Posted by Michael Waltzer on August 12, 2011 05:00 PM
What's the best way to promote an iPad magazine? How about walking through New York City with it wrapped around your head?
Hearst;s new iPadazine, CFG (Cosmo For Guys), did just that, sending a model around New York's Bryant Park on a sunny afternoon. The reactions are hilarious, as the YouTube video (which has notched almost a million views) shows.Continue reading...
Posted by Michael Waltzer on August 8, 2011 05:30 PM
It's interesting to see the different ways that artists handle copyright infringement and illegal downloads of their music.
Metallica sued Napster over people "sharing" their music, a band who is clearly against piracy. Radiohead pioneered a "pay what you want" deal to download an entire album in 2007, and tweaked that with its latest release. Music labels and artists, meanwhile, are constantly swatting down YouTube videos on copyright issues, while file-sharing sites are constantly being shut down as new ones pop up.
One band who not only doesn't mind the copyright issue on YouTube, but actually rewards fans for it, is blink-182. On August 2nd they released their first single ("Up All Night") in eight years, and the video (above) has already had more 200,000 views. The catch? The video is comprised of footage uploaded onto YouTube by fans, whose amateurs videos illegally used ... blink-182's music. Why did they do it?Continue reading...
Posted by Chana Mayefsky on August 5, 2011 06:01 PM
Nissan Brazil's "Damned Pony" campaign (the Nyan Cat of the horsepower world) has made the video above — which has zipped past 6 million views since it was uploaded on July 29th — one of the top-searched YouTube videos worldwide for the week. Watch through to the end, and then click below to watch the English subtitled translation.Continue reading...
Posted by Michael Waltzer on August 4, 2011 06:00 PM
What's better than filming one of the worlds smallest stop motion animated videos on your Nokia N8 — and setting a Guinness World Record? Setting a news World Record for the BIGGEST stop animation film on your Nokia N8.
Posted yesterday, and already attracting more than 100,000 views in its first 24 hours, is the record breaking largest stop animation movie to date — all filmed with just a Nokia N8 smartphone.
The video, above, was shot on location at Pendine Beach in South Wales. Boasting a 12 megapixel camera and Carl Zeiss optics, the N8 sets the record of "the largest stop-motion animation set" with the largest scene stretching over 11,000 square feet. "Gulp," the film's title, was animated by Sumo Science at Aardman, the same animators who did the smaller animation, and sand artists from Sand in Your Eye.Continue reading...
Posted by Michael Waltzer on July 28, 2011 05:30 PM
How many things can one accomplish thanks to glass? Corning's answer — virtually anything.
Garnering more than 14 million views since being posted on YouTube in February, and winner of the video category of the BMA B2 awards, the video is a spectacular display of the potential of Corning glass.
The video shows a day in the life of a family that interacts with glass surfaces constantly, including windows, stove tops, refrigerator doors, outdoor displays, mobile phones — glass is everywhere, and Corning leaves nothing to the imagination.Continue reading...
Posted by Michael Waltzer on July 27, 2011 05:30 PM
Apple stores have been getting a lot of buzz lately, so it comes as no surprise that the video above is taking off on YouTube. From the fake apple stores in China to today's green light for a splashy new location in New York's Grand Central Station, Apple fans and observers have the brand's retail experience top of mind.
Cue the "Apple Store Challenge" video, which now boasts more than 100,000 views on YouTube. But instead of an Apple store fake-out or take-out, it's actually an ode to Cupertino's computing giant, underscoring the high consumer perception for Apple's customer service.Continue reading...
Posted by Abe Sauer on July 21, 2011 12:30 PM
Already 1,000 or so views on its way to chasing the 9.3 million of Toyota's "Swagger Wagon," married rappers, "Early Bird Catches the Sperm" is the latest Gen X-targeted anthem.
With lyrics such as "Runnin' home to get down / No matter where we are in town / Stayin' outta' the hot tub / So my sperm count won't go down," it's a hip-hop dance-hall lament addressing middle-age infertility, its lighthearted bird and bee characters make it the perfect viral for a branded fertility drug.Continue reading...
Posted by Shirley Brady on July 19, 2011 12:00 PM
Trending on YouTube: The Spike Jonze-directed new single from the Beastie Boys' Hot Sauce Committee Part 2 album, "Don't Play No Game That I Can't Win" featuring Santigold. As MTV.com notes, there's a NSFW 11-minute version. (Update: you can now purchase the action figures for $750 — for charity.)