week in review

Top 10 Stories of the Week: P&G Cuts, Aero Rebrands, Taco Bell Goes Upscale

Posted by brandchannel staff on August 8, 2014 07:44 PM

Our most-read blog posts of the week:

#1 P&G Plans to Shed More Than Half Its Brands to Focus on Billion-Dollar Keepers

#2 Aeropostale Crops Its Brand to Reveal Younger, Fresher AERO

#3 Trouble in Big Box Land: Target, Walmart Fight Slow Demise with Digital

#4 With US Taco Co. Test, Taco Bell Takes a Swing at Fast-Casual

#5 McMahon's Go Big or Go Home Strategy for WWE Network Isn't Working... Yet

#6 American Apparel Sees Lift from Boy Band Music Video Product Placements

#7 Luxury Retailers are Slow to Invest in Omnichannel Evolution

#8 Branded Entertainment Watch: Budweiser, Old Navy, Lexus and More

#9 will.i.am Designs for Lexus as Celebrity Creative Director Trend Rolls On

#10 Walmart.com Gets a Mobile-First Facelift to Take On Amazon

week in review

Top 10 Stories of the Week: Blackberry's Assistant, LEGO, Zappos and more

Posted by brandchannel on August 1, 2014 07:04 PM

Our most-read blog posts of the week:

#1 BlackBerry Assistant Takes ‘Natural Language’ to the Next Level

#2 Sustainability is Becoming a Key Part of Decision Making for Brands, Consumers

#3 LEGO Protests Go Global as Greenpeace Targets Shell Partnership

#4 Critics Make a Dent in Coke's Can as Brand Steps Up Health Marketing

#5 At Wearable Tech Expo, Brands Acknowledge Hurdles to Adoption

#6 Bose Tries to Tune Out Beats with Patent Infringement Lawsuit

#7 Amazon Goes Custom with 3D Printing Shop

#8 It Gets Better: Zappos Tops Itself with #AskZappos Personal Shopping Assistant

#9 Corporate Citizenship Lessons: 5 Questions with Interbrand's Carolyn Ray

#10 Facing Challenges in China and at Home, McDonald’s Tackles Brand Crisis

week in review

Top 10 Stories of the Week: IKEA, Oakley, Sharknado and more

Posted by brandchannel on July 25, 2014 06:10 PM

Our most-read blog posts of the week:

#1 China's Latest Meat Scandal Could Deal a Death Blow to Brands Like KFC

#2 IKEA: A Brand That Knows How to Connect with Content

#3 Paying for Premium: Do Name Brands Survive on Consumer Ignorance?

#4 Sparkling Ice Breaker: 5 Questions with Talking Rain CEO Kevin Klock

#5 Oakley Takes Its Disruptive Design to Retail

#6 Protecting the Sport of Fitness: In and Out of the Box, CrossFit Defends Its Brand

#7 Target Snaps Up Mobile Shopping Innovation with Image Recognition App

#8 Of Mazda, Music and Miata: 5 Questions with Russell Wager

#9 Sharknado 2 Unleashes a Storm of Licensed Merchandise

#10 Walk a Mile in GE's Shoes—On the Moon

week in review

Top 10 Stories of the Week: LeBron James, Instagram and Brands and More

Posted by brandchannel on July 18, 2014 04:44 PM

Our most-read blog posts this week:

#1 Reclaiming Brand Authenticity, LeBron James is Coming Home

#2 Instagram is Ground Zero for Innovative Campaigns

#3 World Cup Social ROI: Is the Investment Worth It?

#4 Winner Takes All: No Matter the Outcome, adidas Will Win the World Cup

#5 Brand News: Best Global Green Brands and more

#6 The Polished Home: OPI, Ace Hardware Bring the Nail Salon to the Living Room

#7 Samsung and Hyundai Score World Cup ROI Gooooal!

#8 Apple's Ahdrendts Scores Victory with EU Trademark for Store Designs

#9 New Kit on the Block: Nike Cuts Manchester United Ties [Updated]

#10 Hip to Be Square: BlackBerry Comes to Defense of Its Latest Smartphone Design

week in review

Top 10 Stories of the Week: Transformers, adidas, Google and more

Posted by brandchannel on July 11, 2014 06:01 PM

Our most-read blog posts of the week:

#1 Newcastle Brown Ale Touts July 3rd Holiday That Might Have Been

#2 Google Cube Debuts With Six-Sided Interactive Video

#3 Chinese Brands Sour on Transformers Product Placement Pay-Off

#4 Winner Takes All: No Matter the Outcome, adidas Will Win the World Cup

#5 Love at First Swipe: A Look at the Voice Behind Today's Hot Dating Apps

#6 The Polished Home: OPI, Ace Hardware Bring the Nail Salon to the Living Room

#7 Made in USA, 21st Century Edition

#8 Apple's Ahdrendts Scores Victory with EU Trademark for Store Designs

#9 New Kit on the Block: Nike Cuts Manchester United Ties [Updated]

#10 Hip to Be Square: BlackBerry Comes to Defense of Its Latest Smartphone Design

week in review

Top 10 Stories of the Week: Ben & Jerry's, Beats, Amazon and more

Posted by brandchannel staff on June 20, 2014 05:46 PM

Our most-read blog posts of the week:

#1 Beats Banned at the World Cup After Players Snub Sponsor Sony

#2 Logo Watch: Random Thoughts on Building a House For a Penguin

#3 In Vermont, Unilever Fights—and Ben & Jerry's Funds—Anti-GMO Activism

#4 Nescafe Turns to Unified Front to Stave Off Competition from Fast-Growing Keurig

#5 Even Kanye Knows That the Key to Brand Advertising Success is Content

#6 POM's Victory Over Coke Throws Open the Gate to More Brand vs. Brand Claims

#7 Location, Location, Location: Firm Home Base Makes Brands Seem More Authentict

#8 Brands Don't Just Want to Sell You Food, They Want to Teach You How to Eat It

#9 Amazon Hopes to Set Fire to Mobile Market with First-Ever Smartphone

#10 This Father's Day, Brands Get Weepy Over Dad

week in review

Top 10 Stories of the Week: Nike, Coca-Cola, GLAAD and more

Posted by brandchannel staff on June 13, 2014 04:53 PM

Our most-read blog posts of the week:

#1 Nike Risks Everything on Soccer Promotions as World Cup Kickoff Nears

#2 Coca-Cola's World Cup Ad: How Sonic Branding Can Fuse Utility and Emotion

#3 GLAAD Celebrates Brands Doing it Right This Pride Month (and Beyond)

#4 Target Takes Aim at On-the-Go Millennials with Mobile Commerce Push

#5 World Cup 2014: The Battle for Brand Glory Will Be Fought on Social Media

#6 Gatorade Spits Fire—Then Fizzles—After Powerade's King James Goes Down

#7 Coca-Cola Brings Lower-Cal Green Soda to UK, Share a Coke to US

#8 Sponsors Pressure FIFA Over Qatar Bid Ahead of World Cup Kickoff

#9 World's Cheapest Airline, PEOPLExpress, Returns to Fly the Underserved Skies

#10 VW Strikes GoPro, Motor Trend Deals to Rev Up Excitement for Golf GTI

week in review

Top 10 Stories of the Week: Marriott, American Express, Zappos and more

Posted by brandchannel staff on June 6, 2014 07:37 PM

Our most-read blog posts of the week:

#1 Marriott Renews Vows to LGBT Community with #LoveTravels Campaign

#2 Dollarama, Tim Horton's Sit at Opposite Ends of Canadian Retail Spectrum

#3 American Express Invests in the Unbanked in New Branded Documentary

#4 With No Hardware, Apple's WWDC Announcements Still Feel Like Pipe Dreams

#5 Proximity Marketing Spreads as Safeway, Duane Reade Test iBeacon Tech

#6 Harley-Davidson Finds More Women Than Ever Want to Own Hogs

#7 Pepsi, Coke Fight It Out for the Soft Drink Market—Or What’s Left of It

#8 Dead Celebrities are Big Business—But Should They Be?

#9 As Zappos Gets Social, What Does Cutting HR Functions Say About a Brand?

#10 Branded Content Watch: Mercedes-Benz, Castrol, Chanel and more

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