World Cup Daily
Posted by Mark J. Miller on May 29, 2014 02:19 PM
Nike and Samsung may not be official sponsors of this summer's World Cup in Brazil, but that's not stopping them from taking full advantage of the event. The pair top a new list from Unruly Media of the most-shared football/footie/futbol-related videos. In fact, non-sponsors are responsible for 54 percent of total shares.
FIFA's official brand partners that made it into the top 11 ranking include Castrol and its "Footkhana" video; Coca-Cola, which has turned out a slew of soccer-related campaigns; Emirates Airlines; and Visa. Non-sponsor Pepsi, attempting to give its rival a run, was ranked at No. 14. Sponsors that didn't make it into the top 10 include Budweiser (16), Sony (18), McDonald’s (20), Johnson & Johnson (24), and Kia (26).
Part of the opportunity and challenge of being a World Cup official sponsor is the event's global appeal. According to Ad Age, 175 of Coca-Cola's 207 markets have adapted Coke's central campaign (see more below) for the 2014 World Cup. In comparison, only 100 markets bought into the brand's London 2012 campaign. The higher buy-in this year is partially due to making the campaign creative relevant locally with a customizable logo.Continue reading...
Posted by Mark J. Miller on March 10, 2014 06:42 PM
As more information and new reports of data hacks continue to pour in, striking major retailers like Target, Neiman Marcus and others, the US is becoming increasingly aware of the many dangers associated with using debit and credit cards
MasterCard and Visa, whose businesses are eroded every time a consumer’s information is stolen, have decided to take action and are leading an effort to form a “cross-industry group to improve security for card transactions and press US retailers and banks to meet a 2015 deadline to adopt technology that would make it safer to pay with plastic,” Reuters reports.
Other members of the group include credit unions, banks, retailers, and industry trade associations, which are initially pushing for the implementation of technology already used in Europe and Asia—EMV cards—which “store information on computer chips rather than on traditional magnetic strips, making them harder to counterfeit,” according to the wire service.Continue reading...
Posted by Dale Buss on March 10, 2014 09:32 AM
Google looks to repeat Android success with wearable devices.
Instagram inks ad deal with Omnicom worth up to $100 million.
MasterCard and Visa form payment-security group.
AT&T and T-Mobile rejigger wireless prices.
American Airlines and JetBlue end sales partnership.
Biomet files for IPO.
Boeing inspects undelivered Dreamliners for cracks and braces for any tarnish from Malaysian Airlines disaster.
Buffalo Wild Wings ramps up tablet rollout.
Cars.com goes on block for $3 billion.
Caterpillar and Sany argue over which is No. 1 in China excavator market.
Chipotle is asked to do sustainability reporting.
Chiquita buys Fyffes to create world's largest banana company.Continue reading...
Posted by Dale Buss on February 24, 2014 09:14 AM
Mobile World Congress gets underway in Barcelona, as Nokia unveils its first Android phone, Samsung drops Android for its new smartwatch, Mozilla promises to deliver a $25 smartphone and Sony tries to crack smartphone market.
Honda appoints first woman to its board and starts making Fit cars in Mexico.
Barnes & Noble sees conditional acquisition offer.
Apple and Samsung fail to settle US patent case.
Best Buy and JCPenney will be reporting earnings this week, hoping to show signs of turnaround.
Brahma finds unique way to merge soccer and beer in Brazil.
Budweiser launches special-edition World Cup bottle.
CNN pulls the plug on Piers Morgan primetime show.
Ford reportedly swaps Microsoft for BlackBerry in Sync.
Glanbia may be trying to acquire Muscle Milk parent CytoSport.
Jaguar Land Rover presses dealers for customer data.Continue reading...
Posted by Dale Buss on February 18, 2014 09:05 AM
Candy Crush Saga maker files for IPO.
Kellogg will switch to sustainable palm oil by 2016.
Sony sold more than 5 million PlayStation 4 consoles globally.
Actavis nears acquisition of Forest Labs for up to $25 billion.
Campbell Soup focuses on price promotions in Australia sweet biscuit market.
Coca-Cola sales and earnings slide, yielding cost cuts.
Groupon says President's Day gaffe was intentional.
Hong Kong Disneyland says it will add hotel rooms after consistent turn up in attendance.
HP knew of Autonomy's accounting methods long before sale, report says.
Lamborghini looks to expand two-model lineup.
LG unveils three new L-series smartphones.Continue reading...
follow the money
Posted by Mark J. Miller on January 29, 2014 04:46 PM
The mobile market is an industry full of intense competition and some larger than life personalities (we're talking to you, John Legere). And so while Verizon and AT&T jockey over who has the fastest speeds and lowest prices, T-Mobile and Sprint are taking the battle in a whole different direction. In fact, they're taking it to a whole different industry: banking.
Falling under its "Un-Carrier" campaign, T-Mobile recently launched "Mobile Money," a full-fledged banking service that allows consumers to “do their banking via mobile app and also in the company's 3,000 storefronts” while not charging monthly maintenance or purchase fees and requiring no minimum balance.
"Millions of Americans pay outrageous fees to check cashers, payday lenders and other predatory businesses–just for the right to use their own money,” John Legere, chief executive officer of T-Mobile, said in a statement, according to The Street. “Mobile Money shifts the balance of power for T-Mobile customers and keeps more money in their pockets."Continue reading...
lather, rinse, rebrand
Posted by Alicia Ciccone on January 14, 2014 10:51 AM
In today's digital world, consumers can complete transactions in nearly any setting: in a store, restaurant, on the go, and relatively in the middle of nowhere. Thanks to technology, making and accepting payments has never been easier to access, which is the defining principle behind the launch of Visa's new brand identity.
As it prepares to venture to Sochi next month as a major partner of the Winter Olympic Games, Visa has embraced both the past and present in introducing its new tagline, "Everywhere You Want to Be." The 55-year-old digital payments company also introduced a refreshed logo, all of which will debut in the US in Visa's Sochi ad campaign.
The company has drawn on its past tagline, "It's everywhere you want to be," and spun it forward, as "everywhere" now takes on new meaning in a mobile, digital world.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on December 6, 2013 11:28 AM
Soccer fever is running high across the globe as FIFA officials gather in Brazil today to draw names from a series of pots to decide what teams will face eachother in the first round of next summer’s World Cup.
The 32 teams that have earned a berth will not only find out how skilled their opponents are but also discover the schedule and locations of their first-round games. As the New York Times points out, Brazil could fit the four countries that have hosted the last three World Cups—South Africa, Japan, South Korea, and Germany—inside its borders, which means that some teams are going to be traveling far distances between games and playing in very different environments while others will get the lucky draw of playing all their first-round games in a much smaller area. England coach Roy Hodgson predicts that the travel for some teams could be more difficult than the actual opponents on the field.
When the names start getting pulled out of the pots to decide the eight groups of four, expect all of the World Cup official partners—Adidas, Coca-Cola, Hyundai/Kia, Emirates Air, Sony, Visa—to be on high alert.Continue reading...