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brand news

In the News: Carrefour, Daimler, PepsiCo & more

Posted by Dale Buss on June 28, 2011 09:00 AM

In the News

Carrefour receives merger offer in Brazil.

Daimler looks to deepen Renaul-Nissan partnership.

Facebook hires celebrated hacker.

Google CEO expresses confidence against antitrust probe as the company is sued by a French competitor.

Koss nears settlement of shareholder suits in wake of $34-million embezzlement.

Los Angeles Dodgers opens new front in war with Major League Baseball after filing for bankruptcy.Continue reading...

brand and bottle

Booze Newz: Summertime Refreshers

Posted by Jennifer Sokolowsky on June 17, 2011 05:30 PM

Want to Buy a Friend a Beer? TGI Friday’s Has an App for That

Facebook is a place to promise to buy a friend a beer, but now TGI Friday’s is turning it into a place to actually make good on that promise. On its Facebook page, the restaurant chain now offers the option for users 21 and over to order up to five beers for a friend, who will receive an electronic gift card worth $5 for each beer, good for purchasing anything at TGI Friday’s.

The new app follows TGI Friday’s launch earlier this year of a new menu of craft beers and dishes meant to pair with them. For those who haven’t thought ahead for dear old Dad, the app’s launch comes just in time for Father’s Day.Continue reading...

web watch

Best of the Webby Awards Five-Word Speeches

Posted by Shirley Brady on June 14, 2011 12:45 PM

Last night, the 15th annual Webby Awards were presented in New York, hosted by past winner Lisa Kudrow and once again enforcing the five-word limit on speeches by the winners.

Some of the best (watch below) included Vogue editor Anna Wintour (above), who accepted the People's Choice Award from Daniel Radcliffe with "Sometimes, geeks can be chic."Continue reading...

brand news

In the News: AT&T, McQueen, P&G and more

Posted by Dale Buss on May 3, 2011 09:00 AM

In the News

AT&T caps customers' broadband usage; plans Groupon competitor.

Audi plans extra shifts to trim waiting time for SUVs.

Chrysler head Marchionne details impact of Japan crisis on output.

Community Health raises hostile bid for Tenet.

Consumer Reports teams with Billshrink to offer service-comparison tools.

Diet Pepsi ads fared best during Royal Wedding telecasts as viewers mostly ignored commercials.Continue reading...

Brands to Watch: Apple vs Google, Lt. Android and more

Posted by Shirley Brady on April 22, 2011 05:30 PM

Brands to Watch

Apple signs cloud deal with Warner Music as Google reportedly in talks with music service Spotify

Android called up by the US Army.

Kate Middleton reportedly strikes "obey" from Royal Wedding vows.

McDonald's expresses shock at employee non-action during beating of customer in Baltimore.

Muammar Gaddafi wants NY Met's Costume Institute honor.

Pabst sees more political pressure on marketing of Blast by Colt 45.Continue reading...

brand news

In the News: Airbus, RIM, BP and more

Posted by Dale Buss on April 11, 2011 09:00 AM

In the News

Airbus says Mideast unrest could wipe out up to 40% of orders.

Alfa Romeo delays planned return to US.

BlackBerry-maker Research in Motion plots a rebound.

BP flounders in Russia.

CBS prepares to part ways with Katie Couric, as Couric and Matt Lauer explore reteaming for a daytime syndicated talk show.

Charlie Sheen gets two standing ovations in NYC Sunday after bombing Friday.

Christian Louboutin sues Yves Saint Laurent for allegedly violating trademark red sole.Continue reading...

brand news

In the News: Oscars, Coke, Pepsi and more

Posted by Dale Buss on February 11, 2011 09:00 AM

In the News

Academy Awards command pricier ad market.

Apple’s Steve Jobs is still calling the shots from home, as news leaks of cheaper and more versatile iPhones.

Blockbuster is heading towards a sale.

Coca-Cola reports 4th quarter and fully-year 2010 results.

Coca-Cola and PepsiCo grapple with negative research on diet soda and strokes.

Fiat CEO Sergio Marchionne is called on the carpet with Italian Prime Minister.Continue reading...

private brand

No Name Beer: Worth the Bother?

Posted by Barry Silverstein on February 9, 2011 03:00 PM

One of the more promising product segments of late has been store brands, also known as private-label products, driven by consumer demand for value. Last October, a Consumer Reports study indicated that store brands can save consumers as much as 30 percent over brand name products — a welcome relief for the recession-weary.

The latest entries in the store brands category will test a market that has been largely untapped, so to speak: value-priced beer.Continue reading...

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