doing good
Posted by Sheila Shayon on October 31, 2011 11:01 AM
Pollution, waste and poor management leaves one in eight people lacking access to safe water, according to the United Nations. PepsiCo finds that statistic unacceptable.
Its latest philanthropic initiative is targeting India, where PepsiCo achieved a "positive water balance" in 2009, giving back to communities more water than it consumed in its manufacturing processes, a significant milestone in its growing water stewardship by implementing sustainable water initiatives, reducing wasteful water use and recycling where possible, in addition to other measures.
Increasing that commitment, PepsiCo just announced an $8 million donation to Water.org, the non-profit co-founded by actor/activist Matt Damon, to be used for micro-loans with a goal of providing 800,000 Indian families safe water by 2016.Continue reading...
More about: PepsiCo, Water.org, India, Sustainability, Corporate Citizenship, Philanthropy, Green, CSR, Matt Damon, Water, Best Global Brands
luxury watch
Posted by Mark J. Miller on October 21, 2011 09:58 AM

No matter what you do or where you turn, there is no way to escape it: Gift-buying season will very soon be upon us and Neiman Marcus hopes you’ve saved some bucks and are ready to spend.
Actually, forget that. If you need to save some bucks, you likely don’t have enough to afford what’s in the brand-spanking-new annual Neiman Marcus Christmas Book.
If you aren’t lucky enough to get the catalog at home or live close enough to one of the company’s 41 stores, you can enjoy all of its splendors on the 104-year-old company’s website, Facebook page, or iPad app. (There are also video teasers on the luxury retailer's YouTube channel.)
As ever, this year’s catalog — the 85th edition — features a number of over the top “fantasy” gifts.
For a mere $1 million, consumers can purchase His and Hers Dancing Fountains, by hydro designer WET, which created the fountains at the Bellagio Hotel in Las Vegas as well as the world’s largest fountain in, you guessed it, Dubai.Continue reading...
More about: Neiman Marcus, Luxury, Retail, Holiday, Corporate Citizenship, Philanthropy, Water.org, the Double H Ranch, Stone Barns Center, First Book, the Lady Bird Johnson Wildflower Center, The Breast Cancer Research Foundation, amfAR, Big Brothers Big Sisters, Johnnie Walker
brand news
Posted by Chana Mayefsky on August 8, 2011 09:00 AM

Tiger Woods loses $10 million Tag Heuer endorsement deal.
Groupon addresses accounting complaints as rivals fall by wayside.
Verizon hit by strike action affecting 45,000 workers.
Airbnb continues beefing up security.
Alexander McQueen show at New York's Metropolitan Museum breaks records in final weekend.
American Apparel expands ASOS partnership.
Bank of Scotland launches integrated campaign.Continue reading...
More about: Brand News, Airbnb, American Apparel, Android, ASOS, Bank of Scotland, Blogher, Camelbak, Chicken Tonight, Coca-Cola, Facebook, Google, Groupon, Lady Gaga, Leaf, Moody's, New York Times, Nissan, Orkut, P&G, Pierre Cardin, Ragu, S&P, Tag Heuer, Unilever, Verizon, Water.org, Zappos, Martha Stewart, Tiger Woods, China, Japan, Vietnam
brand news
Posted by Shirley Brady on June 21, 2011 09:00 AM

AOL considers paid content.
Ben & Jerry's kicks off food truck in San Francisco with free ice-cream.
Bloomberg pushes for a wider TV audience.
Cadbury's Naomi Campbell ad ruled not racist.
Cartier joins Burberry, Louis Vuitton and other luxury brands by launching Youku video channel in China.
Cisco turnaround takes longer than expected.
Coca-Cola accuses Goldman Sachs of manipulating prices.Continue reading...
More about: Brand News, AOL, AT&T, Ben & Jerry's, Bloomberg, Burberry, Cadbury, Cartier, Cisco, Coca-Cola, Diesel, DirecTV, Donald Trump, Elle, Expedia, Facebook, Fujitsu, Goldman Sachs, Google, Groupon, H&M, Huawei, Jabot, Louis Vuitton, Mormon Church, Nokia, PGA, PNC, Royal Bank of Canada, Sony, Sprint, Starbucks, T-Mobile, Trump, U2, Versace, Vodafone, Walmart, Water.org, Youku, Young & the Restless, London 2012, Olympics, Matt Damon, Naomi Campbell, Takashi Murakami