brand news
Posted by Dale Buss on March 18, 2013 09:11 AM

Samsung appoints co-CEOs.
Wall Street Journal was subject of Justice Department investigation tied to News Corp. hacking scandals.
Nike is propelled by basketball shoes and ties to NFL.
Adidas brings girls together in new worldwide social-media program.
Apple's next iPhone may be unlockable by fingerprint.
Beechcraft is dealt a new setback by Pentagon in Afghan contract.
BuzzFeed plans to launch a business section.
Chrysler plans to launch an all-new version of the Chrysler 200.Continue reading...
More about: Brand News, Adidas, Airbus, Apple, Beechcraft, BSKyB, BuzzFeed, Chrysler, Disney, Fisker, Google, Google Glass, Hooters, iPhone, J.C. Penney, JCPenney, Joe Fresh, Lion Air, Mitsubishi, NFL, News Corp., Nike, Porsche, Publix, Renren, Rupert Murdoch, Samsung, Starbucks, Tesla, TurboTax, U.S. Justice Department, U.S. Postal Service, Verizon, Volkswagen, Wall Street Journal
auto motive
Posted by Dale Buss on March 15, 2013 04:43 PM

General Motors brands and Lexus were the big winners when J.D. Power & Associates announced its highly regarded annual awards for dealership-customer satisfaction based on its survey of thousands of American automotive consumers.
Three GM brands—led by GMC, and also including No. 3 Buick and No. 4 Chevrolet—placed in the top five in Power's prestigious designation. No. 2 Mini and No. 5 Volkswagen rounded out the top five. Three Chrysler Group brands—Jeep, Ram and Dodge—finished at the bottom.
In the luxury arena, Lexus once again won the day—for the fifth straight year—followed by yet another GM brand, Cadillac; Jaguar; Acura; and Infiniti. BMW and Mercedes-Benz placed below average, while Land Rover gained the most of any luxury brand from last year.Continue reading...
More about: Acura, Auto Dealers, BMW, Buick, Cadillac, Customer Satisfaction, Dealerships, Dodge, GM, GMC, Honda, Infiniti, J.D. Power, Jaguar, Jeep, Lexus, Land Rover, Mercedes-Benz, Ram, Toyota, Volkswagen
brand news
Posted by Dale Buss on March 15, 2013 09:14 AM

Reuters editor faces charges of helping "Anonymous" hack site when he was with Tribune.
McKee Foods picks up Drakes brand from Hostess.
Chevy chooses McCann for global advertising account.
Boeing strongly defends Dreamliner.
Center for Science in the Public Interest blasts Nickelodeon for airing junk food ads.
Coke seeks world peace via vending machines.
Disney develops unique approach to India.Continue reading...
More about: Brand News, Amazon, Anonymous, Apple, Boeing, Center for Science in the Public Interest, Chevy, Disney, Domino's Farms, Domino's Pizza, Dreamliner, Facebook, Galaxy S 4, Goldman Sachs, Google, Hashtags, Hostess, Hulu, ING, J.P. Morgan, Lance, McCann, McDonald's, McKee Foods, Nickelodeon, Tom Monaghan, Obamacare, Porsche, Red Bull, Reuters, Samsung, Steak Quesadillas, Taco Bell, Tribune, Twitter, UCONN, Volkswagen
brand news
Posted by Dale Buss on March 14, 2013 09:08 AM

Google doubles size of Seattle-area campus as X Lab sparks interest, Android chief steps aside and loss of Google Reader upsets loyal users.
Time Inc. spinoff rattles employees.
Volkswagen warns of a tough year ahead and focuses on China.
Apple exec attacks Google, Android and Samsung on eve of Galaxy S4 introduction.
AMC Theaters seeing stellar results.
Amazon pares price of large-screen Kindle Fire HD.
American Express, Audi and Griffin's "get" social media, execs say.Continue reading...
More about: Brand News, AMC Theaters, Amazon, American Express, Android, Apple, Audi, Boeing, CBS, Coca-Cola, Dreamliner, Egg McMuffin, Facebook, Galaxy S4, Google, Griffin's, Hallmark, J&J, Kindle Fire HD, LG, Macy's, McDonald's, Microsoft, NBC, Qdoba, Renault, Saks, Samsung, Target, Teen Vogue, The Good Wife, The Today Show, Time Inc., Twitter, Volkswagen, WealthTV, Whole Foods, Windows 8
car talk
Posted by Dale Buss on March 11, 2013 10:54 AM

At the Geneva Auto Show last week, global auto executives tacked warily between handwringing about the awful car market in Europe and cajoling praise for their latest upscale models.
At least Lamborghini and Ferrari don't have to worry about displaying any pretense of concern about the mainstream auto business in Europe. Instead, as the Geneva show opened to the public, the two brands were battling in their very rarefied niche for the attention only of the very, very rich.
To that end, Lamborghini has rolled out an "extremely exclusive" Veneno two-seater automobile whose speeds exceed 350 km/h and whose pre-tax price of 3 million Euros ($3.9 million) exceeds the pocketbook of just about everyone on the planet. That's why the Volkswagen Group-owned brand plans to build only three Venenos—and all are pre-sold. Continue reading...
digital marketing
Posted by Sheila Shayon on March 8, 2013 11:36 AM

Google’s latest project, Art, Copy & Code, is an experiment in creativity and technology to re-imagine advertising with some of "today's most iconic brands and innovative marketers,” such as Volkswagen, Burberry and Adidas.
In addition to well-known brands, the project will also collaborate with filmmakers, creative directors and technologists, leveraging the full range of digital tools from ads and mobile apps to social experiences.Continue reading...
More about: Google, Android, Art Copy & Code, Google+, Volkswagen, VW, Mobile, Apps, Digital, Advertising, SXSW, App, Burberry, Adidas, Google Glass, Collaborations, Co-Branding, Digital Marketing, Digital Advertising, Google Chrome, Arcade Fire
auto motive
Posted by Dale Buss on March 1, 2013 07:22 PM

Even as European economies and the EU wrestle with the continent's slide back into recession, luxury auto brands are ready to show off at next week's Geneva auto show like there really is a tomorrow—at least for their upscale clients.
Alfa Romeo, Bentley, BMW, Ferrari, Land Rover, McLaren, Mercedes-Benz and Rolls Royce are among the premium marques that will be displaying new production and concept vehicles at the annual show, which ranks as Europe's most important stage for automotive style and innovation and one of the most important auto exhibits in the world each year.
Among the brands and their scheduled delights:
Alfa Romeo debuts its 4c small sports car after unveiling the concept at Geneva two years ago. The prospect of selling this new vehicle in the United States has got many Chrysler dealers sniffing out the possibility of adding the Alfa Romeo brand to their stable along with Fiat.
Audi will display a plug-in hybrid version of its A3 hatchback, known as the A3 e-tron, which will go on sale next year. Sibling brand Volkswagen, by the way, will show off the next-generation, sporty GTI hatchback that is supposed to go on sale later this year.
Bentley is supposed to show off its second-generation Flying Spur, which it says is faster, more powerful and more fuel-efficient than its current model, according to Automotive News.
Continue reading...
More about: Alfa Romeo, Audi, Bentley, BMW, European Recession, Ferrari, Geneva Auto Show, Land Rover, Luxury Autos, McLaren, Mercedes-Benz, Pininfarina, Rolls Royce, Volkswagen
china
Posted by Abe Sauer on March 1, 2013 12:01 PM
At top, Brad Pitt phones in his new role as Cadillac China spokesman.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week, the cat cafe... bodyguards... WeChat... Ikea's horse meatballs... Victoria's Secret... HTC... best selling sedans... Hollywood... Yum!... Bradillac and more. Continue reading...
More about: China, Victoria's Secret, Disney, Marvel, HTC, Tiffany & Co., Ikea, Cadillac, Brad Pitt, Horse Meant, YUM!, WeChat, Weibo, Beijing, Hollywood, Jerry Bruckheimer, Chevrolet, Ford, Volkswagen, Hyundai, Buick, Hong Kong, Abercrombie & Fitch, Gap,