2014 Brandcameo Product Placement Awards

viral marketing

Zombie Sears: Retailer Pits Craftsman vs Undead for Halloween

Posted by Abe Sauer on October 26, 2011 05:05 PM

The week before Halloween is always zombie week. This time last year, retailer Sears hit it big with a successful zombification campaign that turned the Sears website into a zombie-infiltrated .com of the walking undead, including the "Blue Zombie Crew, your trusty undead experts."

Emboldened, the retailer is back this year with an even bigger zombie Halloween campaign, this time enlisting its Craftsman tools brand. And, of course, braaaiiiiinnnnnssssss!Continue reading...

viral buzz

Going Viral: Google's Gmail Redesign Leak

Posted by Michael Waltzer on October 21, 2011 05:32 PM

You've got mail. New Gmail, to be exact. The above video, which features Gmail's user experience designer Jason Cornwell giving an overview of the new Gmail, leaked yesterday and has been going viral ever since.

Some of the major changes? A complete redesign of the look and feel of Gmail, and an attempt to make it look as clean, simple and intuitive as possible. Also, the new Gmail adapts to the size of your browser window, so as to not be overwhelmed by the amount of messages in your window.

If you have a high-def monitor, Gmail's new high resolution themed picture backgrounds may interest you. Gmail conversations are getting a facelift to look more like a conversation, and will include profile pictures. A new customized search box reveals a way more advanced search for emails, including fields for subject, from, to, has, doesn't have, attachments included, etc.

Google is in the midst of sprucing up its apps, with new looks for Google Docs and Google Calendar. "Oops, you weren't supposed to see that," Google representative Andrea Freund told CNET. "Stay tuned, we'll be sharing more info on Gmail's new look soon."Continue reading...

viral buzz

Viral Video Watch: Apple and Samsung Brace for the Drop Test

Posted by Michael Waltzer on October 19, 2011 05:01 PM

With all the excitement and many happenings with Apple and the iPhone 4S lately, it didn't take long before the standard new-phone video took hold: the drop test. So classic, David Letterman made it a regular segment on his show for years. What makes this particular drop test so juicy? It's with the brand new iPhone 4S and Samsung Galaxy II.

The first test was a waist high drop. The second, a shoulder high drop, and the third a facedown drop. The winner? While there's never a winner in a phone dropping contest, the least damaged phone was the Samsung Galaxy II, while the iPhone 4S was virtually shattered. No surprise there. The Galaxy II uses plastic all around and nearly indestructible Corning Gorilla Glass on the front. The iPhone uses a metal band with glass for the front and the back. But how about the idea of the video?Continue reading...

viral buzz

Viral Video: Qualcomm's Snapdragon Bugs Rube Goldberg

Posted by Michael Waltzer on October 18, 2011 05:01 PM

Don't get bugged out by today's viral video because you might just get free power. Trending on YouTube, with over half a million views, is one of the most inventive ways to charge your smartphone: insect power.

Snapdragon, a brand of mobile-system-on chips by Qualcomm, the wireless telecommunications company, has found some good use for the little critters. The video is circus themed, with marching band music playing, as an array of different bugs interact with objects to provide power for a smartphone.Continue reading...

viral buzz

Viral Video Watch: That Calls for a Carlsberg!

Posted by Michael Waltzer on September 26, 2011 05:03 PM

"That calls for a Carlsberg." That's what the innocent couples featured in the latest viral from Carlsberg must have been thinking after the brand's latest stunt. The viral video above, posted on YouTube on September 22nd, now boasts almost 1.5 million views.

The set-up: In a movie theater in Brussels, Belgium, Carlsberg filled a 150-seat theater with 148 of the scariest, meanest, and scruffiest looking bikers they could find, leaving the remaining 2 seats (located in the center of the theater) open for unsuspecting couples.

Hidden cameras were placed throughout the theater to film the couples' reactions. Some walked out, others made sneering remarks, and some had the courage to actually sit down. Once the couples sat down, a spotlight shined on them, followed by cheering and applauding from the entire biker crowd. The couples were then handed Carlsberg beers, with the screen in the theater reading "That calls for a Carlsberg." The look of relief on the couples' faces is priceless.

Find more "That Calls for a Carlsberg" videos on the brand's YouTube channel.

viral buzz

Viral Video Watch: Kentucky for Kentucky's Super Bowl Drive

Posted by Michael Waltzer on September 19, 2011 05:29 PM

What do fried chicken, the song Happy Birthday, George Clooney, and Johnny Depp have in common? Count them as some of Kentucky's greatest cultural influences of all time, along with bourbon, Muhammad Ali, and the Kentucky Derby. They even claim to be the birthplace of the high five. So why embrace all of this now?

Because, according to Kentucky, "We know this, but the world needs to know too." With the help of the American public and probably mostly Kentuckians, Kentucky for Kentucky is going to crowd-fund (via Kickstarter), produce, and air the "most epically kick ass Super Bowl 2012 commercial" for the Commonwealth of Kentucky.Continue reading...

fashion week

Viral Video Watch: 100 Years of Style

Posted by Michael Waltzer on September 8, 2011 04:24 PM

With the spring/summer 2012 Mercedes-Benz Fashion Week shows getting rolling in New York, here's a viral video that's timely and trending on YouTube.

To promote the grand opening of Westfield Stratford, a behemoth of a retail shopping center in London, The Viral Factory created this promo to showcase "100 years of East London style in 100 seconds."

The video delivers just that - decades of fashion in a zippy 100 seconds that's a delight to watch. Check out the photos below for stills of each decade's fashion.Continue reading...

viral buzz

Viral Video Watch: Cosmo for Guys' Curious iPad Head Girl

Posted by Michael Waltzer on August 12, 2011 05:00 PM

What's the best way to promote an iPad magazine? How about walking through New York City with it wrapped around your head?

Hearst;s new iPadazine, CFG (Cosmo For Guys), did just that, sending a model around New York's Bryant Park on a sunny afternoon. The reactions are hilarious, as the YouTube video (which has notched almost a million views) shows.Continue reading...

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