Best Global Green Brands 2014

sports in the spotlight

London 2012 Watch: BMW's Sustainable Olympics Fleet and more

Posted by Shirley Brady on April 30, 2012 06:01 PM

• BMW talks up sustainability as automaker unveils colorful designs for Olympics loaner fleet of 4,000 cars and SUVs.

• Some London residents may get missiles stationed on their rooftops as city firms up security plans.

• London mayor Boris Johnson complains that Heathrow airport chaos is damaging UK reputation ahead of the Games.

• McDonald's Coca-Cola and Cadbury criticized for Olympics sponsorship.

• Yahoo plans biggest Olympics coverage ever thanks to P&G and Visa sponsorship.

• China signs Wurth as Olympics basketball team sponsor.

• Organizers struggle to keep up with web ticket sales to football/soccer fans.

• New technology will measure impact of extra traffic on London.

mobile commerce

Barclays Expands Mobile Payments to Credit Cards

Posted by Sheila Shayon on April 19, 2012 01:27 PM

Barclays continues to innovate by taking a leading role in mobile payments in Europe. Having just launched the Pingit mobile payments app, it's now bringing contactless payments to Barclaycard, the UK's first credit card. Now, its 12 million Visa Barclaycard credit card customers can look forward to PayTag, a free sticker that enables mobile contactless transactions at more than 100,000 terminals. 

The easy-to-use PayTag sticker aims to spur the usage use of smartphones for small purchases, increasing the reach of the Quick Tap NFC (Near Field Communication) service the bank operates in partnership with mobile network operator Orange.Continue reading...

brand news

In the News: BlackBerry, Burger King, BP and more

Posted by Dale Buss on March 30, 2012 08:56 AM

In the News

Apple grapples with Foxconn labor audit.

BP says Gulf oil spill was smaller than claimed.

Best Buy reboots big-box format.

BlackBerry owner RIM sees former co-CEO depart amid $125 million loss, trims exec staff, and explores strategic options including sale of Canada's troubled smartphone-maker.

Burger King sells 278 restaurants to biggest franchisee; tests new menu items; cedes U.S. crown to Wendy's; and brings lamb burgers to the U.K.

CBS and Turner boost digital ad sales through March Madness.

Chrysler unveils new spots to follow Super Bowl's "Halftime in America" commercial with Clint Eastwood.

Daimler and BYD announce Denza, a new EV auto brand for China.Continue reading...

survey says

Harris Survey Highlights 15 Top Brands With Staying Power

Posted by Barry Silverstein on March 29, 2012 12:07 PM

For the past eight years, fifteen brands have ranked at the top of their category in the Harris Poll EquiTrend Study, a survey of over 1,500 brands across more than 127 product categories.

"These 15 top brands have consistently found a way to remain relevant and valuable to the consumer," said Aron Galonsky, SVP for Harris Interactive's Brand and Communication Consulting group. "It's not surprising why these perennial leaders continue to stay on top. They continually deliver a consistent and balanced brand experience, year after year, that really resonates with the consumer."

Check them out below, along with more from Harris about why they made the 2012 list.Continue reading...

sports in the spotlight

London 2012 Olympics Gets Cashless with Visa, High Tech Chic with Stella McCartney x Adidas

Posted by Sheila Shayon on March 23, 2012 11:28 AM

With the opening ceremony on July 27th, the London 2012 Olympic and Paralympic Games watch is heating up. This week Visa Europe unveiled its pre-Olympics TV campaign, featuring Usain Bolt (the brand’s "Europe Innovation Ambassador") racing through London. Adidas also unveiled the Stella McCartney-designed Olympics apparel that British athletes will be wearing throughout the competitions.

First, to the world's fastest man: "Bolt embodies speed, effortlessness and performance – the ability to deliver even on the world’s biggest stage. Similarly for Visa Europe, London 2012 is a showcase for our latest payments technology including contactless and mobile payments, which will enable cardholders to experience a secure, reliable and fast payments infrastructure for the Games and beyond,” said Mariano Dima, EVP Product and Marketing Solutions, Visa Europe.Continue reading...

brand extensions

LivingSocial is Now in the Credit Card Business

Posted by Sheila Shayon on March 2, 2012 03:04 PM

In a bid to pull ahead of Groupon and other daily deals sites, LivingSocial is expanding its brand.

According to a report by Reuters, LivingSocial will launch its first credit card in the next few months, with no annual fee, offered with Chase and Visa to all U.S. subscribers in an effort to draw repeat customers for its merchant partners.

"Small and medium-sized local businesses will never be able to have their own credit card or loyalty program. We will be able to bring them the benefits of that," the company's CFO, John Bax, told Reuters.

Merchants will be offered short-term funding similar to other co-branded credit card and loyalty programs including deferred interest payments and rewards for spending. With ten purchases monthly, cardholders earn ten ‘Deal Bucks’ credits extensible to all LivingSocial daily deals and special offers such as discounted travel packages.

The move is designed to increase its utility to its subscribers — and counter critics who accuse the daily deal industry of advertising big ticket discounts and not cultivating loyalty or enough repeat business.Continue reading...

brand news

In the News: Facebook, DirecTV, Mercedes-Benz and more

Posted by Dale Buss on January 16, 2012 09:01 AM

In the News

Adobe integrates social ad startup Efficient Frontier.

American Airlines partners with GayCities for promo.

Bank of America image officer lays out her turnaround strategy.

Carnival questions captain after cruise shipwreck off Italy kills six people.

DirecTV dispute blocks NFL games.

Facebook IPO appears to be set for May.

Fiat plans to make up to U.S. dealers after poor 500 launch.Continue reading...

celebrity brandmatch

If You're Making a Brand Wager, Do You Go Tebow or Brady?

Posted by Dale Buss on January 13, 2012 05:33 PM

Barring another outbreak of Tebowmania on the field at Gillette Stadium on Saturday, the New England Patriots seem poised to take another step on a return to possible Super Bowl glory by defeating the Denver Broncos in the divisional round of the NFL playoffs.

But if you were a brand executive assessing the field of highly paid athletes and betting on longer-term endorsement outcomes, not the scoreboard for this particular contest, on which starting quarterback would you place a bet: Tom Brady, the Patriots' pretty-boy field general with the California pedigree, supermodel wife in Gisele Bundchen and other trappings of a jet-setter lifestyle? Or Tim Tebow, the home-schooled Floridian, son of evangelical missionaries and run-minded leader who confesses to one 'vice': vanilla ice cream?

It's a timely question for a number of reasons, one being that neither has begun a full exploitation of his commercial potential.Continue reading...

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