Posted by Dale Buss on August 14, 2014 09:32 AM
AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.
Cisco plans to cut 6,000 jobs.
GE talks with Electrolux and Quirky about selling home-appliance unit.
Colgate's use of triclosan in Total sparks debate.
T-Mobile CFO calls Iliad offer "inadequate."
MORE BRAND NEWS
Applebee's teases new burgers with digital campaign.
Burger King drops "Satisfries."
Buzzfeed explains new business model.
Comcast experiments with marathoning TV shows.
Discovery sees debunking Shark Week become a cottage industry.Continue reading...
Posted by Dale Buss on July 28, 2014 09:14 AM
Bose sues Beats as Apple buyout sees approval in Europe.
McDonald’s sees China food supplier order full recall.
Volkswagen marketing chief quits as company eliminates position.
Zillow acquires Trulia for $3.5 billion.
Virgin America files for IPO.
MORE BRAND NEWS
21st Century Fox would invite Time Warner representation on board in a takeover.
Aston Martin revives Lagonda badge for powerful new sedan.
Audi cuts prices of spare parts in China and plans plug-in hybrid diesel to help cut CO2 emissions.
Blue Moon sales are falling as craft brews take hold.
Burger King depends on young CEO to keep brand fresh.Continue reading...
Posted by Shirley Brady on July 9, 2014 08:01 AM
Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.
Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.
Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.
Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.
Duke University sued by John Wayne's family in bourbon trademark battle.
More brand headlines by sector:Continue reading...
ready for takeoff
Posted by Caitlin Barrett on June 20, 2014 10:15 AM
Virgin America took flight in 2007 with strong ties to the sexy, challenger branding associated with most of Sir Richard Branson’s brainchildren. From its first flight, it stood out from other U.S. airlines for its better-than-average treatment of guests and its innovative flight experience (mood music, moodier lighting, AND the least misplaced bags last year create happy customers, it seems).
So why does a brand on top need to rethink its UX when, really, things are going well for the business? Virgin America saw room for improvement from its (now-old) dot com experience—and saw a chance to set the big goal of increasing online bookings. So the brand chucked the idea of using virginamerica.com as a marketing tool; instead, it’s now optimized to make the booking process a breeze (thereby increasing online bookings). It may be ahead of its time, but Virgin America was willing to move early so that when customers are ready to book on their phones, they’ll be ready at the gate.
But enough about the strategy—the new look and feel pushes the brand’s tone into a liveliness and creativity that strays from the brand’s sultrier side.Continue reading...
up and away
Posted by Dale Buss on May 30, 2014 05:16 PM
Kennedy and Khruschev have given way to Musk and Branson in the Space Race, with the next significant spacecraft set to be branded as SpaceX or Virgin, not with the ponderous logos of global superpowers.
That’s what the 21st Century has come to, as the once-urgent geopolitical, military and scientific attractions of manned space flight have given way to personal entertainments and branding exercises. Musk/SpaceX and Branson/Virgin both made shows of their latest space travel promises this week.
Musk already has promised to begin taking tourists on SpaceX aircraft into space beginning next year, notable among them a group of “astronauts” who were selected and are being “trained” under a long-running space-themed marketing promotion by Unilever’s Axe and Lynx body-spray brands.
But this week Musk unveiled a cone-shaped spaceship that he hopes one day will ferry NASA astronauts to the International Space Station, return to earth and set down like a helicopter, then refuel and take off again—perhaps even the same day. Before a crowd of journalists and SpaceX employees at the company’s California headquarters, according to the Los Angeles Times, Musk revealed a white capsule, dubbed Dragon V2, that is designed to fit seven flyers at a time.Continue reading...
Posted by Dale Buss on May 8, 2014 09:11 AM
TOP 5 STORIES
Barclays slashes 19,000 jobs and reins in Wall Street ambitions.
FedEx jolts e-commerce with charging by package size.
McDonald's same-store sales rise in China as company braces for global strike.
Tesla plans to break ground on gigafactory but disappoints with quarterly performance.
Toyota sees earnings hit by US recall settlement while performing well overall.
TOP 5 STORIES
Abercrombie & Fitch and Old Navy try to sell their brands in China.
Costco steps up presence in beauty trade.
DirecTV weighs possible deal with AT&T.Continue reading...
Posted by Dale Buss on May 1, 2014 09:33 AM
Amazon expands same-day delivery.
AOL launches 16 web series.
AT&T is reportedly pondering acquiring DirecTV.
eBay reveals PayPal's simpler logo, 1st global brand campaign.
Energizer announces plan to split in two.
Facebook launches mobile ad network and privacy features.
Ford names a new CEO, Mark Fields, to replace retiring Alan Mulally.
Foursquare breaks into two, promotes "discovery" over check-ins.
Microsoft splits global ad business.
Below, news on brand innovation, culture, and more:Continue reading...
Posted by Dale Buss on March 6, 2014 09:25 AM
Facebook cracks down on illegal-gun posts.
Taco Bell and Kraft expand grocery deal with new items.
Target CIO and VP of technology services resigns in wake of data breach debacle.
Walmart plans to unveil "tethering" strategy soon as pressure mounts to reject genetically-modified salmon.
Apple sees judge deny request to ban Samsung products as it plans to bring full-screen video iAds to mobile.
BP finds way to bypass US oil-export ban.
Bitcoin may require human oversight, as chief of an exchange for the digital currency is found dead in Singapore.
Bob Evans Farms looks to bounce back from tough winter as its "barbell" strategy lifts sales.
Business Insider sees further investment from Amazon CEO Jeff Bezos.Continue reading...