Take the survey!

week in review

Top 10 Stories of the Week: IKEA, Oakley, Sharknado and more

Posted by brandchannel on July 25, 2014 06:10 PM

Our most-read blog posts of the week:

#1 China's Latest Meat Scandal Could Deal a Death Blow to Brands Like KFC

#2 IKEA: A Brand That Knows How to Connect with Content

#3 Paying for Premium: Do Name Brands Survive on Consumer Ignorance?

#4 Sparkling Ice Breaker: 5 Questions with Talking Rain CEO Kevin Klock

#5 Oakley Takes Its Disruptive Design to Retail

#6 Protecting the Sport of Fitness: In and Out of the Box, CrossFit Defends Its Brand

#7 Target Snaps Up Mobile Shopping Innovation with Image Recognition App

#8 Of Mazda, Music and Miata: 5 Questions with Russell Wager

#9 Sharknado 2 Unleashes a Storm of Licensed Merchandise

#10 Walk a Mile in GE's Shoes—On the Moon

week in review

Top 10 Stories of the Week: LeBron James, Instagram and Brands and More

Posted by brandchannel on July 18, 2014 04:44 PM

Our most-read blog posts this week:

#1 Reclaiming Brand Authenticity, LeBron James is Coming Home

#2 Instagram is Ground Zero for Innovative Campaigns

#3 World Cup Social ROI: Is the Investment Worth It?

#4 Winner Takes All: No Matter the Outcome, adidas Will Win the World Cup

#5 Brand News: Best Global Green Brands and more

#6 The Polished Home: OPI, Ace Hardware Bring the Nail Salon to the Living Room

#7 Samsung and Hyundai Score World Cup ROI Gooooal!

#8 Apple's Ahdrendts Scores Victory with EU Trademark for Store Designs

#9 New Kit on the Block: Nike Cuts Manchester United Ties [Updated]

#10 Hip to Be Square: BlackBerry Comes to Defense of Its Latest Smartphone Design

week in review

Top 10 Stories of the Week: Transformers, adidas, Google and more

Posted by brandchannel on July 11, 2014 06:01 PM

Our most-read blog posts of the week:

#1 Newcastle Brown Ale Touts July 3rd Holiday That Might Have Been

#2 Google Cube Debuts With Six-Sided Interactive Video

#3 Chinese Brands Sour on Transformers Product Placement Pay-Off

#4 Winner Takes All: No Matter the Outcome, adidas Will Win the World Cup

#5 Love at First Swipe: A Look at the Voice Behind Today's Hot Dating Apps

#6 The Polished Home: OPI, Ace Hardware Bring the Nail Salon to the Living Room

#7 Made in USA, 21st Century Edition

#8 Apple's Ahdrendts Scores Victory with EU Trademark for Store Designs

#9 New Kit on the Block: Nike Cuts Manchester United Ties [Updated]

#10 Hip to Be Square: BlackBerry Comes to Defense of Its Latest Smartphone Design

week in review

Top 10 Stories of the Week: Ben & Jerry's, Beats, Amazon and more

Posted by brandchannel staff on June 20, 2014 05:46 PM

Our most-read blog posts of the week:

#1 Beats Banned at the World Cup After Players Snub Sponsor Sony

#2 Logo Watch: Random Thoughts on Building a House For a Penguin

#3 In Vermont, Unilever Fights—and Ben & Jerry's Funds—Anti-GMO Activism

#4 Nescafe Turns to Unified Front to Stave Off Competition from Fast-Growing Keurig

#5 Even Kanye Knows That the Key to Brand Advertising Success is Content

#6 POM's Victory Over Coke Throws Open the Gate to More Brand vs. Brand Claims

#7 Location, Location, Location: Firm Home Base Makes Brands Seem More Authentict

#8 Brands Don't Just Want to Sell You Food, They Want to Teach You How to Eat It

#9 Amazon Hopes to Set Fire to Mobile Market with First-Ever Smartphone

#10 This Father's Day, Brands Get Weepy Over Dad

week in review

Top 10 Stories of the Week: Nike, Coca-Cola, GLAAD and more

Posted by brandchannel staff on June 13, 2014 04:53 PM

Our most-read blog posts of the week:

#1 Nike Risks Everything on Soccer Promotions as World Cup Kickoff Nears

#2 Coca-Cola's World Cup Ad: How Sonic Branding Can Fuse Utility and Emotion

#3 GLAAD Celebrates Brands Doing it Right This Pride Month (and Beyond)

#4 Target Takes Aim at On-the-Go Millennials with Mobile Commerce Push

#5 World Cup 2014: The Battle for Brand Glory Will Be Fought on Social Media

#6 Gatorade Spits Fire—Then Fizzles—After Powerade's King James Goes Down

#7 Coca-Cola Brings Lower-Cal Green Soda to UK, Share a Coke to US

#8 Sponsors Pressure FIFA Over Qatar Bid Ahead of World Cup Kickoff

#9 World's Cheapest Airline, PEOPLExpress, Returns to Fly the Underserved Skies

#10 VW Strikes GoPro, Motor Trend Deals to Rev Up Excitement for Golf GTI

week in review

Top 10 Stories of the Week: Marriott, American Express, Zappos and more

Posted by brandchannel staff on June 6, 2014 07:37 PM

Our most-read blog posts of the week:

#1 Marriott Renews Vows to LGBT Community with #LoveTravels Campaign

#2 Dollarama, Tim Horton's Sit at Opposite Ends of Canadian Retail Spectrum

#3 American Express Invests in the Unbanked in New Branded Documentary

#4 With No Hardware, Apple's WWDC Announcements Still Feel Like Pipe Dreams

#5 Proximity Marketing Spreads as Safeway, Duane Reade Test iBeacon Tech

#6 Harley-Davidson Finds More Women Than Ever Want to Own Hogs

#7 Pepsi, Coke Fight It Out for the Soft Drink Market—Or What’s Left of It

#8 Dead Celebrities are Big Business—But Should They Be?

#9 As Zappos Gets Social, What Does Cutting HR Functions Say About a Brand?

#10 Branded Content Watch: Mercedes-Benz, Castrol, Chanel and more

week in review

Top 10 Stories of the Week: From Sephora to Beats and more

Posted by Alicia Ciccone on May 30, 2014 04:37 PM

Our most-read blog posts of the week:

#1 The ROI: Sephora, Thismoment Share Results of Pinteresting Beauty Board Launch

#2 Nestea Plunges Back Into US Beverage Market with Renewed Campaign

#3 Apple and Beats: A Match Made in Product Placement Heaven

#4 Manchester United Threatens Nike Deal with High-Priced Demands

#5 Amidst Denimgate, Levi's Breaks In New Green Jean Initiatives

#6 But First, Let Me Take a Selfie: Brands Cash In on Social Snapshots

#7 Branded Content Watch: Oakley, Samsung, Nike and more

#8 With No Rules, E-Cig Brands are Smoking Up and Taking (Other Brand) Names

#9 Tweet-Commerce: Weight Watchers and Birds Eye Accept Selfies as Payment

#10 Luxury Retailers Find Success in Broader Brand Exposure

week in review

Top 10 Stories of the Week: From L'Oreal to Nike and more

Posted by brandchannel staff on May 23, 2014 04:30 PM

Our most-read blog posts of the week:

#1 L'Oreal Taps Smart Tech for Genius Makeup App

#2 Tesla and Prius Leave Others in the Dust as Hybrid Trend Falls Off

#3 McDonald's New Mascot is All Teeth, Eyeballs and Terror

#4 New Booze in Old Bottles: Alcohol Goes Retro for Eternal Cool Factor

#5 Nike, adidas Go Head-to-Head in World Cup Marketing Showdown

#6 After 40 Years, Burger King Embraces You—Whoever You Are—With New Slogan

#7 The A,B,Cs of Branded Entertainment with Apple, Barbie, Chipotle (and more)

#8 Coke Captures Cola Fandom in First-Ever User-Generated Ad

#9 Campbell's Soup Can't Seem to Find Slurp-Happy Consumers

#10 Luxury in China Goes Down-Market to Reach Broader Consumer Base

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements