brand news

Brand News: McDonald's, Uber, Walgreen and more

Posted by Dale Buss on August 20, 2014 09:31 AM

TOP STORIES

McDonald's in Ferguson, Mo., becomes headquarters of protest coverage as brand names first US VP of digital, rolls out bagged McCafe coffee with Kraft across US, and sets to offer mandarin oranges.

Uber hires former Obama campaign chief as lobbyist and tests delivery service in D.C.

Staples accelerates turnaround actions as sales continue to fall.

Walgreen shakes up executive ranks after projection was off by $1 billion.

Petsmart explores possible sale.

MORE BRAND NEWS

AirAsia takes advantage while Malaysia Airlines wallows in tragedies.

Apple soars to stock record amid optimism about upcoming products.

Audi airs Emmys promo that's heavy on celebrity cameos (at top).

Boeing may boost production of its bestselling 737.

Brita recalls thousands of child water bottles.Continue reading...

brand news

Brand News: Mercedes-Benz, FedEx, Taco Bell and more

Posted by Dale Buss on August 18, 2014 09:41 AM

TOP STORIES

Mercedes-Benz is found guilty of fixing prices in China, report says.

Dollar General enters bidding for Family Dollar at $9 billion.

FedEx faces additional charges in prescription-drug delivery case.

Taco Bell launches dollar menu across the US. 

Cadillac mars rollout of important new Escalade.

MORE BRAND NEWS

Airbnb launches program to focus on hosts. 

Apple wins Emmy for best commercial, beating out Beats, Nike and GE. 

AT&T Stadium unveils state of the art technology as San Francisco 49ers gear up for first game in brand new Levi Stadium. 

Campbell Soup has NFL star Richard Sherman dangling from helicopter in new Chunky soup ad.

Cutrale and Safra prepare to make Chiquita bid hostile.Continue reading...

automotive

Saab Story: Has Fabled Swedish Brand Finally Reached the End of the Road?

Posted by Dale Buss on August 13, 2014 03:46 PM

Saab may finally be put out of its agony, and it might be a measly $22,000 debt that delivers the coup de grace.

As it struggles to revive production of a rehashed old gasoline-powered model so that it can eventually reach its stated goal of succeeding in the electric-vehicle market—stay with us now—the new owner of Saab, Chinese company National Electric Vehicle of Sweden (NEVS), has run into a minor financial obstacle that could prove existential for the Saab brand.

Labo Test, which supplies test equipment for car parts, said that NEVS had failed to pay bills amounting to about $22,000, according to the Associated Press, so Labo Test petitioned a Swedish court to declare NEVS bankrupt. The company didn't immediately respond to AP's request for comment.Continue reading...

branded entertainment

Branded Content Watch: Newcastle, Oreo, Dell and more

Posted by Abe Sauer on June 30, 2014 01:07 PM

The Special (Drunk) Relationship: There is a lot to consider in an alternative history that examines what would have happened if the British won the Revolutionary War. But Newcastle is only interested in one detail: What beer would America be drinking? (Hint: Newcastle.)

In the spot, Ricky Gervais-collaborator Stephen Merchant examines what could have been for the British brown ale across a Newcastle microsite www.IfWeWon.com.Continue reading...

future of advertising

Beautiful Balance: At Cannes, Data and Emotion Unite to Tell Strong Stories

Posted by Rami Levi on June 26, 2014 02:18 PM

The power of storytelling; the importance of emotion; the necessity of capturing a human essence. These were the main themes repeated and stressed over the course of this past week’s Cannes Lions International Festival of Creativity.

It doesn’t take much analysis to figure that these themes were likely emphasized in reaction to an increasingly digital landscape where phrases like "Big Data" are dominating the industry. Indeed, the Palais de Festival quickly became a platform for creatives to remind the world—and each other—that, despite the ubiquity of data and technology, great work is still defined by its ability to tell strong, deeply human stories—even in the most data-driven work.

In one popular seminar, “Nice is the New Black”, BBDO creative leaders David Lubars and Josy Paul spoke to the importance of creating work that cuts through cynicism and captures feel-good stories. After showing consecutive ads that tugged at the heart, the panelists invited the audience to hug the person on their left. Let's just say that things got emotional.Continue reading...

brand news

Brand News: Coca-Cola Life, Abercrombie & Fitch, Lululemon and more

Posted by Shirley Brady on June 11, 2014 08:30 AM

TOP 5 STORIES

Coca-Cola Life, in green can, marks first new Coca-Cola in UK since Coke Zero launched in 2006. 

Abercrombie & Fitch revises mission to be more inclusive.

Amazon reportedly plans local services marketplace as eBay local deliveries may be in trouble.

Uber faces protest by London's black cab drivers. 

Lululemon founder calls for shake-up of board.

MORE BRAND NEWS

Apple, Starbucks and Fiat face EU tax inquiry, putting Irish government on defensive.

Audi tests real-time Snapchat content with ABC Family.

Beckham launches soccer channel for Sky Sports.

Bic crowdsources handwriting styles to create a universal typeface.

BP will fly first commercial drone in the US.Continue reading...

brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

brand news

Brand News: Credit Suisse, McDonald's, Saab and more

Posted by Shirley Brady on May 20, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

Credit Suisse pleads guilty in tax case.

Levi Strauss CEO touts sustainability (and unwashed jeans) on 141st anniversary of 501 line.

McDonald's meme-tastic new Happy Meal mascot raises eyebrows.

Saab stops production.

Sprint agrees to pay $7.5 million FCC fine for unwanted calls.

ALSO IN THE NEWS:

AT&T's DirecTV deal fails to convince New York Times.

Atari aims to get back into hardware.

Brazil is struggling to get ready for the 2016 Summer Olympics.

China bans foreign vehicles for army duty.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements