week in review

Top 10 Stories of the Week: Chobani, Apple Pay and more

Posted by brandchannel staff on October 24, 2014 03:03 PM

Our most-read blog posts of the week:

Stirring the Cup: 5 Questions with Chobani CMO Peter McGuinness

Apple Pay Launches Without Starbucks and Walmart

McDonald's is Running Out of Loyal Customers, Brand Mojo—And Excuses

Viral Video Watch: Jeremy Lin Heads to Taiwan to Work (Undercover) for adidas

Whole Foods Values Matter: A New Campaign Tells A Familiar Story

Brands Can Pay or Product Placements in Selfies Using Bitcoins

Target CMO Vows to Learn From Customers, Stay True to Brand

IKEA Remake of The Shining Halloween Ad is Not to be Missed

Japan's Rakuten E-Commerce Giant Launches in America With Fashion Site

Coca-Cola Aims to Get More Entrepreneurial to Spark Sales

week in review

Top 10 Stories of the Week: Starbucks, Heineken, Mondelez and more

Posted by brandchannel staff on October 3, 2014 04:57 PM

Our most-read blog posts of the week:

#1 Starbucks Launches Global Brand Campaign Filmed in 28 Countries

#2 Nestle Fitness Tops Tweeting Bra With Bra Cam Breast Cancer Campaign

#3 Heineken Frontier Accelerator Woos Tech Startups in Drive for Innovation

#4 Downward Dude: Lululemon is Opening a Men’s Store in New York

#5 3D Printing Goes Mainstream as Brands Embrace Maker Movement

#6 Advertising Week New York: All About Change—and Changing the Channel

#7 'ello, Ello: Ad-Free Anti-Facebook Social Network Gains Buzz

#8 Bonin Bough Explains Mondelez Branded Video Partnership with Google

#9 Toyota Reveals Bespoke will.i.am Lexus NX Ahead of Paris Auto Show

#10 TD and Absolut Show Why Art and Brands Go Hand in Hand

week in review

Top 10 Stories of the Week: Scottish Brands Vote No, Coke Surge and more

Posted by brandchannel staff on September 19, 2014 06:45 PM

Our most-read blog posts of the week:

#1 Yes or No, Scotland's Vote for Independence Will Affect Brands

#2 Long Live the '90s: Coke Brings Back Surge in Amazon E-Commerce Tie-In

#3 U2unes Download: Apple and U2 Announce Next Big Gift to Music

#4 Alibaba IP-OMG: Putting the Potentially Biggest IPO Ever in Global Perspective

#5 Apple, Watch Your Back: Is Google Going More Boldly Into the Future?

#6 Nestle Scorched for Tapping California Water, but It Won't Be the Last Brand

#7 Bud Light's Whatever is a ¯\_(ツ)_/¯ Brand Campaign

#8 AB InBev May Gulp Down SABMiller as Heineken Holds On to Independence

#9 Urban Outfitters Ignites Social Rage (Again) with Blood-Stained Sweatshirt

#10 Omnichannel Glam: Q&A with Rent the Runway Co-Founder Jenny Fleiss

week in review

Top 10 Stories of the Week: Apple, Starbucks, HBO and more

Posted by brandchannel staff on September 12, 2014 04:35 PM

Our most-read blog posts of the week:

#1 Apple Naming Evolves With Move From iThings to Things

#2 Geek Chic: Wearable Tech on the Runway at New York Fashion Week

#3 Time's Up: Apple Unveils Larger iPhones, Wows with Apple Watch and Payments

#4 Starbucks Launches New Store Formats to Sell Coffee Up and Down Price Scale

#5 Johnnie Walker Aims for Luxury Status with Five-Star Exclusive Theater

#6 Now the World's Largest Toy Company, LEGO Sees Success in Product Diversity

#7 With the World Watching, Will Apple's iPhone Event Disappoint?

#8 It's Go Time: HBO May Go Direct as Cable Landscape Continues to Shift

#9 Southwest Wears Its Heart On Its Sleeve with New Livery, Brand Experience

#10 Target CEO Vows Return to "Tarjay" While Home Depot Battles Data Breach

week in review

Top 10 Stories of the Week: Arthur Andersen, A&F, Elvis and more

Posted by brandchannel staff on September 5, 2014 06:54 PM

Our most-read blog posts of the week:

#1 Arthur Andersen Brand is Reborn Over a Decade After Enron Scandal

#2 After Nike's Exit, LIVESTRONG Lands New Eco-Friendly Apparel Partner

#3 As Alfa Romeo Comes Ashore, Fiat Chrysler Success May Be Just Beginning

#4 Nationwide Unites Insurance Brands Under New Logo, Peyton Manning

#5 Drop the Logo: Abercrombie & Fitch Ditches Identity to Regain Fashion Cred

#6 Days Before Big Event, Apple Dispels Doubts Cast by iCloud Hack Allegation

#7 Long Live The King: 5 Questions with the Gatekeepers of the Elvis Brand

#8 A Twist On Growth: 5 Questions with Sergio Fuster, CMO of Dannon USA

#9 Skittles Masters Beast Mode Branding with Marshawn Lynch

#10 H&M Models Fashion and Sustainability with Commitment to CSR Initiatives

week in review

Top 10 Stories of the Week: Unilever, Burger King, Nestlé and more

Posted by brandchannel staff on August 29, 2014 08:42 PM

Our most-read blog posts of the week:

#1 On Comeback Trail, What Can JCPenney, Best Buy Teach Other Retailers?

#2 Unilever, Kimberly-Clark Test Environment-Saving Innovations

#3 Burger King, Tim Hortons Deal Has Big Brand Implications Beyond Taxes

#4 Brands Put Wearable Tech On Display at the US Open

#5 Coca-Cola Life Tiptoes Into UK, US, Amid Hopes for Mid-Calorie Sodas

#6 It's All in the Numbers: Instagram, Tumblr Step Up Metrics for Brands

#7 Nestlé Adopts Industry-Altering Commitment to Animal Welfare

#8 Branding Stays On the Shelf in Dollar-Store Jockeying, But Will Walmart?

#9 Emmys are a Golden Opportunity for Brands to Test New Social Strategies

#10 International Health Organizations at Odds Over E-Cigarette Risks

week in review

Top 10 Stories of the Week: ALS and Brands, P&G, Gen Z and more

Posted by brandchannel staff on August 22, 2014 08:12 PM

Our most-read blog posts of the week:

#1 It's On! How the Ice Bucket Challenge is Benefiting ALS—and Brands

#2 Storyteller-in-Chief: A Conversation With Levi's Global CMO Jennifer Sey

#3 No Brands are Safe as Lafley Takes Apart P&G to Rebuild It

#4 Clif Bar vs. KIND: A Clear Case of Trademark Infringement?

#5 Sir MYX a Lot: Nicki Minaj Just Changed Music Video Product Placement

#6 Never Mind Millennials—Gen Z May Be the Hardest Marketing Nut to Crack

#7 Target, Finally Getting Canada, is Really Sorry

#8 Can Facial-Mapping Take the Beauty Industry to a New Level?

#9 McDonald's Searches for a New Positive with More Menu Options

#10 Intel On the Outside: New Partnerships Could Yield Future in Wearable Tech

week in review

Top 10 Stories of the Week: Aunt Jemima Suit, Vans Underground, Jaguar and more

Posted by brandchannel staff on August 15, 2014 06:14 PM

Our most-read blog posts of the week:

#1 Inspiration Behind Aunt Jemima Brand at the Heart of $2 Billion Lawsuit

#2 Storyteller-in-Chief: A Conversation With Levi's Global CMO Jennifer Sey

#3 Vans Goes Underground in London for Latest Brand Experience

#4 Buycott Becomes Central Figure in Gaza Conflict Thanks to Conscious Consumers

#5 Why Western Brands Love China's WeChat Mobile Platform

#6 Clif Bar vs. KIND: A Clear Case of Trademark Infringement?

#7 Saab Story: Has Fabled Swedish Brand Finally Reached the End of the Road?

#8 Is Your Brand FUCT? Lessons Learned from Scandalous and Disparaging Names

#9 Jaguar Dusts Off Iconic Lightweight E-Type for Historic Concours Event

#10 Sea of Hurt: SeaWorld Stock Plunges as Blackfish, Activism Takes Its Toll UPDATE

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