Best Global Green Brands 2014

week in review

Top 10 Stories of the Week: Super Bowl Ad Watch to Microsoft and more

Posted by Michael Waltzer on January 25, 2013 04:30 PM

Our most-read blog posts of the week:

#1 P&G Looks to Inspire Big Changes from Everyday Acts

#2 Super Bowl Ad Watch: Crowdsourcing Peaks with Coke's 'Mirage' Campaigns

#3 Super Bowl Ad Watch: Mercedes-Benz Teases Superstitions, Kate Upton Spot

#4 OWN Goal: Oprah and Discovery Poised for Lance Armstrong Boost as Ratings, Fees Soar

#5 Year of the Snake Sneakers Arrive As Nike Preps Its Black Mamba, Again

#6 At Chrysler/Fiat, Detroit Auto Show News Competes With Marchionne's Mouth

#7 Student Designer With a New Vision for Microsoft Says He's Joining the Company

#8 Food Network, Turning 20, Refreshes Brand With New Look and Attitude

#9 McDonald's Brand Strength Keeps Its U.S. Customers Coming Back for More

#10  Dodge Dart Lowers Barrier to Entry for Millennials With Online Registry

week in review

Top 10 Stories of the Week: From Coca-Cola to American Airlines Rebrand and more

Posted by Michael Waltzer on January 18, 2013 04:45 PM

Our most-read blog posts of the week:

#1 Coca-Cola Addresses Obesity Critics With U.S. TV Campaign

#2 Let's Go Crazy: Coca-Cola Aims to Inspire People to Open Happiness

#3 NAIAS 2013: Corvette, Nissan, Lincoln Lift Curtains on New Models

#4 American Airlines Rebrand: Critiques Mix With Calls for Better Service

#5 Social Media Marketing: Tumblr Touts Its Value to Its Users and Brands

#6 NAIAS 2013: At Detroit Auto Show, it's the Year of the SUV

#7 Lipton Refreshes US Branding as Starbucks Heats Up Tazo, Teavana Tea Brands

#8 Twinkies Fate Still Undecided as Wonder Bread Sale Looms

#9 Why Swatch is Mad About Harry, and Why Winston is Exiting the Luxury Biz

#10  Saab's Iconic, Long-Surviving Griffin Won't Adorn Its Next Generation of Cars

week in review

Top 10 Stories of the Week: From Grocery Chic to Super Bowl Co-Branding

Posted by Michael Waltzer on January 11, 2013 04:06 PM

Our most-read blog posts of the week:

#1 Target's New Campaign a Tongue in Chic Lesson in How to Market Groceries

#2 American Express Kicks Off 2013 With Biggest Layoffs in Four Years

#3 Selfridges Goes Logo-Free for No-Noise Quiet Shopping New Year's Revolution

#4 Them's The Breaks: Cadbury Loses Kit Kat Kase

#5 Justin Bieber Brand in Damage Control Mode Following Pot Scandal

#6 CES 2013 Watch: Polaroid Unveils Fotobar Stores and Kids Tablet

#7 Super Bowl Ad Watch: Axe Challenges Red Bull With Space Mission

#8 Apple's Core: iPad Rises as iPhone 5 Goes Downmarket

#9 Move Over, NikeFuel: Disney Launches MyMagic+ Wristband

#10 Super Bowl 2013: Pepsi and Bud Join Forces for Co-Branded Retail Push

china

The Week in China: Starbucks, Nike, Bulgari Celebrate Year of the Snake

Posted by Abe Sauer on January 11, 2013 12:29 PM

China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Here's our weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.

This week: Starbucks, Nike and Bulgari celebrate the year of the snake; hit films drives Thailand tourists; Kung Fu marketing; more.Continue reading...

week in review

Top 10 Stories of the Week, From Selfridges to Zipcar

Posted by Michael Waltzer on January 4, 2013 04:29 PM

Our most-read blog posts of the week:

#1 Selfridges No-Noise New Year's Resolution: Silent, Logo-Free Shopping

#2 Sports Teams Logos Stir Fan Frenzy, From Miami Dolphins to Atlanta Braves

#3 Domino's Dollars Aims to Give Digital Customers an Even Bigger Slice

#4 Apple Serves iPhone 5 Campaign With Williams Sisters at Wrong Time

#5 Virgin Atlantic Touts Superhuman Employees in Wake of Delta Deal

#6 Coca-Cola Gives Iconic Polar Bears a Starring Role With Ridley Scott Film

#7 Nespresso Crush? Used Coffee Capsules Now Upcycled as Watches

#8 TD Bank's U.S. Promise: No Ropes, No Pens - Just Humans Helping Humans

#9 Seth Godin’s Disruptive Icarus Deception Takes Flight

#10 Avis Picks Up Zipcar as Naysayers Take Aim at Deal

week in review

Top 10 Stories of the Week: From Greenpeace to Bushmaster and more

Posted by Johnny Trinh on December 21, 2012 04:04 PM

Our most-read blog posts of the week:

#1 Target CMO: Content and Mobile Matters More Than Campaigns

#2 Thanks to Automotive Body Painting, China Auto Shows Are Now Peep Shows

#3 Gun Fans Also Cheer Sale of Bushmaster Rifle Parent Freedom Group

#4 From Mexico Bribery to Sandy Hook Gun Debate, Walmart's Bad Week Continues

#5 Not Fade Away: Weight Watchers Goes 360° With New Logo

#6 Samsung Wins Global Smartphone Crown

#7 IBM Predicts Five Tech Innovations Coming to Your Senses

#8 Coca-Cola's Happiness Machine Now Accepting Christmas Carols as Payment

#9 Kellogg's Kashi Still Battling GMO Foes

#10 Eat Your Wrapper: Edible Food Packaging Coming to Fast Food and CPG Brands

The Week in China: Iron Man Arrives, Disney 8, Fake Kitty and Memes Of 2012

Posted by Abe Sauer on December 21, 2012 12:01 PM

China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?!  A weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.

This week, Iron Man, Disney's Luck 8, Adidas woes, fake Hello Kitty, KFC woes, Brand Beijing, Cadillac’s China ambitions, when a VW Jeets is a Santana, memes of the year and more.Continue reading...

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week in review

Top 10 Stories of the Week: From Nike to Target and more

Posted by Michael Waltzer on December 14, 2012 04:45 PM

Our most-read blog posts of the week:

#1 Let There Be Fight: University of California Logo Outrage Continues

#2 Cisco Replaces "The Human Network" With "Tomorrow Starts Here"

#3 Pup Gear: MINI and SPCA NZ's Driving Dogs Steer Their Way Into Your Heart

#4 Fiat 500e: The 'Environmentally Sexy' Electric Car

#5 Nike Digital Moves: Nike+ FuelBand Invites Fans, Developers to Come Out and Play

#6 One Pound Fish Man: Building a Personal Brand From a Market Stall in London

#7 The Straight Poop on Thailand's Five-Star Elephant Dung Coffee

#9 Target CMO: Content and Mobile Matters More Than Campaigns

#10 Aston Martin Gears Up for 100th Anniversary With Centenary Logo

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