Posted by Michael Waltzer on September 26, 2011 05:03 PM
"That calls for a Carlsberg." That's what the innocent couples featured in the latest viral from Carlsberg must have been thinking after the brand's latest stunt. The viral video above, posted on YouTube on September 22nd, now boasts almost 1.5 million views.
The set-up: In a movie theater in Brussels, Belgium, Carlsberg filled a 150-seat theater with 148 of the scariest, meanest, and scruffiest looking bikers they could find, leaving the remaining 2 seats (located in the center of the theater) open for unsuspecting couples.
Hidden cameras were placed throughout the theater to film the couples' reactions. Some walked out, others made sneering remarks, and some had the courage to actually sit down. Once the couples sat down, a spotlight shined on them, followed by cheering and applauding from the entire biker crowd. The couples were then handed Carlsberg beers, with the screen in the theater reading "That calls for a Carlsberg." The look of relief on the couples' faces is priceless.
Find more "That Calls for a Carlsberg" videos on the brand's YouTube channel.
Posted by Michael Waltzer on September 19, 2011 05:29 PM
What do fried chicken, the song Happy Birthday, George Clooney, and Johnny Depp have in common? Count them as some of Kentucky's greatest cultural influences of all time, along with bourbon, Muhammad Ali, and the Kentucky Derby. They even claim to be the birthplace of the high five. So why embrace all of this now?
Because, according to Kentucky, "We know this, but the world needs to know too." With the help of the American public and probably mostly Kentuckians, Kentucky for Kentucky is going to crowd-fund (via Kickstarter), produce, and air the "most epically kick ass Super Bowl 2012 commercial" for the Commonwealth of Kentucky.Continue reading...
Posted by Michael Waltzer on September 8, 2011 04:24 PM
With the spring/summer 2012 Mercedes-Benz Fashion Week shows getting rolling in New York, here's a viral video that's timely and trending on YouTube.
To promote the grand opening of Westfield Stratford, a behemoth of a retail shopping center in London, The Viral Factory created this promo to showcase "100 years of East London style in 100 seconds."
The video delivers just that - decades of fashion in a zippy 100 seconds that's a delight to watch. Check out the photos below for stills of each decade's fashion.Continue reading...
Posted by Michael Waltzer on August 12, 2011 05:00 PM
What's the best way to promote an iPad magazine? How about walking through New York City with it wrapped around your head?
Hearst;s new iPadazine, CFG (Cosmo For Guys), did just that, sending a model around New York's Bryant Park on a sunny afternoon. The reactions are hilarious, as the YouTube video (which has notched almost a million views) shows.Continue reading...
Posted by Michael Waltzer on August 8, 2011 05:30 PM
It's interesting to see the different ways that artists handle copyright infringement and illegal downloads of their music.
Metallica sued Napster over people "sharing" their music, a band who is clearly against piracy. Radiohead pioneered a "pay what you want" deal to download an entire album in 2007, and tweaked that with its latest release. Music labels and artists, meanwhile, are constantly swatting down YouTube videos on copyright issues, while file-sharing sites are constantly being shut down as new ones pop up.
One band who not only doesn't mind the copyright issue on YouTube, but actually rewards fans for it, is blink-182. On August 2nd they released their first single ("Up All Night") in eight years, and the video (above) has already had more 200,000 views. The catch? The video is comprised of footage uploaded onto YouTube by fans, whose amateurs videos illegally used ... blink-182's music. Why did they do it?Continue reading...
Posted by Chana Mayefsky on August 5, 2011 06:01 PM
Nissan Brazil's "Damned Pony" campaign (the Nyan Cat of the horsepower world) has made the video above — which has zipped past 6 million views since it was uploaded on July 29th — one of the top-searched YouTube videos worldwide for the week. Watch through to the end, and then click below to watch the English subtitled translation.Continue reading...
Posted by Michael Waltzer on August 4, 2011 06:00 PM
What's better than filming one of the worlds smallest stop motion animated videos on your Nokia N8 — and setting a Guinness World Record? Setting a news World Record for the BIGGEST stop animation film on your Nokia N8.
Posted yesterday, and already attracting more than 100,000 views in its first 24 hours, is the record breaking largest stop animation movie to date — all filmed with just a Nokia N8 smartphone.
The video, above, was shot on location at Pendine Beach in South Wales. Boasting a 12 megapixel camera and Carl Zeiss optics, the N8 sets the record of "the largest stop-motion animation set" with the largest scene stretching over 11,000 square feet. "Gulp," the film's title, was animated by Sumo Science at Aardman, the same animators who did the smaller animation, and sand artists from Sand in Your Eye.Continue reading...
Posted by Michael Waltzer on July 28, 2011 05:30 PM
How many things can one accomplish thanks to glass? Corning's answer — virtually anything.
Garnering more than 14 million views since being posted on YouTube in February, and winner of the video category of the BMA B2 awards, the video is a spectacular display of the potential of Corning glass.
The video shows a day in the life of a family that interacts with glass surfaces constantly, including windows, stove tops, refrigerator doors, outdoor displays, mobile phones — glass is everywhere, and Corning leaves nothing to the imagination.Continue reading...