out and about

Enter the Nattmosphere: Natty Light Claims "First Beer in Space" Title

Posted by Michael Waltzer on November 29, 2011 04:01 PM

When it comes to advertising, or anything really, you can never go wrong with being a "first." And what better first for a beer than to be the first beer in space?

On November 18th, sometime between 11:01 am (launch time) and 1:45pm (landing time), Natural Light (aka Natty Light) became the first beer to enter space, or that particular edge of space that Natty Light calls the "Nattmosphere."

So how did Natty Light make it up there? two Facebook fans of the brand, Danny B. and Rich T., came up with the idea for the beer company and pitched it on FB. Naturally, Natty gave them the green light and their blessing.Continue reading...

viral buzz

'Tebowing' Disrespected, Copyrighted, Approved by Tim Tebow

Posted by Abe Sauer on November 2, 2011 10:58 AM

Tebowing! Is it a web meme? Is it trademarkable? Is it an affront to God and country? Will the all-powerful smite those who mock Denver Broncos quarterback Tim Tebow? And can Tebow really be an underdog if, as he believes, God is on his side?

The only clear thing is that NFL fans, players and sports wonks are getting completely bent out of shape about something that won't matter in two weeks.Continue reading...

viral buzz

Viral Buzz: Cirque du Soleil's Michael Jackson Tribute

Posted by Michael Waltzer on October 27, 2011 05:30 PM

Trending on YouTube with over 66,000 views and counting is a tribute to Michael Jackson. But it's not just any tribute - if you're going to perform Michael Jackson, you better make sure you can take it on and have it be as spectacular as if Jackson himself was performing. Who better than the Cirque du Soleil employees?

The video features the employees performing Michael Jackson's "They Don't Care About Us," lead by choreographer Travis Payne. Taking place in Montréal, on a cold October evening, they turned this performance into a street performance, with the employees and artists from their various shows.Continue reading...

viral marketing

Zombie Sears: Retailer Pits Craftsman vs Undead for Halloween

Posted by Abe Sauer on October 26, 2011 05:05 PM

The week before Halloween is always zombie week. This time last year, retailer Sears hit it big with a successful zombification campaign that turned the Sears website into a zombie-infiltrated .com of the walking undead, including the "Blue Zombie Crew, your trusty undead experts."

Emboldened, the retailer is back this year with an even bigger zombie Halloween campaign, this time enlisting its Craftsman tools brand. And, of course, braaaiiiiinnnnnssssss!Continue reading...

viral buzz

Going Viral: Google's Gmail Redesign Leak

Posted by Michael Waltzer on October 21, 2011 05:32 PM

You've got mail. New Gmail, to be exact. The above video, which features Gmail's user experience designer Jason Cornwell giving an overview of the new Gmail, leaked yesterday and has been going viral ever since.

Some of the major changes? A complete redesign of the look and feel of Gmail, and an attempt to make it look as clean, simple and intuitive as possible. Also, the new Gmail adapts to the size of your browser window, so as to not be overwhelmed by the amount of messages in your window.

If you have a high-def monitor, Gmail's new high resolution themed picture backgrounds may interest you. Gmail conversations are getting a facelift to look more like a conversation, and will include profile pictures. A new customized search box reveals a way more advanced search for emails, including fields for subject, from, to, has, doesn't have, attachments included, etc.

Google is in the midst of sprucing up its apps, with new looks for Google Docs and Google Calendar. "Oops, you weren't supposed to see that," Google representative Andrea Freund told CNET. "Stay tuned, we'll be sharing more info on Gmail's new look soon."Continue reading...

viral buzz

Viral Video Watch: Apple and Samsung Brace for the Drop Test

Posted by Michael Waltzer on October 19, 2011 05:01 PM

With all the excitement and many happenings with Apple and the iPhone 4S lately, it didn't take long before the standard new-phone video took hold: the drop test. So classic, David Letterman made it a regular segment on his show for years. What makes this particular drop test so juicy? It's with the brand new iPhone 4S and Samsung Galaxy II.

The first test was a waist high drop. The second, a shoulder high drop, and the third a facedown drop. The winner? While there's never a winner in a phone dropping contest, the least damaged phone was the Samsung Galaxy II, while the iPhone 4S was virtually shattered. No surprise there. The Galaxy II uses plastic all around and nearly indestructible Corning Gorilla Glass on the front. The iPhone uses a metal band with glass for the front and the back. But how about the idea of the video?Continue reading...

viral buzz

Viral Video: Qualcomm's Snapdragon Bugs Rube Goldberg

Posted by Michael Waltzer on October 18, 2011 05:01 PM

Don't get bugged out by today's viral video because you might just get free power. Trending on YouTube, with over half a million views, is one of the most inventive ways to charge your smartphone: insect power.

Snapdragon, a brand of mobile-system-on chips by Qualcomm, the wireless telecommunications company, has found some good use for the little critters. The video is circus themed, with marching band music playing, as an array of different bugs interact with objects to provide power for a smartphone.Continue reading...

viral buzz

Viral Video Watch: That Calls for a Carlsberg!

Posted by Michael Waltzer on September 26, 2011 05:03 PM

"That calls for a Carlsberg." That's what the innocent couples featured in the latest viral from Carlsberg must have been thinking after the brand's latest stunt. The viral video above, posted on YouTube on September 22nd, now boasts almost 1.5 million views.

The set-up: In a movie theater in Brussels, Belgium, Carlsberg filled a 150-seat theater with 148 of the scariest, meanest, and scruffiest looking bikers they could find, leaving the remaining 2 seats (located in the center of the theater) open for unsuspecting couples.

Hidden cameras were placed throughout the theater to film the couples' reactions. Some walked out, others made sneering remarks, and some had the courage to actually sit down. Once the couples sat down, a spotlight shined on them, followed by cheering and applauding from the entire biker crowd. The couples were then handed Carlsberg beers, with the screen in the theater reading "That calls for a Carlsberg." The look of relief on the couples' faces is priceless.

Find more "That Calls for a Carlsberg" videos on the brand's YouTube channel.

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