Posted by Dale Buss on February 24, 2014 09:14 AM
Mobile World Congress gets underway in Barcelona, as Nokia unveils its first Android phone, Samsung drops Android for its new smartwatch, Mozilla promises to deliver a $25 smartphone and Sony tries to crack smartphone market.
Honda appoints first woman to its board and starts making Fit cars in Mexico.
Barnes & Noble sees conditional acquisition offer.
Apple and Samsung fail to settle US patent case.
Best Buy and JCPenney will be reporting earnings this week, hoping to show signs of turnaround.
Brahma finds unique way to merge soccer and beer in Brazil.
Budweiser launches special-edition World Cup bottle.
CNN pulls the plug on Piers Morgan primetime show.
Ford reportedly swaps Microsoft for BlackBerry in Sync.
Glanbia may be trying to acquire Muscle Milk parent CytoSport.
Jaguar Land Rover presses dealers for customer data.Continue reading...
Posted by Dale Buss on February 18, 2014 09:05 AM
Candy Crush Saga maker files for IPO.
Kellogg will switch to sustainable palm oil by 2016.
Sony sold more than 5 million PlayStation 4 consoles globally.
Actavis nears acquisition of Forest Labs for up to $25 billion.
Campbell Soup focuses on price promotions in Australia sweet biscuit market.
Coca-Cola sales and earnings slide, yielding cost cuts.
Groupon says President's Day gaffe was intentional.
Hong Kong Disneyland says it will add hotel rooms after consistent turn up in attendance.
HP knew of Autonomy's accounting methods long before sale, report says.
Lamborghini looks to expand two-model lineup.
LG unveils three new L-series smartphones.Continue reading...
follow the money
Posted by Mark J. Miller on January 29, 2014 04:46 PM
The mobile market is an industry full of intense competition and some larger than life personalities (we're talking to you, John Legere). And so while Verizon and AT&T jockey over who has the fastest speeds and lowest prices, T-Mobile and Sprint are taking the battle in a whole different direction. In fact, they're taking it to a whole different industry: banking.
Falling under its "Un-Carrier" campaign, T-Mobile recently launched "Mobile Money," a full-fledged banking service that allows consumers to “do their banking via mobile app and also in the company's 3,000 storefronts” while not charging monthly maintenance or purchase fees and requiring no minimum balance.
"Millions of Americans pay outrageous fees to check cashers, payday lenders and other predatory businesses–just for the right to use their own money,” John Legere, chief executive officer of T-Mobile, said in a statement, according to The Street. “Mobile Money shifts the balance of power for T-Mobile customers and keeps more money in their pockets."Continue reading...
lather, rinse, rebrand
Posted by Alicia Ciccone on January 14, 2014 10:51 AM
In today's digital world, consumers can complete transactions in nearly any setting: in a store, restaurant, on the go, and relatively in the middle of nowhere. Thanks to technology, making and accepting payments has never been easier to access, which is the defining principle behind the launch of Visa's new brand identity.
As it prepares to venture to Sochi next month as a major partner of the Winter Olympic Games, Visa has embraced both the past and present in introducing its new tagline, "Everywhere You Want to Be." The 55-year-old digital payments company also introduced a refreshed logo, all of which will debut in the US in Visa's Sochi ad campaign.
The company has drawn on its past tagline, "It's everywhere you want to be," and spun it forward, as "everywhere" now takes on new meaning in a mobile, digital world.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on December 6, 2013 11:28 AM
Soccer fever is running high across the globe as FIFA officials gather in Brazil today to draw names from a series of pots to decide what teams will face eachother in the first round of next summer’s World Cup.
The 32 teams that have earned a berth will not only find out how skilled their opponents are but also discover the schedule and locations of their first-round games. As the New York Times points out, Brazil could fit the four countries that have hosted the last three World Cups—South Africa, Japan, South Korea, and Germany—inside its borders, which means that some teams are going to be traveling far distances between games and playing in very different environments while others will get the lucky draw of playing all their first-round games in a much smaller area. England coach Roy Hodgson predicts that the travel for some teams could be more difficult than the actual opponents on the field.
When the names start getting pulled out of the pots to decide the eight groups of four, expect all of the World Cup official partners—Adidas, Coca-Cola, Hyundai/Kia, Emirates Air, Sony, Visa—to be on high alert.Continue reading...
Posted by Mark J. Miller on November 14, 2013 11:57 AM
Visa is taking its #MyFootballFantasy campaign one step further by letting fans indulge in an NFL fantasy right on their mobile device.
The campaign, which previously saw San Francisco 49ers coach Jim Harbaugh coach a little league practice, has continued to ask fans to tweet their football fantasies and has introduced a new commercial featuring New Orleans Saints quarterback Drew Brees. But now, with the help a dual-screen approach, fans can virtually play catch with Brees.Continue reading...
Posted by Sheila Shayon on November 12, 2013 07:28 PM
Using technology to better understand consumers' wants and needs has hit a new stride as brands compete to target promotions and deliver personalized customer service.
While most major retailers have used predictive analytics for years, new technologies have augmented the statistical game to nuances heretofore unknown. For instance, IBM has begun testing technology that essentially assigns core psychological traits by analyzing a consumer's tweets.
“We need to go below behavioral analysis like Amazon does,” said Michelle Zhou, lead of the User Systems and Experience Research Group at IBM’s Almaden Research Center where the software was created, according to Mashable. “We want to use social media to derive information about an individual—what is the overall affect of this person? How resilient is this person emotionally? People with different personalities want something different.”
The software builds a personality profile based on the most recent hundred or thousand Twitter updates, scoring them against the "big five" traits used in psychology: extroversion, agreeableness, conscientiousness, neuroticism, and openness to experience. It also scores on “values” (hedonism and conservatism) and “needs” (curiosity and social harmony).Continue reading...
social media watch
Posted by Sheila Shayon on October 29, 2013 01:32 PM
Getting in on the social gifting act, Starbucks has announced a new partnership with Twitter and Visa that allows usersin the US to "Tweet-a-coffee" to friends.
After linking their Starbucks account and a credit card to Twitter, users need only tweet @TweetaCoffee with the Twitter handle of the recipient to send an instant $5 eGift card. In a perk promotion for Visa cardholders, Starbucks is giving away $5 gift cards to the first 100,000 users who “tweet-a-coffee” to a friend through Nov. 6.
This is not Starbucks' first act, though. The coffee (and now tea) purveyor launched its eGift service on Facebook in 2011, however this is it's first Twitter tie-in and it is looking for feedback from customers on their experience. “We are actively seeking feedback about how to improve it," said Adam Brotman, chief digital officer, Starbucks, according to Mashable.Continue reading...