celebrity brandcasting

Brands Make Big Plays for NFL Stardom with Long List of Endorsements

Posted by Mark J. Miller on September 8, 2014 11:22 AM

As the NFL season got underway this weekend, plenty of big brands have turned to big-name players to shill their products, betting big on the purchasing power of celebrity. 

Nationwide, for instance, debuted its new logo alongside pitchman Peyton Manning after the insurance brand struck a deal with the NFL a few months ago. But that's not the only product that Manning is helping move. He is also part of Papa John’s biggest social media campaign to date, according to Adweek. Papa John’s, which is also the official pizza sponsor of the NFL, features the older Manning, who also happens to be a Papa John's franchise owner, in ads side by side with company CEO John Schnatter distinguishing between a “Pizza Maker” and a “Play Maker.”

Peyton’s younger brother, Eli, the quarterback for the New York Giants, isn’t missing out on the start-of-season money train, either. He has a deal with Dunkin’ Donuts, which is giving fans who purchase an iced coffee with their Dunkin' Rewards card before Sept. 28 a chance to meet the younger Manning at a “Manning MasqueraDDe” party on October 21.Continue reading...

brand news

Brand News: Alibaba, Apple, Electrolux and more

Posted by Dale Buss on September 8, 2014 09:23 AM

TOP STORIES

Alibaba kicks off road show today for potential largest IPO.

Apple nears launch of new iPhone as lines form and carriers' strategy of scaling back subsidies poses risks, while company gears up to market larger screens.

Electrolux buys GE appliance business.

Nissan wins real-time marketing with 7-minute Twitter response to Royal Baby news.

GM plans to launch hands-free driving by 2016.

MORE BRAND NEWS

Activision launches huge promotion to make a megahit out of "Destiny" game.

Amazon is in talks to sell Fire phone exclusively through Telefonica's O2 in UK.

Annie's organic brand sells to General Mills.

Boeing and Ryanair plan major fleet announcement.

Bud Light faces gripes at end of "Whatever" event in Crested Butte, Colo.

Campbell Soup swings to profit on higher sales.

Chick-fil-A observes death of founder S. Truett Cathy.Continue reading...

brand news

In the News: Apple, Starbucks, Voya and more

Posted by Dale Buss on September 5, 2014 09:36 AM

TOP STORIES

Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.

Starbucks plans smaller, express-style stores.

US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.

Visa teams with NFL to push new online-payments service.

Voya completes metamorphosis from ING US.

MORE BRAND NEWS

Barclays tests finger vein scanners.

Boeing closes in on $10 billion Ryanair order.

BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.

Burberry leverages social media for new fragrance.Continue reading...

tech in the spotlight

Days Before Big Event, Apple Dispels Doubts Cast by iCloud Hack Allegation

Posted by Sheila Shayon on September 2, 2014 02:24 PM

Ahead of what will be a crucial week for the brand, Apple is under scrutiny after its iCloud reportedly played a big part in the massive leak of scandalous celebrity photos by hackers who gained access to personal iCloud accounts.

Originally suspected to have enabled the hack via a bug in its “Find My iPhone” app, Apple has denied it's at fault following an internal investigation. Earlier, a company spokesperson responded to the allegation by stating, “We take user privacy very seriously and are actively investigating this report,” while the FBI has also launched its own probe into the leak. 

The #iCloudHack doubts cast on its ability to protect user data and privacy are poor timing, as Apple is preparing for its Sept. 9 iPhone event, where the brand is also expected to reveal its much anticipated "iWatch" (or iTime?) wearable.

But the iCloud leak also spells trouble for the brand's just-announced partnership with Visa, MasterCard and American Express on a mobile wallet, reportedly a cornerstone of its upcoming iPhone 6. If photos can be hacked from iCloud, what does that say for personal information and banking data?Continue reading...

brand news

Brand News: A&E/Vice, Nike, Apple and more

Posted by Alicia Ciccone on September 1, 2014 09:53 AM

TOP STORIES

A&E buys 10 percent of Vice for $250 million. 

Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.

Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.

Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.

P&G's Tide brand honors uniformed workers on Labor Day (above).

MORE BRAND NEWS

Alibaba faces stiffer homegrown competition ahead of upcoming IPO.

Art Everywhere partnership brings culture to outdoor advertising.

Bayer brings “world’s hangover cureBerocca to US.

BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit. 

Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...

game change

Tim Hortons at 50: Celebrating Its Canadian Roots, and its Future

Posted by Amanda Caswell on July 29, 2014 08:01 PM

The days of the "double double" are numbered. Well, not quite. But Tim Hortons can see a future where their brand experience pushes far beyond that iconic order.

At the company's recent franchise owners conference, an innovative invite-only concept store highlighted the evolving landscape of Canadian tastes and explored what might be new in store. As "Tims" gets ready to turn its first store into a celebration of its 50 years in business, it's also brewing up a fresh pot of brand experience, and envisioning how future stores can transform.

Cue its "Restaurant of the Future" concept store, which goes beyond brewing just java—this location also served coffee beers inspired by the famed Tim’s flavor, and an expanded menu that included omelets and crepes.Continue reading...

mobile commerce

Visa Taps Morgan Freeman to Help Rebrand V.me as Visa Checkout

Posted by Mark J. Miller on July 17, 2014 03:04 PM

Visa has now got its own Innovation Center. It was opened in San Francisco Wednesday to try to bring the company’s software developers, clients, and other tech folks “to jointly develop the next generation of commerce applications," according to the San Francisco Chronicle.

The first product coming out of the Innovation Center is the Visa Checkout mobile payment system, which hopes to give PayPal, Isis and Google Wallet a run for the money, and replaces Visa's V.me brand that was introduced in the US in 2012.

"It's a recognition of the fact that the credit card is becoming a digital card, and innovations are occurring through digital means," said Jim McCarthy, the brand's senior vice president of innovation and strategic partnerships, to the Chronicle. "Basically, we're opening up our network to software developers to use our capabilities and assets, and to help consumers to take advantage of them."Continue reading...

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

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