2014 Brandcameo Product Placement Awards

china

The Week in China: Coke Gets Bieber Fever, Gold iPhone Decals, General Tsao Arrives and more

Posted by Abe Sauer on October 4, 2013 12:39 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This (National Day holiday) week: Andy Lau is everywhere… how to fake a gold iPhone… Adidas sells more freedom… Shanghai Free Trade Zone from a kid's POV… Volvo booms… hybrids bust… General Tsao comes to Shanghai… China Open turns 10… 7-Eleven is the new Radio Shack… and more.Continue reading...

brand news

In the News: Amazon, Samsung, Chevrolet and more

Posted by Dale Buss on October 4, 2013 09:34 AM

In the News

Amazon greenlights three new TV pilots and readies set-top box.

Samsung predicts record operating profit.

Chevrolet tries on Google Glass.

Banana Republic creative director steps down after five years at the brand. 

Boeing sees commercial deliveries rise.

Cars.com plans to sit out Super Bowl after six years in Big Game.

Facebook reveals plans for Instagram.

Fiat isn't close to deal with UAW for Chrysler stake.Continue reading...

car talk

Volvo Amid Identity Crisis as New Owner Aims to Create More 'Showy' Brand for China

Posted by Dale Buss on September 12, 2013 11:06 AM

There were bound to be some difficulties in mashing up a new owner from China with the quintessential Swedishness of Volvo when Geely bought the brand from Ford three years ago. And now, as Volvo tries to re-acquire momentum in various markets—and to take off in China—some of those differences are coming to the fore.

In one corner, according to reports by Reuters and the International Business Times, is the brand's new owner, Zhejiang Geely Holding Group. Billionaire owner Li Shufu believes that China, where more than 1.2 million premium cars were sold last year, is key to Volvo's future and its goal of doubling Volvo's annual global sales to 800,000 vehicles by 2020.

He wants Volvo, according to Reuters, to come up with a large premium sedan aimed at China's newly wealthy who tout their social status with Audis, BMWs and Mercedes-Benz models.Continue reading...

brand news

In the News: Apple, Aramark, Target and more

Posted by Dale Buss on September 11, 2013 09:19 AM

In the News

Apple gets license to run phones on China Mobile network.

Aramark files for $100 million IPO.

Target launches digital movie and TV service.

BMW fights SUV lead by Mercedes-Benz with new "Boss" version of X5.

Best Buy CEO sells shares to help pay for his divorce.

Four Seasons Hotels starts a food truck.

GM sees Canada sell part of its stake in automaker and perceives opportunity in Europe to push Chevy as value brand.

Gevalia launches frothy K-cups.

Google Play gets a new logo

Home Depot is accused of shaking down suspected shoplifters.

Intel unveils line of chips for wearable devices.

J&J reintroduces Tylenol.Continue reading...

china

The Week in China: Victoria's Secret Angel Knock-Offs, Xiaomi Takeover, Vanity Economy and more

Posted by Abe Sauer on September 6, 2013 12:38 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Victoria's Secret knock-offs... G. Patton SUV at the Chengdu Auto Expo… Xiaomi beats Apple… Coke… IKEA… drone deliveries… Samsonite sales… Jiang Wen goes Taobao… adult diapers... and more.Continue reading...

brand news

In the News: JCPenney, Samsung, McDonald's and more

Posted by Dale Buss on September 5, 2013 09:26 AM

In the News

JCPenney reportedly shelves Martha Stewart deal. 

Samsung unveils Galaxy Gear smartwatch as Qualcomm also enters smartwatch fray.

McDonald's tests higher-priced dollar menu. 

Anheuser-Busch InBev partners with University of Illinois for big data edge.

Balenciaga sues former creative director for defaming brand. 

BlackBerry seeks buyer by November.

Campbell will launch soup K-Cups next year.

Chobani recalls "fizzy" Greek-yogurt cups.

Covergirl joins NFL's pitch to female fans.

Dunkin' Donuts taps Eli Manning to promote app.

El Chico expands rebranding program.

GoDaddy steps away from jiggle marketing.Continue reading...

brand news

In the News: Verizon Wireless, Coca-Cola, Renault and more

Posted by Dale Buss on August 29, 2013 09:28 AM

In the News

Verizon Wireless may soon buy out Vodafone stake.

Coca-Cola sees public-health battle over soda consumption flare in Mexico.

Renault sees operating chief quit amid speculation he may head for Detroit.

Amazon adds to server-market woes with its push to the cloud.

American Airlines and US Airways open to deal on antitrust concerns.

BlackBerry sees "savior" keyboard-equipped Q10 fall flat.

Carrefour's cost-cutting begins to bear fruit.

Chrysler strikes deal with Rush to promote its SRT performance brand.

Cinnabon outlines growth strategy.

GM tries to revive sales by boosting mileage of 2014 Chevrolet Malibu.Continue reading...

auto motive

Mercedes Prioritizes China Output as Geely Looks to Expand in US

Posted by Dale Buss on August 28, 2013 10:43 AM

China's luxury auto segment has been slowing, but the world's largest auto market still is beckoning as a No. 1 priority to any serious premium brand. And increasingly, China's own luxury carmakers are targeting the rest of the world with their own wares.

Mercedes-Benz, for instance, has outlined a turnaround plan for China where it badly trails its chief rivals, Audi and BMW. Mercedes plans to launch about 20 new or upgraded models in China over the next two years and also vows to greatly boost domestic manufacturing in China, which avoids a slew of expensive tariffs and taxes that are levied on imported cars.

Meanwhile, Geely, the Chinese company that acquired Volvo, plans to take the bold step of exporting cars that it jointly develops with the Swedish brand to the United States in 2016. That step would come a decade after the company first expressed such a goal.Continue reading...

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