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week in review

Top 10 Stories of the Week: From the Grammys to the Toy Fair and more

Posted by Michael Waltzer on February 15, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Watch Miracle Whip #KAOM #Grammys Music Video With Susan Boyle, Lance Bass and the Village People

#2 Mayo Clinic: Explaining the Hellmann's Jar in 'Silver Linings Playbook'

#3 Toy Fair: 'Breaking Bad' Action Figures, a 'Julius' Spinoff, New Crayons and more

#4 Adidas Looks to Boost Sales With High-Tech Running Shoe, Britney and Selena

#5 Sports Illustrated Swimsuit Issue Woos Women With Help From Target

#6 Ad Watch: Grammy Awards Follow Super Bowl as Brand Campaign Launchpad

#7 As Stranded Cruise Ship Makes Landfall, Carnival's Trouble Is Just Beginning

#8 Poland Spring's #SOTU Social Flop: Rubio Response a Missed "Oreo Moment"

#9 Super Bowl Ad Wrap-Up: Samsung Surges, VW and Ram Spots Endure

#10 Era of Wearable Computers Seems Imminent as Apple, Google Explore Ideas

china

The Week in China: Pizza Hut Fail, 7Up Fireworks, V-Day 'Debauchery' and More

Posted by Abe Sauer on February 15, 2013 12:07 PM

Above, a Chinese New Year brand extension the Dr. Pepper Snapple Group is likely not aware of: 7Up fireworks.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Valentine's Day "debauchery"... Amazon's Kindle-less Kindle store... PM2.5... Yum!... Renault recall... Bloomingdale’s... the end of free Wi-Fi... Pizza Hut's shrimp tempura, mayo and hotdog pizza... 7Up fireworks... and more. Continue reading...

week in review

Top 10 Stories of the Week: From The Super Bowl to Apple and more

Posted by Michael Waltzer on February 8, 2013 04:30 PM

Our most-read blog posts this week:

#1 #SuperBranding: Watch Nina Agdal's Super Bowl Ad for Carl's Jr. and Hardees

#2 #Superbranding: The Best and Worst Super Bowl 47 Ads

#3 Look Out, Lululemon: Nimble, Lower-Priced Ellie Aims to Make You Sweat

#4 #SuperBranding: Pepsi Taps Funny or Die to Freeze Out Coke Super Bowl Push

#5 Celebrity Mouths Open to Miracle Whip for Grammy Awards #KAOM Promotion

#6 Apple's Inner Workings: New Blueprints for HQ, Plans for Texas, Offices in Tokyo

#7 Ram Truck Ad Wins Praise, But That God-Made Farmer Looks Awfully Familiar

#9 Super Bowl Ad Watch: Of All the 2013 #SB47 Ads, Were Any #SuperBranding VIPs?

#10 Slam Dunk: Nimble and Playful at 100, Oreo Ties Dome Darkness Into Campaign

week in review

Top 10 Stories of the Week: From BlackBerry to the Super Bowl and more

Posted by Michael Waltzer on February 1, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Farewell, RIM: BlackBerry Unveils BB10, Tagline and Creative Director Alicia Keys

#2 Super Bowl Ad Watch: Taco Bell and VW Feel Heat; Kia Joins Pre-Game Day Rush

#3 In Sweden, 7-Eleven Draws On Its Past For a Bold, Retro Redesign

#4 RIM Finally Ready to Unveil BlackBerry 10 to the World

#5 Diet Coke and Pepsi Pick Their Divas in Beyonce and Taylor Swift

#6 Super Bowl Ad Watch: Speed Stick Jumps In as Automakers Pull Out Front

#7 Can BlackBerry Come Back? RIM Gears Up For BlackBerry 10 and Super Bowl

#8 At Sundance, CAA Strays Far Off-Brand With a Wild, NC 17-Rated Blast

#9 Caffeine High: Starbucks Details Brisk Sales, Global Growth, More Baked Goods

#10 Running On Air: Automakers Choose Sides In Race for Hydrogen-Powered Car

week in review

Top 10 Stories of the Week: Super Bowl Ad Watch to Microsoft and more

Posted by Michael Waltzer on January 25, 2013 04:30 PM

Our most-read blog posts of the week:

#1 P&G Looks to Inspire Big Changes from Everyday Acts

#2 Super Bowl Ad Watch: Crowdsourcing Peaks with Coke's 'Mirage' Campaigns

#3 Super Bowl Ad Watch: Mercedes-Benz Teases Superstitions, Kate Upton Spot

#4 OWN Goal: Oprah and Discovery Poised for Lance Armstrong Boost as Ratings, Fees Soar

#5 Year of the Snake Sneakers Arrive As Nike Preps Its Black Mamba, Again

#6 At Chrysler/Fiat, Detroit Auto Show News Competes With Marchionne's Mouth

#7 Student Designer With a New Vision for Microsoft Says He's Joining the Company

#8 Food Network, Turning 20, Refreshes Brand With New Look and Attitude

#9 McDonald's Brand Strength Keeps Its U.S. Customers Coming Back for More

#10  Dodge Dart Lowers Barrier to Entry for Millennials With Online Registry

week in review

Top 10 Stories of the Week: From Coca-Cola to American Airlines Rebrand and more

Posted by Michael Waltzer on January 18, 2013 04:45 PM

Our most-read blog posts of the week:

#1 Coca-Cola Addresses Obesity Critics With U.S. TV Campaign

#2 Let's Go Crazy: Coca-Cola Aims to Inspire People to Open Happiness

#3 NAIAS 2013: Corvette, Nissan, Lincoln Lift Curtains on New Models

#4 American Airlines Rebrand: Critiques Mix With Calls for Better Service

#5 Social Media Marketing: Tumblr Touts Its Value to Its Users and Brands

#6 NAIAS 2013: At Detroit Auto Show, it's the Year of the SUV

#7 Lipton Refreshes US Branding as Starbucks Heats Up Tazo, Teavana Tea Brands

#8 Twinkies Fate Still Undecided as Wonder Bread Sale Looms

#9 Why Swatch is Mad About Harry, and Why Winston is Exiting the Luxury Biz

#10  Saab's Iconic, Long-Surviving Griffin Won't Adorn Its Next Generation of Cars

week in review

Top 10 Stories of the Week: From Grocery Chic to Super Bowl Co-Branding

Posted by Michael Waltzer on January 11, 2013 04:06 PM

Our most-read blog posts of the week:

#1 Target's New Campaign a Tongue in Chic Lesson in How to Market Groceries

#2 American Express Kicks Off 2013 With Biggest Layoffs in Four Years

#3 Selfridges Goes Logo-Free for No-Noise Quiet Shopping New Year's Revolution

#4 Them's The Breaks: Cadbury Loses Kit Kat Kase

#5 Justin Bieber Brand in Damage Control Mode Following Pot Scandal

#6 CES 2013 Watch: Polaroid Unveils Fotobar Stores and Kids Tablet

#7 Super Bowl Ad Watch: Axe Challenges Red Bull With Space Mission

#8 Apple's Core: iPad Rises as iPhone 5 Goes Downmarket

#9 Move Over, NikeFuel: Disney Launches MyMagic+ Wristband

#10 Super Bowl 2013: Pepsi and Bud Join Forces for Co-Branded Retail Push

china

The Week in China: Starbucks, Nike, Bulgari Celebrate Year of the Snake

Posted by Abe Sauer on January 11, 2013 12:29 PM

China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Here's our weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.

This week: Starbucks, Nike and Bulgari celebrate the year of the snake; hit films drives Thailand tourists; Kung Fu marketing; more.Continue reading...

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