2014 Brandcameo Product Placement Awards

week in review

To 10 Stories of the Week: From TOMS to Tesco and more

Posted by Michael Waltzer on November 8, 2013 04:30 PM

Our most-read blog posts of the week:

#1 TOMS Puts Socially-Conscious Goods on Display in New Marketplace

#2 China Swim Star Sun Yang Humiliates Sponsor Hyundai in Porsche Blunder

#3 Nike, Disney Rule Brand Engagement on Instagram, Tumblr

#4 Brew This: Kraft Plans to Test Packaged Coffee with McDonald's

#5 SodaStream Plans to Come Back and Squirt Coke, Pepsi in Super Bowl

#6 Abercrombie Tries to Right Itself While Lululemon Keeps Running Into Walls

#7 Hells Angels Are Ready to Ride Over Young Jeezy Trademark Infringement

#8 Brands Get Hairy for Movember and Men's Health Awareness

#9 Harley-Davidson Slims Down and Shapes Up for Global Expansion

#10 Tesco to Deploy Face-Scanning Screens in UK Gas Stations to Serve Better Ads

week in review

Top 10 Stories of the Week: From Lebron James to Red Bull and more

Posted by Michael Waltzer on November 1, 2013 04:30 PM

Our most-read blog posts of the week:

#1 LeBron James Teams With Old Pals Nike and Samsung for NBA Season Opener

#2 Sheer Nerve? Lululemon Targets Local Dallas Charity for No Apparent Reason

#3 Post-Recall, Chobani Touts All-Natural Greek Yogurt Quality in New Campaign

#4 Team USA Kicks Off Road to Sochi With Brand Sponsors in NYC's Times Square

#5 Best Buy's Strategy to Combat Showrooming? Embrace It

#6 In China, Under Armour Looks to Brand the Workout Experience

#7 Starbucks Launches Teavana Cafe as it Looks to Brew More Profit from Beverages

#8 A Very Branded Halloween: From Ghoulish Oreos to Domino's Box-O'-Lantern

#9 All the News You Can Drink: Jack Daniel’s Bottle Battle, Johnnie Walker Wears Gold, Molson's Weather Intuition and more

#10 Red Bull, Energy Drinks in Global Spotlight Following Another Wrongful Death Suit

week in review

Top 10 Stories of the Week: From Apple to Walmart and more

Posted by Michael Waltzer on October 25, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Apple Reignites Tablet Market with iPad Air as 'Confused' Competitors Fumble

#2 7-Eleven Moves Upscale with New Look, Healthier Products

#3 Coach Stretches Itself Thin with Brand Extensions as Sales Continue to Fall

#4 Apple's Gain, Burberry's Loss? Parsing the Future of a Luxury Icon

#5 Chipotle Bolsters Brand Ethos—But at a Cost

#6 CVS Now Stands for 'Customized Virtual Shopping'

#7 All the News You Can Drink: Heineken Home Brews, 7-Eleven Wine, Chicago-Flavored Vodka and more

#8 SABMiller Tweaks Products, Marketing to Gain Younger, More Feminine Appeal

#9 Big Data Doesn't Necessarily Mean Better Service, Accenture Study Reveals

#10 Walmart Grows By Going Smaller with Stores, Focusing on Digital Commerce

week in review

To 10 Stories of the Week: From Iberia Airlines to Mondelez and more

Posted by Michael Waltzer on October 18, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Fukuppy: Japan's Latest Attempt at Mascot Greatness Has the World Snickering

#2 KLM Turns In-Flight Entertainment into Elevating Brand Experience for Kids

#3 Iberia Airlines Rebrands for a Better Future With New Logo and Livery

#4 Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes?

#5 Pinterest May Look Sweet and Innocent, but It's a Serious Traffic Driver

#6 In a Rare Public Plea, BlackBerry Assures Consumers It's Not Dead... Yet

#7 United Airlines Gets Duped Again as Loophole Creates Another 'Free Ticket' Frenzy

#8 200-Year-Old Del Monte Brand Sells Off Iconic CPG Business in Favor of Thriving Pet Food Sector

#9 P&G Teams with Fashion Elite to Develop High-End Laundry Care Products

#10 Burberry CEO Angela Ahrendts Goes to Apple as Brand Looks to Keep Forward Momentum

week in review

Top 10 Stories of the week: From Cadbury to Samsung and more

Posted by Michael Waltzer on October 11, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Cadbury and the Color Purple: Nearly a Century of Use Couldn't Trademark It

#2 Diane von Furstenberg, Google Host 'Shoppable' Google+ Hangout

#3 Luxury Brands Get Behind Travel Revival with New Products, Experiences

#4 Samsung Crosses the Finish First Again with Curved Galaxy Round

#5 Dunkin' Donuts Drives Demand with Limited-Time Offerings

#6 To Stay Fit and Nimble in Slow Market, Nestle Plans to Shed Underperforming Brands

#7 Following Exposé, Tylenol Works Quickly to Restore Brand

#8 JCPenney's Comeback Strategy Includes Wiping the Brand Clean of Any Trace of Johnson Era

#9 Coke Combats Sustainability and Nutrition Critics with Rural Ekocenters

#10 Cracker Barrel Settles for Abbreviated Brand Name in Battle with Kraft

week in review

Top 10 Stories of the week: From Apple to Toyota and more

Posted by Johnny Trinh on October 4, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Apple May Be the World's Most Valuable Brand, but It's No Time to Rest on its Laurels

#2 KFC's New Cup Holder Container is Pure Fast-Food Genius

#3 Known for its No-Limits Marketing, Red Bull Doesn't Apologize for 'Titanic' Ad

#4 Soon, You'll be Paying Facebook Rent

#5 Barilla Chairman Finds Himself in Hot Water After Dissing Gay Consumers

#6 PepsiCo Launches Aquafina Enhanced Water Brand Just for Teens

#7 Former Trader Joe's Exec Wants to Turn Slightly-Past-Its-Prime Food Into New Retailing Concept

#8 A Lack of Transparency and Heavy Jargon is Putting a Black Mark on LinkedIn's Resume

#9 Toyota Rebrands Its US Service Centers with Humorous New Ad Campaign

#10 IKEA Extends Sustainable Ethos to Consumers with Sale of Solar Panels

week in review

Top 10 Stories of the week: From Apple to Burger King and more

Posted by Michael Waltzer on September 27, 2013 04:30 PM

Our most-read blog posts of the week:

#1 MasterCard Moves to Engage with Socially-Tied, Content-Heavy Newsroom

#2 BlackBerry Looks to Exit Consumer Market with $4.7 Billion Sale to Fairfax Financial

#3 Hershey's Adjusts Sweet Tooth Pursuit with New Packaging, Global Expansion

#4 Ryanair Resolves to Be Nicer to its Passengers as Budget Travel Competition Grows

#5 Kia Reaches Even Further Upscale with $70,000 K900

#6 Known for its No-Limits Marketing, Red Bull Doesn't Apologize for 'Titanic' Ad

#7 Starbucks Jumps on the Sustainably-Sourced Wagon with New Origins Campaign

#8 Apple Back on the Road to Greatness After Record-Breaking Sales Weekend

#9 Burger King Hopes New Healthier 'Satisfries' Let Consumers Have it Their Way

#10 Coca-Cola Carefully Navigates Anti-Obesity Messaging as it Combats Falling Sales

week in review

Top 10 Stories of the week: From Microsoft to Apple and more

Posted by Michael Waltzer on September 20, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Zen and the Art of Branding: The New ROI for Silicon Valley

#2 Gap Goes Back to TV for 'Back to Blue' Campaign

#3 Absolut Hopes to Inspire Fans with Creative New Campaign

#4 Yoplait Turns to Health Labeling to Spark Go-Gurt Induced Comeback

#5 Microsoft Stumbles Again, Apologizing for Aimless Apple Parody Videos

#6 All the News You Can Drink: Dom's New Balloon-Inspired Bottle, Hello Kitty Beer and more

#7 The Week in China: KFC's Six-Layer Beef, Luxury Carseats, Toilet Seat Restaurants and more

#8 Kellogg's Hopes to Create New Breakfast Habits in Asia from New Base in Singapore

#9 Ford Refreshes Fiesta Movement with Cross-Promotional Competition

#10 New Mazda Models Zoom On Premium Pricing, Growing SkyActiv Awareness

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements