Posted by Dale Buss on January 30, 2013 06:31 PM
Just four days before the game, only a few Super Bowl advertisers have kept the creative content of their commercials entirely under wraps — and even fewer are yet to come forward reveal their participation.
One of the last hand-raisers came clean today: Speed Stick, which will air its first-ever Super Bowl commercial. The spot will represent the latest execution of "Handle It," a campaign that "celebrates moments when guys are sweating on the inside but step up and Handle It on the outside," according to a release.
In the spot, "Laundry," which was crowdsourced by the Tongal video community, a man demonstrates that he knows how to "handle it" in a laundromat when a woman finds him accidentally handling a pair of her panties. With the ad, Speed Stick and parent Colgate joinma men's personal-care battle-within-a-battle during the Super Bowl, competing against Unilever's Axe (which is sending contest winners to space).
Calvin Klein is also making its Super Bowl debut, and it's also about men and underwear:Continue reading...
follow the money
Posted by Mark J. Miller on January 9, 2013 10:07 AM
Banks are always crowing about how they aren’t going to have fees for this or that, but somehow, over time, the monthly bank statement comes and there are a load of fees on there. And most of them are worded in such a way that the consumer has absolutely no idea what they are for.
Australian Josh Reich has certainly felt the bewilderment. “Banks make money by keeping customers confused,” Reich told the New York Times. “There’s no incentives to make the experience better.”
So what did Reich do? He partnered with a pal, Shamir Karkal, and started an online bank, Simple, a “worry-free alternative to traditional banking” that doesn't charge any fees.
Formerly known as BankSimple, the Portland, Ore.-based startup which has now processed more than $200 million in transactions, offers its 20,000 customers data-rich analysis of expenditures as well.Continue reading...
Posted by Barry Silverstein on November 15, 2012 12:06 PM
Back in January 2011, Starbucks became the first national retailer to offer its own mobile payment technology combined with a loyalty program. It led to more than 100 million mobile transactions occurring in its U.S. stores since the launch.
Now, in a move to push mobile commerce even further, Starbucks is accepting payments in some 7,000 retail locations via Square, Twitter co-founder Jack Dorsey's mobile payment app for iOS and Android smartphones. In addition to laying out cash for that latte, users of Square Wallet can browse menu information and store hours, gain access to their transaction history, and even explore nearby businesses. Since Square Wallet is linked to a debit or credit card, there's never a need to reload a balance, and a digital receipt appears instantly.
It's not only been a huge boost for the Square brand (as Dorsey tweeted, "Immensely proud of the teams at Square and Starbucks: 7,000 stores launched 3 months TO THE DAY after signing the deal. #nailedit"). The announcement by Starbucks seems to come at a time of increased activity that could make 2013 the year of mass adoption of mobile payment technology. Indeed, Dorsey this week announced that "Square is now facilitating over $10 billion of commerce annually for small businesses across the US. Up $2 billion in just 2 months."Continue reading...
Posted by Dale Buss on November 2, 2012 09:07 AM
Chrysler exec tweets a rebuff about Donald Trump comment on Jeep jobs, as UAW leads ethics complaint vs Romney over auto rescue remarks.
Apple's iPad Mini launches globally to shorter than expected lines; secures Lion trademark.
Barclays facing a $470 million fine for alleged energy market manipulation, and a corruption probe.
Australian court rejects free range trademark move.
BlackBerry 10 is on schedule for early next year, RIM says.
Bloomberg Businessweek pins Sandy on global warming in cover story.Continue reading...
Posted by Shirley Brady on October 24, 2012 06:15 PM
Bank of America slapped with U.S. lawsuit over billion-dollar "hustle" of Freddie Mac and Fannie Mae.
Elizabeth Taylor is Forbes' new Top-Earning Dead Celeb thanks to Christie's auction.
Apple's iPad mini already has a Chinese knock-off, while US judge says Samsung infringed four Apple patents.
Facebook wins back Wall Street, affirms social dominance and shares soar as looks to rebuild confidence.
AT&T beats estimates in latest quarterly earnings report.
BlackBerry loses grip as go-to phone for US federal government.
Buzzfeed taps Rdio for "social music advertising."
Cisco will fund 12,000 meals for World Food Program via Facebook app.
Tom Cruise sues gossip magazines for defamation of character.Continue reading...
Posted by Dale Buss on October 12, 2012 04:58 PM
After confirming his status as one of the world's best and most charismatic athletes at the 2012 Summer Olympics in London, World's Fastest Man Usain Bolt is still on a roll — or shall we sway sprint — and more brands want to ride in his lightning-fast wake.
Nissan has re-upped with Bolt, staying in the stable of brands who have tied in with him before, during and since the Olympics, including Gatorade and Virgin Media. Nissan is developing a special "Bolt" version of its GT-R performance car.
The smiling sprinter signed a deal with Nissan to extend his role as brand ambassador for the 196-mph GT-R and to become honorary "Director of Excitement" for the company's ambitious global marketing drive, prompting a flurry of photos on the Nissan Motors Facebook page and video on its global YouTube channel.Continue reading...
Posted by Mark J. Miller on August 28, 2012 02:44 PM
Eleven companies shelled out megabucks to be named worldwide partners for the London Olympic Games. Three of them are sticking around to do the same for the Paralympics that kick off Wednesday: Atos, Samsun, and Visa.
So you’d think people would celebrating these brands that are supporting such an awesome and noble event that will get a sliver of the coverage that Usain Bolt alone got in the United States. But, well, no. Atos is catching some major grief this week because Brits aren’t liking “its handling of a £100m-a-year contract with the (government) to assess whether people claiming for sickness and disability benefits are fit for work,” according to Marketing Week.
A week of action against Atos commenced yesterday by such groups as Disabled People Against Cuts and UK Uncut, which claim that the company has “devastated the lives of hundreds of thousands of disabled people” in the United Kingdom, Marketing Week reports. Continue reading...
Posted by Mark J. Miller on August 22, 2012 05:12 PM
Put all that talk of concussions and what Joe Paterno knew and when and just how Tim Tebow is going to fit into the New York Jets offense, real football is coming soon. Actual bodies wearing actual pads in actual games will soon be filling up America’s TV screens and you can be sure that marketers are getting ready for some pigskin action.
Fantasy football from Yahoo! got underway today and big brand names were all over it. Citi, Miller Lite, Snickers, Toyota, and Visa all found ways to get their names onto the Yahoo! Fantasy Football pages in one way or another, whether it is the Toyota Hall of Fame: Legends of Fantasy Football or the Visa Stat Tracker. Snickers and Miller Lite have both selected to sponsor content that is “personalized” to each individual fantasy user. They’ll all benefit from Yahoo!’s attempts to push their fantasy users to keep up with their teams across a variety of platforms, including Connected TVs and mobile devices, a company release notes. Continue reading...