Best Global Green Brands 2014

week in review

Top 10 Stories of the Week: From Greenpeace to Bushmaster and more

Posted by Johnny Trinh on December 21, 2012 04:04 PM

Our most-read blog posts of the week:

#1 Target CMO: Content and Mobile Matters More Than Campaigns

#2 Thanks to Automotive Body Painting, China Auto Shows Are Now Peep Shows

#3 Gun Fans Also Cheer Sale of Bushmaster Rifle Parent Freedom Group

#4 From Mexico Bribery to Sandy Hook Gun Debate, Walmart's Bad Week Continues

#5 Not Fade Away: Weight Watchers Goes 360° With New Logo

#6 Samsung Wins Global Smartphone Crown

#7 IBM Predicts Five Tech Innovations Coming to Your Senses

#8 Coca-Cola's Happiness Machine Now Accepting Christmas Carols as Payment

#9 Kellogg's Kashi Still Battling GMO Foes

#10 Eat Your Wrapper: Edible Food Packaging Coming to Fast Food and CPG Brands

The Week in China: Iron Man Arrives, Disney 8, Fake Kitty and Memes Of 2012

Posted by Abe Sauer on December 21, 2012 12:01 PM

China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?!  A weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.

This week, Iron Man, Disney's Luck 8, Adidas woes, fake Hello Kitty, KFC woes, Brand Beijing, Cadillac’s China ambitions, when a VW Jeets is a Santana, memes of the year and more.Continue reading...

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week in review

Top 10 Stories of the Week: From Nike to Target and more

Posted by Michael Waltzer on December 14, 2012 04:45 PM

Our most-read blog posts of the week:

#1 Let There Be Fight: University of California Logo Outrage Continues

#2 Cisco Replaces "The Human Network" With "Tomorrow Starts Here"

#3 Pup Gear: MINI and SPCA NZ's Driving Dogs Steer Their Way Into Your Heart

#4 Fiat 500e: The 'Environmentally Sexy' Electric Car

#5 Nike Digital Moves: Nike+ FuelBand Invites Fans, Developers to Come Out and Play

#6 One Pound Fish Man: Building a Personal Brand From a Market Stall in London

#7 The Straight Poop on Thailand's Five-Star Elephant Dung Coffee

#9 Target CMO: Content and Mobile Matters More Than Campaigns

#10 Aston Martin Gears Up for 100th Anniversary With Centenary Logo

week in review

Top 10 Stories of the Week: From Kodak to Australia's Cigarette Packaging and more

Posted by Michael Waltzer on December 7, 2012 04:30 PM

Our most-read blog posts of the week:

#1 OMG! Citibank India Promotes E-Commerce Brands With Online Mega Sale

#2 Kodak CEO Outlines Path to Emerging from Bankruptcy in 2013

#3 Australia Now Selling Shocking Cigarette Unpackaging in World First Roll-Out

#4 Donald Trump Defends His Brand (and Tweets)

#5 Starbucks Smells the Money With 3,000 New Locations - and $450 Gift Card

#6 Why Tesco's Fresh & Easy US Chain Failed

#7 Can AOL Call Itself the Brand Company Without a Chief Marketing Officer?

#9 Heineken Wants More US Beer Lovers Flipping Their Lids

#10 P&G Opens Singapore Water-Purification Plant to "Save One Life Every Hour"

week in review

Top 10 Stories of the Week: From Walmart's Black Friday to Greenpeace vs Zara

Posted by Michael Waltzer on November 30, 2012 03:48 PM

Our most-read blog posts of the week:

#1 Walmart's Biggest Black Friday Marred by Labor Dispute

#2 Have a One Direction Black Friday at Band's NYC Pop-Up

#3 Kraft Plans to Make JELL-O Cool with a New Generation

#4 Greenpeace Targets Zara in Global Detox Campaign

#5 What's in a Name? For Gilda's Club at 17, Confusion and Uproar Over Branding [Updated]

#6 Victoria’s Secret, Revealed: Good Old-Fashioned Media Savvy

#7 Social Marketing for Brands: Tweet Smarter, Not Harder [Infographic]

#9 McDonald's New CEO's Challenge: Remix Old Favorites, Entice With New Items

#10 Sprint Interactive Cinema Experience Reveals What Androids Dream

week in review

Top 10 Stories of the Week: From Halo 4 to Starbuck's Logo Blow-Up

Posted by Michael Waltzer on November 16, 2012 04:16 PM

Our most-read blog posts of the week:

#1 The Halo Effect: Halo 4 Sets Records with Movie-Style Release

#2 BMW, in a First, Shares Its Logo and Design Chops with Other Brands

#3 It's the Journey That Matters: Coca-Cola Opens Up With Story-Based Web Refresh

#4 Starbucks Blows Up Logo for Holiday Collection with Rodarte

#5 Kriss and Tell: Why Gun Brand Went All In With Paula Broadwell as Firearm Model

#6 It's Cher vs. Hair as Donald Trump Protest Ropes in Macy's

#7 Jawbone is Coming After Nike’s FuelBand - and Your Innermost Thoughts

#9 Product Placement Watch: Target and Neiman Marcus Taking Over ABC's Revenge

#10 Walmart Hikes Employee Healthcare Costs as Papa John's Math Challenged

week in review

Top 10 Stories of the Week: From Pepsi MAX's Uncle Drew to Election Day and more

Posted by Michael Waltzer on November 9, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Pepsi MAX Uncle Drew, Part Deux, Goes Viral [Updated]

#2 Coca-Cola Launches Happy Places Photo-Sharing App

#3 Lance Armstrong Doping Fiasco: Even Non-Sponsors are Suing

#4 Santa Goes Mobile: Walmart and Mattel Test Virtual Toy Store in Canada

#5 The Kraft, Mondelez Dilemma: Which Brands to Trim, Which Brands to Boost?

#6 Storm Brewing Over Naming Weather as Athena Bumps Sandy From Radar

#7 Are Consumer Brands Losing Their Mojo to Store Brands?

#9 AB InBev Woos Beer-Drinkers With Crowdsourced, Locally Developed Bud Flavors

#10 Californians Go to the Polls on Prop 37 GMO Labeling Battle

week in review

Top 10 Stories of the Week: From Taco Bell to Hurricane Sandy

Posted by Michael Waltzer on November 2, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Taco Bell Cheers Giants World Series Win with Free Doritos Locos Tacos

#2 Salesforce Social Marketing Cloud Bursts as Radian6, Buddy Media Hit Storm

#3 James Bond Product Placement Exec Assures Fans There's No 007 Uh-Oh in Skyfall

#4 IKEA Sustainability Platform Takes a 'Next Big Step'

#5 Starbucks Powers Up with Duracell Wireless Charging in Boston

#6 She's Gotta Have Fit: Honda Designs Pink Car for Women

#7 Google Defies Hurricane Sandy, Hosts Virtual Nexus Launch

#9 P&G Turns 175 With Dive Into the Archives

#10 Coke Zero Turns Commuters Into 007 for a Shot at Skyfall Tickets

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