future of advertising

Beautiful Balance: At Cannes, Data and Emotion Unite to Tell Strong Stories

Posted by Rami Levi on June 26, 2014 02:18 PM

The power of storytelling; the importance of emotion; the necessity of capturing a human essence. These were the main themes repeated and stressed over the course of this past week’s Cannes Lions International Festival of Creativity.

It doesn’t take much analysis to figure that these themes were likely emphasized in reaction to an increasingly digital landscape where phrases like "Big Data" are dominating the industry. Indeed, the Palais de Festival quickly became a platform for creatives to remind the world—and each other—that, despite the ubiquity of data and technology, great work is still defined by its ability to tell strong, deeply human stories—even in the most data-driven work.

In one popular seminar, “Nice is the New Black”, BBDO creative leaders David Lubars and Josy Paul spoke to the importance of creating work that cuts through cynicism and captures feel-good stories. After showing consecutive ads that tugged at the heart, the panelists invited the audience to hug the person on their left. Let's just say that things got emotional.Continue reading...

brand news

Brand News: Coca-Cola Life, Abercrombie & Fitch, Lululemon and more

Posted by Shirley Brady on June 11, 2014 08:30 AM

TOP 5 STORIES

Coca-Cola Life, in green can, marks first new Coca-Cola in UK since Coke Zero launched in 2006. 

Abercrombie & Fitch revises mission to be more inclusive.

Amazon reportedly plans local services marketplace as eBay local deliveries may be in trouble.

Uber faces protest by London's black cab drivers. 

Lululemon founder calls for shake-up of board.

MORE BRAND NEWS

Apple, Starbucks and Fiat face EU tax inquiry, putting Irish government on defensive.

Audi tests real-time Snapchat content with ABC Family.

Beckham launches soccer channel for Sky Sports.

Bic crowdsources handwriting styles to create a universal typeface.

BP will fly first commercial drone in the US.Continue reading...

brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

brand news

Brand News: Credit Suisse, McDonald's, Saab and more

Posted by Shirley Brady on May 20, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

Credit Suisse pleads guilty in tax case.

Levi Strauss CEO touts sustainability (and unwashed jeans) on 141st anniversary of 501 line.

McDonald's meme-tastic new Happy Meal mascot raises eyebrows.

Saab stops production.

Sprint agrees to pay $7.5 million FCC fine for unwanted calls.

ALSO IN THE NEWS:

AT&T's DirecTV deal fails to convince New York Times.

Atari aims to get back into hardware.

Brazil is struggling to get ready for the 2016 Summer Olympics.

China bans foreign vehicles for army duty.Continue reading...

automotive

As Self-Driving Cars Rev Up, How Will Auto Brands Gain Our Trust?

Posted by Dale Buss on May 1, 2014 11:50 AM

Self-driving cars are that much closer after Google and Volvo said they've begun testing prototypes on city streets following early tests, mostly conducted on rural highways and then freeways. They're part of a digital-driving derby—including the Nissan, Audi, Toyota, and Mercedes-Benz brands—that plan to begin selling driverless vehicles in the coming years.

Volvo is testing 100 cars on the streets near its headquarters in Gothenburg, Sweden, while Google's driverless fleet is now a fixture on the streets of its hometown of Mountain View, Calif., already passing 700,000 miles in road tests.

Of course, today's cars already are chockfull of individual features that nearly add up to self-driving, including warnings and assistance in braking, staying in lanes, parking, and so on. Automakers, in fact, say the remaining technological hurdles to a holistic, connected system in which vehicles act autonomously are much less difficult to overcome than creating a receptive regulatory and legal environment will be.Continue reading...

china

The Week in China: 3.15 Brand Targets, South Korean TV Boon, Real Estate Woes and more

Posted by Abe Sauer on March 7, 2014 01:56 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: the marketing power of Korean TV shows in China… is stinky Mercedes the new 3.15 target... trouble in real estate… BMW… Princess Cruises woos Chinese travelers… why Shanghai doesn't bother Lamborghini… the EV war… Walmart and Bossini woes… Women's Day prep… Adidas, Nike and Under Armour… Huawei has a watch, too… KFC hit on milk… and more.Continue reading...

automotive

The Future of Auto Infotainment is Here: Apple Unveils CarPlay in Geneva

Posted by Dale Buss on March 3, 2014 06:43 PM

The day when cars become iPhones with bigger buttons may be upon us. Apple revealed its automotive infotainment platform, CarPlay, at the Geneva International Motor Show this week, and soon it'll roll out in cars from Ferrari, Mercedes-Benz and Volvo and work with the iPhone 5, 5S or 5C.

Apple has been talking about bringing iOS into the car for several months, and what it came up with is CarPlay. It mirrors the iPhone screen in a driver-friendly format, filling the center-console touch screen of participating vehicles with large buttons in an iPhone look for crucial functions such as text messaging, phone calls, maps and music.

Drivers can summon Siri for an eyes-free control experience, an intuitive feature that will surely threaten existing in-car voice-control software. Continue reading...

MWC '14: Ford Shifts Sync to BlackBerry's QNX and Reveals Tech-Forward Focus

Posted by Dale Buss on February 24, 2014 12:52 PM

Auto brands are sure to make lots of news in the connected-car space at the Mobile World Congress in Barcelona this week, but the biggest news in the field already seems to be out: Ford is ditching Microsoft for BlackBerry's QNX in Sync, its in-car infotainment system.

According to Bloomberg, Ford is going to base the next-generation Sync system on the QNX software that BlackBerry acquired when it bought QNX Software Systems in 2010. Using QNX will be less expensive than licensing Microsoft technology and will improve the flexibility and speed of the next Sync system, the publication said.

Sure, BlackBerry, the parent company and brand, are troubled in the cutthroat mobile technology industry, but QNX remains vital in the exploding auto-mobility business. For instance, at the Mobile World Congress, Qualcomm and QNX are demonstrating a Mercedes-Benz CLA 45 AMG that has been modified to showcase the latest features of Qualcomm's Snapdragon connectivity system.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements