2014 Brandcameo Product Placement Awards

brand bites

Brand Bites: Valentine's Day Campaigns You'll Fall in Love With

Posted by Abe Sauer on February 10, 2012 12:29 PM

Call it awww-gmented reality: Starbucks has updated its Cup Magic augmented reality app, introduced before Christmas, in time for Valentine's Day. Send and receive 3D virtual messages by scanning limited edition love heart adorned cups — more info here.

More Valentine's brand love below, from Pizza Hut, Heineken and more:Continue reading...

brand news

In the News: Apple, Chrysler, Walmart and more

Posted by Dale Buss on February 7, 2012 09:02 AM

In the News

AOL seeks new agency to convince consumers to "care" again.

Apple faces $38M fine in China for iPad name as company retakes crown as world's top smartphone maker.

Anheuser-Busch and MillerCoors get into the hard-cider business.

Bayer CEO says consumers don't give pharma enough credit.

Coca-Cola draws more interest than expected with polar bears "watching" the Super Bowl, though its quarterly profits slid.

Clint Eastwood declares no political motive behind Chrysler Super Bowl spot, donates fee to charity.

Disney and Univision talk about creating English-language cable-news channel.

Ford and General Motors continue to snark over Chevrolet's Silverado ad in the Super Bowl as GM seeks new life for Volt in California.Continue reading...

brand news

In the News: Apple, Louboutin, Roche & more

Posted by Dale Buss on January 25, 2012 09:01 AM

In the News

Apple's blockbuster quarter puts iPhone ahead of Google smartphones in the U.S.

Brinker International expands value strategy at Chili's.

Christian Louboutin makes the IP case for its red-soled shoes.

Davos kicks off with worries about eurozone crisis.

Del Frisco's Restaurant plans IPO.

Fiat launches ad for new Panda into Italian austerity zeitgeist.Continue reading...

brand news

In the News: SOPA, Kraft, RIM and more

Posted by Dale Buss on January 18, 2012 09:04 AM

In the News

Airbus raises prices of A320neo plane amid strong demand, as Boeing threatens to compete better in 2012 .

AirTran must reinstate whistleblower pilot.

American Express invests $125 million in China mobile payments startup.

Apple eases into corporate market with Macs, while textbook push draws interest.

BankUnited draws bids from TD Bank and others.

Beyonce and Jay-Z challenged by Blue Ivy trademark applicant.

Burberry sales surge on international demand.Continue reading...

brand news

In the News: Hostess Brands, Apple, Starbucks & more

Posted by Dale Buss on January 11, 2012 09:01 AM

In the News

A&P prepares to emerge from bankruptcy.

ABC plans to screen new TV show in theaters.

Amazon backs Hollywood film-streaming format.

Apple's Tim Cook is America's highest-paid CEO.

Daimler still trying to fix Smart brand.

Fiat will begin to emphasize product marketing over brand in U.S.

Ford cites Thai flood impact on bottom line, while U.S. car-buyers are lukewarm to hybrids.

Fox Sports settles legal dispute with Los Angeles Dodgers.

Friendly Ice Cream exits Chapter 11.Continue reading...

brand news

In the News: Amazon, Pfizer, Tea Party and more

Posted by Dale Buss on November 30, 2011 08:55 AM

In the News

ABC dismisses rumors of Pan Am's demise.

Amazon continues being coy about Kindle sales.

Apple's Siri can handle Viagra but not abortions.

AT&T disturbed by FCC report.

Audi finds success with youthful marketing.

BBC web redesign goes live in the UK.

Carlsberg acquires Vietnamese brewer.

Google and Facebook ordered to de-index counterfeit domains.

Jack Daniel's holiday campaign celebrates brand's Lynchburg, Tenn. roots.

Janet Jackson teams up with Blackglama to design luxury fur line.

Microsoft Office is reportedly coming to the iPad as Windows tablet hopes fade.Continue reading...

brand news

In the News: Warren Buffett, Pfizer, Spotify & more

Posted by Dale Buss on November 21, 2011 08:54 AM

In the News

Alleghany to buy Transatlantic.

American Apparel acting president quits.

Apple leapfrogs Argos to become 2nd biggest online retailer in the U.K., as textbooks and photography tops its new product priorities and Grand Central NYC store prepares to open and iPhone 4S heads to China.

Berkshire Hathaway to invite Wall Street analysts to annual meeting for once as Warren Buffett, excited about Japan, says company could spend $10 billion on its next acquisition.

Best Buy sees shoppers in Florida camping out since last week for Black Friday.

Chevron accepts responsibility for oil spill off Brazil.Continue reading...

health matters

Strong Medicine: Walmart Aims to Boost Its Health Care Services, Not Become a Major Health Care Provider

Posted by Dale Buss on November 14, 2011 02:02 PM

It sure sounded like Walmart wanted to dominate yet another part of the U.S. economy when it sent out an RFI, or request for information — as NPR reported last week — laying out its plan to become "the largest provider of primary health-care services in the nation."

But it turns out that the country's largest retailer only wants to make more money by expanding its in-store consumer health-care offering — not dominate the industry.

Rebutting NPR's report, Dr. John Agwunobi, SVP & President of Walmart U.S. Health & Wellness, issued this denial: "The RFI statement of intent is overwritten and incorrect. We are not building a national, integrated, low-cost primary care health care platform."

Al Norman calls it a corporate "Oops." Maybe it was just a case of muscle memory underlying Walmart's ambitions, which always tend toward being the world's biggest (or perceived as such). Just recently came word, for instance, that Walmart is expanding its financial services such as check-cashing to "unbanked" Americans.Continue reading...

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