brand news

In the News: Apple, Starbucks, Voya and more

Posted by Dale Buss on September 5, 2014 09:36 AM

TOP STORIES

Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.

Starbucks plans smaller, express-style stores.

US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.

Visa teams with NFL to push new online-payments service.

Voya completes metamorphosis from ING US.

MORE BRAND NEWS

Barclays tests finger vein scanners.

Boeing closes in on $10 billion Ryanair order.

BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.

Burberry leverages social media for new fragrance.Continue reading...

tech in the spotlight

Days Before Big Event, Apple Dispels Doubts Cast by iCloud Hack Allegation

Posted by Sheila Shayon on September 2, 2014 02:24 PM

Ahead of what will be a crucial week for the brand, Apple is under scrutiny after its iCloud reportedly played a big part in the massive leak of scandalous celebrity photos by hackers who gained access to personal iCloud accounts.

Originally suspected to have enabled the hack via a bug in its “Find My iPhone” app, Apple has denied it's at fault following an internal investigation. Earlier, a company spokesperson responded to the allegation by stating, “We take user privacy very seriously and are actively investigating this report,” while the FBI has also launched its own probe into the leak. 

The #iCloudHack doubts cast on its ability to protect user data and privacy are poor timing, as Apple is preparing for its Sept. 9 iPhone event, where the brand is also expected to reveal its much anticipated "iWatch" (or iTime?) wearable.

But the iCloud leak also spells trouble for the brand's just-announced partnership with Visa, MasterCard and American Express on a mobile wallet, reportedly a cornerstone of its upcoming iPhone 6. If photos can be hacked from iCloud, what does that say for personal information and banking data?Continue reading...

brand news

Brand News: A&E/Vice, Nike, Apple and more

Posted by Alicia Ciccone on September 1, 2014 09:53 AM

TOP STORIES

A&E buys 10 percent of Vice for $250 million. 

Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.

Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.

Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.

P&G's Tide brand honors uniformed workers on Labor Day (above).

MORE BRAND NEWS

Alibaba faces stiffer homegrown competition ahead of upcoming IPO.

Art Everywhere partnership brings culture to outdoor advertising.

Bayer brings “world’s hangover cureBerocca to US.

BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit. 

Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...

game change

Tim Hortons at 50: Celebrating Its Canadian Roots, and its Future

Posted by Amanda Caswell on July 29, 2014 08:01 PM

The days of the "double double" are numbered. Well, not quite. But Tim Hortons can see a future where their brand experience pushes far beyond that iconic order.

At the company's recent franchise owners conference, an innovative invite-only concept store highlighted the evolving landscape of Canadian tastes and explored what might be new in store. As "Tims" gets ready to turn its first store into a celebration of its 50 years in business, it's also brewing up a fresh pot of brand experience, and envisioning how future stores can transform.

Cue its "Restaurant of the Future" concept store, which goes beyond brewing just java—this location also served coffee beers inspired by the famed Tim’s flavor, and an expanded menu that included omelets and crepes.Continue reading...

mobile commerce

Visa Taps Morgan Freeman to Help Rebrand V.me as Visa Checkout

Posted by Mark J. Miller on July 17, 2014 03:04 PM

Visa has now got its own Innovation Center. It was opened in San Francisco Wednesday to try to bring the company’s software developers, clients, and other tech folks “to jointly develop the next generation of commerce applications," according to the San Francisco Chronicle.

The first product coming out of the Innovation Center is the Visa Checkout mobile payment system, which hopes to give PayPal, Isis and Google Wallet a run for the money, and replaces Visa's V.me brand that was introduced in the US in 2012.

"It's a recognition of the fact that the credit card is becoming a digital card, and innovations are occurring through digital means," said Jim McCarthy, the brand's senior vice president of innovation and strategic partnerships, to the Chronicle. "Basically, we're opening up our network to software developers to use our capabilities and assets, and to help consumers to take advantage of them."Continue reading...

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

World Cup Daily

With the World Cup Underway, Brands Embrace Global Football Frenzy

Posted by Mark J. Miller on June 12, 2014 04:32 PM

After years of preparations and qualifying tournaments, the World Cup is finally here. And soon it will be clear if the new stadiums can handle the crowds, whether Spain can reclaim the Cup, and what brands will claim the marketing crown.  

With the first day of the tournament, which kicks off with hometown favorite Brazil facing Croatia, comes a renewed effort from brands to get their names in front of the millions of fans watching across the globe. And why not? The first game ball has just barely begun to roll down the field and already Unruly Media has concluded that World Cup ads have outperformed those surrounding the Super Bowl. 

While World Cup engagement levels online are through the roof, it all may come crashing down if hacker group Anonymous succeeds in its threat to compromise sponsors' websites. According to SC Magazine, the group has defaced eight World Cup websites and disrupted another. The attacks are focused on government and sponsor websites to “protest the lavish spending on the soccer games in a country struggling to provide basic services,” Reuters reports.Continue reading...

World Cup Daily

World Cup 2014: The Battle for Brand Glory Will Be Fought on Social Media

Posted by Sheila Shayon on June 10, 2014 03:01 PM

The 2014 World Cup in Brazil, which kicks off on Thursday, may be the most expensive FIFA tournament to date, but it will also be the most social soccer event to ever occur.

For brands on Twitter, Facebook, Tumblr, Google+ and Instagram, hashtags have now become as valuable as 30-second commercials. Among branded hashtags now beckoning World Cup fans, Mondelez has claimed #PassTheLove, Marriott is using #TravelVictories and Johnson & Johnson’s Listerine is promoting #PowerToYourMouth in its first global social campaign.

"Connecting with fans posting through social is a critical opportunity for advertisers, who can engage with these viewers and potentially capture the momentum of Twitter TV activity around games to amplify brand messages," Stephen Master, SVP of sport at Nielsen, told Mashable.Continue reading...

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