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In the News: iPad HD, Limbaugh, Netflix and more

Posted by Dale Buss on March 7, 2012 09:03 AM

In the News

Amazon's original programming plans draws speculation.

Apple prepares for iPad (HD?) reveal frenzy today while new device also could be boon for Verizon Wireless; and company receives key patent for iWallet.

Arby's uses holistic approach to social media to boost Klout score.

Bank of America is bullish on girl power.

Bentley's 'ugly' SUV the talk of the Geneva Motor Show.

Boeing forms alliance with Chinese jet maker.

Carbonite sees stock price drop after withdrawing advertising from Rush Limbaugh, as radio host sees 30+ advertisers leave, including Netflix.

Chevron faces criticism after gas-rig fire off Nigeria.

Cosmopolitan reaches 100K paid digital subscriptions.Continue reading...

ad watch

Does Virgin Bingo's New Ad Push Branson's Elastic Brand Too Far?

Posted by Barry Silverstein on January 25, 2012 01:57 PM

There really seems to be no end to the far-flung Virgin brand empire. Richard Branson, the entrepreneurial and brash personification of the brand, is always pushing his way into new and often unrelated business ventures. Just weeks ago, Virgin Money took over Northern Rock's 75 bank branches in the UK, acquiring four million customers in the bargain.

It isn't Virgin's only foray into the world of money; in fact, you might say its Virgin Games division revolves around cash (or is a license to print money). The business unit includes Virgin Casino, Virgin Mobile Casino, Virgin Poker, and Virgin Bingo, which offers cash prizes worth thousands of pounds in progressive jackpots. And it's Virgin Bingo's latest ad campaign that may have a Brit or two raising an eyebrow — and asking how far the elastic brand that is Virgin can stretch.Continue reading...

brand news

In the News: Amazon, Volt, Harley-Davidson & more

Posted by Dale Buss on January 24, 2012 09:02 AM

In the News

AMR reassures employees on pensions.

Amazon builds Fire tablet on Android without Google apps.

Anheuser-Busch president steps down.

Apple aims to shore up financial results.

Callaway tries to lure young golfers with Justin Timberlake involvement.

Chesapeake Energy pulls back on gas drilling amid glut.

Conde Nast may be cooking up another "shelter" magazine.

GM deals with Volt mini-mutiny as some Chevy dealers spurn allocations of the car.Continue reading...

celebrity brandmatch

Usain Bolt Spoofs Richard Branson, as World's Fastest Man Promotes UK's Fastest Broadband

Posted by Shirley Brady on January 13, 2012 11:51 AM

Why is Olympic gold medalist Usain Bolt pretending to be the Virgin Group chairman Richard Branson?

In a new cross-platform campaign, the world's fastest man has been tweaking Branson (and his beard) in a series of spots that popped up on YouTube via a Twitter hashtag #IAmRBranson, which Branson rebutted (after Bolt's avatar took over his Twitter feed) with tweets that he is indeed the real Branson.Continue reading...

follow the money

Banking For the Very First Time? Branson's Virgin Money Takes Over Northern Rock

Posted by Mark J. Miller on January 11, 2012 05:07 PM

Sir Richard Branson is indeed taking over the world. And now he may be taking over your money.

The billionaire Brit and founder of all things Virgin on earth — including Virgin Atlantic Airways, Virgin Records, Virgin Mobile — and beyond, with Virgin Galactic aiming to talk regular folks into space — is this week pushing Virgin Money, the Virgin-branded bank that's taking over Northern Rock's 75 branches in the U.K. and 21,000 staff members for £747million ($948.3 million), according to the Mirror.

After the Northern Rock acquisition was announced, Virgin moved to add an annual £60 ($78) fee on every account, but then changed course and decided to offer it as an option, the Mail reports. As a sweetener, the bank will likely “offer perks such as discounts on Virgin flights or gym memberships,” the paper notes.Continue reading...

brand news

In the News: Facebook, Thomson Reuters, Toyota & more

Posted by Dale Buss on December 22, 2011 09:06 AM

In the News

AOL defends strategy.

BMW drivers can now Yelp in their cars.

British Airways parent IAG beats Virgin in BMI airline-takeover battle, as Lufthansa sells troubled airline.

Facebook (which aims to be a blue chip) is the most-searched term in the U.S. for third year running.

Geico partners with Major League Fishing and Outdoor Channel.

Hyundai launches racing game on Times Square billboard.

NBC gets sports-programming commitment from Red Bull.

Nike counts on social media.Continue reading...

brand news

In the News: Apple TV, Saab, P&G and more

Posted by Dale Buss on December 19, 2011 08:50 AM

In the News

Al Gore promotes "sustainable capitalism."

Apple aims to reimagine TV and how we consume media, while graphic novel imagines Steve Jobs' design thinking.

AT&T's dream to acquire T-Mobile's US operation may be over.

Barclays enables charitable giving with the tap of a card.

BT files patent suit against Google.

Disney and Atlanta Braves are involved in a trademark dispute.

Facebook sues a different Mark Zuckerberg, sees profits hit $1B ahead of IPO.

Goldman Sachs rises as finance powerhouse.

History Channel struggles at the top.

Jersey Shore's Snooki sued by branding partner.

Morton's steakhouse chain finds a buyer.Continue reading...

brand news

In the News: Kindle, Panasonic, Virgin & more

Posted by Dale Buss on December 12, 2011 09:01 AM

In the News

Amazon considers remedy for Kindle faults.

Anheuser-Busch InBev plans reality show for Budweiser brand.

Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.

AT&T reportedly gets a break in its T-Mobile acquisition plan.

Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.

Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.

Disney Four Seasons hotel begins construction.

General Mills takes G-WIN digital innovation initiative global.

GM faces potentially long investigation of Volt fires.Continue reading...

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