week in review

Top 10 Stories of the Week: Ben & Jerry's, Beats, Amazon and more

Posted by brandchannel staff on June 20, 2014 05:46 PM

Our most-read blog posts of the week:

#1 Beats Banned at the World Cup After Players Snub Sponsor Sony

#2 Logo Watch: Random Thoughts on Building a House For a Penguin

#3 In Vermont, Unilever Fights—and Ben & Jerry's Funds—Anti-GMO Activism

#4 Nescafe Turns to Unified Front to Stave Off Competition from Fast-Growing Keurig

#5 Even Kanye Knows That the Key to Brand Advertising Success is Content

#6 POM's Victory Over Coke Throws Open the Gate to More Brand vs. Brand Claims

#7 Location, Location, Location: Firm Home Base Makes Brands Seem More Authentict

#8 Brands Don't Just Want to Sell You Food, They Want to Teach You How to Eat It

#9 Amazon Hopes to Set Fire to Mobile Market with First-Ever Smartphone

#10 This Father's Day, Brands Get Weepy Over Dad

week in review

Top 10 Stories of the Week: Nike, Coca-Cola, GLAAD and more

Posted by brandchannel staff on June 13, 2014 04:53 PM

Our most-read blog posts of the week:

#1 Nike Risks Everything on Soccer Promotions as World Cup Kickoff Nears

#2 Coca-Cola's World Cup Ad: How Sonic Branding Can Fuse Utility and Emotion

#3 GLAAD Celebrates Brands Doing it Right This Pride Month (and Beyond)

#4 Target Takes Aim at On-the-Go Millennials with Mobile Commerce Push

#5 World Cup 2014: The Battle for Brand Glory Will Be Fought on Social Media

#6 Gatorade Spits Fire—Then Fizzles—After Powerade's King James Goes Down

#7 Coca-Cola Brings Lower-Cal Green Soda to UK, Share a Coke to US

#8 Sponsors Pressure FIFA Over Qatar Bid Ahead of World Cup Kickoff

#9 World's Cheapest Airline, PEOPLExpress, Returns to Fly the Underserved Skies

#10 VW Strikes GoPro, Motor Trend Deals to Rev Up Excitement for Golf GTI

week in review

Top 10 Stories of the Week: Marriott, American Express, Zappos and more

Posted by brandchannel staff on June 6, 2014 07:37 PM

Our most-read blog posts of the week:

#1 Marriott Renews Vows to LGBT Community with #LoveTravels Campaign

#2 Dollarama, Tim Horton's Sit at Opposite Ends of Canadian Retail Spectrum

#3 American Express Invests in the Unbanked in New Branded Documentary

#4 With No Hardware, Apple's WWDC Announcements Still Feel Like Pipe Dreams

#5 Proximity Marketing Spreads as Safeway, Duane Reade Test iBeacon Tech

#6 Harley-Davidson Finds More Women Than Ever Want to Own Hogs

#7 Pepsi, Coke Fight It Out for the Soft Drink Market—Or What’s Left of It

#8 Dead Celebrities are Big Business—But Should They Be?

#9 As Zappos Gets Social, What Does Cutting HR Functions Say About a Brand?

#10 Branded Content Watch: Mercedes-Benz, Castrol, Chanel and more

week in review

Top 10 Stories of the Week: From Sephora to Beats and more

Posted by Alicia Ciccone on May 30, 2014 04:37 PM

Our most-read blog posts of the week:

#1 The ROI: Sephora, Thismoment Share Results of Pinteresting Beauty Board Launch

#2 Nestea Plunges Back Into US Beverage Market with Renewed Campaign

#3 Apple and Beats: A Match Made in Product Placement Heaven

#4 Manchester United Threatens Nike Deal with High-Priced Demands

#5 Amidst Denimgate, Levi's Breaks In New Green Jean Initiatives

#6 But First, Let Me Take a Selfie: Brands Cash In on Social Snapshots

#7 Branded Content Watch: Oakley, Samsung, Nike and more

#8 With No Rules, E-Cig Brands are Smoking Up and Taking (Other Brand) Names

#9 Tweet-Commerce: Weight Watchers and Birds Eye Accept Selfies as Payment

#10 Luxury Retailers Find Success in Broader Brand Exposure

week in review

Top 10 Stories of the Week: From L'Oreal to Nike and more

Posted by brandchannel staff on May 23, 2014 04:30 PM

Our most-read blog posts of the week:

#1 L'Oreal Taps Smart Tech for Genius Makeup App

#2 Tesla and Prius Leave Others in the Dust as Hybrid Trend Falls Off

#3 McDonald's New Mascot is All Teeth, Eyeballs and Terror

#4 New Booze in Old Bottles: Alcohol Goes Retro for Eternal Cool Factor

#5 Nike, adidas Go Head-to-Head in World Cup Marketing Showdown

#6 After 40 Years, Burger King Embraces You—Whoever You Are—With New Slogan

#7 The A,B,Cs of Branded Entertainment with Apple, Barbie, Chipotle (and more)

#8 Coke Captures Cola Fandom in First-Ever User-Generated Ad

#9 Campbell's Soup Can't Seem to Find Slurp-Happy Consumers

#10 Luxury in China Goes Down-Market to Reach Broader Consumer Base

week in review

To 10 Stories of the Week: From Mondelez to Apple

Posted by Michael Waltzer on May 16, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Retro Branding: Reintroducing Iconic Products With a Modern Twist

#2 Coke and Pepsi Break Out the Machines in Latest Brand Battle

#3 Kellogg's Kashi the Latest to Lose All Natural Claim

#4 Mondelez Bridges Gap Between Real-Time and Real Results with Project Sprout

#5 Instagram Ads Take Off as Gap, Expedia Sign Up to Promote on Pinterest

#6 Wearable Baby Tech Aims to Bring Piece of Mind to New Parents

#7 Brand Disruptors: Amazon Changes the Game, Turns Twitter Into a Shopping Mall

#8 Heineken Thinks Global, Acts Local in New Campaign

#9 Honda Is Moving Out of the Garage and Into Your Home with Smart Concept

#10 Apple Enters Uncharted Waters with Reported Beats Brand Acquisition

week in review

Top 10 Stories of the Week: From FIFA to Starbucks and more

Posted by Michael Waltzer on May 9, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Branded Entertainment Extends FIFA World Cup Fever Off the Field

#2 Walmart's Latest Digital Innovation: Savings Catcher

#3 McDonald's is the Latest Brand to Embrace Collaborative Sustainability

#4 Brand Disruptors: Amazon Changes the Game, Turns Twitter Into a Shopping Mall

#5 MillerCoors: Brewing Authenticity and Respect for Latino Consumers

#6 FIFA World Cup Tie-In Not Yet Scoring for Adidas as Nike Pulls Ahead in Europe

#7 People Power: P&G Engages Palm Oil Protests and Collective Action

#8 Starbucks Enlists Seattle's Best Coffee Brand in UK Coffee War

#9 In Your Face: A Post-Selfie Selfridges Charts the Future of Beauty

#10 iWatch What Happens: Swatch Defends Trademark Against Apple

week in review

Top 10 Stories of the week: From Coke to Apple and more

Posted by Michael Waltzer on March 7, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Coke Steals Pepsi's Thunder at Oscars Turned Ambush Marketing Awards

#2 Reebok Realigns Visual Identity to Reflect Fitness Focus

#3 adidas Pulls Back World Cup T-Shirts as Brazil Tries to Curb Sex Tourism

#4 The Future of Auto Infotainment is Here: Apple Unveils CarPlay in Geneva

#5 Maserati Gets a Global Boost from Heidi Klum, New Alfieri Coupe

#6 Big Ad Season for Brands Wraps Up This Weekend with Oscars Showdown

#7 Fitbit Pulls Force Off Shelves, Issues Refunds Following Claims of Skin Reactions

#8 Investors Unimpressed with Darden's Olive Garden Strategy (or New Logo)

#9 Mondelez Incubator Hatches Social, Sampling Platforms Conceived by its Employees

#10 Apple Looks to Connect the Dots for 5C Sales with Tumblr Campaign

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