media brands

Virgin Nudges Its Way into Airport TV Programming

Posted by Sheila Shayon on August 27, 2013 11:51 AM

Virgin Produced, Richard Branson’s production studio, just inked a deal with ClearVision to add programming to the company’s airport broadcast network. 

Founded in 2010, Virgin Produced has co-produced a half-dozen films including Jobs21 and Over, Immortals and Limitless, as well as short-form music, travel, comedy and lifestyle programming viewed on Virgin's in-flight entertainment system.   

ClearVision, a platform of Clear Channel Outdoor Holdings already has partnerships with ABC, CBS, NBC, History Channel, E!, the NFL Network, BBC America, VH1, Fox Movie Channel and the PGA Tour to stream content to TVs inside three major US airports: Raleigh-Durham International, Dallas Love and New Orleans International.Continue reading...

corporate citizenship

Branson and Friends Hope to Hatch Plan B for Business with New Non-Profit

Posted by Alicia Ciccone on June 17, 2013 11:02 AM

During last week's G8 Innovation Conference, Richard Branson along with the director of Kering, Jochen Zeitz, announced The B Team, a global non-profit aimed at refocusing business on people, the planet and the economy. 

The 'team' is made up of a handful of global business and political leaders including The Huffington Post's Arianna Huffington, Kering's Francois Henri-Pinault, Unilever CEO Paul Polman, and the Minister of Economy and Minister of Finance of Nigeria. With a goal to take the focus off of short term gains, the B leaders hope to broaden the conversation and inspire a Plan B that focuses on solving the world's growing problems of inequality, unemployment and the unsustainable use of natural resources, according to a release.Continue reading...

brand news

In the News: Bangladesh, ABC, Yum! and more

Posted by Dale Buss on May 13, 2013 09:33 AM

In the News

Bangladesh plans to raise pay for garment workers and allow unions.

ABC veteran Barbara Walters announces 2014 retirement as Disney plans to live-stream ABC programming via app and cloud.

Yum! sales in China fall 29 percent in April.

ABB says CEO plans to resign.

Audi outsells BMW brand globally — again.

Bloomberg admits use of its terminals for data snooping.

CBS chief touts TV over digital engagement.

Cisco tries reinvention in tough time.

Danone sets deal to acquire Happy Family brand.Continue reading...

brand news

In the News: ESPN, Honda, Chrysler and more

Posted by Dale Buss on April 30, 2013 09:15 AM

In the News

ESPN apologizes for comments by commentator after NBA player announces he's gay.

Honda recalls almost 46,000 Fits in North America.

Chrysler sees profit tumble on poorly executed product launches.

Alibaba and Sina form alliance of China online businesses.

Apple files for new technology that tells whether to text or call friends.

Asos prepares marketing drive to grow global brand.

BP reviews safety after oil leak in North Sea.

Best Buy sells Europe unit back to Carphone Warehouse.

BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...

brand news

In the News: Aereo, iPhone 5S, Billabong and more

Posted by Dale Buss on April 9, 2013 09:03 AM

In the News

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.

Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.

Billabong in talks to sell out for $300 million.

Airbus juggles order book to meet record demand for A320neo Jet.

AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.

Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...

viral buzz

Glock, Jockey, Lululeather and Other April Fools' Brand Stunts We Missed

Posted by Abe Sauer on April 3, 2013 10:01 AM

You've certainly read about Google, YouTube, American Eagle, BMW and other major branded April Fools' hijinks. But, below, smaller brand-focused April Fool's jokes you probably missed.

At top, Jockey Sport amended its landing page to announce a new product: The environmentally friendly NearlyNaked running shoe, made completely from recycled underwear. And below, the lately maligned Lululemon addresses its sheer yoga pants crisis with a material that licks that problem: leather.Continue reading...

viral buzz

April Fools' Day 2013: Google Leads Brand Pranks Sweeping the Web

Posted by Mark J. Miller on April 1, 2013 05:54 PM

Every April 1st, Google tries to outdo itself with a new array of April Fools' Day pranks, and this year was no different.

Users of Google quickly spotted a “Google Nose” link that appeared on April 1st that invited consumers to smell what they are seeing on the site, whether it is a campfire or a flower. Or, at least, it would let them “leverage new and existing technologies to offer the sharpest olfactory experience available.”Continue reading...

brand news

In the News: Apple, Facebook, HSBC and more

Posted by Dale Buss on March 5, 2013 09:01 AM

In the News

Apple value dips as Google soars.

Facebook sued over bungled IPO.

HSBC, now Europe's biggest bank, sheds personal loan assets.

Carmakers at Geneva Auto Show express fears on European recovery.

AARP ramps up YouTube marketing.

Ally Financial says U.S. is probing its retail-financing practices.

Amazon launches first TV effort, for fashion unit; leads mobile retail sales.

American Suzuki gets OK of bankruptcy plan by U.S. court.

Baileys slims down its bottle.

BBC Worldwide reportedly in talks to sell Lonely Planet stake.

Best Buy and Facebook focus on next-generation mobile marketing.

Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements