Best Global Green Brands 2014

week in review

Top 10 Stories of the week: 2014 Brandcameo Product Placement Awards, P&G and more

Posted by Michael Waltzer on February 28, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Lafley Looks to Make Over P&G Beauty on the Back of a Bluetoothbrush

#2 adidas Goes High Concept in China to Get an Edge On Nike's Trashy Strategy

#3 Kraft Propelled by Protein, All-Natural Trends Post Mondelez Split

#4 MilkPEP Ditches Iconic Milk Mustache and "Got Milk?" Tagline

#5 WhatsApp is Set to Shake-Up the Telecom Industry with Free Voice Calls

#6 The Envelope, Please: The 2014 Brandcameo Product Placement Awards

#7 Interbrand Acquires HMKM to Develop Omnichannel Retail Experiences

#8 Small Brands Make Big Impact at Sochi on the Backs of the Right Athletes

#9 With Lawsuits Piling Up, Target Takes Another Blow as Canada Fails to Catch On

#10 Tesla Keeps On Surging as Musk Looks to Spread Innovation Bug to Apple

week in review

Top 10 Stories of the week: From Pharrell to Sochi and more

Posted by Michael Waltzer on February 21, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Pharrell Transitions to Designer with Launch of Recycled Plastic Denim Line

#2 Cadillac's New Campaign for ELR is an Ode to American Innovation

#3 Heineken Off to a Rough 2014 as New Campaign is Banned in the UK

#4 Lululemon Tried to Ban Customers from Reselling Clothes, Because That's Going to Go Over Well

#5 The Re-Hire: BMW Brings Back Trailblazing Series of Web Films

#6 IKEA's Sustainable Initiatives Are Paying Off for the Retailer and the World

#7 Calvin Klein Asks Fans to Snap Selfies in Their Skivvies for #MyCalvins Campaign

#8 Lamborghini Debuts 202-mph Huracan and Hints At... a Lambo SUV?

#9 Snowboard Brands Get Big Exposure at Sochi, But Are They Breaking the Rules?

#10 GE Teams Up With The Tonight Show to Make Science Cool

week in review

Top 10 Stories of the week: From Starbucks to Sports Illustrated and more

Posted by Michael Waltzer on February 14, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Is Dumb Starbucks Brewhaha a Tempest In a Teapot? (Update: Mystery Solved)

#2 US E-Commerce Sites Prepare for Impact as China's Alibaba Launches "11 Main"

#3 Chevrolet, Coke Turn to Olympic Creatives to Make Strong Statements on LGBT Issue

#4 Marc Jacobs' NYFW Pop-Up Employs Power of Social Currency

#5 Sports Illustrated Throws Caution to the Wind for 50th Anniversary Barbie Issue

#6 You May Not Have Heard of Target's Latest Design Partners, but They're Big Stars on Pinterest

#7 Sochi Olympics Brands: Tonga's First Luger Powered by Underwear and More

#8 Tesla Ousts Mercedes as Consumer Reports Crowns EV the King of Brand Perception

#9 BMW Anchors Its Future in Headlining Olympics Campaign for Team USA

#10 Virgin Outfits Airline Concierges with Wearable Tech for Personalized Service

week in review

Top 10 Stories of the week: From the Super Bowl to Lego and more

Posted by Michael Waltzer on February 7, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Brands Beware: Bored, Disappointed Super Bowl Fans Lash Out on Social Media

#2 Brands Are At the Ready to Capture Real-Time Social Media Gold During Super Bowl

#3 Is Seattle's Russell Wilson the Perfect Brand Ambassador? We're About to Find Out

#4 Coke Quietly Responds to Sochi Social Protests with LGBT-Friendly Ad

#5 Under New Owners, Saks Will Expand in Both Directions to Appeal to Wider Retail Audience

#6 Lego Movie Is a Success Before Film Even Hits Theaters, But Is There a TM Issue?

#7 Coach Makes Fashion Week Debut as Brand Tries to Rekindle Luxury Past

#8 Samsung Tells Athletes to Cover Up Competitors' Logos as Brands Balk at Rule 40

#9 On Eve of Sochi Olympics, AT&T Leads Brands Protesting Russia's LGBT Stance

#10 You Might Just Visit the Golden Arches After Seeing Making-of McNuggets Video

week in review

Top 10 Stories of the week: From the Super Bowl to Apple and more

Posted by Michael Waltzer on January 31, 2014 03:30 PM

Our most-read blog posts of the week:

#1 Justin Timberlake Sounds Out Surprises for MasterCard in New Grammys Campaign

#2 Pepsi Adopts 'One Brand' Strategy for Pre-, Post-Super Bowl Marketing

#3 Crest Adds Chocolate to Toothpaste as Cocoa Products, Prices Soar

#4 Gunner Do It: Inside Puma's Record-Breaking Arsenal Football Club Deal

#5 Super Bowl Ads See Celebs, Car Brands Take Center Stage

#6 30 Years After Mac, Apple Cranks Up Innovation for Eager Consumer Market

#7 Morton Salt Celebrates 100 Years of Iconic 'Girl' with Brand Refresh

#8 For Food and Bev, Super Bowl Will Be a Battle of the Brands

#9 After Torching the Brand, Mercedes May Resurrect Maybach for Luxury Limo Market

#10 Despite Gains, Apple Not "Innovative" Enough for Challenging Mobile Market

week in review

Top 10 Stories of the week: From Audi to Facebook and more

Posted by Michael Waltzer on January 24, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Brand Engagement: Cadbury, Ajax Get Creative with Digital Activations

#2 Will Audi's New A3 and Mercedes' CLA Dilute the Luxury Brands?

#3 PepsiCo Continues to Parts Ways with Stevia's Natural Positioning for Big Investment in Mtn Dew

#4 After 10 Years of Dove's 'Real Beauty', Others Are Starting to Catch On

#5 Dumb Ways to Die Goes Plush for Public Safety Campaign Extension

#6 Facebook Continues to Flatter Twitter with Addition of Trending Topics

#7 Will a 3D-Printed Hershey Kiss Taste As Good—Or Better?

#8 Hooters Puts Its Best Foot Forward with Restaurant Redesign

#9 Adidas Celebrates 50 Years of Iconic Stan Smith Sneaker with Pop-Up, 3D Printing

#10 Adidas, Gap Speak Out Against Claims That Clothing is Tainted with Chemicals

week in review

Top 10 Stories of the week: From McDonald's to Nike and more

Posted by Michael Waltzer on January 17, 2014 04:30 PM

Our most-read blog posts of the week:

#1 McDonald's, Lululemon Among America's Most Hated Companies: 24/7 Wall Street

#2 CES 2014 Recap: Tech Connects to Get Up Close and Personal with Consumers

#3 Nike Sets Jordan Brand Free with First Own-Brand Retail Store

#4 Year of the Horse: Brands Go Hay-Crazy for Chinese Zodiac

#5 Showrooming is Down, But Retailers Need to Exploit Big Data to Connect with Consumers

#6 Warby Parker Gives Transparent Look Through Its Lenses with Interactive Annual Report

#7 All the News You Can Drink: Absolut (minus the) Vodka, JT Heads to Beam, Diddy Ups his Tequila Game and more

#8 Pizza Hut Has Digital Down Pat as it Looks to Reinvent Retail

#9 Scarlett Johansson Adds Fizz to SodaStream's Pop Ahead of Super Bowl

#10 Visa Elevates Digital Payments with New 'Everywhere' Brand Identity

week in review

Top 10 Stories of the week: From CES to General Mills and more

Posted by Michael Waltzer on January 10, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Nissan Apologizes After TV Ad Broadcast Goes Rogue

#2 P&G Set to Claim Gold in Sochi with Latest 'Thank You, Mom' Olympic Campaign

#3 CES 2014: Samsung, LG Show Their Curves on Day One

#4 T-Mobile's John Legere Steals the Show—and AT&T's Mojo—On Day 2 at CES 2014

#5 Wearable Health Gadgets Off To a Running Start at CES

#6 General Mills, Graze Bet They Can Reinvent Snacking Via Trendy Subscriptions

#7 Sears Gets Battered and Bruised on Social Battlefield in Twitter War

#8 Bends, Germs and Jelly Crash the Exhibition Floor at CES 2014

#9 General Mills Drops GMOs from Original Cheerios After Consumer Outcry

#10 With Lindsey Vonn Out, Many Brands Start Sochi with a Bruised Marketing Strategy

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