brand news

In the News: Facebook, Taco Bell, Target and more

Posted by Dale Buss on March 6, 2014 09:25 AM

In the News

Facebook cracks down on illegal-gun posts.

Taco Bell and Kraft expand grocery deal with new items.

Target CIO and VP of technology services resigns in wake of data breach debacle. 

Walmart plans to unveil "tethering" strategy soon as pressure mounts to reject genetically-modified salmon. 

Apple sees judge deny request to ban Samsung products as it plans to bring full-screen video iAds to mobile. 

BP finds way to bypass US oil-export ban.

Bitcoin may require human oversight, as chief of an exchange for the digital currency is found dead in Singapore.

Bob Evans Farms looks to bounce back from tough winter as its "barbell" strategy lifts sales.

Business Insider sees further investment from Amazon CEO Jeff Bezos.Continue reading...

traveling brands

In Prep for IPO, Virgin America Innovates with In-Flight Social Network

Posted by Mark J. Miller on February 12, 2014 01:47 PM

Virgin’s tech team and customer-relations crew must be working overtime this week. Over in the UK, Virgin Atlantic announced it is testing a wearable tech program with its airline concierge staff to better serve upper-class customers, and now the airline's US arm has partnered with Here On Biz on an in-flight social network based off of LinkedIn.

The venture, which focuses on business travelers, allows passengers on Virgin America flights to connect with other passengers on the plane and on the ground. 

"This partnership allows flyers to take advantage of those serendipitous travel moments where people with complementary business interests are in the same place at the same time—even if that place is on a plane somewhere 35,000 feet above the US," said Here On Biz CEO Nick Smoot, according to The Verge. "With our iOS app and this partnership with Virgin America, you can find your next big connection in seat 4C—or even just a row away from you."

The service, which passengers need to opt into, will launch next week on one plane based in San Francisco and expand to all Virgin America flights by month’s end, the San Francisco Chronicle reports.Continue reading...

green shoots

Branson Launches Collective Effort to Convert Caribbean to Renewable Energy

Posted by Sheila Shayon on February 10, 2014 07:41 PM

Sir Richard Branson plans to turn his love affair with the Caribbean into an uber-plan to help other tropical destinations generate power from wind and solar energy instead of diesel. 

With plans to use his two personal islands as examples of how it can be done, Branson, the founder and CEO of Virgin, hosted 12 governments and five prime ministers, along with bankers and investors on Necker (or "Island Zero") and Moskito island to hear plans of how to "green" the Caribbean one island at a time. Necker and Moskito will be 75 to 80 percent converted to renewable energy as working models for the other islands, and expertise from US energy think tank the Rocky Mountain Institute and Branson's green business group, Carbon War Room, will provide assistance and the blueprint.

So far, Branson's "Ten Island Challenge," a friendly competition to see which island can scale clean technology fastest has gained the commitments of eight countries: St. Lucia, the British Virgin Islands, St. Kitts and Nevis, Grenada, Turks & Caicos, Dominica, Columbia for the islands of Providencia and San Andres, and Aruba. In addition to the country-based improvement projects, other, more specific projects will be supported by private-sector loans from the US government of up to $250 million.Continue reading...

traveling brands

Delta's New Safety Video is Totally Tubular

Posted by Mark J. Miller on January 30, 2014 11:41 AM

The latest airline industry trend isn't fees, fees, fees (well, maybe). Instead, airliners are letting their creative juices flow in what has become a stream of high-energy, entertaining in-flight safety videos.

Following a Glee-inspired dance number from Virgin and appearance by Richard Simmons on Air New Zealand, Delta has released a time traveling follow-up to its holiday-themed jaunt. 

Alf and Teddy Ruxpin make appearances along with a number of other ‘80s references. When electronic items are required to be turned off, a man puts his Atari console under his seat. Rubik’s cube, a Devo hat, lots of big hair, cassette tapes, and a worm-dancing passenger get screen time in this ode to a lost era. The kicker, of course, comes at the end when Kareem Abdul-Jabbar is seen in the cockpit, a reference to his stellar acting work in the 1980 comedy Airplane!Continue reading...

brand news

In the News: Snapchat, Fiat, Revlon and more

Posted by Dale Buss on January 2, 2014 09:01 AM

In the News

Snapchat and Skype suffer major security breaches.

Fiat buys rest of Chrysler from UAW and won't do IPO.

Revlon pulls out of China.

Airbus Group rebrand takes off.

Apple denies claims it's cooperating with NSA.

Berkshire Hathaway fails to post customary growth.

Boeing creates tensions within union by important vote on Friday.

Cracker Barrel says it's not for sale.

FedEx faces legal assault over cigarettes sent to New Yorkers.

Ford adds solar cells to recharge electric concept car and retains title as top-selling US car brand.Continue reading...

celebrity brandcasting

Lady Gaga Masters Art of Branding as ARTPOP Heads to #1

Posted by Sheila Shayon on November 13, 2013 06:25 PM

Lady Gaga’s latest album, ARTPOP, was released in conjunction with two pop-up stores (ARTPOP-ups, you might call them) in New York City and Los Angeles, dubbed "ARTPOP Pop Up: A Lady Gaga Gallery."

The gallery/shop installations feature Gaga-related items like the computer chair where she posed naked, her infamous meat dress and everyday items like albums and t-shirts. The ARTPOP gallery experience is sponsored by Ubisoft, creator of video game Just Dance 2014, which features two Gaga songs, Beats By Dr. Dre and Interscope, Gaga’s record label.

While it's all a highly orchestrated ploy to generate buzz and sales for the star's new album with the Jeff Koons cover, it’s also a multimedia art installation, with blank walls and artsy tools available for visitors to create their own masterpiece while a video wall projects Gaga and her quotes. 

It paled in comparison to the brand-savvy singer's ARTPOP album release party in Brooklyn's Navy Yard on Sunday, an over-the-top spectacle that cost about $3 million to produce with the quiet aid of American Express, according to Billboard. (Two words: flying dress.)Continue reading...

brands with a cause

Brands Get Hairy for Movember and Men's Health Awareness

Posted by Mark J. Miller on November 5, 2013 07:15 PM

It's less than a week into November, but thousands of men across the globe are already starting to look a little scraggly. By the time the month is out, the once baby-faced male population will be donning full bears, fancy handlebar mustaches, or better yet, the Fu Manchu.

That's right: it's Movember–the global effort to raise awareness around various men's health issues. And just as brand's turned themselves pink last month for breast cancer awareness, plenty of brands are getting a little hairy to throw their support (and marketing dollars) behind the global cause. 

Movember, which grew out of a conversation between two pals in an Australian pub back in 2003, and raised $147 million last year, has grown out its whiskers into a full-blow branding beard. So much so that this year, the Just For Men haircolor brand has become an official sponsor, according to the New York Times.

“Here’s to the Movember mo bros, bravely growing mustaches to change the face of men’s health,” a voice-over says at the start of the brand’s new commercial. “They’ve never let gray mess with their mo.” Revenue from the sales of one product specially packaged for the month will go to the cause.Continue reading...

wisdom of the crowd

Ahead of UN Assembly, Global Leaders Convene to Promote Social Change

Posted by Sheila Shayon on September 24, 2013 04:41 PM

It's UN Week in New York City, as global leaders descend to discuss challenges facing the world population. But before the members of the United Nations sit, several other initiatives and events are poised to take advantage of the influx of global leadership. 

Running through Thursday, Mashable's Social Good Summit brings together a broad group of societal and business leaders to tackle social problems with technology, including Richard Branson, co-founder of Warby Parker Neil Blumenthal, the CEO of Water For People, executives from Johnson & Johnson and dozens more. 

Former Vice President Al Gore, a featured speaker at the event, announced the launch of his latest environmental initiative, "What I Love," at the event. 

The experiential site asks visitors what they love to do, eat, wear and more, and then serves up a “personalized canvas of the immediate effect of carbon pollution on what they love, be it chocolate, beer, skiing, or shoes.” The site utilizes a partnership with the Climate Reality Project, an NGO that provides the scientific data behind the questionnaire results.Continue reading...

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