brand news

Brand News: It's New iPad Day, Fast Food Facebook Race and more

Posted by Dale Buss on October 16, 2014 09:09 AM

TOP STORIES

Apple accidentally leaks new iPads on iTunes ahead of today's reveal.

CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.

Clorox leads Ebola-related surge in sales of hand disinfectants.

Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.

Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...

automotive

Auto Hardware Inspires Confidence at Paris Motor Show

Posted by Dale Buss on October 3, 2014 01:34 PM

Europe still isn't a great place to sell cars these days, but it remains a wonderful stage for touting the industry's latest advancements. So automotive brands have been enthusiastic participants at the Paris Motor Show this week, even though they've turned glummer about the sales outlook for the host continent.

Among the European brands that have made significant "reveals" of new and concept vehicles and features at the Paris auto show are Lamborghini, Fiat, Mercedes-Benz and Volvo, while outsiders such as Toyota, General Motors and Ford also have used the exhibit to indicate their future direction in Europe and elsewhere.

The fastest new vehicle unveiled in Paris this week? That's an easy contest: the 910-horsepower Asterion LPI 910-4 plug-in-hybrid supercar concept vehicle that was introduced by Lamborghini. It uses a 5.2-liter V-10 engine from the brand's Huracan model as well as three electric motors and a seven-speed dual-clutch transmission to achieve the zoom. But as sleek as it looks, this concept can still go only about 31 miles on electric power alone.Continue reading...

automotive

Cars Will Glitter In City of Lights, But Paris Show Finds Automakers Gloomy

Posted by Dale Buss on October 1, 2014 05:33 PM

A year ago, global auto executives all knew they'd be in Paris for the auto show this week. But they didn't think they'd be feeling so gloomy in the City of Lights.

A once-nascent European auto sales recovery has sputtered, casting a pall over the Paris Motor Show, where brands nevertheless plan to dazzle one another, automotive journalists, enthusiasts and rank-and-file Parisians with glittering new models and confident projections of new technologies, new designs, new colors and other features of coming and prospective new models.

After sales contracted for six straight years to a two-decade low in 2013, European carmakers believed earlier this year that a true recovery was taking hold. But sales in the market grew by only 1.8 percent in August over the year earlier, the smallest monthly increaese this year, and fourth-quarter deliveries are expected to decline by 0.3 percent.

"The outlook for Europe on the whole is darkening," Stefan Bratzel, an automotive expert at tyhe Center of Automotive Management in Germany, told Bloomberg. Dimmer prospects "make me wonder if European car demand will manage to be positive for the year as a whole."Continue reading...

brand news

Brand News: Starbucks, DreamWorks, Yahoo and more

Posted by Dale Buss on September 29, 2014 09:03 AM

TOP STORIES

Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.

Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.

Facebook bid for WhatsApp clears EU hurdle

Yahoo, AOL pressured to cut a deal and join forces.

Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.

MORE BRAND NEWS

Advertising Week kicks off in New York.

Air France ends strike, vows to speed up Transvania low-cost airline. 

Alibaba pays $459M for stake in Chinese hotel tech firm.

Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.

American Apparel names temporary CEO.

Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...

branded content

Branded Content Watch: BMW, Volvo, Nissan and more

Posted by Abe Sauer on September 26, 2014 01:04 PM

The Pitch: #BMWiCanDoThat for BMW

The Plot: BMW's Twitter account went berserk this week with Vines featuring BMW's i3 "doing that," including everything from "Can the #BMWi3 avoid this wrecking ball?" to "what happens when we attach spray paint to the back of a #BMWi3."

The Verdict: Move over yuppies, BMW is now the ride of hipster Millennials. And speaking of hipster Millennials, BMW's "can do it" campaign is cannily like Honda Fit's new "can it fit" campaign. Meanwhile, don't fret for the yuppies. BMW has a different, much more expensive "i" vehicle just for them. Continue reading...

brand news

Brand News: Uber, Aston Martin, McDonald's and more

Posted by Dale Buss on September 2, 2014 09:34 AM

TOP STORIES

Uber is banned across Germany by Frankfurt court.

Aston Martin hires new CEO, Andy Palmer, from Nissan.

McDonald's boosts food-safety efforts in China.

RadioShack and shareholder talk about saving company from bankruptcy.

Apple fixes bug but denies iCloud link to celebrity nude photos leak following internal investigatiion.

MORE BRAND NEWS

1-800-FLOWERS acquires Harry & David.

Aflac ties campaign to college football.

Alfa Romeo sets return to US after 20 years.

American Apparel ads banned in the UK.

AOL brand CEO Susan Lyne steps down to attract women-led startups to venture arm.

Arthur Andersen name returns to tax consulting.

Buick launches new campaign to build on success of "Hmmm" spot. (More in our Q&A.)

Burger King sees tax history come under scrutiny.Continue reading...

brand news

Brand News: Apple, GM, McDonald's and more

Posted by Dale Buss on August 27, 2014 09:37 AM

TOP STORIES

Apple prepares to make largest iPad to date, report says.

GM ignition-switch fund receives claims for more than 100 deaths.

World Health Organization goes after e-cigarettes with stronger regulations.

McDonald's reviews relationship with troubled China meat supplier OSI.

Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.

MORE BRAND NEWS

AT&T names new CEO of AT&T Mobility.

Adidas Poland launches Instragam game to promote new soccer cleats.

Airbnb announces new e-mail protections for users.

Ashley Madison comes under fire for profile-deletion fees.

Asus teases design for upcoming smartwatch.

Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...

brand news

Brand News: Burger King Buys Tim Hortons, Amazon, Best Buy and more

Posted by Dale Buss on August 26, 2014 09:37 AM

TOP STORIES

Burger King finalizes deal to buy Tim Hortons for about $11 billion, with explicit help of Warren Buffett, and will test portfolio approach to brands.

Amazon buys Twitch Video for $970 million to rival YouTube and eyes expansion in online-ad market.

Best Buy tops financial predictions as realignment starts to pay off.

Emmys sees HBO, CBS and PBS score most wins. as telecast gets tepid reviews.

Blue Buffalo gets slapped by National Advertising Division over pet food claims. 

MORE BRAND NEWS

Arby's pursues younger customers.

Buffalo Wild Wings invests in taco concept.

Century 21 partners in videos with cleaning expert.

Chevrolet and Buick achieve sole gains among auto brands in new customer-satisfaction survey.

Estee Lauder expands breast-cancer awareness to year-round campaign.Continue reading...

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