week in review

Top 10 Stories of the Week: Arthur Andersen, A&F, Elvis and more

Posted by brandchannel staff on September 5, 2014 06:54 PM

Our most-read blog posts of the week:

#1 Arthur Andersen Brand is Reborn Over a Decade After Enron Scandal

#2 After Nike's Exit, LIVESTRONG Lands New Eco-Friendly Apparel Partner

#3 As Alfa Romeo Comes Ashore, Fiat Chrysler Success May Be Just Beginning

#4 Nationwide Unites Insurance Brands Under New Logo, Peyton Manning

#5 Drop the Logo: Abercrombie & Fitch Ditches Identity to Regain Fashion Cred

#6 Days Before Big Event, Apple Dispels Doubts Cast by iCloud Hack Allegation

#7 Long Live The King: 5 Questions with the Gatekeepers of the Elvis Brand

#8 A Twist On Growth: 5 Questions with Sergio Fuster, CMO of Dannon USA

#9 Skittles Masters Beast Mode Branding with Marshawn Lynch

#10 H&M Models Fashion and Sustainability with Commitment to CSR Initiatives

week in review

Top 10 Stories of the Week: Unilever, Burger King, Nestlé and more

Posted by brandchannel staff on August 29, 2014 08:42 PM

Our most-read blog posts of the week:

#1 On Comeback Trail, What Can JCPenney, Best Buy Teach Other Retailers?

#2 Unilever, Kimberly-Clark Test Environment-Saving Innovations

#3 Burger King, Tim Hortons Deal Has Big Brand Implications Beyond Taxes

#4 Brands Put Wearable Tech On Display at the US Open

#5 Coca-Cola Life Tiptoes Into UK, US, Amid Hopes for Mid-Calorie Sodas

#6 It's All in the Numbers: Instagram, Tumblr Step Up Metrics for Brands

#7 Nestlé Adopts Industry-Altering Commitment to Animal Welfare

#8 Branding Stays On the Shelf in Dollar-Store Jockeying, But Will Walmart?

#9 Emmys are a Golden Opportunity for Brands to Test New Social Strategies

#10 International Health Organizations at Odds Over E-Cigarette Risks

week in review

Top 10 Stories of the Week: ALS and Brands, P&G, Gen Z and more

Posted by brandchannel staff on August 22, 2014 08:12 PM

Our most-read blog posts of the week:

#1 It's On! How the Ice Bucket Challenge is Benefiting ALS—and Brands

#2 Storyteller-in-Chief: A Conversation With Levi's Global CMO Jennifer Sey

#3 No Brands are Safe as Lafley Takes Apart P&G to Rebuild It

#4 Clif Bar vs. KIND: A Clear Case of Trademark Infringement?

#5 Sir MYX a Lot: Nicki Minaj Just Changed Music Video Product Placement

#6 Never Mind Millennials—Gen Z May Be the Hardest Marketing Nut to Crack

#7 Target, Finally Getting Canada, is Really Sorry

#8 Can Facial-Mapping Take the Beauty Industry to a New Level?

#9 McDonald's Searches for a New Positive with More Menu Options

#10 Intel On the Outside: New Partnerships Could Yield Future in Wearable Tech

week in review

Top 10 Stories of the Week: Aunt Jemima Suit, Vans Underground, Jaguar and more

Posted by brandchannel staff on August 15, 2014 06:14 PM

Our most-read blog posts of the week:

#1 Inspiration Behind Aunt Jemima Brand at the Heart of $2 Billion Lawsuit

#2 Storyteller-in-Chief: A Conversation With Levi's Global CMO Jennifer Sey

#3 Vans Goes Underground in London for Latest Brand Experience

#4 Buycott Becomes Central Figure in Gaza Conflict Thanks to Conscious Consumers

#5 Why Western Brands Love China's WeChat Mobile Platform

#6 Clif Bar vs. KIND: A Clear Case of Trademark Infringement?

#7 Saab Story: Has Fabled Swedish Brand Finally Reached the End of the Road?

#8 Is Your Brand FUCT? Lessons Learned from Scandalous and Disparaging Names

#9 Jaguar Dusts Off Iconic Lightweight E-Type for Historic Concours Event

#10 Sea of Hurt: SeaWorld Stock Plunges as Blackfish, Activism Takes Its Toll UPDATE

week in review

Top 10 Stories of the Week: P&G Cuts, Aero Rebrands, Taco Bell Goes Upscale

Posted by brandchannel staff on August 8, 2014 07:44 PM

Our most-read blog posts of the week:

#1 P&G Plans to Shed More Than Half Its Brands to Focus on Billion-Dollar Keepers

#2 Aeropostale Crops Its Brand to Reveal Younger, Fresher AERO

#3 Trouble in Big Box Land: Target, Walmart Fight Slow Demise with Digital

#4 With US Taco Co. Test, Taco Bell Takes a Swing at Fast-Casual

#5 McMahon's Go Big or Go Home Strategy for WWE Network Isn't Working... Yet

#6 American Apparel Sees Lift from Boy Band Music Video Product Placements

#7 Luxury Retailers are Slow to Invest in Omnichannel Evolution

#8 Branded Entertainment Watch: Budweiser, Old Navy, Lexus and More

#9 will.i.am Designs for Lexus as Celebrity Creative Director Trend Rolls On

#10 Walmart.com Gets a Mobile-First Facelift to Take On Amazon

week in review

Top 10 Stories of the Week: Blackberry's Assistant, LEGO, Zappos and more

Posted by brandchannel on August 1, 2014 07:04 PM

Our most-read blog posts of the week:

#1 BlackBerry Assistant Takes ‘Natural Language’ to the Next Level

#2 Sustainability is Becoming a Key Part of Decision Making for Brands, Consumers

#3 LEGO Protests Go Global as Greenpeace Targets Shell Partnership

#4 Critics Make a Dent in Coke's Can as Brand Steps Up Health Marketing

#5 At Wearable Tech Expo, Brands Acknowledge Hurdles to Adoption

#6 Bose Tries to Tune Out Beats with Patent Infringement Lawsuit

#7 Amazon Goes Custom with 3D Printing Shop

#8 It Gets Better: Zappos Tops Itself with #AskZappos Personal Shopping Assistant

#9 Corporate Citizenship Lessons: 5 Questions with Interbrand's Carolyn Ray

#10 Facing Challenges in China and at Home, McDonald’s Tackles Brand Crisis

week in review

Top 10 Stories of the Week: IKEA, Oakley, Sharknado and more

Posted by brandchannel on July 25, 2014 06:10 PM

Our most-read blog posts of the week:

#1 China's Latest Meat Scandal Could Deal a Death Blow to Brands Like KFC

#2 IKEA: A Brand That Knows How to Connect with Content

#3 Paying for Premium: Do Name Brands Survive on Consumer Ignorance?

#4 Sparkling Ice Breaker: 5 Questions with Talking Rain CEO Kevin Klock

#5 Oakley Takes Its Disruptive Design to Retail

#6 Protecting the Sport of Fitness: In and Out of the Box, CrossFit Defends Its Brand

#7 Target Snaps Up Mobile Shopping Innovation with Image Recognition App

#8 Of Mazda, Music and Miata: 5 Questions with Russell Wager

#9 Sharknado 2 Unleashes a Storm of Licensed Merchandise

#10 Walk a Mile in GE's Shoes—On the Moon

week in review

Top 10 Stories of the Week: LeBron James, Instagram and Brands and More

Posted by brandchannel on July 18, 2014 04:44 PM

Our most-read blog posts this week:

#1 Reclaiming Brand Authenticity, LeBron James is Coming Home

#2 Instagram is Ground Zero for Innovative Campaigns

#3 World Cup Social ROI: Is the Investment Worth It?

#4 Winner Takes All: No Matter the Outcome, adidas Will Win the World Cup

#5 Brand News: Best Global Green Brands and more

#6 The Polished Home: OPI, Ace Hardware Bring the Nail Salon to the Living Room

#7 Samsung and Hyundai Score World Cup ROI Gooooal!

#8 Apple's Ahdrendts Scores Victory with EU Trademark for Store Designs

#9 New Kit on the Block: Nike Cuts Manchester United Ties [Updated]

#10 Hip to Be Square: BlackBerry Comes to Defense of Its Latest Smartphone Design

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