brand news

In the News: Netflix, GSK, Tesco and more

Posted by Dale Buss on December 5, 2012 09:05 AM

In the News

Disney and Netflix sign landmark agreement for the web streaming service.

GlaxoSmithKline begins assembling new global branding effort on its impact around the world.

Tesco bails out of Fresh & Easy venture in U.S.

AOL's Advertising.com group acquires Buysight.

Apple upgrades iTunes, secures USPTO patent for "retina."

Beer tax dispute heats up in Europe.

Blu Dot tests Twitter game of musical chairs.

BMW has US luxury auto sales crown in its sights.

Campbell Soup Company donates $500K to Salvation Army.

Citigroup announces 11,000 job cuts and $1B charge.Continue reading...

black friday

Free Coffee Not the Only Perk Awaiting Black Friday Shoppers

Posted by Mark J. Miller on November 20, 2012 03:04 PM

Black Friday is mere days away and America’s (make that North America's) most-devoted consumers are busy doing their stretches, dressing themselves in layers, and plotting their battle plan for early Friday morning.

Retailers, of course, would like to help them in any way possible in order to maximize the amount of money flowing into their cash registers throughout the punishing annual bricks-and-mortar portion of the shopathon. More of that activity, of course, is moving online and mobile — but for those committed to the physical act of shopping, they'll need help — and brand marketers are anticipating their needs.

For these seeking retail rejuvenation on Friday, a host of caffeinated beverages and coffee retailers are throwing incentives their way to get them to suck down as much as possible to refuel while on the run.

For those who tweet #dunkindonuts on Friday morning between 6 a.m. and noon Eastern, they’ll get put in the running to win one of six Keurig brewers and two boxes of Dunkin’s Hot Cocoa K-Cup packs. Meanwhile, 7-Eleven is handing out a free hot beverage for folks who come in on Friday and buy a Red Bull energy drink. Sonic Drive-Thru is opening early nationwide and offering its breakfast burrito at half price all day. What else could a crazed Black Friday consumer want? Continue reading...

sustainability

What's Your Ology? Walgreens Launches Its Own Eco-Brand

Posted by Mark J. Miller on November 6, 2012 12:02 PM

What brand doesn't want to look environmentally conscious and earth-friendly? And we're not just talking about the predicted rise in plug-in hybrid cars for Ford and Toyota or the recent increase in vegetarian and vegan businesses. Now mass-market pharmacy Walgreens is getting into the act.

The drug store chain this week launched its own Ology brand that features 25 environmentally friendly products, such as “tissues, toilet paper and paper towels made from bamboo and cane sugar husks instead of tree pulp” as well as “laundry detergent with fewer chemicals than regular brands, shampoos and conditioners for both children and adults, compact fluorescent light bulbs, and glass and all-purpose household cleaners,” according to Crain's Chicago Business.

"There's a growing trend of moms and households looking for safer products with fewer chemicals," Maurice Alkemade, Walgreen's VP of retail brands and global sourcing, told Crain's. "A lot of national brands are pushing to take out these chemicals, but we're the first affordable and widely available line to do it. We believe we can lead and own this platform."Continue reading...

brand news

In the News: Yum! Brands, ING, Yahoo and more

Posted by Dale Buss on October 9, 2012 09:03 AM

In the News

Yum! Brands third quarter earnings report is being closely watched.

Barclays to buy ING online assets.

Yahoo's Marissa Mayer urged to repurchase stock, profiled in New York magazine.

AT&T shares network with IBM to lure more customers to the cloud.

Amazon veers more into advertising.

American Airlines loses traffic over operational issues.

Apple asked by Taiwan to blur satellite image as Samsung spat dings brand perception.Continue reading...

brand news

In the News: Ikea, JCPenney, Kodak and more

Posted by Dale Buss on October 1, 2012 09:02 AM

In the News

3M plans to acquire ceramics maker Ceradyne.

Amazon comes under fire for offering Nazi death-camp puzzle.

AutoNation makes big digital push.

BMW brings performance school online.

Simon Cowell proposes truce in competition between his X Factor on Fox and The Voice on NBC.

Fender tries to stay plugged in.

Ford hits the road to tout new C-Max nameplate.

GM recalls cars over fuel leak problem.Continue reading...

brand news

In the News: iPhone 5, T-Mobile, Lexus and more

Posted by Dale Buss on September 17, 2012 09:02 AM

In the News

Apple iPhone 5 sets pre-sale record, inspires queues outside stores.

Express Scripts members now can go back to Walgreens.

Ford becomes focus of talks with Canadian Auto Workers ahead of strike deadline at midnight.

Fox says Nicki Minaj and Keith Urban will join American Idol as judges.

GM is getting resistance from U.S. government over proposal for taxpayer exit from ownership.

HP emphasizes design in turnaround hopes.

Heineken makes over its bottle and enlists James Bond for global campaign.Continue reading...

brand news

In the News: P&G, PlayStation, Chick-fil-A and more

Posted by Dale Buss on August 3, 2012 08:59 AM

In the News

P&G sees results boosted by sale of snacks division as its Tide brand turns to Betty White for advertising help.

Sony attributes weak financials to PlayStation sales slump.

Chick-fil-A braces for GLAAD's Friday "kiss-in" protest.

ABC and Good Morning America finally overtake NBC and The Today Show in key demographic.

ADM profits slide on higher corn costs.

Amtrak losses examined by Congress.

Apple requests sanction for Samsung as court battle heats up.

AT&T to acquire NextWave Wireless.

Beyonce plans to direct and star in film about her life.Continue reading...

brand news

In the News: Dark Knight Rises, Heineken, Chick-fil-A and more

Posted by Dale Buss on July 20, 2012 09:02 AM

In the News

Warner Bros. issues statement as The Dark Knight Rises opens somberly as Denver gunman kills 14 at screening, while movie opens strongly at box office.

Heineken offers $4.1 billion to buy out JV partner for Asia Pacific Breweries stake as Kirin's next move pondered.

Chick-fil-A homophobia shamed by actor Ed Helms.

Apple's original iPad prototype revealed as new iPad launch in China today fails to cause a fuss.

BlackBerry woes broken down to five mistakes by nymag.com.

Comcast prepares ultra high-speed broadband.Continue reading...

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