2014 Brandcameo Product Placement Awards

brand news

In the News: Amazon, Pfizer, Tea Party and more

Posted by Dale Buss on November 30, 2011 08:55 AM

In the News

ABC dismisses rumors of Pan Am's demise.

Amazon continues being coy about Kindle sales.

Apple's Siri can handle Viagra but not abortions.

AT&T disturbed by FCC report.

Audi finds success with youthful marketing.

BBC web redesign goes live in the UK.

Carlsberg acquires Vietnamese brewer.

Google and Facebook ordered to de-index counterfeit domains.

Jack Daniel's holiday campaign celebrates brand's Lynchburg, Tenn. roots.

Janet Jackson teams up with Blackglama to design luxury fur line.

Microsoft Office is reportedly coming to the iPad as Windows tablet hopes fade.Continue reading...

social media watch

Facebook Appeases FTC Ahead of $100 Billion IPO Gambit

Posted by Sheila Shayon on November 29, 2011 05:37 PM

It’s only fitting that the world’s dominant social network will reportedly go public in the second quarter of 2012 in what could be the largest IPO by any technology or Internet company in history. Facebook hopes to raise $10 billion through a limited IPO that would value the company at an astounding $100 billion.

Of the thirteen IPOs completed at a value higher than $10 billion, three are U.S. companies according to Dealogic: Visa at $19.7 billion in 2008; General Motors at $18.1 billion in 2010; and AT&T Wireless Services Inc. at $10.6 billion in 2000. The largest U.S. Internet IPO to date was the $1.9 billion offering of Google shares in 2004, which valued Google at $23 billion.

Facebook will cross the 500-shareholder limit within the next month, triggering SEC requirement to publically disclose financial information by April. While 2011 saw promising debuts of online brands like Groupon and Pandora, maintaining those leads has underwhelmed expectations.Continue reading...

brand news

In the News: Warren Buffett, Pfizer, Spotify & more

Posted by Dale Buss on November 21, 2011 08:54 AM

In the News

Alleghany to buy Transatlantic.

American Apparel acting president quits.

Apple leapfrogs Argos to become 2nd biggest online retailer in the U.K., as textbooks and photography tops its new product priorities and Grand Central NYC store prepares to open and iPhone 4S heads to China.

Berkshire Hathaway to invite Wall Street analysts to annual meeting for once as Warren Buffett, excited about Japan, says company could spend $10 billion on its next acquisition.

Best Buy sees shoppers in Florida camping out since last week for Black Friday.

Chevron accepts responsibility for oil spill off Brazil.Continue reading...

follow the money

BankSimple Rebrands, Simply, as Simple

Posted by Sheila Shayon on November 16, 2011 11:03 AM

Their timing simply could not be better. BankSimple, the banking 3.0 startup we covered in April, has changed its name to Simple and opened its virtual doors (at Simple.com, naturally) to the public. Not really a bank at all, Simple partners with banks and financial institutions to offer money management services online.

Simple is capitalizing on the growing frustration with big banks and the name change, “is a better representation of what we aspire to. It releases us from the constraints of an industry in desperate need of innovation,” writes Joshua Reich, Simple co-founder and CEO, in a blog post.

The public beta follows a September sneak peak on their blog which stated: "The product isn’t finished. It will never be finished. We’re constantly improving. But we’ve now reached the point where we’ve learned as much as possible from testing internally and in a few weeks we’ll be shipping cards to our first real customers."

Simple offers no fees for ATM withdrawals, no monthly management fees, no overdraft fees, no minimum balance, live customer support and dedicated account interfaces for mobile and web platforms. The goal is no less than to overhaul traditional front-end banking as banks are under increasing public scrutiny for their part in the global financial crisis.Continue reading...


AmEx Sees Cautious Consumer Spending This Holiday Season

Posted by Barry Silverstein on November 16, 2011 09:55 AM

Retailers always approach the holiday shopping season with a mixture of cautious optimism and trepidation. While this year will be no different, at least one market survey suggests American retailers may be able to breathe a small sigh of relief.

That's because American consumers will spend, on average, 17 percent more money than last year. Americans will spend an average of $831 on gifts this holiday season, $121 more than last year, according to the latest American Express Spending & Saving Tracker report.

But consumers will also be shopping smarter, taking advantage of strategies that will save them money. Pre-holiday shopping is expected to increase by 37 percent over last year. That's one reason Walmart is aggressively promoting its layaway program and pitching a "Christmas Price Guarantee."Continue reading...

brand news

In the News: NBA Lockout, Skechers, Walmart & more

Posted by Dale Buss on November 15, 2011 09:01 AM

In the News

Amazon projects 5M Kindle sales by year-end.

American Airlines makes long-awaited proposal to pilot union.

American Express expands Small Business Saturday.

Apple strikes up iTunes Match as Google prepares music launch.

AstraZeneca sees that its anti-cholesterol drug Crestor fails to beat Lipitor, by Pfizer, in new study.

AT&T and Verizon expand via cloud services.

BMW launches on-demand music service with MOG.

Cracker Barrel finally targets local customers.

Ford partners with Zynga for Escape launch.Continue reading...

sports in the spotlight

Visa Woos NFL Fans with Super Bowl Sweepstakes

Posted by Shirley Brady on November 7, 2011 06:46 PM

Morgan Freeman is the voice of Visa's new NFL and pre-Super Bowl campaign, aimed at the estimated 198 million American fans of the NFL. As the New York Times' Stuart Elliott notes,

The promotion is centered on a sweepstakes that offers a lucky Visa cardholder a chance to attend Super Bowl XLVI in Indianapolis on Feb. 5 with 10 of his or her family and friends. Cardholders enter the sweepstakes by using their Visa cards. The Visa N.F.L. promotion comes after a popular Visa sweepstakes last year, which offered the winner Super Bowl tickets for life.

No purchase is necessary, and only one entry per week per person is allowed. One option, as Visa tweeted today:Continue reading...

brand news

In the News: Apple, Dove, Mattel & more

Posted by Dale Buss on October 24, 2011 09:02 AM

In the News

Apple tries to leverage lower prices.

Cars.com sets up custom channels on Pandora.

Chipotle finds customers tolerate higher prices.

Dove asks women, "Who inspired you?" in new campaign.

Kia asks NBA star Blake Griffin to soar again.

Kraft keeps investors and advertisers hopping with its "leaping" strategy aimed at hitting home runs.

Mattel to buy preschool brands.Continue reading...

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