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brand news

In the News: Snapchat, Fiat, Revlon and more

Posted by Dale Buss on January 2, 2014 09:01 AM

In the News

Snapchat and Skype suffer major security breaches.

Fiat buys rest of Chrysler from UAW and won't do IPO.

Revlon pulls out of China.

Airbus Group rebrand takes off.

Apple denies claims it's cooperating with NSA.

Berkshire Hathaway fails to post customary growth.

Boeing creates tensions within union by important vote on Friday.

Cracker Barrel says it's not for sale.

FedEx faces legal assault over cigarettes sent to New Yorkers.

Ford adds solar cells to recharge electric concept car and retains title as top-selling US car brand.Continue reading...

celebrity brandcasting

Lady Gaga Masters Art of Branding as ARTPOP Heads to #1

Posted by Sheila Shayon on November 13, 2013 06:25 PM

Lady Gaga’s latest album, ARTPOP, was released in conjunction with two pop-up stores (ARTPOP-ups, you might call them) in New York City and Los Angeles, dubbed "ARTPOP Pop Up: A Lady Gaga Gallery."

The gallery/shop installations feature Gaga-related items like the computer chair where she posed naked, her infamous meat dress and everyday items like albums and t-shirts. The ARTPOP gallery experience is sponsored by Ubisoft, creator of video game Just Dance 2014, which features two Gaga songs, Beats By Dr. Dre and Interscope, Gaga’s record label.

While it's all a highly orchestrated ploy to generate buzz and sales for the star's new album with the Jeff Koons cover, it’s also a multimedia art installation, with blank walls and artsy tools available for visitors to create their own masterpiece while a video wall projects Gaga and her quotes. 

It paled in comparison to the brand-savvy singer's ARTPOP album release party in Brooklyn's Navy Yard on Sunday, an over-the-top spectacle that cost about $3 million to produce with the quiet aid of American Express, according to Billboard. (Two words: flying dress.)Continue reading...

brands with a cause

Brands Get Hairy for Movember and Men's Health Awareness

Posted by Mark J. Miller on November 5, 2013 07:15 PM

It's less than a week into November, but thousands of men across the globe are already starting to look a little scraggly. By the time the month is out, the once baby-faced male population will be donning full bears, fancy handlebar mustaches, or better yet, the Fu Manchu.

That's right: it's Movember–the global effort to raise awareness around various men's health issues. And just as brand's turned themselves pink last month for breast cancer awareness, plenty of brands are getting a little hairy to throw their support (and marketing dollars) behind the global cause. 

Movember, which grew out of a conversation between two pals in an Australian pub back in 2003, and raised $147 million last year, has grown out its whiskers into a full-blow branding beard. So much so that this year, the Just For Men haircolor brand has become an official sponsor, according to the New York Times.

“Here’s to the Movember mo bros, bravely growing mustaches to change the face of men’s health,” a voice-over says at the start of the brand’s new commercial. “They’ve never let gray mess with their mo.” Revenue from the sales of one product specially packaged for the month will go to the cause.Continue reading...

wisdom of the crowd

Ahead of UN Assembly, Global Leaders Convene to Promote Social Change

Posted by Sheila Shayon on September 24, 2013 04:41 PM

It's UN Week in New York City, as global leaders descend to discuss challenges facing the world population. But before the members of the United Nations sit, several other initiatives and events are poised to take advantage of the influx of global leadership. 

Running through Thursday, Mashable's Social Good Summit brings together a broad group of societal and business leaders to tackle social problems with technology, including Richard Branson, co-founder of Warby Parker Neil Blumenthal, the CEO of Water For People, executives from Johnson & Johnson and dozens more. 

Former Vice President Al Gore, a featured speaker at the event, announced the launch of his latest environmental initiative, "What I Love," at the event. 

The experiential site asks visitors what they love to do, eat, wear and more, and then serves up a “personalized canvas of the immediate effect of carbon pollution on what they love, be it chocolate, beer, skiing, or shoes.” The site utilizes a partnership with the Climate Reality Project, an NGO that provides the scientific data behind the questionnaire results.Continue reading...

media brands

Virgin Nudges Its Way into Airport TV Programming

Posted by Sheila Shayon on August 27, 2013 11:51 AM

Virgin Produced, Richard Branson’s production studio, just inked a deal with ClearVision to add programming to the company’s airport broadcast network. 

Founded in 2010, Virgin Produced has co-produced a half-dozen films including Jobs21 and Over, Immortals and Limitless, as well as short-form music, travel, comedy and lifestyle programming viewed on Virgin's in-flight entertainment system.   

ClearVision, a platform of Clear Channel Outdoor Holdings already has partnerships with ABC, CBS, NBC, History Channel, E!, the NFL Network, BBC America, VH1, Fox Movie Channel and the PGA Tour to stream content to TVs inside three major US airports: Raleigh-Durham International, Dallas Love and New Orleans International.Continue reading...

corporate citizenship

Branson and Friends Hope to Hatch Plan B for Business with New Non-Profit

Posted by Alicia Ciccone on June 17, 2013 11:02 AM

During last week's G8 Innovation Conference, Richard Branson along with the director of Kering, Jochen Zeitz, announced The B Team, a global non-profit aimed at refocusing business on people, the planet and the economy. 

The 'team' is made up of a handful of global business and political leaders including The Huffington Post's Arianna Huffington, Kering's Francois Henri-Pinault, Unilever CEO Paul Polman, and the Minister of Economy and Minister of Finance of Nigeria. With a goal to take the focus off of short term gains, the B leaders hope to broaden the conversation and inspire a Plan B that focuses on solving the world's growing problems of inequality, unemployment and the unsustainable use of natural resources, according to a release.Continue reading...

brand news

In the News: Bangladesh, ABC, Yum! and more

Posted by Dale Buss on May 13, 2013 09:33 AM

In the News

Bangladesh plans to raise pay for garment workers and allow unions.

ABC veteran Barbara Walters announces 2014 retirement as Disney plans to live-stream ABC programming via app and cloud.

Yum! sales in China fall 29 percent in April.

ABB says CEO plans to resign.

Audi outsells BMW brand globally — again.

Bloomberg admits use of its terminals for data snooping.

CBS chief touts TV over digital engagement.

Cisco tries reinvention in tough time.

Danone sets deal to acquire Happy Family brand.Continue reading...

brand news

In the News: ESPN, Honda, Chrysler and more

Posted by Dale Buss on April 30, 2013 09:15 AM

In the News

ESPN apologizes for comments by commentator after NBA player announces he's gay.

Honda recalls almost 46,000 Fits in North America.

Chrysler sees profit tumble on poorly executed product launches.

Alibaba and Sina form alliance of China online businesses.

Apple files for new technology that tells whether to text or call friends.

Asos prepares marketing drive to grow global brand.

BP reviews safety after oil leak in North Sea.

Best Buy sells Europe unit back to Carphone Warehouse.

BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...

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