media brands
Posted by Jennifer Sokolowsky on February 18, 2011 11:30 AM
Condé Nast h
as a world of magazines in its portfolio.
Now the global media maven is offering readers more than 100 of its international glossy publications – including Vogue, GQ, Glamour and Vanity Fair – all in one place as it opens an upscale newsstand in London.
The newsstand, designed by Ab Rogers, son of the British architect Richard Rogers, will be located on the ground floor of Condé Nast’s London offices near Bond Street, where many of the magazines’ luxury brand advertisers sell their goods.
The new retail outlet not only proclaims that print is not dead — it also promotes Condé Nast’s desire to be seen as a company that is working to keep print vibrant and alive while embracing the complementary role of digital content.Continue reading...
celebrity brandmatch
Posted by Shirley Brady on February 11, 2011 03:00 PM
The celebrity-branded beauty brigade is running full-tilt before Valentine's Day.
Sephora is stocking up on Justin Bieber's million-selling One Less Lonely Girl nail polish and a pink-haired Lady Gaga drops her new single and hits newsstands on the cover of Vogue.
Rihanna also released the above video for her Reb'l Fleur perfume; meant to be played backwards, it's best viewed as an interactive video on her website.
Not to be left out, the Kardashians — Kim and Khloe — are also vying for attention, promoting their respective perfumes with racy new videos.Continue reading...
More about: Celebrities, Endorsements, Personal Brands, Beauty, Nicole by OPI, Sephora, Justin Bieber, Rihanna, Kim Kardashian, Khloe Kardashian, Lamar Odom, Lady Gaga, Vogue
that's entertainment
Posted by Shirley Brady on February 11, 2011 12:45 PM
That whooshing sound you hear? It's the sound of the web wobbling as Lady Gaga's new single, Born This Way, spreads online today. The Vogue cover girl will be featured on 60 Minutes with Anderson Cooper on Sunday — tied to her appearance at the Grammy Awards that night.
celebrity brandcasting
Posted by Shirley Brady on February 4, 2011 10:00 AM
La
dy Gaga is having a(nother) moment.
She's on the March cover of Vogue (her first), hitting newsstands around the time that she unveils her new single at the Grammy Awards (Feb. 13), where she's been nominated for six Grammys; and her second Viva Glam collection for MAC, which launches Feb. 17.
She's also being honored (though not yet inducted) by the Rock and Roll Hall of Fame in May, which is including her in its first nod to women rockers, and releases her highly anticipated next album on May 23.
Continuing her sideline as an enthusiastic endorser of brands, she's using her social clout to help launch SkyGrid Groups, a new social platform. And, according to Forbes projections, she could topple U2 this year as the world's top-grossing act.
(Update: here's Vogue's profile)
brand news
Posted by Caroline Smith on December 20, 2010 05:00 PM

Adobe creative suite spurs rebound.
Apple's iPhone 4 discounted in Wal-Mart holiday special, following Radio Shack deal.
AT&T spends nearly $2 billion to acquire wireless spectrum from Qualcomm.
Boeing to build 3-satellite system for government of Mexico.
Cadillac taps Laurence Fishburne as its new voice.
Coca-Cola awards $4 million to support active lifestyles, education and environmental programs in North America.
Continental Airlines and Spanair to start codeshare flights.Continue reading...
More about: Brand News, Adobe, Android, Apple, AT&T, Boeing, brands4friends, Brown-Forman, Cadillac, Coca-Cola, Continental Airlines, eBbay, Facebook, Ford, Foursquare, GM, Google, Guangzhou Motor, iPhone, Jack Daniel's, LVMH, Physicians Formula, Qualcomm, Radio Shack, R.J. Reynolds, Spanair, Trumpchi, US Postal Service, Vogue, Ral-Mart, Wells Fargo, China, Anna Wintour, Carine Roitfeld, Laurence Fishburne
brandcameo
Posted by Abe Sauer on November 17, 2010 12:00 PM
Think product placement in prime time TV and films is bad? Try some from daytime soaps like Days of Our Lives. While you're trying that, why not also try some Wanchai Ferry "Chinese food!" (above)Continue reading...
More about: Brandcameo, Product Placement, Apple, Bones, Bing, Campbell's, Cheerios, Chesterfield, Chex Mix, Days of Our Lives, Gillette, Microsoft, Land Rover, Midol, Rolls Royce, Vogue, Windows Phone
brand news
Posted by Dale Buss on October 5, 2010 09:00 AM

Continental won't be part of Lincoln's immediate future.
Ford designs Amazing Race-type promotion for the new Focus.
Guinness World Records is helping brands dream up marketing stunts.
Marvel Entertainment takes the long view in promoting The Avengers, a movie not due out until 2012.
Mercedes-Benz relies on testimonials in new ads for the safety of its vehicles.Continue reading...
More about: Brand News, Conde Nast, Continental, Ford, Guinness World Records, Lincoln, Louis Vuitton, Marvel, Mercedes-Benz, Monsanto, MSNBC, Nokia, P&G, Philip Morris, Sirius XM, Toyota, Unilever, Vogue, Volkswagen
fashion week
Posted by Caroline Smith on September 17, 2010 04:00 PM

Apparently, “basic” is the new black. The Spring/Summer 2011 Mercedes-Benz New York Fashion Week, which ended yesterday, demonstrated that designers are still courting recession-wary customers by offering signature pieces that translate beyond a single season.
Among fashion's old guard brands, Ralph Lauren returned to his Western roots, Francisco Costa for Calvin Klein presented sleek, simply-cut dresses, and Oscar de la Renta stuck to his fail-safe Upper East Side cocktail dresses—to a fault, some believed.
But amidst this return to familiar territory, several up-and-coming designers made their presence known in the tents. Over the last few years, Asian-American designers have been gaining in sartorial influence, with Michelle Obama favorite Jason Wu, Parsons grad Alexander Wang and Richard Chai, who together swept the 2010 CFDA Awards. This year, the up-and-comer to watch was Prabal Gurung, a CFDA-nominee who hails from Singapore, by way of Kathmandu. Click through to check out his collection, and more fresh faces on the catwalk this past week.Continue reading...
More about: Fashion, New York Fashion Week, Alexander Wang, Anna Wintour, Bill Blass, Calvin Klein, Carine Roitfeld, Cynthia Rowley, Givenchy, Jason Wu, Marc Jacobs, Michelle Obama, Oscar de la Renta, Prabal Gurung, Proenza Schouler, Ralph Lauren, Richard Chai, Vogue, Nikki Blonsky, Gabourey Sidibe, KayCee Stroh, Emme