Interbrand IQ: The Best Asian Brands Issue

rss

doing good

PepsiCo's $8 Million Water.org Commitment Boosts India

Posted by Sheila Shayon on October 31, 2011 11:01 AM

Pollution, waste and poor management leaves one in eight people lacking access to safe water, according to the United Nations. PepsiCo finds that statistic unacceptable.

Its latest philanthropic initiative is targeting India, where PepsiCo achieved a "positive water balance" in 2009, giving back to communities more water than it consumed in its manufacturing processes, a significant milestone in its growing water stewardship by implementing sustainable water initiatives, reducing wasteful water use and recycling where possible, in addition to other measures.

Increasing that commitment, PepsiCo just announced an $8 million donation to Water.org, the non-profit co-founded by actor/activist Matt Damon, to be used for micro-loans with a goal of providing 800,000 Indian families safe water by 2016.Continue reading...

luxury watch

Neiman Marcus Feeds Fantasies (and Those in Need) with Holiday Catalog

Posted by Mark J. Miller on October 21, 2011 09:58 AM

No matter what you do or where you turn, there is no way to escape it: Gift-buying season will very soon be upon us and Neiman Marcus hopes you’ve saved some bucks and are ready to spend. 

Actually, forget that. If you need to save some bucks, you likely don’t have enough to afford what’s in the brand-spanking-new annual Neiman Marcus Christmas Book.

If you aren’t lucky enough to get the catalog at home or live close enough to one of the company’s 41 stores, you can enjoy all of its splendors on the 104-year-old company’s website, Facebook page, or iPad app. (There are also video teasers on the luxury retailer's YouTube channel.)

As ever, this year’s catalog — the 85th edition — features a number of over the top “fantasy” gifts.

For a mere $1 million, consumers can purchase His and Hers Dancing Fountains, by hydro designer WET, which created the fountains at the Bellagio Hotel in Las Vegas as well as the world’s largest fountain in, you guessed it, Dubai.Continue reading...

brand news

In the News: Tiger Woods, Groupon, Verizon & more

Posted by Chana Mayefsky on August 8, 2011 09:00 AM

In the News

Tiger Woods loses $10 million Tag Heuer endorsement deal.

Groupon addresses accounting complaints as rivals fall by wayside.

Verizon hit by strike action affecting 45,000 workers.

Airbnb continues beefing up security.

Alexander McQueen show at New York's Metropolitan Museum breaks records in final weekend.

American Apparel expands ASOS partnership.

Bank of Scotland launches integrated campaign.Continue reading...

brand news

In the News: Nokia, AOL, Ben & Jerry's, and more

Posted by Shirley Brady on June 21, 2011 09:00 AM

In the News

AOL considers paid content.

Ben & Jerry's kicks off food truck in San Francisco with free ice-cream.

Bloomberg pushes for a wider TV audience.

Cadbury's Naomi Campbell ad ruled not racist.

Cartier joins BurberryLouis Vuitton and other luxury brands by launching Youku video channel in China.

Cisco turnaround takes longer than expected.

Coca-Cola accuses Goldman Sachs of manipulating prices.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein