Posted by Dale Buss on December 4, 2012 09:01 AM
Microsoft denied "Killer Instinct" trademark, as Microsoft-Google patent fight rests on "fairness" definition and Motorola is denied injuction against Microsoft in patent suit. Microsoft-Intel push to combat Apple in tablet space, meanwhile, seen as "sputtering."
American Suzuki forges ahead with incentives amid US wind down.
Apple wins six new design patents, sees increasing pricing tension with retailers and Steve Jobs bio pic starring Ashton Kutcher heading to Sundance.
Applebee's plans to open "green" restaurant in New York's Harlem where Hot Bread Kitchen is a rising local brand.
Balenciaga hires designer Alexander Wang as creative chief.
Baxter agrees to buy medical-equipment maker Gambro in company's biggest acquisition.Continue reading...
Posted by Dale Buss on December 3, 2012 09:01 AM
Rupert Murdoch names longtime lieutenant Robert Thomson head of global publishing unit as company's news/book publishing and entertainment assets prepare to be separated into News Corporation and Fox Group. As part of global restructuring, experimental "ipadazine" The Daily is closing.
Delta bids for 49-percent stake in Virgin Atlantic.
Ford unveils new branding campaign for overhauled Lincoln brand.
Air Berlin to lay out overhaul.
Apple goes minimal in new iPad Mini print ads as iPhone 5 hits 50+ new countries.
CNN will strive for "must-see TV" under Jeff Zucker.Continue reading...
Posted by Dale Buss on November 16, 2012 11:52 AM
As restaurant brand executives cut jobs and announced their intentions to raise prices in the wake of President Obama's re-election, no one can say they weren't forewarned.
Chains such as Papa John's are explicitly tying their actions to the costs of Obamacare, while other brands — including GE Healthcare and Virgin Airlines — also are announcing job cuts as a result of their expectations for a continuation of U.S. economic sluggishness in the wake of the voting results.
Papa John's CEO John Schnatter has been the most outspoken. The Mitt Romney backer has said that he'll raise the price of a pizza pie by 10 to 14 cents as well as slash employee hours — but it's not, he says, because of the two million pizzas he's giving away, but due to the cotss of Obamacare. He's not alone. A Denny's franchisee in Florida, John Metz, said that he plans to add a five-percent surcharge to his customers' bills and also to reduce his employees' hours.Continue reading...
Posted by Dale Buss on October 22, 2012 09:00 AM
Lance Armstrong is stripped of titles and banned from cycling for life by international body.
Nissan joins hybrid parade.
Virgin's four-star hotels are coming to NYC.
AIG CEO defends company's "free lunch" to New York mag.
American Idol sees ad rates fall.
Ancestry.com agrees to $1.6-billion takeover deal.
Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.
BP sells entire Russian stake to Rosneft.
Banana Republic plans to bring back Mad Men collection.Continue reading...
Posted by Shirley Brady on October 14, 2012 05:17 PM
As the Red Bull press release states, "Mission Accomplished."
About 7.3 milion people were watching Sunday as Austrian skydiver Felix Baumgartner reattempted and nailed the Red Bull Stratos extreme skyjump, freefalling more than 128,000 feet to Earth at 1,342.8 kilometers per hour. He broke the sound barrier but no bones, and garnered congratulatory tweets from NASA and fellow daredevil Richard Branson, and an amusing tribute from Nestle's KitKat. (Update: YouTube reported more than 8 million concurrent livestreams, smashing all previous records, resulting in about 12.6 million viewers including Discovery Channel.)
Red Bull summed up its record-breaking, and latest, extreme sports stunt:Continue reading...
Posted by Dale Buss on October 12, 2012 04:58 PM
After confirming his status as one of the world's best and most charismatic athletes at the 2012 Summer Olympics in London, World's Fastest Man Usain Bolt is still on a roll — or shall we sway sprint — and more brands want to ride in his lightning-fast wake.
Nissan has re-upped with Bolt, staying in the stable of brands who have tied in with him before, during and since the Olympics, including Gatorade and Virgin Media. Nissan is developing a special "Bolt" version of its GT-R performance car.
The smiling sprinter signed a deal with Nissan to extend his role as brand ambassador for the 196-mph GT-R and to become honorary "Director of Excitement" for the company's ambitious global marketing drive, prompting a flurry of photos on the Nissan Motors Facebook page and video on its global YouTube channel.Continue reading...
in the spotlight
Posted by Mark J. Miller on October 9, 2012 11:06 AM
Can Austrian skydiver Felix Baumgartner break the sound barrier by falling from the edge of space? That is the question on everyone's mind as Baumgartner, backed by Red Bull, attempts to become the first human to break the sound barrier unaided by a vehicle.
In a huge leap (literally) for science and brand sponsorships, Red Bull is funding the historic attempt that will see Baumgartner jump out of a balloon above Roswell, New Mexico. He plans to the jump from a height of over 120,000 feet, and will be free-falling towards earth at an estimated 700mph, as soon as the high winds let him actually make the jump. Watch for updates on Twitter and live here. (Update: Today's mission was cancelled "due to strong winds" and has been rescheduled for Oct. 14.)
Like Baumgartner, the execs at Red Bull like to help folks break boundaries. Whether it is helping a few people rave into the wee hours, funding the creation of one of the most incredible Rube Goldberg-esque bits of tomfoolery ever, expanding its flavor menu or funding a daredevil's plunge nearly 23 miles to Earth, Red Bull seems game for, well, pretty much anything.Continue reading...
Posted by Sheila Shayon on September 20, 2012 05:24 PM
Uber, the San Francisco-based startup at the intersection of mobile, car transport and logistics, is disrupting the industry and causing wide-spread regulatory reverberations.
The app for U.S. urbanites to book a cab on iPhone or Android OS smartphones has emerged as an alternative to overcrowded public transit and an escalating dearth of regular taxis, but now finds itself in the crosshairs of local taxi and limousine commissions. The key issue, is Uber a limousine service or a cab service? Answer — a bit of both.
It's pitched as "Everyone's Private Driver. Request a swanky ride in a black car with just the tap of an app! We're changing the way people are getting around by offering a convenient, cashless, and stylish on demand car request service from your mobile phone." A clever marketing tie-in just saw the Uber app used by New Yorkers to hail vintage gangster cars in a "free on demand" (a double entendre for NYC cable VOD subscribers) promotion for the third season launch of Boardwalk Empire on HBO.
This week the app launched in Boston and last week in Dallas, making it available (in theory, if not in practice) in 15 cities in total: San Francisco, New York, Seattle, Chicago, Washington, DC, Los Angeles, Philadelphia, San Diego, Denver, Atlanta, and beyond the U.S., London, Paris and Toronto. But it hasn't all been smooth hailing — D.C.'s taxi commission has just proposed new rules to shut down Uber.
Uber's execs thought they had recently passed muster in Washington, following a six-month battle in the District of Columbia to legalize sedans used by its car-service partners.Continue reading...