanted) and dropping Urban Outfitters, Kombucha tea, Starbucks and Twitter references, the musical-a-week wags at AVByte present a quartet of geek-framed, F-bomb dropping, post-Disney princesses just in time for Halloween. Starring: Elizabeth Oldak (Belle), Tiger Darrow (Snow White), Molly Gallagher (Ariel) and Tanja Nagler (Cinderella).

viral buzz

Boss Noodles Eats Ramen, Makes Viral Videos Like A Boss

Posted by Abe Sauer on September 28, 2012 11:43 AM

When historians look back for the point where advertising went post post-modern, they may pick Boss Noodles "like a boss" viral campaign as one of the turning points. That's because Hong Kong-based Boss Noodles brand has used the internet, like a boss.

In a bang-bang, fast paced, kung fu-influenced spot, an office drone shocks his colleagues as he eats a pack of instant noodles "like a boss," chowing down the dry noodles, gulping boiling water, and then snorting the sauce powder. On its face it's a powerful, smash mouth ad. But Boss Noodles' campaign is more than that.Continue reading...

viral buzz

Want Psy With That? McDonald's Gangnam Style McShaker Bag, Sadly, a Spoof

Posted by Abe Sauer on September 26, 2012 10:16 AM

"1. Place fries and seasoning into the bag; 2. Seal the bag tightly and shake it like Psy’s "Gangnam Style."; 3. Open the bag and enjoy your fries."

Those are the instructions — translated from Malaysian — along the bottom of a McDonald's French fries bag.

Korean performer Psy — responsible for the K-pop video "Gangnam Style" that has become a global phenomenon, the #2 song in America and the most-liked video in YouTube history (take that, "Call Me Maybe") — tweeted a photo of the bag with the message, "They know how to do it Malaysia~!!!!! LOL."

An excellent viral campaign by McDonald's ... except it wasn't.Continue reading...

viral buzz

Giddy Up for Some Psy Gangnam Style Branding

Posted by Abe Sauer on September 14, 2012 12:21 PM

Just watching the video for Korean artist Psy's "Oppa Gangnam Style" is not going to cut it — you have to learn the dance and post your version online. That's helped the K-Pop video — with its catchy, pony-riding, wrist-crossing, hip-dangling dance — become a major global phenomenon.

The original video is now clocking in over 166 million views on YouTube, and has sparked hundreds, if not thousands, of Gangnam Style parodies and giving the cottage industry in Carly Rae Jepsen's "Call Me Maybe" spoofs a run for the money.

Now, marketers are starting to take notice. In what might be the first instance of product placement in a Gangnam parody, Thai airline Nok Air has popped up in local spoof "Kamnam Style."Continue reading...

sip on this

Big Soda Vows to Fight Bloomberg's NYC Big Soda Ban

Posted by Dale Buss on September 13, 2012 06:06 PM

To no one's surprise, the New York City Board of Health approved on Thursday a ban on the sale of large sodas and other sugary drinks at restaurants, street cars and movie theaters. It was the first restriction of its kind and scale in the country.

It also surprised no one that Mayor Michael Bloomberg, the spiritual father and political force behind the ban, quickly hailed the enactment of his brainchild. "NYC's sugary drink policy is the single biggest step any gov't has taken to curb obesity," he stated. "It will help save lives." The Mayor's Office also released statements of support, along with the news that the new Barclays Center will comply.

The measure will take effect in six months unless the American soft-drink industry manages to get some judge to overturn it. Of course, there's always the possibility that popular sentiment could turn heavily against the ban and result in political pressure that would cause its reversal. But no one is betting on that.

"This is not the end," Eliot Hoff, a spokesman for New Yorkers for Beverage Choices, an industry-financed group opposed to the ban, commented in a statement to the New York Times. "We are exploring legal options, and all other avenues available to us." The coalition's chairwoman, Liz Berman, also released a video statement reiterating that stance.Continue reading...

sip on this

Dew Process: PepsiCo Stunt Takes a Pop at Bloomberg's NYC Soda Ban

Posted by Mark J. Miller on September 13, 2012 10:55 AM

In the 1920s and early ‘30s of New York, as Prohibition ruled the land, folks didn’t have to go without a drink. There were speakeasies aplenty back on those days that would be happy to quench your thirst as long as you didn’t mind needing to remember the password, being ready to dump your liquor at the drop of a hat, and having a few extra bucks to help pay off any police that happened by the place.

The folks at Mountain Dew seem to think that New York City Mayor Michael Bloomberg is about to return the Big Apple to those long-gone days if his suggested bill — which could be passed today — winds up restricting consumers from buying sodas that are bigger than 16 ounces goes through. Some call it a gamble; Bloomberg says he’s looking out for the long-term health of his city’s dwellers and visitors.

The whole thing has got Mountain Dew execs and indeed the entire beverage industry agitated — and not because of the caffeine in their beverages, either. The PepsiCo-owned soda brand has teamed up with "cultural production" studio New York Art Department to plaster ads around New York City that say “Prohibition” and feature a 17 ounce, vintage can of Mountain Dew (long before it was abbreviated to Mtn. Dew). To drive the message home, a smaller message quips: “Also available in legal sizes!” 

On a more serious note, New Yorkers for Beverage Choices, an industry coalition backed by the American Beverage Association, says more than 250,000 New Yorkers have signed a petition. While small business and industry lobbying has failed to sway New York City’s Board of Health, which appears poised to pass the ban on Big Soda (update: it passed), you can be sure Bloomberg's public health watchdog is unhappy with another move Mountain Dew has made as well.Continue reading...

viral buzz

Pepsi Max Takes Uncle Drew Viral Video to TV and the NBA Finals

Posted by Dale Buss on June 14, 2012 05:53 PM

Pepsi appears to be maxing out with a clever five-minute YouTube video sensation that has been re-cut into a 30-second commercial this week on the hottest ticket on television: the NBA Finals.

The original video (produced by Omnicom branded entertainment agency Davie Brown Entertainment) depicts what seems to be an aged gym rat named "Uncle Drew" who wows a pickup basketball game with crossover dribbles, slam dunks and other exploits unheard-of for such a grizzled veteran. And it turns out, in a sort of Candid Camera moment, that Uncle Drew of course isn't who he seems to be. He's NBA Rookie of the Year and Cleveland Cavaliers breakout star Kyrie Irving.Continue reading...

branded entertainment

Tide Makes Real Video Per Fake Onion Column About Fake Tide Video

Posted by Shirley Brady on June 5, 2012 04:38 PM

How's this for meta-marketing: A recent column in The Onion was titled: "Hey, Everybody! This Cool New Tide Detergent Video Is Blowing Up All Over The Internet!" The author was one "Fred Hammond, director of digital video and social media ad integration, Tide detergent." The Onion piece refers to a (fake) viral clip by (fake) Hammond's (fake) team — so Tide went ahead and made the real video, featuring "cute, funny talking animals, a cool indie-rock song" and Bret Michaels.Continue reading...

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